SEO Manager (w/m/d)

📌 Core Information

Job Title: SEO Manager (w/m/d)

Company: Spread Group

Location: Berlin, Germany

Job Type: Hybrid (Berlin or Leipzig Headquarters)

Category: Marketing & SEO

Date Posted: July 7, 2025

Experience Level: 5-10 years

Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Overseeing SEO projects from planning to execution
• Conducting technical SEO audits and presenting clear results
• Creating SEO guidelines and best practices for various teams
• Monitoring website performance, keyword rankings, and crawlability
• Identifying growth opportunities and collaborating with teams to implement them
• Working closely with developers, designers, and product managers to integrate SEO into key projects
• Staying up-to-date with SEO trends, algorithm updates, and best practices
• Creating regular reports on SEO performance and providing optimization recommendations

ASSUMPTION: This role requires a high level of autonomy and collaboration with various teams. The ideal candidate will be comfortable working in a dynamic, international environment and have a strong background in SEO.

📋 Key Responsibilities

SEO Project Management: Oversee SEO projects from planning to execution, ensuring they align with the company's SEO strategy.

Technical SEO Audits: Conduct thorough technical SEO audits and present clear, actionable results to relevant teams.

SEO Guidelines: Create SEO guidelines and best practices tailored to the needs of product, content, social media, and design teams.

Performance Monitoring: Monitor website performance, keyword rankings, and crawlability to identify areas for improvement and track progress towards SEO goals.

Growth Opportunities: Identify organic growth opportunities and work with teams to implement them, driving increased traffic and revenue.

Cross-Functional Collaboration: Work closely with developers, designers, and product managers to ensure SEO is integrated into key projects and maintain a strong SEO focus across the organization.

SEO Trend Analysis: Stay up-to-date with the latest SEO trends, algorithm updates, and best practices, and apply them to the company's SEO strategy.

Reporting and Optimization: Create regular reports on SEO performance and provide data-driven recommendations for optimization.

ASSUMPTION: This role requires a deep understanding of SEO principles and the ability to apply them effectively in a fast-paced, international environment.

🎯 Required Qualifications

Education:

Bachelor's degree in Marketing, Communications, or a related field. Alternatively, equivalent practical experience.

Experience:

Proven experience (5-10 years) in SEO, with a strong focus on technical SEO, on-page SEO, and off-page SEO.

Required Skills:

• Expertise in technical SEO, including experience with large international websites
• Strong analytical skills and proficiency in data analysis tools
• Excellent communication skills, with the ability to explain complex SEO concepts to non-SEO teams
• Fluency in English and very good German language skills
• Experience working with SEO tools such as Google Search Console, Screaming Frog, Sistrix, and SEMrush

Preferred Skills:

• Experience with E-Commerce SEO and marketplaces
• Strong analytical skills and proficiency in data analysis tools
• Experience in creating dashboards with tools like Adobe Analytics, Looker Studio, or BigQuery

ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable working in a fast-paced, international environment. They should also be able to collaborate effectively with various teams and adapt to changing priorities.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for SEO managers in Germany)

Benefits:

• Flexible working hours and remote work options
• 30 vacation days per year
• Onboarding program and regular training opportunities
• Language courses (German and English)
• Workshops and team-building events
• Discounts on Spread Group products and services
• Modern offices with inspiring work environments
• Company events and team-building activities
• Inclusive work culture with no dress code and pet-friendly offices

ASSUMPTION: The salary range is based on industry standards for SEO managers in Germany. The benefits package is designed to support work-life balance and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information and Internet

Company Size: 501-1,000 employees

Founded: 2002, in Leipzig, Germany

Company Description:

• Spread Group is a global provider of customized fashion and lifestyle products
• The company offers digital services for the individualization of fashion and lifestyle products through its brands Spreadshirt, Teamshirts, and Spreadshop
• Spread Group's software platform enables deep vertical integrations along the value chain, including production, payment processing, worldwide shipping, and customer service

Company Specialties:

• No minimum order quantities
• Free merchandising shop
• Bulk and group orders
• Over 150 shipping countries
• Become a T-shirt millionaire
• Create your own Spreadshop
• Drop shipping
• Teamshirts
• Licensed content
• Available in 12 languages and 11 currencies
• Make money with selling your ideas on products
• Self expression
• Personalized products
• Socialcommerce
• Sustainability
• Made to order
• Over 145,000 active sellers
• Creator economy
• Corporate fashion

Company Website: Spread Group

ASSUMPTION: Spread Group's unique business model and global presence offer exciting opportunities for SEO professionals to make a significant impact on the company's growth and success.

📊 Role Analysis

Career Level: Mid-Senior level, with the potential for career growth within the SEO team or across the organization

Reporting Structure: This role reports directly to the Head of SEO or a similar position, with potential cross-functional collaboration with various teams

Work Arrangement: Hybrid work arrangement, with the option to work from the company's offices in Berlin or Leipzig

Growth Opportunities:

• Potential to grow within the SEO team or take on additional responsibilities as the company expands
• Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
• Chance to work on high-impact projects and drive meaningful change within the organization

ASSUMPTION: This role offers a unique blend of strategic and tactical SEO work, with ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Modern, inspiring offices with collaborative workspaces and amenities

Office Location(s): Giesserstrasse 27, Leipzig, Saxony 04229, DE (Headquarters) and Spółdzielcza 10, Legnica, 59-220, PL (Production site)

Geographic Context:

• Leipzig, Germany: A vibrant city with a rich history, offering a mix of cultural attractions, nightlife, and outdoor activities
• Berlin, Germany: A bustling metropolis with a diverse cultural scene, renowned nightlife, and numerous historical landmarks

Work Schedule: Flexible working hours, with the option to work remotely or from the company's offices

ASSUMPTION: The company's offices in Leipzig and Berlin provide inspiring work environments that foster collaboration and creativity.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the Head of SEO or a similar position
• Job offer and onboarding

Key Assessment Areas:

• SEO expertise and problem-solving skills
• Communication and collaboration skills
• Adaptability and cultural fit
• Analytical skills and data-driven decision-making

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for behavioral and situational interview questions that focus on your SEO expertise and problem-solving skills
• Research the company and the role to demonstrate your enthusiasm and understanding of the position
• Be prepared to discuss your approach to SEO trends, algorithm updates, and best practices

ATS Keywords: SEO, Technical SEO, On-Page SEO, Off-Page SEO, SEO Project Management, SEO Audit, SEO Guidelines, SEO Reporting, SEO Performance, Organic Growth, Collaboration, Cross-Functional Teams, Data Analysis, A/B Testing, Conversion Optimization, Google Search Console, Screaming Frog, Sistrix, SEMrush, Adobe Analytics, Looker Studio, BigQuery

ASSUMPTION: The application process for this role is designed to assess your SEO expertise, problem-solving skills, and cultural fit within the organization.

🛠️ Tools & Technologies

• SEO tools: Google Search Console, Screaming Frog, Sistrix, SEMrush
• Data analysis tools: Adobe Analytics, Looker Studio, BigQuery
• Project management tools: Asana, Trello, or similar
• Communication and collaboration tools: Slack, Microsoft Teams, or similar
• Office suite: Microsoft Office, Google Workspace, or similar

ASSUMPTION: The tools and technologies listed are commonly used in the SEO industry and are expected to be familiar to candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Customer-centricity and user experience
• Collaboration and teamwork
• Agility and adaptability
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced, with a focus on results and continuous learning
• Collaborative and inclusive, with a strong emphasis on teamwork and open communication
• Data-driven and analytical, with a focus on informed decision-making and continuous optimization
• Flexible and adaptable, with a willingness to take on new challenges and responsibilities as needed

Self-Assessment Questions:

• How do your personal values align with the company's core values?
• How do you approach working in a dynamic, international environment, and what strengths do you bring to this type of setting?
• How do you balance strategic thinking with tactical execution, and how do you prioritize your workload to ensure you're focusing on high-impact tasks?

ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with the company's values and work style, as well as a willingness to adapt to the unique demands of the role and the organization.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Working with diverse teams and stakeholders, each with their own priorities and goals
• Keeping up with the latest SEO trends, algorithm updates, and best practices
• Balancing strategic planning with day-to-day tactical tasks
• Adapting to changing priorities and shifting workloads

ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and results-driven approach to succeed.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on project management and cross-functional collaboration
• This role offers unique opportunities to work with a diverse range of teams and gain exposure to different aspects of the business
• Compared to other SEO roles, this position may involve more strategic planning and less day-to-day tactical SEO work

ASSUMPTION: This role offers a unique blend of strategic and tactical SEO work, with ample opportunities for professional growth and development.

📝 Sample Projects

• Conducting a comprehensive SEO audit of the company's website and presenting clear, actionable recommendations to the SEO team and relevant stakeholders
• Developing and implementing a keyword research and mapping strategy to improve the company's organic search visibility
• Creating and optimizing landing pages for high-priority keywords and phrases, with a focus on driving organic traffic and conversions

ASSUMPTION: These sample projects illustrate the range of responsibilities and the strategic, data-driven approach required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the SEO team's structure and how this role fits within the organization?
• How does the company approach SEO strategy and planning, and how does this role contribute to that process?
• What are the most significant SEO challenges facing the company, and how does this role address them?
• How does the company support the professional development and growth of its SEO team members?
• What are the key performance indicators (KPIs) used to measure the success of the SEO team, and how does this role contribute to achieving those KPIs?

ASSUMPTION: These interview questions are designed to provide insight into the role's responsibilities, the SEO team's dynamics, and the company's approach to SEO strategy and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: Spread Group Job Board
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for phone or video screening and in-person or virtual interviews, focusing on your SEO expertise and problem-solving skills
• Research the company and the role to demonstrate your enthusiasm and understanding of the position
• Follow up with the hiring manager or HR department after your interview, expressing your interest in the role and addressing any remaining questions

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.