📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: dentsu
🔹 Location: Santiago, Región Metropolitana, Chile
🔹 Job Type: Full-Time
🔹 Category: Advertising Services
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategies to meet client performance targets
- Liaising with vendors and third-party representatives to build relationships and stay updated on new features and betas
- Interpreting performance reports to provide actionable insights and analysis
- Coaching and developing junior staff, supervising their projects and day-to-day activities
- Building strong relationships across the client services team and with the client
ASSUMPTION: This role requires a balance of strategic thinking, tactical execution, and strong communication skills to manage both internal teams and external clients.
📋 Key Responsibilities
✅ Plans and executes SEO initiatives, responsible for their tactical and strategic development
✅ Liaises with vendors and third-party reps to maintain and develop relationships, building knowledge of new features and betas
✅ Interprets performance reports to provide actionable insights and analysis to meet campaign objectives
✅ Coaches and develops junior staff, supervising their projects and day-to-day activities
✅ Builds strong relationships across the client services team and with the client
ASSUMPTION: This role requires a proactive approach to staying updated with industry trends and tools to effectively manage SEO campaigns and mentor junior team members.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of proven experience in SEO, with a strong track record of delivering results
Required Skills:
- Proven expertise in SEO strategies and tactics
- Excellent analytical and reporting skills
- Strong communication and presentation skills
- Proven ability to coach and develop junior staff
- Fluency in English and Spanish
Preferred Skills:
- Experience with SEO tools (e.g., SEMrush, Ahrefs, Google Analytics)
- Knowledge of HTML and CSS
- Familiarity with Agile methodologies
ASSUMPTION: Proficiency in SEO tools and knowledge of HTML/CSS are highly desirable but not strictly required, as the role focuses more on strategic planning and team management.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Santiago, Chile, is approximately CLP 3,500,000 - CLP 5,000,000 per year (USD 4,500 - USD 6,500). This range is estimated based on market data and may vary depending on experience and qualifications.
Benefits:
- Health insurance
- Dental insurance
- Retirement plan
- Employee discounts
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market data and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dentsu is a global advertising and marketing services company, operating in the competitive advertising services industry.
Company Size: dentsu has over 10,000 employees worldwide, providing a large and diverse work environment.
Founded: dentsu was founded in 1901 and has since grown into a global network with a rich history in advertising and marketing.
Company Description:
- dentsu offers a wide range of services, including advertising, media planning, media buying, and creative services
- The company is committed to driving sustainable growth for its clients through innovative and data-driven marketing solutions
- dentsu fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally
Company Specialties:
- Marketing communications
- Advertising
- Media planning and buying
- People-Based Marketing
- Creative services
- Innovation and data-driven technology
Company Website: https://www.dentsu.com/
ASSUMPTION: dentsu's global presence and extensive service offerings provide ample opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth into senior management positions.
Reporting Structure: The SEO Manager reports directly to the Head of SEO and oversees a team of junior SEO specialists.
Work Arrangement: This role is primarily on-site, with some flexibility for remote work as needed.
Growth Opportunities:
- Progression into senior management roles, such as Senior SEO Manager or Head of SEO
- Expansion into related roles within dentsu's diverse service offerings
- International assignments, given dentsu's global presence
ASSUMPTION: Successful candidates will have strong leadership skills and a proven track record in SEO to effectively manage their team and drive results for clients.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities and amenities.
Office Location(s): Santiago, Chile
Geographic Context:
- Santiago is the capital and largest city of Chile, offering a vibrant cultural scene and diverse neighborhoods
- The city has a Mediterranean climate, with mild winters and warm summers
- Santiago is known for its rich history, delicious food, and stunning natural surroundings
Work Schedule: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The work environment at dentsu's Santiago office is dynamic and collaborative, with a strong emphasis on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- In-depth interview with the Head of SEO and a member of the SEO team
- Final interview with the Regional Director
Key Assessment Areas:
- SEO expertise and strategic thinking
- Communication and presentation skills
- Leadership and team management abilities
- Cultural fit and alignment with dentsu's values
Application Tips:
- Tailor your resume to highlight your SEO experience and achievements
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership style
- Research dentsu's clients and industry trends to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: SEO, strategy, execution, coaching, client management, vendor liaison, performance analysis, team supervision, advertising services, marketing communications
ASSUMPTION: The interview process at dentsu is comprehensive and designed to assess both technical skills and cultural fit, ensuring the best possible match for the role and the company.
🛠️ Tools & Technologies
- SEO tools: SEMrush, Ahrefs, Google Search Console, Google Analytics
- Project management tools: Asana, Trello, or similar
- Microsoft Office Suite: Word, Excel, PowerPoint
- Google Workspace: Gmail, Google Drive, Google Docs
ASSUMPTION: Familiarity with industry-standard SEO tools and project management software is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Collaboration
- Creativity
- Accountability
- Innovation
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and results-focused
Self-Assessment Questions:
- How do you demonstrate integrity in your professional life, and how does this align with dentsu's values?
- Can you provide an example of a time when you successfully collaborated with a team to achieve a common goal?
- How do you approach continuous learning and staying updated with industry trends and tools?
ASSUMPTION: Successful candidates will demonstrate a strong alignment with dentsu's values and a willingness to embrace the company's dynamic and collaborative work style.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the fast-paced and ever-evolving SEO landscape, necessitating continuous learning and adaptation
- Balancing the need for strategic planning with the day-to-day tactical execution of SEO initiatives
- Navigating a large and diverse organization, with opportunities for both growth and complexity
ASSUMPTION: Successful candidates will possess strong organizational skills, adaptability, and the ability to balance strategic thinking with tactical execution to overcome these challenges.
📈 Similar Roles Comparison
- Compared to other SEO Manager roles, this position places a stronger emphasis on team management and client relationship building
- Within the advertising services industry, this role is typical of mid-level management positions, with opportunities for growth into senior management
- Career paths for successful SEO Managers may include progression into senior management roles, expansion into related services, or international assignments
ASSUMPTION: This role offers a unique blend of strategic planning, team management, and client relationship building, setting it apart from other SEO Manager positions.
📝 Sample Projects
- Developing and implementing an SEO strategy for a new client, resulting in a 30% increase in organic traffic within the first six months
- Coaching a junior SEO specialist in conducting keyword research and on-page optimization, leading to improved search engine rankings for a client's website
- Liaising with a third-party vendor to integrate a new SEO tool into the team's workflow, streamlining processes and improving efficiency
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from strategic planning and execution to team management and vendor liaison.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall SEO strategy for dentsu's clients in the region?
- Can you describe the team structure and dynamics within the SEO department?
- How does dentsu support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role, and how are they tracked and reported?
- How does dentsu foster a culture of innovation and continuous learning within its teams?
ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your SEO experience, achievements, and relevant skills
- Prepare a cover letter that demonstrates your enthusiasm for the role and your alignment with dentsu's values
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
