📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Insignia Financial
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: On-site
🔹 Category: Financial Services
🔹 Date Posted: May 27, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site (Sydney or Melbourne)
🚀 Job Overview
Key aspects of this role include:
- Driving SEO strategy across multiple brands
- Collaborating with cross-functional teams to enhance organic search performance
- Conducting regular site audits and implementing technical SEO improvements
- Monitoring industry trends and competitor activities
- Providing strategic roadmap planning and recommendations
ASSUMPTION: This role requires a high level of technical expertise and the ability to work independently and collaboratively to drive SEO performance.
📋 Key Responsibilities
✅ Own and drive the technical SEO roadmap for all digital properties
✅ Conduct regular site audits to identify crawl, indexation, and performance issues
✅ Implement structured data, schema mark up to enhance SERP features
✅ Collaborate with development teams on SEO requirements for new builds, migrations, and platform updates
✅ Analyze crawl logs, Core Web Vitals, and other performance indicators
✅ Monitor competitive sites and industry trends to maintain SEO leadership
ASSUMPION: This role involves a mix of strategic planning, hands-on technical work, and stakeholder management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in technical SEO, with a focus on regulated industries
Required Skills:
- Expertise in technical SEO, including site audits, structured data, and schema markup
- Strong stakeholder engagement and influencing skills
- Proficiency with tools such as SEMrush, Google Search Console, and Google Analytics
- Solid understanding of HTML, JavaScript, CSS, and their impact on SEO
- Experience optimizing large, complex websites with dynamic content
- Familiarity with accessibility standards, Core Web Vitals, and mobile-first indexing
- Strong analytical skills and experience using GA4, BigQuery, or similar platforms for performance analysis
Preferred Skills:
- Experience working in a financial services or related industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a strong technical foundation and be comfortable working in a dynamic, collaborative environment.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 AUD per annum (based on experience and industry standards)
Benefits:
- Competitive salary and bonus structure
- Generous superannuation contributions
- Flexible working arrangements
- Learning and development opportunities
- Employee assistance programs
Working Hours: Full-time (37.5 hours per week), flexible hours available
ASSUMPTION: The salary range is estimated based on industry standards for similar roles and experience levels in Australia.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 5,001-10,000 employees (Large enterprise)
Founded: 1846 (Over 175 years ago)
Company Description:
- Insignia Financial is an ASX 200 company and one of Australia’s leading wealth managers
- Founded in 1846 as the Independent Order of Odd Fellows to protect working families
- The company offers a wide range of wealth management products and services, tailored to individual client needs
- Insignia Financial's goal is to create financial wellbeing for all Australians by providing accessible, engaging, and affordable financial solutions
Company Specialties:
- Wealth management
- Financial planning
- Superannuation
- Investment management
- Insurance
Company Website: http://insigniafinancial.com.au
ASSUMPTION: Insignia Financial is a well-established, large enterprise with a broad range of financial services and a strong commitment to creating financial wellbeing for all Australians.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Digital & Personalisation
Work Arrangement: On-site (Sydney or Melbourne), with flexible working hours available
Growth Opportunities:
- Potential progression to a senior leadership role within the digital team
- Broad exposure to various aspects of SEO and digital marketing
- Opportunities to work on high-impact projects and drive change
ASSUMPTION: This role offers significant growth potential for the right candidate, given the size and scope of the company's digital operations.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces in both Sydney and Melbourne
Office Location(s): 347 Kent St, Sydney NSW 2000, Australia and 800 Bourke St, Melbourne VIC 3000, Australia
Geographic Context:
- Sydney and Melbourne are both major cities with vibrant cultures and diverse communities
- Both locations offer excellent public transportation, dining, and entertainment options
- The cost of living in both cities is relatively high compared to other Australian cities
Work Schedule: Full-time (37.5 hours per week), with flexible hours available
ASSUMPTION: Both Sydney and Melbourne offer excellent opportunities for personal and professional growth, with a wide range of cultural and recreational activities available.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site or virtual interview with the hiring manager and a panel of team members
- Final round interview with the Head of Digital & Personalisation
Key Assessment Areas:
- Technical SEO expertise
- Strategic thinking and roadmap planning
- Stakeholder engagement and communication skills
- Analytical skills and data-driven decision-making
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to SEO challenges
- Be ready to discuss your experience with technical SEO tools and platforms
- Research Insignia Financial's company culture and values to demonstrate your fit with the organization
ATS Keywords: Technical SEO, SEO strategy, SEO roadmap, site audits, structured data, schema markup, stakeholder engagement, analytical skills, GA4, BigQuery
ASSUMPTION: The application process for this role is likely to be competitive, given the attractive salary range and benefits package. Candidates should be prepared to demonstrate their technical expertise and cultural fit with the organization.
🛠️ Tools & Technologies
- SEMrush
- Google Search Console
- GA4
- BigQuery
- HTML
- JavaScript
- CSS
- Structured data tools (e.g., Google's Data Highlighter, Merkle's Schema Builder)
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in technical SEO positions.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Expertise
- Collaboration
- Innovation
- Client focus
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- How do your technical SEO skills align with Insignia Financial's company values?
- Can you provide an example of a time when you drove change and improved SEO performance through collaboration with cross-functional teams?
- How do you approach learning new SEO tools and technologies, and how have you applied this in previous roles?
ASSUMPTION: Insignia Financial values a strong cultural fit and looks for candidates who can thrive in a collaborative, data-driven work environment.
⚠️ Potential Challenges
- Working in a large, complex organization with multiple brands and teams
- Managing stakeholder expectations and competing priorities
- Keeping up-to-date with industry trends and algorithm changes in a fast-paced environment
- Balancing strategic planning with hands-on technical work
- Potential challenges in communicating complex SEO concepts to non-technical stakeholders
ASSUMPTION: While this role offers significant opportunities, it also presents unique challenges that require strong communication, collaboration, and project management skills.
📈 Similar Roles Comparison
- This role is similar to a Senior SEO Manager or Technical SEO Manager position in a large financial services organization
- Compared to agency roles, this position offers greater long-term career growth opportunities and the chance to work on a broader range of SEO projects
- Compared to smaller organizations, this role provides more resources and support for driving SEO strategy and implementation
ASSUMPTION: This role offers a unique blend of strategic planning, technical SEO expertise, and stakeholder management, making it distinct from other similar positions in the industry.
📝 Sample Projects
- Conducting a comprehensive site audit and implementing technical SEO improvements for a newly launched financial product
- Collaborating with the content team to optimize blog posts and articles for search engines and user experience
- Developing and executing a comprehensive SEO roadmap for a major website migration or redesign project
ASSUMPTION: These sample projects illustrate the diverse range of SEO initiatives that a Technical SEO Manager at Insignia Financial might undertake.
❓ Key Questions to Ask During Interview
- Can you describe the current SEO landscape for Insignia Financial's brands, and what are the key priorities for the role in the first 90 days?
- How does the digital team collaborate with other departments, such as content, compliance, and product, to drive SEO performance?
- What are the most significant SEO challenges facing Insignia Financial, and how has the company addressed them in the past?
- How does Insignia Financial support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) used to measure the success of SEO initiatives, and how are they tracked and reported?
ASSUMPTION: Asking these questions demonstrates your interest in the role and helps you better understand the organization's SEO priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://careers.insigniafinancial.com.au/job/SYDNEY-SEO-Manager-NSW-2000/1065966766/
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and approach to SEO challenges
- Research Insignia Financial's company culture and values to demonstrate your fit with the organization
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
