SEO Manager

📌 Core Information

🔹 Job Title: SEO Manager

🔹 Company: iCrossing

🔹 Location: Scottsdale, Arizona, United States

🔹 Job Type: Full time

🔹 Category: Marketing Services

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 days per week in the office)

🚀 Job Overview

Key aspects of this role include:

• Providing day-to-day SEO leadership for advanced/large clients
• Broadening overall engagements with cross-channel knowledge
• Leading more junior owned media personnel on enterprise-level clients
• Participating in new business pitches and shaping the company’s SEO product offering

ASSUMPTION: This role requires a balance of strategic thinking, client management, and technical SEO expertise. It's ideal for an experienced SEO professional looking to grow their career in a dynamic, client-facing environment.

📋 Key Responsibilities

✅ Responsible for client owned media strategy

✅ Primary point of contact to present strategies to clients

✅ Leads owned media engagements for large size and complex clients

✅ Facilitates upsell and cross sell opportunities with clients

✅ Participates in new business pitches

✅ Mentors junior team members in all owned media topics

✅ Leads the creation of new practices and creation of deliverables based on industry trends

✅ Attends and presents at industry conferences and events

✅ Creates client success case studies

✅ Creates industry POVs

✅ Earns high overall client satisfaction scores

ASSUMPTION: This role involves a mix of strategic planning, client communication, team leadership, and staying up-to-date with industry trends. It requires strong organizational skills and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 4 years’ experience working in SEO

Required Skills:

• Advanced knowledge of common industry tools & platforms
• Expert proficiency with Microsoft Office (especially Excel & PowerPoint)
• Strong written and verbal communication skills
• Clear and concise communication style
• Strong mathematical, analytical and writing skills
• Must be able to compare data and analyze tactics to maximize results
• Fundamental understanding of HTML

Preferred Skills:

• Experience with CSS, JavaScript and web design technologies

ASSUMPTION: While a degree is preferred, iCrossing values relevant experience and may consider candidates with equivalent skills and background.

💰 Compensation & Benefits

Salary Range: $80,000 - $100,000 per year (for New York City; may vary based on location)

Benefits:

• Medical, dental, vision, life and disability insurance
• 401(k) Retirement Plan
• Flexible Spending & Health Savings Account
• Paid holidays, vacation, and sick time
• Parental Leave
• Employee assistance program and other company benefits

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is for the New York City location. For other geographies, the range may vary based on market differences. The actual compensation will be determined based on experience and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: iCrossing operates in the marketing services industry, providing integrated marketing and technology solutions to clients. The market is competitive, with a focus on data-driven strategies and digital transformation.

Company Size: iCrossing is a mid-sized company with 501-1,000 employees, offering a mix of corporate structure and entrepreneurial spirit.

Founded: iCrossing was founded in 1998 and has since grown to become a leading marketing services company, offering a wide range of services, including SEO, data analytics, and digital marketing.

Company Description:

• iCrossing is a professional services company that combines marketing and technology to solve complex challenges and drive performance for clients.
• The company offers integrated teams that combine strategic insight, creative execution, data fluency, and technical expertise.
• iCrossing is part of the Hearst Corporation, providing access to valuable data, insights, talent, and audiences.

Company Specialties:

• Digital Transformation
• SEO
• Experience Transformation Strategy
• User Experience (UX)
• Data Analytics
• Paid Media
• Creative Design
• Customer Journey
• Data and Consumer Insights
• Marketing Technology
• Digital Marketing
• Loyalty/CRM
• CDP
• DAM
• Digital Acceleration
• and SEM

Company Website: http://www.icrossing.com

ASSUMPTION: iCrossing's focus on data-driven marketing and technology sets it apart in the industry. Its integration with the Hearst Corporation provides unique opportunities for growth and collaboration.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, team leadership, and client management skills.

Reporting Structure: The SEO Manager reports directly to the Head of Owned Media and oversees junior team members.

Work Arrangement: This is a hybrid role, requiring 2 days per week in the office. The remaining days can be worked remotely.

Growth Opportunities:

• Potential to lead larger teams or take on more strategic roles within the company
• Opportunities to work on diverse client projects and gain exposure to different industries
• Chance to develop skills in areas such as data analytics, UX, or digital marketing

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the company or explore new areas of interest.

🌍 Location & Work Environment

Office Type: iCrossing's Scottsdale office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): 13 Black Lion Street, Brighton, East Sussex BN1 1ND, GB; Suite C-400, Scottsdale, AZ 85254, US

Geographic Context:

• Scottsdale, Arizona, is a vibrant city with a strong tech industry and a high quality of life.
• The office is located in the heart of Scottsdale, offering easy access to amenities and public transportation.
• The area experiences hot summers and mild winters, with plenty of sunshine throughout the year.

Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely for part of the week.

ASSUMPTION: iCrossing's Scottsdale office provides a dynamic and engaging work environment, with opportunities for collaboration and professional growth.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Talent Acquisition team
• Technical interview with the SEO team lead
• On-site interview with the Head of Owned Media and other team members
• Final interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and experience
• Client management skills
• Communication and presentation skills
• Problem-solving and analytical skills

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of iCrossing's business and how your skills align with the role
• Prepare for technical SEO questions and be ready to discuss industry trends and best practices
• Research iCrossing's clients and be prepared to discuss how you would approach their SEO needs

ATS Keywords: SEO, client strategy, communication, analytical skills, data analysis, HTML, CSS, JavaScript, Microsoft Office, mentoring, industry trends, presentation skills, client satisfaction, cross-selling, upselling, case studies

ASSUMPTION: iCrossing's interview process is designed to assess both technical SEO skills and cultural fit. Applicants should be prepared to discuss their experience and thought leadership in the SEO space.

🛠️ Tools & Technologies

• SEMrush
• Ahrefs
• Google Analytics
• Google Search Console
• Screaming Frog
• Moz
• Microsoft Office Suite

ASSUMPTION: iCrossing uses a variety of industry-standard SEO tools and platforms. Proficiency in these tools is expected, but training may be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Client-centric
• Innovative
• Collaborative
• Data-driven
• Results-oriented

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Data-driven and analytical
• Client-focused and results-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working with data and using it to drive decision-making?
• Do you have strong communication skills and the ability to present complex ideas clearly?
• Are you passionate about SEO and staying up-to-date with industry trends?

ASSUMPTION: iCrossing values employees who are passionate about their work, collaborative, and results-driven. Applicants should be prepared to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

• Managing multiple client projects simultaneously
• Keeping up with the fast-paced nature of the SEO industry
• Balancing client management and team leadership responsibilities
• Adapting to a hybrid work environment

ASSUMPTION: This role presents unique challenges and opportunities for growth. Applicants should be prepared to manage multiple priorities and adapt to a dynamic work environment.

📈 Similar Roles Comparison

• Unlike other SEO Manager roles, this position requires a strong focus on client management and new business development
• iCrossing's integration with the Hearst Corporation provides unique access to data and insights
• This role offers significant growth potential, with opportunities to advance within the company or explore new areas of interest

ASSUMPTION: This role is unique in its focus on client management and new business development, setting it apart from other SEO Manager positions in the industry.

📝 Sample Projects

• Developing and executing an SEO strategy for a large e-commerce client
• Conducting a comprehensive SEO audit for a B2B company and implementing recommendations
• Creating and presenting a new SEO product offering to potential clients

ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the SEO Manager in this role.

❓ Key Questions to Ask During Interview

• How does iCrossing support the professional development of its SEO team members?
• Can you describe the team structure and how the SEO team fits into the broader organization?
• How does iCrossing approach work-life balance for its employees?
• What are the most challenging aspects of this role, and how can I prepare for them?
• How does iCrossing measure the success of its SEO strategies and team performance?

ASSUMPTION: These questions are designed to provide insight into the company culture, team dynamics, and expectations for the role. Applicants should tailor their questions to demonstrate their interest in and understanding of the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and skills
• Write a cover letter that demonstrates your understanding of iCrossing's business and how your skills align with the role
• Prepare for technical SEO questions and be ready to discuss industry trends and best practices
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.