📌 Core Information
🔹 Job Title: SEO Manager, AI Content Systems
🔹 Company: HeyGen
🔹 Location: Los Angeles, California, United States
🔹 Job Type: Full-Time
🔹 Category: Online Audio and Video Media
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Operating a custom content generation system to ensure high-quality output while scaling content production
- Analyzing SERPs and competitor content to guide content structures and identify ranking patterns
- Conducting keyword research and clustering terms by topic, intent, and funnel stage
- Managing the publishing process for optimized content
- Collaborating with a cross-functional team to improve content workflows and prompt structures
ASSUMPTION: This role requires a balance of technical and creative skills, with a strong focus on SEO and content quality. The ideal candidate will be comfortable working with AI-assisted content workflows and have a solid understanding of what makes pages rank in 2025.
📋 Key Responsibilities
✅ Review and edit AI-generated content to ensure brand alignment, accuracy, and SEO value
✅ Analyze SERPs and competitor content to guide content structures and identify ranking patterns
✅ Conduct keyword research and cluster terms by topic, intent, and funnel stage
✅ Operate and iterate on our custom content generation system (built in n8n with Postgres)
✅ Apply interlinking strategy to published content using our internal reference database
✅ Propose and test improvements to prompt structures and content workflows
✅ Own publishing readiness: finalize titles, slugs, meta data, and content formatting
ASSUMPTION: This role involves a high volume of pages, requiring the ability to balance speed with precision.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 3-5 years of hands-on SEO or content operations experience
Required Skills:
- Familiarity with AI-assisted content workflows (e.g., Jasper, ChatGPT, Copy.ai, Notion AI)
- Strong eye for content quality and understanding of ranking factors
- Self-sufficient, systems-minded, and comfortable learning fast in a technical environment
- Ability to balance speed with precision across a high volume of pages
Preferred Skills:
- Experience with prompt design, structured content, or AI writing tools
- Working knowledge of SQL or database-driven workflows (even at a basic level)
- Familiarity with interlinking strategies, programmatic SEO, or content automation
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work.
💰 Compensation & Benefits
Salary Range: $160,000 - $190,000 annually
Benefits:
- 401k Plan
- Health Benefits
- Generous PTO
- Parental Leave Program
- Emotional Health Resources
Working Hours: Full-time, with flexible hours
ASSUMPTION: The salary range provided is a general guideline and may vary based on factors such as the candidate's work experience, education/training, key skills, and location. HeyGen considers these factors when extending an offer.
📌 Applicant Insights
🔍 Company Context
Industry: HeyGen operates in the Online Audio and Video Media industry, focusing on making visual storytelling accessible to all through AI-driven content generation.
Company Size: HeyGen has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact.
Founded: HeyGen was founded in 2020, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- HeyGen helps businesses grow through the magic of visual storytelling, making professional-quality videos accessible to everyone
- The company specializes in AI-driven content generation, including video creators, AI avatars, and text-to-video conversion
- HeyGen's mission is to equip more people with the power to reach, captivate, and inspire audiences
Company Specialties:
- Video Creator
- AI Avatar
- Text-to-video in Minutes
- Realistic voices in 40+ Locales
- generative AI
- AI Video
- Stable Diffusion
- Video Maker
- Marketing
- Martech
- Avatars
- and Artificial Intelligence
Company Website: www.heygen.com
ASSUMPTION: HeyGen's focus on AI-driven content generation and visual storytelling makes it an exciting and innovative place to work, with a strong emphasis on technology and creativity.
📊 Role Analysis
Career Level: This role is suitable for an experienced SEO or content operations professional looking to grow within a dynamic and innovative company.
Reporting Structure: The SEO Manager will likely report directly to the Head of Content or a similar role, working closely with cross-functional teams to optimize content workflows and strategies.
Work Arrangement: HeyGen offers remote work, with the option to work from one of their offices in Los Angeles, San Francisco, Palo Alto, or Toronto.
Growth Opportunities:
- As HeyGen continues to grow, there may be opportunities for the SEO Manager to take on additional responsibilities or move into a leadership role
- The company's focus on innovation and AI-driven content generation may present unique growth opportunities in emerging technologies
- Working closely with cross-functional teams may provide opportunities to learn new skills and expand professional networks
ASSUMPTION: HeyGen's focus on growth and innovation suggests that there may be ample opportunities for professional development and career advancement within the company.
🌍 Location & Work Environment
Office Type: HeyGen has multiple offices in the United States and Canada, with a remote-friendly work environment.
Office Location(s): Los Angeles, San Francisco, Palo Alto, and Toronto
Geographic Context:
- Los Angeles, California, is a vibrant and diverse city with a thriving tech industry and a strong focus on entertainment and media
- The city offers a range of housing options, from urban apartments to suburban homes, with a median home price of around $800,000
- Los Angeles has a Mediterranean climate, with mild winters and hot summers, and offers a variety of outdoor activities and cultural attractions
Work Schedule: Full-time, with flexible hours and the option to work remotely
ASSUMPTION: HeyGen's remote-friendly work environment and multiple office locations allow for a high degree of flexibility and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate SEO skills and problem-solving abilities
- Final interview with the hiring manager or a panel of stakeholders to discuss the role and answer any questions
Key Assessment Areas:
- SEO knowledge and experience
- Content quality and optimization skills
- Technical proficiency with AI-assisted content workflows and tools
- Problem-solving and critical thinking abilities
- Cultural fit and alignment with HeyGen's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Include specific examples of your SEO achievements and the impact you've made on previous projects
- Demonstrate your understanding of AI-assisted content workflows and how you've leveraged them in the past
- Showcase your ability to balance speed with precision and work efficiently with a high volume of pages
ATS Keywords: SEO, content operations, AI-assisted content workflows, keyword research, content quality, interlinking strategies, programmatic SEO, content automation, SQL, database-driven workflows, prompt design
ASSUMPTION: HeyGen's focus on innovation and AI-driven content generation may result in a more competitive application process, with a higher volume of candidates and a greater emphasis on technical skills and cultural fit.
🛠️ Tools & Technologies
- n8n (custom content generation system)
- Postgres (database management system)
- AI-assisted content workflows (e.g., Jasper, ChatGPT, Copy.ai, Notion AI)
- SEO tools (e.g., SEMrush, Ahrefs, Google Search Console)
- Content management systems (e.g., WordPress, Drupal)
ASSUMPTION: The specific tools and technologies required for this role may evolve as HeyGen continues to innovate and develop new AI-driven content generation systems.
👔 Cultural Fit Considerations
Company Values:
- Innovation: HeyGen values creativity, experimentation, and a willingness to take calculated risks to drive innovation in visual storytelling
- Collaboration: HeyGen fosters a collaborative work environment, with a strong emphasis on cross-functional teamwork and knowledge-sharing
- Customer-centricity: HeyGen prioritizes the needs and preferences of its customers, striving to create content that resonates with diverse audiences
Work Style:
- HeyGen values a fast-paced, dynamic work environment, with a strong emphasis on results and continuous improvement
- The company encourages a growth mindset, with a focus on learning, adaptation, and personal development
- HeyGen values a data-driven approach to decision-making, with a strong emphasis on analytics and performance metrics
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment, and are you comfortable working with a high volume of pages?
- Are you passionate about visual storytelling and driven to help HeyGen make it accessible to all?
- Do you have a strong eye for content quality and a deep understanding of ranking factors in 2025?
ASSUMPTION: HeyGen's focus on innovation, collaboration, and customer-centricity suggests that the ideal candidate will be creative, adaptable, and customer-focused, with a strong commitment to continuous learning and improvement.
⚠️ Potential Challenges
- The high volume of pages and the need to balance speed with precision may present challenges for some candidates
- The fast-paced, dynamic work environment may be overwhelming for candidates who prefer a more structured or predictable work environment
- The focus on innovation and AI-driven content generation may require candidates to learn new tools and technologies quickly
- The competitive nature of the SEO industry may present challenges in terms of keyword competition and ranking difficulty
ASSUMPTION: While HeyGen offers a unique and exciting opportunity to work at the intersection of content, systems, and search, the role may also present challenges related to the high volume of pages, the fast-paced work environment, and the competitive nature of the SEO industry.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position focuses heavily on AI-assisted content generation and optimization, requiring a strong understanding of AI workflows and tools
- The role's emphasis on content quality and optimization may be more demanding than traditional SEO roles, with a greater focus on precision and attention to detail
- As a mid-sized company, HeyGen may offer more opportunities for growth and career advancement than larger, more established organizations, but may also have less structured career paths and less predictable growth opportunities
ASSUMPTION: While this role shares some similarities with traditional SEO roles, its focus on AI-assisted content generation and optimization sets it apart, presenting unique opportunities and challenges for candidates.
📝 Sample Projects
- Optimizing a high-volume content generation system for a major e-commerce client, resulting in a 30% increase in organic traffic and a 25% increase in conversion rates
- Developing a custom interlinking strategy for a B2B SaaS company, leading to a 40% increase in organic traffic and a significant improvement in domain authority
- Conducting a comprehensive keyword research and clustering project for a leading healthcare provider, resulting in a 20% increase in organic traffic and improved visibility for high-intent, low-competition keywords
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the SEO Manager may face in this role, from optimizing high-volume content generation systems to developing custom interlinking strategies and conducting comprehensive keyword research.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for content generation and optimization in this role?
- How does HeyGen approach interlinking and internal linking strategies, and how can I contribute to their development and improvement?
- What are the most significant challenges facing the SEO team at HeyGen, and how can I help address them?
- How does HeyGen support the professional development and growth of its SEO team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the role, the team, and the company, and to demonstrate their interest in and commitment to the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills, including specific examples of your achievements and the impact you've made on previous projects
- Prepare for a technical assessment or case study by brushing up on your SEO knowledge and familiarizing yourself with AI-assisted content workflows and tools
- Follow up with HeyGen one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
