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SEO & Organic Growth Specialist

Fintual
Full-time
On-site
Remote

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO & Organic Growth Specialist

πŸ”Ή Company: Fintual

πŸ”Ή Location: AmΓ©rica Latina

πŸ”Ή Job Type: Temporary

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: 2025-07-18

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site/Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Proposing SEO optimizations for existing content and creating new optimized pages
  • Analyzing organic performance and suggesting adjustments to improve reach
  • Supporting the strategy of content multichannel (including social media)
  • Experimentation with new content formats and growth hacking
  • Collaboration with the performance squad and potential evolution towards a broader marketing role

ASSUMPTION: This role requires a strong focus on SEO and content strategy, with the potential to expand into other marketing areas.

πŸ“‹ Key Responsibilities

βœ… Propose optimizations SEO for landings and contents existing

βœ… Create new pages or contents optimized

βœ… Implement improvements in Framer (our CMS of landings)

βœ… Suggest improvements and new tactics of AI SEO

βœ… Answer doubts of the team related to SEO

βœ… Support the strategy of contents multichannel (including RRSS)

βœ… Analyze the performance organic (SEO + social) and suggest adjustments

βœ… Test new formats of content for boost the reach

ASSUMPTION: This role involves a mix of technical SEO tasks, content creation, and strategy development.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 2-5 years of experience in SEO and content marketing

Required Skills:

  • Experience doing SEO audits and using tools like SEMRush, Screaming Frog, and Ahrefs
  • Ability to analyze data of organic traffic with Search Console and Google Analytics
  • Proficiency in HTML and technical SEO (indexation, canonical, sitemaps, robots.txt)
  • Knowledge of international SEO (hreflang tags, etc.)
  • Ability to implement SEO improvements (metadata, structured data, etc.)
  • Familiarity with Framer and Ghost Publishing (ideally)
  • Interest in AI SEO and staying up-to-date with market changes
  • Willingness to experiment with new content formats and growth hacking
  • Ability to analyze strategies organically integrating SEO and social media

Preferred Skills:

  • Fluency in Spanish
  • Experience working in a hybrid or remote team

ASSUMPTION: Candidates should have a strong background in SEO and content strategy, with a willingness to learn and adapt in a dynamic environment.

πŸ’° Compensation & Benefits

Salary Range: $2,500 - $3,500 USD per month (based on experience and market rates for the region)

Benefits:

  • Medical insurance
  • Breakfast and lunch when going to the office
  • Work from anywhere (connecting +/- 1 hr from Chile or Mexico)

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range is estimated based on market rates for similar roles in the region, considering the experience level required.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Fintech and Investment Management

Company Size: 51-200 employees (according to LinkedIn)

Founded: 2018

Company Description:

  • Fintual redefines investments to make them simple, transparent, and accessible to everyone
  • They aim to help clients build wealth and make investing a habit
  • Fintual is backed by prominent investors, including Sequoia Capital, Kaszek, and Hi Ventures

Company Specialties:

  • Finance
  • Technology
  • Investment
  • Fintech
  • Wealth Management
  • Asset Management
  • Mutual Funds
  • Stocks
  • Retirement
  • Savings Account
  • Investment Advisory
  • Financial Advisory

Company Website: www.fintual.com

ASSUMPTION: Fintual is a growing fintech company with a strong focus on innovation and customer experience.

πŸ“Š Role Analysis

Career Level: Mid-level marketing role with potential for growth

Reporting Structure: Part of the performance squad, reporting to the marketing manager

Work Arrangement: Hybrid (2 days in the office per week if living within 1 hour of the office)

Growth Opportunities:

  • Potential evolution towards a broader marketing role
  • Opportunities to work on new projects and initiatives
  • Chance to learn from and collaborate with experienced professionals in the field

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department.

🌍 Location & Work Environment

Office Type: Hybrid (2 days in the office per week)

Office Location(s): Chile and Mexico

Geographic Context:

  • AmΓ©rica Latina
  • Chile and Mexico
  • Remote work with a focus on connecting +/- 1 hr from Chile or Mexico

Work Schedule: Full-time (40 hours/week) with flexible hours

ASSUMPTION: The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • Technical assessment or case study
  • Final interview with the hiring manager

Key Assessment Areas:

  • SEO and content strategy knowledge
  • Technical SEO skills
  • Problem-solving and analytical thinking
  • Cultural fit and communication skills

Application Tips:

  • Highlight relevant SEO and content marketing experience
  • Demonstrate a strong understanding of the role and company
  • Showcase your ability to think strategically and creatively
  • Prepare for technical SEO questions and case studies

ATS Keywords: SEO, content marketing, organic growth, AI SEO, HTML, technical SEO, international SEO, Framer, Ghost Publishing, growth hacking, social media, data analysis

ASSUMPTION: The application process may involve technical assessments and case studies to evaluate the candidate's SEO and content marketing skills.

πŸ› οΈ Tools & Technologies

  • SEMRush
  • Screaming Frog
  • Ahrefs
  • Google Analytics
  • Search Console
  • Framer
  • Ghost Publishing

ASSUMPTION: Familiarity with these tools is essential for success in this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Expertise in building wealth and making intelligent financial decisions
  • Simplicity and transparency in investments
  • Customer-centric approach
  • Innovation and continuous improvement

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and open to new ideas
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you have a strong passion for SEO and content marketing?
  • Are you comfortable working in a hybrid or remote team?
  • Do you thrive in a data-driven and collaborative environment?

ASSUMPTION: Candidates should assess their fit with the company values and work style to ensure a successful integration into the team.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines
  • Keeping up with the latest SEO trends and algorithm changes
  • Collaborating effectively with remote team members
  • Adapting to a dynamic and growing company environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, continuous learning, and effective communication.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on SEO and content strategy than traditional marketing roles
  • It offers the opportunity to work on a variety of projects and initiatives
  • Growth potential is higher than in more specialized roles, as it allows for expansion into other marketing areas

ASSUMPTION: This role offers a unique blend of SEO and content marketing responsibilities, with the potential for growth and development within the marketing department.

πŸ“ Sample Projects

  • Conducting an SEO audit of the company's website and implementing improvements
  • Developing and executing a content marketing strategy to boost organic reach
  • Collaborating with the performance squad to optimize content for various channels

ASSUMPTION: These projects demonstrate the range of responsibilities and the importance of collaboration in this role.

❓ Key Questions to Ask During Interview

  • What are the biggest challenges facing the SEO team currently?
  • How does this role fit into the overall marketing strategy for the company?
  • What opportunities are there for professional growth and development within the marketing department?
  • How does the company support work-life balance for its employees?
  • What is the company's approach to remote work and collaboration?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your SEO and content marketing experience
  • Prepare for technical SEO questions and case studies
  • Follow up with the hiring manager one week after submission

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.