📌 Core Information
🔹 Job Title: SEO Manager - GAME and Studio
🔹 Company: Frasers Group
🔹 Location: Shirebrook, Derbyshire, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Retail, E-commerce
🔹 Date Posted: 2025-05-08
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing SEO strategy for allocated site/brand
- Leading and managing SEO team
- Optimizing website performance through SEO techniques
- Collaborating with external partners for SEO support
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of SEO best practices.
📋 Key Responsibilities
✅ Developing and delivering SEO strategy for allocated site/brand in collaboration with the SEO Lead
✅ Owning, driving, and optimizing SEO performance
✅ Carrying out keyword research and managing site technical issues to support SEO roadmap
✅ Line management of the SEO Team, including probationary reviews, 1:1s, ER, hiring involvement, performance management, and engagement with Frasers Group annual performance cycles
✅ Monitoring and improving the site’s KPIs and revenue targets
✅ Highlighting opportunities and developments across the channel
✅ Working with the SEO Lead to deliver SEO link building campaigns
✅ Staying abreast of and contributing to wider industry developments
✅ Sharing initiatives, best practices, and results
ASSUMPTION: This role requires a balance of strategic planning, hands-on SEO work, and team management.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in an SEO-focused role, with a strong emphasis on technical SEO and link building
Required Skills:
- Proven experience in leading and engaging with direct reports
- Strong focus on the technical aspects of SEO
- Working knowledge of link building using various techniques
- Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
- Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
- Excellent problem-solving and analytical skills
- Ability to self-manage and keep track of multiple projects
- Genuine passion for SEO and online marketing
Preferred Skills:
- Experience with content marketing and social campaigns
- Familiarity with the retail industry
ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable managing a team.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for this role and experience level)
Benefits:
- Reward, Recognition, and Opportunities (Frasers Champion, Fearless 1000, Frasers Festival, CEO Sessions, Retail Reconnect)
- Employee Welfare (Frasers Fit, Retail Trust)
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM
ASSUMPTION: The salary range is an estimate based on industry standards for this role and experience level. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Retail, with a focus on sports, premium, and luxury brands
Company Size: 10,001+ employees (global powerhouse with a diverse portfolio of brands)
Founded: 1982, with a history of growth and diversification
Company Description:
- Frasers Group started as a small store in Maidenhead and has grown to become a global powerhouse
- Operates as a collection of the world’s most iconic brands, including Sports Direct, Flannels, GAME, Jack Wills, Sofa.com, Evans Cycles, USC, and Everlast
- Believes in taking high risks for greater rewards and pushing the boundaries of traditional retail environments
Company Specialties:
- Retail and e-commerce
- Brand management and diversification
- Innovative retail environments
Company Website: http://frasers.group
ASSUMPTION: Frasers Group is a large, established company with a strong presence in the retail industry and a history of growth and innovation.
📊 Role Analysis
Career Level: Mid to Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the SEO Lead and is responsible for managing the SEO Team
Work Arrangement: On-site, with the possibility of hybrid or remote work in the future
Growth Opportunities:
- Progression within the SEO team or broader digital marketing functions
- Expansion of responsibilities as the company continues to grow and diversify
- Potential to work on high-impact projects and campaigns
ASSUMPTION: This role offers opportunities for professional growth and development within a large, dynamic organization.
🌍 Location & Work Environment
Office Type: Corporate office environment with a focus on collaboration and innovation
Office Location(s): Academy House, 36 Poland Street, London, W1F 7LU, GB and Brook Park East Road, Shirebrook, England NG20 8RY, GB
Geographic Context:
- Shirebrook is located in Derbyshire, England, with easy access to major transportation links
- The office is situated near the M1 motorway and has ample parking facilities
- The area offers a range of amenities, including shops, restaurants, and leisure facilities
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The Shirebrook office provides a modern, collaborative work environment with easy access to amenities and transportation links.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruitment Team
- Behavioral interview with the Recruitment Team
- Technical interview with the Hiring Manager/wider team, potentially including a presentation or task
Key Assessment Areas:
- SEO knowledge and experience
- Leadership and team management skills
- Problem-solving and analytical skills
- Alignment with company culture and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral interview questions that focus on your alignment with company culture and values
- Be ready to discuss your approach to SEO strategy, team management, and problem-solving
ATS Keywords: SEO, Team Management, SEO Strategy, Technical SEO, Link Building, Keyword Research, Online Marketing, Retail, E-commerce
ASSUMPTION: The interview process is designed to assess your technical SEO skills, leadership abilities, and cultural fit within the organization.
🛠️ Tools & Technologies
- SEO platforms (e.g., Google Search Console, SEMrush, Ahrefs)
- Content management systems (e.g., WordPress, Magento, Shopify)
- Analytics tools (e.g., Google Analytics, Adobe Analytics)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: This role requires proficiency in various SEO platforms, content management systems, and analytics tools.
👔 Cultural Fit Considerations
Company Values:
- Think without limits
- Own it and back yourself
- Be relevant
Work Style:
- Collaborative and innovative
- Fast-paced and dynamic
- Focused on results and continuous improvement
Self-Assessment Questions:
- Can you provide an example of a time when you thought without limits and drove SEO success?
- How do you ensure that your team is engaged and aligned with the company's values?
- Describe a situation where you had to own a challenging SEO project and deliver exceptional results.
ASSUMPTION: Frasers Group values candidates who are forward-thinking, results-driven, and committed to continuous improvement.
⚠️ Potential Challenges
- Managing a team through periods of rapid growth and change
- Keeping up with the latest SEO trends and best practices
- Balancing the need for short-term results with long-term SEO strategy
- Working in a fast-paced, dynamic retail environment
ASSUMPTION: This role presents both exciting opportunities and unique challenges within a fast-paced, dynamic retail environment.
📈 Similar Roles Comparison
- This role is more focused on technical SEO and team management than related positions, such as SEO Specialist or SEO Executive
- Frasers Group's diverse portfolio of brands offers unique opportunities for SEO specialists to work on a wide range of projects
- Career progression may involve moving into more senior SEO roles or exploring opportunities within the broader digital marketing function
ASSUMPTION: This role offers unique opportunities for SEO specialists to work on a wide range of projects and progress within a large, dynamic organization.
📝 Sample Projects
- Developing and executing an SEO strategy for a newly launched e-commerce platform
- Managing a team to optimize the SEO performance of a high-traffic retail website
- Conducting keyword research and on-page optimization for a content-heavy website
ASSUMPTION: These sample projects illustrate the range of SEO responsibilities and team management tasks that the SEO Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does the company support the professional development of its SEO team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its SEO initiatives, and how will my performance be evaluated?
- What opportunities are there for growth and development within the SEO team or broader digital marketing functions?
ASSUMPTION: These interview questions are designed to help you better understand the role, team structure, and growth opportunities within the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral interview questions that focus on your alignment with company culture and values
- Research the company and industry to demonstrate your enthusiasm and knowledge
- Follow up with the Recruitment Team one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
