SEO Manager (Auth0 Growth)

📌 Core Information

🔹 Job Title: SEO Manager (Auth0 Growth)

🔹 Company: Okta

🔹 Location: Toronto, Canada

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: April 18, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and communicating SEO strategy roadmaps
• Leading SEO projects and monitoring SEO efforts across the Auth0 ecosystem
• Mentoring stakeholders and working with content creators to identify content gaps
• Collaborating with diverse teams, including technical and non-technical members
• Staying up-to-date with industry best practices and the changing landscape of SEO

ASSUMPTION: This role requires a strong understanding of technical SEO, web content strategy, and the ability to leverage these disciplines to drive organic traffic. The ideal candidate will also be a strong communicator capable of working across diverse teams.

📋 Key Responsibilities

✅ Create and communicate SEO strategy roadmaps with stakeholders and Auth0 leadership

✅ Lead SEO projects such as keyword research, content planning, and other internal SEO work

✅ Monitor, report, improve, and test SEO efforts Auth0 ecosystem-wide

✅ Lead efforts with vendors to drive and maximize output

✅ Work with content creators to identify gaps in content both business and technical

✅ Mentor and enable Marketing and non-marketing stakeholders to adopt SEO best practices

✅ Develop best practice documentation to enable internal teams to self-service

✅ Work with the growth team and technical SEO to identify possible impacts on SEO during A/B testing and other experiments

✅ Own SEO technical considerations across the ecosystem, especially as we migrate Auth0.com to Adobe Experience Manager

✅ Stay up to date on industry best practices and the changing landscape of SEO in the age of AI

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and collaboration with various teams. The ideal candidate will be comfortable working in a dynamic, fast-paced environment and have a proven track record in SEO.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 5+ years of experience in SEO, from tactical execution to strategy

Required Skills:

• Proven experience in SEO, with a strong grasp of technical SEO, web content strategy, and digital marketing
• Knowledge of multiple SEO platforms such as STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console, and more
• Experience with Adobe Experience Manager (AEM) and Adobe Digital Asset Manager
• Excellent communication skills, with the ability to communicate complex SEO terms and processes to others not familiar
• Deep understanding of analytics and reporting tools
• Ability to create SEO strategies from data to meet business cases, market insights, and requirements for SEO
• Ability to work with other digital channels and functions such as UX, Digital Strategy, SEM, Paid Media, and website analytics

Preferred Skills:

• Experience leading content strategy
• Experience with AEM platform

ASSUMPTION: The ideal candidate will have a strong background in SEO, with experience in both tactical execution and strategic planning. Experience working with AEM and leading content strategy is a plus.

💰 Compensation & Benefits

Salary Range: The annual base salary range for candidates located in Canada is between $111,000 CAD and $167,000 CAD. Your actual salary will depend on factors such as your skills, qualifications, and experience.

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• RRSP with a match
• Healthcare Spending
• Telemedicine
• Paid Leave
• Parental Leave

Working Hours: 40 hours per week, with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Manager roles in Canada. The actual salary may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Okta is a leading provider of identity management solutions, operating in the competitive software development industry.

Company Size: Okta has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.

Founded: Okta was founded in 2009 and has since grown to become a publicly traded company with a strong global presence.

Company Description:

• Okta gives you a neutral, powerful, and extensible platform that puts identity at the heart of your stack
• No matter what industry, use case, or level of support you need, Okta has you covered
• Okta's mission is to enable everyone to safely use any technology—anywhere, on any device or app

Company Specialties:

• Identity Management
• Access Management
• Single Sign-On
• SaaS
• Cloud
• User Management
• Mobile Security
• Mobility Management
• and IDaaS

Company Website: Okta.com

ASSUMPTION: Okta's large size and global presence offer numerous opportunities for career growth and development. The company's focus on identity management provides a unique and challenging work environment.

📊 Role Analysis

Career Level: This role is at the senior individual contributor level, with the potential for management responsibilities in the future.

Reporting Structure: The SEO Manager reports to the Sr. Manager of SEO within the Digital Acquisition Team.

Work Arrangement: This role is Remote OK, with the flexibility to work from anywhere in Canada.

Growth Opportunities:

• Potential to take on management responsibilities as the team grows
• Opportunities to work on high-impact projects and drive significant business results
• Chance to learn from and collaborate with experienced professionals in the field of SEO

ASSUMPTION: This role offers significant growth potential, with the opportunity to take on management responsibilities and work on high-impact projects. The remote work arrangement provides flexibility and the ability to work from anywhere in Canada.

🌍 Location & Work Environment

Office Type: Okta has multiple office locations worldwide, with this role based in Toronto, Canada.

Office Location(s): 642 King St W, Toronto, Ontario M5V 1M7, CA

Geographic Context:

• Toronto is the largest city in Canada and a major hub for technology and innovation
• The city offers a diverse and multicultural environment, with numerous amenities and attractions
• Toronto has a humid continental climate, with warm summers and cold winters

Work Schedule: The work schedule is flexible, with the ability to work from home or in the office as needed.

ASSUMPTION: The location of this role in Toronto, Canada, provides access to a vibrant and dynamic work environment, with numerous opportunities for professional growth and development. The flexible work arrangement offers the best of both worlds, with the ability to work from home or in the office as needed.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• Technical assessment or case study
• On-site or virtual interview with the team
• Final interview with the Sr. Manager of SEO

Key Assessment Areas:

• Technical SEO knowledge and skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with Okta's values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and skills
• Include specific examples of your SEO achievements and the impact you've made in previous roles
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving abilities
• Research Okta's company culture and values, and be prepared to discuss how you align with them

ATS Keywords: SEO, Technical SEO, Web Content Strategy, Digital Marketing, Adobe Experience Manager, Keyword Research, Content Planning, Communication, Mentoring, Collaboration, Data Analysis, A/B Testing, Best Practices, Vendor Management

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills and strategic thinking. Applicants should tailor their resumes and cover letters to highlight their relevant experience and be prepared to discuss their SEO expertise in detail during the interview process.

🛠️ Tools & Technologies

• Adobe Experience Manager (AEM)
• Adobe Digital Asset Manager
• STAT, SEMRush, Lumar, Looker Studio, Tableau, Google Analytics, Google Search Console
• Microsoft Office Suite
• Project management tools (e.g., Asana, JIRA, Trello)

ASSUMPTION: The tools and technologies required for this role are primarily focused on SEO platforms and project management tools. Experience with Adobe Experience Manager and the ability to use various SEO platforms are essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-First
• No Arrogance
• Radical Candor
• Act Like an Owner
• Focus on Results
• Pursue Growth
• Embrace Change

Work Style:

• Collaborative and team-oriented
• Fast-paced and dynamic
• Focused on results and continuous improvement
• Open and transparent communication
• Adaptable and flexible

Self-Assessment Questions:

• Do you embrace Okta's values and work style, and how do they align with your personal values and work preferences?
• How do you handle feedback and criticism, and how do you use it to improve your performance?
• Can you provide an example of a time when you had to adapt to a significant change in your work environment or role?

ASSUMPTION: Okta's company culture is characterized by a strong focus on customer-first principles, radical candor, and a results-driven work style. Applicants should be prepared to discuss their alignment with these values and work style preferences during the interview process.

⚠️ Potential Challenges

• The role may require working with multiple teams and stakeholders, which can be challenging at times
• The fast-paced nature of the role may require working on tight deadlines and managing multiple projects simultaneously
• The remote work arrangement may present challenges in terms of communication and collaboration with team members
• The role may require occasional travel to Okta's office locations for meetings and events

ASSUMPTION: The potential challenges associated with this role include the need to work effectively with multiple teams and stakeholders, manage tight deadlines, and adapt to a remote work environment. Applicants should be prepared to discuss their strategies for overcoming these challenges during the interview process.

📈 Similar Roles Comparison

• This role is similar to other SEO Manager positions, but with a focus on the Auth0 ecosystem and working with a global digital team
• Compared to other SEO roles, this position offers a unique opportunity to work on a high-traffic website and drive significant business results
• Career-wise, this role provides a strong foundation for future growth and development in the field of SEO

ASSUMPTION: This role offers a unique opportunity to work on a high-traffic website and drive significant business results, while also providing a strong foundation for future growth and development in the field of SEO.

📝 Sample Projects

• Conducting a comprehensive keyword research project to identify high-volume, low-difficulty keywords for Auth0.com
• Developing and implementing a content strategy to improve organic traffic for Auth0's blog and resource center
• Leading an SEO audit of Auth0.com to identify and address technical SEO issues and opportunities

ASSUMPTION: These sample projects provide a glimpse into the types of SEO initiatives and responsibilities the SEO Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Digital Acquisition Team?
• How does this role collaborate with other teams within Okta, such as UX, Digital Strategy, SEM, and Paid Media?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Okta support the professional development and growth of its employees?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?

ASSUMPTION: These key questions are designed to provide insight into the team dynamics, priorities, and growth opportunities for the SEO Manager role at Okta.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and skills
• Prepare for behavioral and situational interview questions that focus on your SEO experience and problem-solving abilities
• Research Okta's company culture and values, and be prepared to discuss how you align with them
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.