📌 Core Information
🔹 Job Title: SEO & Paid Ads Specialist (JOB ID: CASKYL2)
🔹 Company: Inside Out
🔹 Location: Mexico (Remote)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-16
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes
🚀 Job Overview
Key aspects of this role include:
- Contributing insights to close deals in SEO and PPC sales meetings
- Conducting keyword research, competitive analysis, and SEO audits
- Setting up, managing, and optimizing ad campaigns across Google and Meta platforms
- Executing on-page and off-page SEO tasks
- Providing monthly reporting and performance insights for SEO and Ads
ASSUMPTION: This role requires a strong balance of sales, client management, and technical SEO skills. The successful candidate will be comfortable in client-facing situations and have a solid understanding of SEO and paid ad strategies.
📋 Key Responsibilities
✅ Join SEO and PPC sales and reporting meetings, offer insights, and help close deals
✅ Conduct full keyword research, competitive analysis, and SEO audits for prospects and clients
✅ Set up, manage, and optimize ad campaigns across Google Search, Display, and YouTube Ads, as well as Meta (Facebook/Instagram) Ads
✅ Execute on-page and off-page SEO tasks, including meta tag optimization, internal linking, alt text, schema basics, GMB optimization, citation building, and backlink outreach
✅ Provide monthly reporting and performance insights for SEO and Ads
ASSUMPTION: The role involves a mix of strategic planning, technical execution, and client communication, requiring a versatile skill set.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2-5 years of experience in SEO, PPC, or a related field
Required Skills:
- Advanced English proficiency (due to the client-facing and strategic nature of the role)
- Confidence in client-facing conversations, especially around SEO and paid ad strategy
- Strong working knowledge of BrightLocal, SpyFu, HubSpot, and GMB Everywhere
- Understanding of landing page best practices and conversion tracking
Preferred Skills:
- Familiarity with additional SEO and PPC tools
- Experience with CRM and CMS platforms
ASSUMPTION: While a specific degree is not always required, the role demands a strong understanding of SEO and PPC strategies, as well as excellent communication skills.
💰 Compensation & Benefits
Salary Range: $800 per month, with a $50/month raise for every new SEO/Ads client helped to close (capped at 10 clients = $1,300/month max base) and a $500 bonus after reaching 8 active SEO/Ads clients under their support
Benefits:
- Bonus structure as described above
Working Hours: 30-40 hours per week, with a flexible schedule in Central Standard Time (CST) hours
ASSUMPTION: The salary range is competitive for the role and experience level, with additional incentives for driving client success.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing Agency
Company Size: Small (2-10 employees)
Founded: Unknown
Company Description:
- U.S.-based digital marketing agency offering web design, social media management, SEO, content creation, CRM management, and email marketing services
- Dedicated to helping businesses thrive in the digital landscape by crafting innovative strategies that deliver exceptional results
Company Specialties:
- Web Design
- Social Media Management
- SEO
- Content Creation
- CRM Management
- Email Marketing
Company Website: http://www.insideoutjoni.biz
ASSUMPTION: The company is focused on providing comprehensive digital marketing services to help clients succeed online.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports directly to the hiring manager, with support from a dedicated project manager
Work Arrangement: Remote, with a flexible schedule in Central Standard Time (CST) hours
Growth Opportunities:
- Potential to earn additional bonuses and raise based on client success
- Opportunities to learn and utilize new tools and platforms
- Possibility to take on more responsibilities and advance within the company
ASSUMPTION: The role offers opportunities for growth and development, both in terms of compensation and career advancement.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Mexico (or any Location)
Geographic Context:
- Mexico has a diverse culture and a growing digital marketing industry
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: 30-40 hours per week, with a flexible schedule in Central Standard Time (CST) hours
ASSUMPTION: The remote work arrangement and flexible hours provide a good work-life balance, while the geographic context offers a diverse cultural experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (SEO and PPC-related tasks)
- Final interview with the hiring manager
Key Assessment Areas:
- SEO and PPC knowledge and skills
- Client communication and management abilities
- Problem-solving and strategic thinking
Application Tips:
- Highlight relevant SEO and PPC experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and company
- Prepare for technical assessments by brushing up on your SEO and PPC skills
ATS Keywords: SEO, PPC, Google Ads, Meta Ads, keyword research, competitive analysis, SEO audits, on-page SEO, off-page SEO, client management, performance reporting, BrightLocal, SpyFu, HubSpot, GMB Everywhere, landing page best practices, conversion tracking
ASSUMPTION: The application process will focus on assessing the candidate's technical SEO and PPC skills, as well as their client communication abilities.
🛠️ Tools & Technologies
- BrightLocal
- SpyFu
- HubSpot
- GMB Everywhere
- Google Ads (Search, Display, YouTube)
- Meta Ads (Facebook/Instagram)
ASSUMPTION: The role requires proficiency in various SEO and PPC tools, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Client-centricity
- Collaboration
Work Style:
- Remote-friendly and flexible
- Results-driven and data-focused
- Collaborative and supportive
Self-Assessment Questions:
- Do you thrive in a remote work environment and have strong self-motivation?
- Are you comfortable communicating with clients and providing strategic insights?
- Do you enjoy working collaboratively with a team to achieve common goals?
ASSUMPTION: The company values a strong work ethic, client focus, and collaborative spirit, with a preference for candidates who can thrive in a remote work environment.
⚠️ Potential Challenges
- Managing multiple client projects simultaneously
- Keeping up with the latest SEO and PPC trends and best practices
- Adapting to a remote work environment and maintaining productivity
- Balancing sales and client management responsibilities with technical SEO tasks
ASSUMPTION: The role presents various challenges, including managing multiple projects, staying current with industry trends, and balancing different responsibilities in a remote work setting.
📈 Similar Roles Comparison
- This role combines sales, client management, and technical SEO skills, making it unique compared to purely technical or sales-focused positions
- In the digital marketing industry, this role offers a blend of responsibilities that can lead to career growth and development
- Career paths may include specializing in SEO or PPC, moving into a management role, or transitioning into a more strategic or consultative position
ASSUMPTION: This role offers a unique blend of responsibilities that can lead to diverse career growth opportunities within the digital marketing industry.
📝 Sample Projects
- Conducting a comprehensive SEO audit for a new client and developing a tailored strategy to improve their online visibility
- Setting up and optimizing a Google Ads campaign for a local business, focusing on driving conversions and improving ROI
- Managing client communication and providing regular performance updates for multiple SEO and PPC campaigns
ASSUMPTION: Sample projects should reflect the candidate's ability to handle various aspects of the role, from technical SEO tasks to client management and sales support.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for managing multiple client projects?
- How does the company support the professional development of its employees?
- What are the key performance indicators (KPIs) used to measure success in this role?
- How does the company foster a collaborative and supportive work environment in a remote setting?
- What are the most challenging aspects of the role, and how can I best prepare to tackle them?
ASSUMPTION: Interview questions should focus on understanding the role's day-to-day responsibilities, the company culture, and the challenges and opportunities the position presents.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant SEO and PPC experience and skills
- Write a cover letter that demonstrates your understanding of the role and company, and explains why you are a strong fit for the position
- Prepare for technical assessments by brushing up on your SEO and PPC skills
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
