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SEO Manager

dentsu
Full-time
On-site
Makati City, Makati, Philippines
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Manager

πŸ”Ή Company: dentsu

πŸ”Ή Location: Makati City, Makati, Philippines

πŸ”Ή Job Type: Full-time, Hybrid

πŸ”Ή Category: Advertising Services

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site (Hybrid)

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and implementing comprehensive SEO strategies tailored to each client's needs
  • Collaborating directly with clients to plan and execute impactful SEO initiatives
  • Serving as the primary day-to-day contact for clients, fostering strong relationships
  • Conducting in-depth SEO website audits and presenting findings to prospective clients

ASSUMPTION: This role requires a balance of technical SEO skills and strong client-facing communication. The ideal candidate will have a proven track record in SEO and be comfortable working with diverse teams and clients.

πŸ“‹ Key Responsibilities

βœ… Develop and implement comprehensive SEO strategies, including keyword research, on-page optimization, content optimization, and technical SEO enhancements

βœ… Lead direct collaboration with clients to plan and execute impactful SEO initiatives that drive measurable results

βœ… Serve as the primary day-to-day contact for clients, fostering strong relationships while coordinating efforts across Client Services and cross-functional teams

βœ… Conduct in-depth SEO website audits and present findings to prospective clients of partner agencies within Dentsu; support live pitch presentations as required

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and client management. Successful candidates will be comfortable wearing multiple hats and adapting to different client needs.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven 3-5 years of hands-on experience in SEO, with a strong focus on keyword research, technical optimization, and on-page SEO best practices

Required Skills:

  • Proficient in using SEO reporting and analytics tools such as Google Analytics 4, Semrush, and Similarweb to track performance and derive actionable insights
  • Demonstrated ability to assess, present, and optimize websites for improved search visibility and user experience
  • Strong communication and presentation skills, with experience translating complex SEO data into clear, client-friendly insights and strategies

Preferred Skills:

  • Experience working with global brands and cross-functional teams
  • Fluency in multiple languages

ASSUMPTION: While not explicitly stated, experience working with global brands and cross-functional teams would be beneficial for this role. Fluency in multiple languages could also be an asset, given dentsu's global presence.

πŸ’° Compensation & Benefits

Salary Range: PHP 600,000 - 900,000 per year (Based on industry standards for mid-level SEO roles in the Philippines)

Benefits:

  • Hybrid work arrangement
  • Volunteer leave and One Day for Change event
  • Career development and learning opportunities through dentsu University
  • Recognition awards, including Never Before Awards

Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The salary range is estimated based on industry standards for mid-level SEO roles in the Philippines. The benefits listed are based on the information provided in the job description.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Advertising Services. Dentsu is a global advertising and public relations firm, operating in over 145 markets worldwide with over 46,000 dedicated specialists.

Company Size: 10,001+ employees. As a large organization, dentsu offers extensive resources and opportunities for career growth.

Founded: 1901. Dentsu has a rich history and extensive experience in the advertising industry.

Company Description:

  • Dentsu is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy through five global leadership brands
  • Carat, Dentsu Creative, dentsu X, iProspect, and Merkle, each with deep specialisms
  • Carat is the world’s first media agency and is consistently ranked the #1 media agency in the world

Company Specialties:

  • Marketing communications
  • Advertising
  • Media planning and buying
  • People-Based Marketing
  • Creative
  • Innovation
  • Data and Technology

Company Website: https://www.dentsu.com/

ASSUMPTION: Dentsu's global presence and extensive resources make it an attractive option for professionals seeking international exposure and career growth opportunities.

πŸ“Š Role Analysis

Career Level: Mid-level. This role requires a balance of technical SEO skills and client management experience.

Reporting Structure: This role reports directly to the Head of SEO or a similar position within dentsu.

Work Arrangement: Hybrid. This role offers a hybrid work arrangement, combining on-site work with remote flexibility.

Growth Opportunities:

  • Potential to work with global brands and cross-functional teams
  • Opportunities for career progression within dentsu's extensive network
  • Access to learning and development opportunities through dentsu University

ASSUMPTION: This role offers significant growth opportunities, given dentsu's global presence and extensive resources.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in Makati City, Philippines

Office Location(s): 1-8-1 Higashi-shimbashi, Tokyo, Japan (Headquarters); 10 Triton Street, Regents Place, London, UK; 150 E 42nd St, New York, USA; Guoco Tower 1, Wallich Street #22-01, Singapore; Rua Wisard 298, SΓ£o Paulo, Brazil; Two Haddington Buildings, 20 -38 Haddington road, Dublin, Ireland; Moermanskkade 85, Amsterdam, Netherlands

Geographic Context:

  • Makati City is the financial hub of the Philippines, offering a vibrant and dynamic work environment
  • The Philippines is a growing market for advertising and marketing services
  • Makati City is known for its modern infrastructure, extensive public transportation, and numerous dining and entertainment options

Work Schedule: Full-time, typically Monday to Friday, 9:00 AM to 6:00 PM (with flexibility for hybrid work arrangement)

ASSUMPTION: The work environment in Makati City offers a dynamic and vibrant setting for professionals, with numerous opportunities for personal and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical SEO assessment
  • In-person or virtual interview with the hiring manager and/or team members
  • Final decision and offer

Key Assessment Areas:

  • Technical SEO skills and knowledge
  • Client management and communication skills
  • Problem-solving and analytical skills
  • Cultural fit and alignment with dentsu's values

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Include specific examples of your SEO achievements and the impact you've made in previous roles
  • Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
  • Research dentsu's company culture and values to ensure a strong fit

ATS Keywords: SEO, keyword research, on-page optimization, technical SEO, client management, analytics tools, Google Analytics 4, Semrush, Similarweb, website audits, presentation skills

ASSUMPTION: The application process for this role is likely to be competitive, given dentsu's global reputation and the attractive nature of the role. Applicants should tailor their application materials to highlight their relevant experience and skills and prepare thoroughly for the technical SEO assessment.

πŸ› οΈ Tools & Technologies

  • SEO reporting and analytics tools: Google Analytics 4, Semrush, Similarweb
  • SEO software and platforms: Ahrefs, Moz, SEMrush, Google Search Console, Google Data Studio
  • Project management tools: Asana, Trello, Jira
  • Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements. However, the listed tools are common in the SEO industry and should be familiar to experienced SEO professionals.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Collaboration
  • Creativity
  • Accountability
  • Passion

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven and focused on client success

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you comfortable working with diverse teams and clients?
  • Do you have a proven track record of delivering results and driving client success?

ASSUMPTION: Dentsu's company culture is collaborative, creative, and focused on driving client success. Successful candidates will be comfortable working in a dynamic, team-oriented environment and be passionate about delivering results.

⚠️ Potential Challenges

  • Managing multiple clients and projects simultaneously
  • Keeping up with the latest SEO trends and algorithm changes
  • Balancing technical SEO work with client management and communication
  • Working with diverse teams and clients, each with their own unique needs and expectations

ASSUMPTION: This role presents several challenges, including managing multiple projects, staying up-to-date with SEO trends, and balancing technical work with client management. Successful candidates will be comfortable managing multiple priorities and adapting to different client needs.

πŸ“ˆ Similar Roles Comparison

  • Compared to other SEO Manager roles, this position offers a unique opportunity to work with global brands and cross-functional teams within a large, established advertising agency
  • In the Philippines, this role is competitive with other mid-level SEO positions, offering a similar salary range and benefits package
  • Career progression opportunities may be more extensive with dentsu, given its global presence and extensive resources

ASSUMPTION: This role offers a unique opportunity to work with global brands and cross-functional teams within a large, established advertising agency. Career progression opportunities may be more extensive with dentsu, given its global presence and extensive resources.

πŸ“ Sample Projects

  • Conducting a comprehensive SEO audit of a global e-commerce website and implementing recommended changes to improve search visibility and user experience
  • Developing and executing a targeted link-building campaign to improve the domain authority and organic rankings of a B2B website
  • Collaborating with a cross-functional team to optimize the on-page content and structure of a newly launched website, resulting in a significant increase in organic traffic

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and initiatives an SEO Manager might undertake in this role. The specific projects and initiatives will vary depending on the client and project requirements.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 90 days?
  • How does this role fit into the broader SEO strategy for dentsu and its clients?
  • What opportunities are there for professional development and growth within the company?
  • How does dentsu support work-life balance for its employees?
  • What is the typical career path for an SEO Manager within dentsu?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, fit within the broader organization, and opportunities for professional development and growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices and tools
  • Research dentsu's company culture and values to ensure a strong fit
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.