SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: Vanta

🔹 Location: Remote (USA)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 23, 2025

🔹 Experience Level: Mid-Senior Level (3-5+ years)

🔹 Remote Status: Remote (USA)

🚀 Job Overview

Key aspects of this role include:

• Developing, executing, and scaling Vanta's SEO program to boost search visibility and contribute to pipeline generation.
• Collaborating with cross-functional teams to create content experiences and manage SEO experiments and optimizations.
• Partnering with PMM, Content, Comms, and Brand studio to execute projects that engage and convert ICP-centric audiences.
• Monitoring and evaluating SEO performance, and refining tactics based on insights.

ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on continuous improvement and adaptation to new trends in SEO.

📋 Key Responsibilities

✅ SEO Strategy & Execution: Develop, implement, and scale comprehensive SEO and AEO strategies to increase organic traffic, brand visibility, and drive pipeline.

✅ Content Creation & Management: Research, architect, and orchestrate ICP-centric content experiences that engage and convert, including blog posts, content hubs, resources, and more.

✅ Cross-Functional Collaboration: Work with PMM, Content, and security/compliance subject-matter experts to build and execute an SEO editorial roadmap aligned with product and messaging priorities.

✅ SEO Experimentation & Optimization: Create and manage a backlog of experiments and optimizations to improve SEO performance and user experience.

✅ Digital PR & Link Building: Partner with Comms and external agencies on digital-PR initiatives to earn authoritative backlinks and brand mentions, amplifying Vanta's brand search visibility.

✅ SEO Performance Monitoring & Reporting: Monitor and evaluate SEO performance, report on key metrics, and refine tactics based on insights.

ASSUMPTION: This role requires a strong understanding of SEO best practices, tools, and trends, as well as the ability to work effectively with cross-functional teams and external agencies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-5+ years of SEO experience, preferably in a high-growth enterprise SaaS business.

Required Skills:

• Proficient in SEO tools such as GA4, Google Search Console, SEMRush, Ahrefs, Sitebulb, etc.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration skills.
• Ability to think like both a content strategist and engineer.
• Experience with programmatic SEO, YouTube SEO, and localization strategies (a plus).

Preferred Skills:

• Experience with AI integration in SEO workflows.
• Familiarity with enterprise SaaS SEO strategies.

ASSUMPTION: Candidates with a strong background in SEO and a proven track record of delivering measurable growth are preferred. Experience in enterprise SaaS and AI integration is a plus.

💰 Compensation & Benefits

Salary Range: $119,000 - $140,000 per year (based on industry standards for mid-senior level SEO roles in the USA).

Benefits:

• 100% covered medical, dental, and vision benefits with dependents coverage.
• 16 weeks fully-paid parental leave for all new parents.
• Health & wellness and remote workplace stipends.
• Family planning benefits through Carrot Fertility.
• 401(k) matching.
• Flexible work hours and location.
• Open PTO policy.
• 11 paid holidays in the US.

Working Hours: Full-time (40 hours per week) with flexible hours and location.

ASSUMPTION: The salary range is based on industry standards for mid-senior level SEO roles in the USA. Final offer amounts may vary based on candidate location, skills, depth of work experience, and relevant licenses/credentials.

📌 Applicant Insights

🔍 Company Context

Industry: Vanta operates in the Software Development industry, focusing on security, compliance, and trust management for organizations of all sizes.

Company Size: Vanta is a mid-sized company with 501-1,000 employees, providing a collaborative and dynamic work environment.

Founded: Vanta was founded in 2018, with a mission to restore trust in internet businesses by enabling companies to improve and prove their security.

Company Description:

• Vanta is the leading trust management platform that helps simplify and centralize security for organizations of all sizes.
• The company offers automated security monitoring and compliance solutions for various standards, including SOC 2, HIPAA, and ISO 27001.
• Vanta has customers in 58 countries and offices in Dublin, London, New York, San Francisco, and Sydney.

Company Specialties:

• SOC 2
• ISO 27001
• HIPAA
• PCI
• GDPR
• Compliance Automation
• Trust Center
• Questionnaire Automation
• Vendor Risk Management

Company Website: vanta.com

ASSUMPTION: Vanta's focus on security, compliance, and trust management makes it an attractive option for candidates interested in these areas. The company's global presence and mid-sized structure offer opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is at the mid-senior level, offering opportunities for growth and leadership within the SEO team.

Reporting Structure: The SEO Manager reports to the Senior SEO Manager on the Web team and collaborates with various cross-functional teams, including PMM, Content, Comms, and Brand studio.

Work Arrangement: This role is remote-friendly, with flexible work hours and location, allowing for a better work-life balance.

Growth Opportunities:

• Potential career progression to Senior SEO Manager or other leadership roles within the SEO team or broader marketing organization.
• Opportunities to expand skills and expertise in SEO, digital marketing, and related fields.
• Chance to work on high-impact projects and contribute to Vanta's continued growth and success.

ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in SEO and digital marketing. The remote-friendly work arrangement and cross-functional collaboration provide opportunities to learn and grow within the organization.

🌍 Location & Work Environment

Office Type: Remote-friendly, with offices in San Francisco, New York, London, Dublin, and Sydney.

Office Location(s): San Francisco, New York, London, Dublin, and Sydney.

Geographic Context:

• Vanta's remote-friendly work environment allows employees to work from various locations within the United States.
• The company's global presence provides opportunities for collaboration with team members and customers across different time zones.
• Vanta's offices are located in major tech hubs, offering access to a vibrant and dynamic work environment.

Work Schedule: Full-time (40 hours per week) with flexible hours and location.

ASSUMPTION: Vanta's remote-friendly work environment and global presence provide candidates with the flexibility to work from various locations while collaborating with a diverse and talented team.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager (Senior SEO Manager).
• Technical assessment or case study to evaluate SEO skills and problem-solving abilities.
• On-site or video interview with cross-functional team members (PMM, Content, Comms, etc.).
• Final interview with the VP of Marketing or another senior leader.

Key Assessment Areas:

• SEO knowledge and experience.
• Problem-solving and analytical skills.
• Communication and collaboration skills.
• Alignment with Vanta's company values and culture.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role.
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and tools proficiency.
• Research Vanta's company values, mission, and recent projects to demonstrate your enthusiasm and alignment with the organization.

ATS Keywords: SEO, AEO, content strategy, collaboration, communication, analytics, digital PR, programmatic SEO, YouTube SEO, localization strategies, GA4, Google Search Console, SEMRush, Ahrefs, Sitebulb, AI integration

ASSUMPTION: Vanta's interview process is designed to evaluate candidates' SEO skills, problem-solving abilities, and cultural fit. Candidates should be prepared to demonstrate their expertise and enthusiasm for the role and the organization.

🛠️ Tools & Technologies

• SEO tools: GA4, Google Search Console, SEMRush, Ahrefs, Sitebulb, etc.
• Content management systems (CMS): WordPress, Contentful, or similar platforms.
• Project management tools: Asana, Trello, or similar platforms.
• Communication and collaboration tools: Slack, Google Workspace, or similar platforms.

ASSUMPTION: Vanta uses industry-standard SEO tools and platforms to support its SEO efforts. Candidates should be proficient in these tools and willing to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Vanta prioritizes understanding and addressing the needs of its customers to deliver value and build trust.
• Inclusive: Vanta fosters a diverse and inclusive work environment that welcomes and supports employees from all backgrounds.
• Collaborative: Vanta encourages cross-functional collaboration and teamwork to drive innovation and success.

Work Style:

• Data-driven: Vanta uses data and analytics to inform decision-making and measure performance.
• Adaptable: Vanta embraces change and encourages employees to be flexible and responsive to new challenges and opportunities.
• Results-oriented: Vanta focuses on delivering measurable results and driving business impact.

Self-Assessment Questions:

• How have you demonstrated customer-centricity in your previous SEO roles?
• How do you approach working collaboratively with cross-functional teams to achieve shared goals?
• How do you stay up-to-date with the latest SEO trends and tools, and adapt your strategies accordingly?

ASSUMPTION: Vanta's company values and work style emphasize customer-centricity, inclusivity, collaboration, data-driven decision-making, adaptability, and results-oriented focus. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced, dynamic work environment.
• Keeping up with the latest SEO trends, tools, and best practices in a rapidly evolving field.
• Collaborating effectively with cross-functional teams and external agencies to execute SEO projects and initiatives.
• Balancing strategic planning and hands-on execution to deliver measurable results and drive business impact.

ASSUMPTION: The SEO Manager role at Vanta presents unique challenges and opportunities for growth and development. Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with cross-functional teams to succeed in this role.

📈 Similar Roles Comparison

• Unlike traditional SEO roles focused solely on organic traffic, this role emphasizes driving pipeline generation and contributing to Vanta's business growth.
• Vanta's focus on security, compliance, and trust management sets it apart from other enterprise SaaS companies, offering unique opportunities for SEO specialists interested in these areas.
• Career progression in this role may lead to senior SEO management or other leadership positions within the SEO team or broader marketing organization, providing opportunities for growth and advancement.

ASSUMPTION: This SEO Manager role at Vanta offers unique challenges and opportunities compared to similar roles in the industry. Candidates should consider their interest in Vanta's focus on security, compliance, and trust management, as well as their career growth aspirations, when evaluating this role.

📝 Sample Projects

• Developing and executing an SEO strategy to increase organic traffic and drive pipeline generation for Vanta's trust management platform.
• Collaborating with PMM, Content, and Comms to create and optimize content experiences that engage and convert ICP-centric audiences, focusing on security, compliance, and trust management topics.
• Partnering with external agencies to earn authoritative backlinks and brand mentions, amplifying Vanta's brand search visibility and driving business impact.

ASSUMPTION: These sample projects illustrate the key responsibilities and priorities for the SEO Manager role at Vanta. Candidates should be prepared to develop, execute, and optimize SEO strategies and initiatives that drive measurable results and contribute to Vanta's continued growth and success.

❓ Key Questions to Ask During Interview

• How does Vanta measure the success of its SEO program, and how can I contribute to its continued improvement and optimization?
• What are the key priorities for the SEO team in the first 30, 60, and 90 days, and how can I support these initiatives?
• How does Vanta foster a culture of collaboration and cross-functional teamwork, and how can I contribute to this dynamic?
• What opportunities exist for professional growth and development within the SEO team and broader marketing organization at Vanta?
• How does Vanta approach adapting to new SEO trends, tools, and best practices, and how can I contribute to this process?

ASSUMPTION: These key questions help candidates assess their fit for the SEO Manager role at Vanta, understand the organization's priorities and culture, and demonstrate their enthusiasm and commitment to driving SEO success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your SEO experience, skills, and achievements relevant to this role.
• Prepare for the technical assessment or case study by brushing up on your SEO knowledge and tools proficiency.
• Research Vanta's company values, mission, and recent projects to demonstrate your enthusiasm and alignment with the organization.
• Follow up with the hiring manager (Senior SEO Manager) one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.