📌 Core Information
🔹 Job Title: SEO Manager
🔹 Company: Traveloka
🔹 Location: Korea - Local Office
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing comprehensive SEO strategies that align with business goals.
- Leading, mentoring, and managing a team of SEO specialists.
- Conducting thorough market analysis to understand market dynamics, customer behavior, and competitor strategies.
- Collaborating with cross-functional teams to optimize website content, meta tags, and other on-page elements.
- Staying updated on SEO trends, algorithm changes, and best practices.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices to drive organic traffic and improve search engine rankings.
📋 Key Responsibilities
✅ Develop and execute SEO strategy that aligns with business goals and objectives.
✅ Lead, mentor, and manage a team of SEO specialists, providing guidance, support, and professional development opportunities.
✅ Conduct thorough market analysis to understand the Australian market dynamics, customer behavior, and competitor strategies.
✅ Perform detailed keyword research to identify opportunities for content optimization and new content creation.
✅ Optimize website content, meta tags, and other on-page elements, as well as develop and execute effective off-page SEO strategies.
✅ Collaborate with the content team to develop SEO-friendly content that meets the needs of our target audience.
✅ Work closely with the development team to ensure the website is optimized for search engines, including site structure, page speed, and mobile optimization.
✅ Monitor, analyze, and report on SEO performance using tools like Google Analytics, Search Console, and other SEO software. Provide actionable insights and recommendations.
✅ Keep up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure our strategies remain effective.
✅ Optimize our online presence for local search terms and ensure we are visible in local directories and listings.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management. It requires a data-driven approach and the ability to adapt to changing SEO landscapes.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: Minimum of 5 years of experience in SEO, with at least 3 years of experience leading and managing an SEO team.
Required Skills:
- Proficient in SEO tools and software such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
- Proven leadership and team management skills, with the ability to inspire and motivate a team.
- Excellent verbal and written communication skills, with the ability to effectively communicate complex SEO concepts to non-technical stakeholders.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Proficient in English and Korean.
Preferred Skills:
- Experience in the online travel platform or e-commerce sectors.
- Strong understanding of the Australian market and its unique characteristics.
ASSUMPTION: Candidates should have a strong foundation in SEO best practices, excellent leadership skills, and a deep understanding of the Australian market to succeed in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Managers with 5-10 years of experience in the travel and e-commerce sectors, the estimated salary range for this role is $80,000 - $120,000 AUD per year. This estimate takes into account the cost of living in Australia and the competitive nature of the SEO industry.
Benefits:
- Competitive benefits package, including health insurance and retirement plans.
- Opportunities for professional development and growth within the company.
- Flexible working hours and remote work options, depending on the role and team needs.
Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience, skills, and negotiation abilities.
📌 Applicant Insights
🔍 Company Context
Industry: Traveloka is a leading travel platform in Southeast Asia, offering a wide range of travel products and services, including flights, accommodation, transportation, and local attractions. The company operates in several countries, including Indonesia, Thailand, Vietnam, Singapore, Malaysia, the Philippines, Australia, and Japan.
Company Size: Traveloka is a mid-sized company with approximately 3,335 employees, providing a collaborative and dynamic work environment.
Founded: Traveloka was founded in Indonesia in 2012 and has since expanded its operations across Southeast Asia and Australia.
Company Description:
- Traveloka is committed to providing exceptional customer service with 24/7 support available in local languages and acceptance of over 40 payment methods.
- The platform offers extensive transportation options, including flights, buses, trains, car rentals, and airport transfers.
- Traveloka's accommodation offerings are equally broad, encompassing hotels, apartments, guest houses, homestays, resorts, and villas.
Company Specialties:
- Internet
- Financial Services
- Lifestyle
- Hospitality
- E-commerce
- Travel
- and Technology
Company Website: http://www.traveloka.com/careers
ASSUMPTION: Traveloka's focus on customer experience and extensive product offerings make it an attractive employer in the travel industry.
📊 Role Analysis
Career Level: This role is a mid-senior level position, requiring a balance of strategic thinking, hands-on execution, and team leadership.
Reporting Structure: The SEO Manager will report directly to the Head of Marketing or a similar role and will oversee a team of SEO specialists.
Work Arrangement: This role is primarily on-site, with occasional remote work options available depending on the team's needs and project requirements.
Growth Opportunities:
- As Traveloka continues to expand its operations, there may be opportunities for the SEO Manager to take on additional responsibilities or lead new initiatives.
- The SEO Manager may have the opportunity to mentor and develop junior team members, contributing to their professional growth and the team's overall success.
- Traveloka's focus on innovation and continuous improvement creates an environment where employees can learn and grow in their careers.
ASSUMPTION: This role offers opportunities for professional development and growth within the company, as well as the chance to make a significant impact on Traveloka's SEO strategies and overall business success.
🌍 Location & Work Environment
Office Type: Traveloka's office in Korea - Local Office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Korea - Local Office
Geographic Context:
- Korea - Local Office is located in a bustling business district, providing easy access to public transportation and nearby amenities.
- The office is situated in a multicultural environment, offering opportunities to work with and learn from diverse colleagues.
- Korea - Local Office is one of Traveloka's international offices, providing a global perspective and the chance to work on cross-border projects.
Work Schedule: Standard office hours, Monday to Friday, with occasional overtime required to meet project deadlines.
ASSUMPTION: The work environment at Traveloka's Korea - Local Office is dynamic, collaborative, and multicultural, providing a unique and engaging work experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the Traveloka careers website.
- Phone or video screening to assess communication skills and cultural fit.
- Technical interview to evaluate SEO knowledge and problem-solving skills.
- Final interview with the hiring manager or a panel of stakeholders to discuss the role's fit and expectations.
Key Assessment Areas:
- SEO knowledge and experience.
- Leadership and team management skills.
- Analytical and problem-solving abilities.
- Communication and interpersonal skills.
- Cultural fit and alignment with Traveloka's values.
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and understanding of the Australian market.
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing problem-solving exercises.
- Research Traveloka's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
ATS Keywords: SEO strategy, team leadership, market analysis, keyword research, on-page SEO, off-page SEO, content strategy, technical SEO, analytics, reporting, local SEO, Australian market, Traveloka
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their SEO expertise, leadership skills, and cultural fit with Traveloka.
🛠️ Tools & Technologies
- Google Analytics
- Google Search Console
- SEMrush
- Ahrefs
- Moz
- Naver
- Kakao
ASSUMPTION: Candidates should be proficient in using popular SEO tools and software, as well as familiar with Korean-specific marketing requirements and platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed
- Integrity
- Innovation
- Collaboration
- Win Together
Work Style:
- Dynamic and fast-paced environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment, and are you comfortable managing multiple projects simultaneously?
- Are you able to navigate Korean-specific marketing requirements, such as working with Naver and Kakao?
- Do you possess strong leadership skills and the ability to inspire and motivate a team?
ASSUMPTION: Candidates should assess their fit with Traveloka's company values and work style to ensure a successful and fulfilling career with the organization.
⚠️ Potential Challenges
- Managing a team across different time zones and cultures.
- Keeping up with the fast-paced nature of the SEO industry and adapting to changing algorithms and best practices.
- Balancing strategic planning, hands-on execution, and team management responsibilities.
- Navigating the unique characteristics of the Australian market and its competitive SEO landscape.
ASSUMPTION: Candidates should be prepared to face these challenges and possess the skills and adaptability required to succeed in this role.
📈 Similar Roles Comparison
- Unlike other SEO Manager roles, this position requires a strong understanding of the Australian market and its unique SEO dynamics.
- Traveloka's focus on customer experience and extensive product offerings set it apart from other travel platforms and e-commerce companies.
- This role offers opportunities for professional development and growth within the company, as well as the chance to make a significant impact on Traveloka's SEO strategies and overall business success.
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other SEO Manager positions in the industry.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy for Traveloka's Australian market, including keyword research, on-page optimization, and link building.
- Conducting a thorough market analysis of the Australian travel industry to identify opportunities for content optimization and new content creation.
- Collaborating with the content team to develop SEO-friendly content that meets the needs of Traveloka's target audience and improves search engine rankings.
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the SEO Manager role at Traveloka.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the SEO team fits into the broader marketing organization?
- How does Traveloka support the professional development and growth of its SEO team members?
- Can you provide examples of how Traveloka's company culture and values are reflected in the day-to-day work environment?
- What are the key priorities for this role in the first 90 days, and how will my performance be measured?
- How does Traveloka approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company culture, enabling them to make an informed decision about their career with Traveloka.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Traveloka careers website.
- Tailor your resume and cover letter to highlight your SEO experience, leadership skills, and understanding of the Australian market.
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing problem-solving exercises.
- Research Traveloka's company culture and values to demonstrate your cultural fit and enthusiasm for the role.
- Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
