SEO Manager

📌 Core Information 🔹 Job Title: SEO Manager 🔹 Company: Ziff Davis Shopping 🔹 Location: Austin, Texas, United States 🔹 Job Type: Full-Time 🔹 Category: Marketing 🔹 Date Posted: July 9, 2025 🔹 Experience Level: Mid-Senior (5-10 years) 🚀 Job Overview Key aspects of this role include: - Driving organic traffic growth and improving search rankings across Ziff Davis Shopping's portfolio of brands. - Collaborating with cross-functional teams to influence product, marketing, sales, and development roadmaps. - Staying current with industry news and applying new learnings to continuously evolve the SEO approach. - Managing multiple projects simultaneously and working in a hybrid environment. ASSUMPTION: This role requires a proactive, data-driven individual with strong communication skills and the ability to thrive in a fast-paced, dynamic team environment. 📋 Key Responsibilities 🌟 SEO Strategy & Analysis: - Conduct keyword research, competitive analysis, and detailed technical audits to identify optimization opportunities. - Monitor and analyze website performance using SEO tools such as Google Analytics, Google Search Console, Semrush, Moz, and Ahrefs. - Implement on-page SEO strategies, including metadata optimization, internal linking, structured data, and URL structuring. - Collaborate with content teams to integrate SEO best practices into editorial workflows, ensuring content aligns with E-E-A-T principles for improved search visibility and user trust. 🛠️ Technical SEO & Troubleshooting: - Identify and troubleshoot technical SEO issues, working with developers to implement necessary fixes. - Track SEO trends and algorithm updates to ensure Ziff Davis Shopping remains ahead of the competition. 🤝️ Stakeholder Collaboration: - Partner with PR and outreach teams to secure high-quality, relevant backlinks and brand mentions through strategic campaigns that support SEO objectives. - Collaborate with cross-functional teams and effectively communicate SEO priorities to influence product, marketing, sales, and development roadmaps. ASSUMPTION: Success in this role requires a strong understanding of SEO best practices, keyword research, and technical SEO, along with experience working with content management systems. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience). Experience: - 4+ years of experience in SEO with a proven track record of driving organic growth. Required Skills: - Strong knowledge of SEO core elements, including on-page and off-page tactics. - Experience working with CMS platforms and optimizing content for SEO. - Proficiency in HTML, CSS, and other web technologies related to SEO implementation. - Strong analytical skills with experience in reporting and presenting SEO data. - Excellent written and verbal communication skills. - Highly organized, detail-oriented, and capable of managing multiple projects simultaneously. Preferred Skills: - Experience with specific SEO tools (e.g., Semrush, Moz, Ahrefs). - Familiarity with JavaScript and other programming languages. - Knowledge of content management systems (e.g., WordPress, Drupal, Adobe Experience Manager). ASSUMPTION: Candidates should have a strong understanding of SEO best practices, keyword research, and technical SEO, along with experience working with content management systems. 💰 Compensation & Benefits Salary Range: $80,000 - $120,000 per year (based on industry standards for role, experience level, and location). Benefits: - Company-sponsored medical, dental, and vision insurance (including domestic partner coverage) + pet insurance. - Flexible Vacation / Paid Time Off. - Charitable Giving Programs that include Paid Time off to volunteer and donation match. - Family Planning Programs like MAVEN Fertility Concierge. - Pregnancy and Paid Parental Leave (up to 16 weeks). - 401K savings plan with employer match. - Employee stock purchase program (ESPP). - Wellness Programs: Gym reimbursement, Lose It! and Calm subscriptions. - Hybrid, Remote and Flexible work arrangements. - Diverse and inclusive employee resource groups where you can collaborate with teams across the company while making an impact in the areas that most excite you! ASSUMPTION: The salary range is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies. 📌 Applicant Insights 🔍 Company Context Industry: Online Audio and Video Media. Company Size: 201-500 employees. Founded: 1920. Company Description: Ziff Davis Shopping helps millions of shoppers discover and save, delivering exceptional consumer and merchant-advertiser experiences across a portfolio of leading mobile and ecommerce brands. Our domestic brands include RetailMeNot, Offers.com, BlackFriday.com, TechBargains, and more. We also run VoucherCodes, one of the leading discount code brands in the UK. Company Specialties: Online shopping, ecommerce, retail, marketing, and advertising. Company Website: ziffdavis.com. ASSUMPTION: Ziff Davis Shopping is a well-established company with a strong focus on delivering exceptional consumer and merchant-advertiser experiences. This role offers an opportunity to work in a dynamic, fast-paced environment with a portfolio of leading brands. 📊 Role Analysis Career Level: Mid-Senior. Reporting Structure: This role reports directly to the Senior Director of SEO. Work Arrangement: Hybrid (2-3 days per week in the office, with flexible remote work options). Growth Opportunities: - Potential to lead and mentor junior SEO team members as the team grows. - Opportunities to expand responsibilities based on the company's continued success and growth. - Exposure to various aspects of the business, fostering career growth and development. ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead and mentor junior team members and expand responsibilities based on the company's success. 🌍 Location & Work Environment Office Type: Modern, collaborative office spaces with open floor plans and dedicated team areas. Office Location(s): 114 5th Ave, 15th floor, New York, New York 10011, US (Headquarters) and 7801 N. Capital of Texas Hwy, Suite 300, Austin, Texas 78731, US (Primary location for this role). Geographic Context: Austin, Texas, is a vibrant, growing city with a strong tech industry and a cost of living that is generally lower than other major US tech hubs. It offers a diverse range of cultural, recreational, and outdoor activities. Work Schedule: Flexible hours with a focus on results and productivity, rather than strict office hours. ASSUMPTION: The work environment is dynamic, collaborative, and focused on results and productivity. The flexible work schedule and modern office spaces contribute to a positive work-life balance. 💼 Interview & Application Insights Typical Process: 1. Phone or video screen with the hiring manager. 2. In-depth phone or video interview with the SEO team. 3. On-site interview with the SEO team and other stakeholders. 4. Final interview with the Senior Director of SEO. Key Assessment Areas: - Technical SEO skills and knowledge. - Problem-solving abilities and strategic thinking. - Communication and collaboration skills. - Cultural fit and alignment with company values. Application Tips: - Tailor your resume and cover letter to highlight relevant SEO experience and skills. - Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability. - Research the company and industry to demonstrate your enthusiasm and understanding of the role. ATS Keywords: SEO, Search Engine Optimization, Organic Traffic, Keyword Research, Technical SEO, CMS, HTML, CSS, Reporting, Analytics, Marketing, Advertising, E-commerce, Retail, Online Shopping. ASSUMPTION: The interview process is designed to assess your technical SEO skills, problem-solving abilities, communication skills, and cultural fit. Demonstrating your enthusiasm for the role and company, as well as your understanding of the industry, will help you succeed in the interview process. 🛠️ Tools & Technologies - SEO tools: Google Analytics, Google Search Console, Semrush, Moz, Ahrefs. - Content management systems: WordPress, Drupal, Adobe Experience Manager. - Programming languages: HTML, CSS, JavaScript. - Other relevant tools: Google Sheets, Microsoft Office Suite, Slack, Asana, JIRA. ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should have a strong understanding of SEO best practices, keyword research, and technical SEO, along with experience working with content management systems. 👔 Cultural Fit Considerations Company Values: - Customer-centric: We put our customers first in everything we do. - Collaborative: We work together to achieve our goals. - Innovative: We continuously seek new and better ways to do things. - Data-driven: We use data to inform our decisions and measure our success. - Accountable: We take ownership of our work and hold ourselves to high standards. Work Style: - Fast-paced and dynamic, with a focus on results and productivity. - Collaborative and inclusive, with a strong emphasis on teamwork and communication. - Data-driven and analytical, with a focus on continuous improvement and optimization. - Adaptable and flexible, with a willingness to learn and grow in a rapidly changing environment. Self-Assessment Questions: 1. How do you ensure that your SEO strategies align with the company's customer-centric approach? 2. Describe a time when you had to adapt your SEO approach to accommodate a significant change in the market or algorithm updates. 3. How do you prioritize and manage multiple projects simultaneously, ensuring that each project receives the attention it deserves? ASSUMPTION: Success in this role requires a strong cultural fit with the company's values and work style. Candidates should be customer-centric, collaborative, innovative, data-driven, and accountable, with a willingness to adapt and learn in a fast-paced, dynamic environment. ⚠️ Potential Challenges 1. SEO Algorithm Updates: Staying current with SEO algorithm updates and ensuring that the company's SEO strategies remain effective can be challenging. 2. Competitor Analysis: Conducting thorough competitor analysis and identifying opportunities to differentiate the company's brands can be time-consuming and complex. 3. Cross-Functional Collaboration: Working effectively with various teams, such as content, marketing, sales, and development, can present unique challenges and require strong communication and collaboration skills. 4. Work-Life Balance: Managing multiple projects simultaneously and working in a hybrid environment can be demanding, requiring strong time management and organizational skills. ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable individual with strong communication, collaboration, and time management skills. 📈 Similar Roles Comparison 1. SEO Manager vs. SEO Specialist: As an SEO Manager, you will be responsible for driving organic traffic growth and improving search rankings across multiple brands. In contrast, an SEO Specialist focuses on implementing specific SEO tactics and optimizing individual webpages or sections of a website. 2. SEO Manager vs. SEO Director: An SEO Director oversees the SEO strategy for an entire organization, managing a team of SEO specialists and managers. In contrast, an SEO Manager is responsible for driving organic traffic growth and improving search rankings for a specific portfolio of brands. 3. SEO Manager vs. Digital Marketing Manager: A Digital Marketing Manager oversees the overall digital marketing strategy for an organization, including SEO, content marketing, social media, and paid advertising. In contrast, an SEO Manager focuses solely on driving organic traffic growth and improving search rankings through SEO best practices. ASSUMPTION: Understanding the differences between these roles is crucial for candidates to accurately assess their qualifications and career goals. 📝 Sample Projects 1. Keyword Research & Competitor Analysis: Conducting comprehensive keyword research and competitive analysis to identify optimization opportunities and inform SEO strategy. 2. Technical SEO Audit: Performing a detailed technical SEO audit to identify and troubleshoot technical issues that impact search rankings and user experience. 3. Content Optimization: Collaborating with content teams to optimize existing content and create new content that aligns with E-E-A-T principles and improves search visibility and user trust. ASSUMPTION: These sample projects are representative of the day-to-day responsibilities and long-term initiatives that an SEO Manager may undertake. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: Can you describe the most challenging SEO project you've worked on and how you approached it? What was the outcome? 2. Team Structure: How does the SEO team collaborate with other departments, such as content, marketing, and development? What is the reporting structure like? 3. Growth Opportunities: What opportunities are there for professional growth and development within the SEO team and the company as a whole? 4. Company Culture: How would you describe the company's culture, and how does it support the SEO team's work? 5. SEO Strategy: What is the company's approach to SEO, and how does it differentiate from competitors in the industry? ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit for the position. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this link. 2. Tailor your resume and cover letter to highlight your relevant SEO experience and skills. 3. Prepare for behavioral interview questions that focus on problem-solving, collaboration, and adaptability. 4. Research the company and industry to demonstrate your enthusiasm and understanding of the role. 5. Follow up with the hiring manager one week after submitting your application to express your continued interest in the position. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.