π Core Information
πΉ Job Title: SEO & Organic Growth Specialist
πΉ Company: Fintual
πΉ Location: AmΓ©rica Latina
πΉ Job Type: Temporary
πΉ Category: Marketing
πΉ Date Posted: 2025-07-18
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site/Hybrid
π Job Overview
Key aspects of this role include:
- Proposing SEO optimizations for existing content and creating new optimized pages
- Analyzing organic performance and suggesting adjustments to improve reach
- Supporting the strategy of content multichannel (including social media)
- Experimentation with new content formats and growth hacking
- Collaboration with the performance squad and potential evolution towards a broader marketing role
ASSUMPTION: This role requires a strong focus on SEO and content strategy, with the potential to expand into other marketing areas.
π Key Responsibilities
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Propose optimizations SEO for landings and contents existing
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Create new pages or contents optimized
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Implement improvements in Framer (our CMS of landings)
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Suggest improvements and new tactics of AI SEO
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Answer doubts of the team related to SEO
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Support the strategy of contents multichannel (including RRSS)
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Analyze the performance organic (SEO + social) and suggest adjustments
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Test new formats of content for boost the reach
ASSUMPTION: This role involves a mix of technical SEO tasks, content creation, and strategy development.
π― Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-5 years of experience in SEO and content marketing
Required Skills:
- Experience doing SEO audits and using tools like SEMRush, Screaming Frog, and Ahrefs
- Ability to analyze data of organic traffic with Search Console and Google Analytics
- Proficiency in HTML and technical SEO (indexation, canonical, sitemaps, robots.txt)
- Knowledge of international SEO (hreflang tags, etc.)
- Ability to implement SEO improvements (metadata, structured data, etc.)
- Familiarity with Framer and Ghost Publishing (ideally)
- Interest in AI SEO and staying up-to-date with market changes
- Willingness to experiment with new content formats and growth hacking
- Ability to analyze strategies organically integrating SEO and social media
Preferred Skills:
- Fluency in Spanish
- Experience working in a hybrid or remote team
ASSUMPTION: Candidates should have a strong background in SEO and content strategy, with a willingness to learn and adapt in a dynamic environment.
π° Compensation & Benefits
Salary Range: $2,500 - $3,500 USD per month (based on experience and market rates for the region)
Benefits:
- Medical insurance
- Breakfast and lunch when going to the office
- Work from anywhere (connecting +/- 1 hr from Chile or Mexico)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range is estimated based on market rates for similar roles in the region, considering the experience level required.
π Applicant Insights
π Company Context
Industry: Fintech and Investment Management
Company Size: 51-200 employees (according to LinkedIn)
Founded: 2018
Company Description:
- Fintual redefines investments to make them simple, transparent, and accessible to everyone
- They aim to help clients build wealth and make investing a habit
- Fintual is backed by prominent investors, including Sequoia Capital, Kaszek, and Hi Ventures
Company Specialties:
- Finance
- Technology
- Investment
- Fintech
- Wealth Management
- Asset Management
- Mutual Funds
- Stocks
- Retirement
- Savings Account
- Investment Advisory
- Financial Advisory
Company Website: www.fintual.com
ASSUMPTION: Fintual is a growing fintech company with a strong focus on innovation and customer experience.
π Role Analysis
Career Level: Mid-level marketing role with potential for growth
Reporting Structure: Part of the performance squad, reporting to the marketing manager
Work Arrangement: Hybrid (2 days in the office per week if living within 1 hour of the office)
Growth Opportunities:
- Potential evolution towards a broader marketing role
- Opportunities to work on new projects and initiatives
- Chance to learn from and collaborate with experienced professionals in the field
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.
π Location & Work Environment
Office Type: Hybrid (2 days in the office per week)
Office Location(s): Chile and Mexico
Geographic Context:
- AmΓ©rica Latina
- Chile and Mexico
- Remote work with a focus on connecting +/- 1 hr from Chile or Mexico
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.
πΌ Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment or case study
- Final interview with the hiring manager
Key Assessment Areas:
- SEO and content strategy knowledge
- Technical SEO skills
- Problem-solving and analytical thinking
- Cultural fit and communication skills
Application Tips:
- Highlight relevant SEO and content marketing experience
- Demonstrate a strong understanding of the role and company
- Showcase your ability to think strategically and creatively
- Prepare for technical SEO questions and case studies
ATS Keywords: SEO, content marketing, organic growth, AI SEO, HTML, technical SEO, international SEO, Framer, Ghost Publishing, growth hacking, social media, data analysis
ASSUMPTION: The application process may involve technical assessments and case studies to evaluate the candidate's SEO and content marketing skills.
π οΈ Tools & Technologies
- SEMRush
- Screaming Frog
- Ahrefs
- Google Analytics
- Search Console
- Framer
- Ghost Publishing
ASSUMPTION: Familiarity with these tools is essential for success in this role.
π Cultural Fit Considerations
Company Values:
- Expertise in building wealth and making intelligent financial decisions
- Simplicity and transparency in investments
- Customer-centric approach
- Innovation and continuous improvement
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to new ideas
- Results-focused and proactive
Self-Assessment Questions:
- Do you have a strong passion for SEO and content marketing?
- Are you comfortable working in a hybrid or remote team?
- Do you thrive in a data-driven and collaborative environment?
ASSUMPTION: Candidates should assess their fit with the company values and work style to ensure a successful integration into the team.
β οΈ Potential Challenges
- Managing multiple projects and deadlines
- Keeping up with the latest SEO trends and algorithm changes
- Collaborating effectively with remote team members
- Adapting to a dynamic and growing company environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication.
π Similar Roles Comparison
- This role focuses more on SEO and content strategy than traditional marketing roles
- It offers the opportunity to work on a variety of projects and initiatives
- Growth potential is higher than in more specialized roles, as it allows for expansion into other marketing areas
ASSUMPTION: This role offers a unique blend of SEO and content marketing responsibilities, with the potential for growth and development within the marketing department.
π Sample Projects
- Conducting an SEO audit of the company's website and implementing improvements
- Developing and executing a content marketing strategy to boost organic reach
- Collaborating with the performance squad to optimize content for various channels
ASSUMPTION: These projects demonstrate the range of responsibilities and the importance of collaboration in this role.
β Key Questions to Ask During Interview
- What are the biggest challenges facing the SEO team currently?
- How does this role fit into the overall marketing strategy for the company?
- What opportunities are there for professional growth and development within the marketing department?
- How does the company support work-life balance for its employees?
- What is the company's approach to remote work and collaboration?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.
π Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO and content marketing experience
- Prepare for technical SEO questions and case studies
- Follow up with the hiring manager one week after submission
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.