📌 Core Information
🔹 Job Title: SEO Performance Analyst
🔹 Company: RAC WA
🔹 Location: West Perth, WA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: June 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing RAC’s enterprise-wide SEO strategy
- Optimizing organic search performance across digital ecosystems
- Ensuring visibility in emerging AI-powered discovery channels
- Collaborating with digital, marketing, and content teams
- Providing actionable insights to improve visibility, traffic, and conversions
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead and implement RAC’s SEO strategy aligned with digital roadmap and business goals
✅ Optimize for Core Web Vitals, mobile performance, structured data, and crawlability
✅ Drive SEO planning through major digital transformations and CMS migrations
✅ Monitor evolving AI-assisted search behavior and adapt RAC’s search strategy accordingly
✅ Conduct keyword research and AI prompt analysis, and provide data-driven recommendations
✅ Embed SEO best practice into content workflows, digital experience design, and campaign execution
✅ Ensure content is structured, tagged, and semantically rich for generative AI tools and conversational interfaces
✅ Manage SEO tools and deliver performance reports with clear insights
✅ Engage and guide external SEO agencies to deliver value-aligned outcomes
✅ Upskill internal teams through training, governance frameworks, and knowledge sharing
ASSUMPTION: This role involves a mix of strategic planning, hands-on optimization, and stakeholder engagement.
🎯 Required Qualifications
Education: Relevant degree in Marketing, IT, Data Science, or a related field
Experience: Extensive experience in enterprise or agency SEO roles
Required Skills:
- Expertise in technical, content, and backlink SEO strategy
- Experience leading SEO for complex CMS migrations or re-platforms
- Proficiency in tools such as GA4, SEMrush, GSC, and Screaming Frog
- Strong stakeholder engagement and collaboration skills
- Understanding of AI-powered search environments, structured content for LLMs, and voice search optimization
Preferred Skills:
- Relevant SEO certifications (GA4, SEMrush, Ahrefs, etc.)
ASSUMPTION: Candidates should have a proven track record in SEO and be comfortable working in a dynamic, evolving environment.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO roles in Western Australia, the estimated salary range for this position is AU$90,000 - AU$120,000 per annum.
Benefits:
- Flexible work arrangements
- Career development opportunities
- Free roadside assistance
- Discounts on RAC products and services
- Community engagement and corporate volunteering opportunities
Working Hours: Full-time position with standard business hours (Monday to Friday, 8:30am to 5:00pm)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on motoring, travel, finance, security, and tourism
Company Size: Medium-sized organization with 1,001-5,000 employees
Founded: 1905, with a rich history and strong brand presence in Western Australia
Company Description:
- Purpose-led member organization striving to create greater value for members and deliver on its purpose to be “The driving force for a better WA”
- Offers a wide range of products and services, including insurance, motoring, travel, finance, security, and tourism
- Emphasizes workplace culture, flexible work arrangements, career development, and community engagement
Company Specialties:
- Insurance
- Motoring
- Travel
- Finance
- Security
- Advocacy
- and Tourism
Company Website: rac.com.au
ASSUMPTION: RAC WA is a well-established organization with a strong brand and a diverse range of products and services. It values its employees and offers a range of benefits to support work-life balance and career development.
📊 Role Analysis
Career Level: Mid-level to senior role, with opportunities for growth and development
Reporting Structure: This role reports directly to the Digital Marketing Manager and works closely with digital, marketing, and content teams
Work Arrangement: On-site, with opportunities for flexible work arrangements
Growth Opportunities:
- Potential to progress to a senior or management role within the digital marketing team
- Opportunities to work on major digital projects and contribute to RAC’s digital transformation
- Chance to develop expertise in emerging AI-powered search environments and voice search optimization
ASSUMPTION: This role offers opportunities for career growth and development within the digital marketing team and the broader organization.
🌍 Location & Work Environment
Office Type: Modern, professional office environment
Office Location(s): 832 Wellington Street, West Perth, WA 6005
Geographic Context:
- West Perth is a vibrant, inner-city suburb with a mix of commercial and residential properties
- Close proximity to public transportation, shopping, and dining options
- Convenient access to major highways and the CBD
Work Schedule: Standard business hours, with opportunities for flexible work arrangements
ASSUMPTION: The office location offers a convenient and enjoyable work environment, with easy access to amenities and public transportation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager and relevant stakeholders
- Background check and reference check
- Job offer
Key Assessment Areas:
- SEO knowledge and experience
- Strategic thinking and planning
- Analytical skills and data-driven decision-making
- Stakeholder engagement and collaboration
- Adaptability and comfort with emerging technologies
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Provide specific examples of your SEO achievements and the impact you’ve made in previous roles
- Demonstrate your understanding of RAC’s business and how your SEO expertise can contribute to its success
ATS Keywords: SEO strategy, technical SEO, content SEO, backlink strategy, keyword research, AI search optimization, stakeholder engagement, collaboration, GA4, SEMrush, GSC, Screaming Frog, training, governance frameworks, data analysis, voice search optimization
ASSUMPTION: The application process is designed to assess candidates’ SEO expertise, strategic thinking, and cultural fit with the organization.
🛠️ Tools & Technologies
- GA4
- SEMrush
- GSC
- Screaming Frog
- AI-powered search tools (e.g., ChatGPT, Google AI Overviews)
ASSUMPTION: The tools and technologies listed are essential for performing the role’s responsibilities effectively.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Integrity
- Respect
- Excellence
- Collaboration
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Data-driven and analytical
- Strategic and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record in SEO and a passion for staying up-to-date with emerging trends and technologies?
- Are you comfortable working with cross-functional teams and engaging with stakeholders at various levels?
- Do you thrive in a dynamic, fast-paced environment and enjoy problem-solving and data analysis?
ASSUMPTION: Candidates who align with RAC’s values and work style are more likely to be successful in this role and contribute to the organization’s success.
⚠️ Potential Challenges
- Keeping up with the rapidly evolving SEO landscape and emerging AI-powered search environments
- Managing multiple priorities and stakeholders, with competing demands and deadlines
- Ensuring consistent, high-quality SEO performance across a large and diverse digital ecosystem
- Adapting to changes in the organization’s digital roadmap and business priorities
ASSUMPTION: These challenges are inherent to the role and require a proactive, adaptable, and strategic approach.
📈 Similar Roles Comparison
- Unlike traditional SEO roles, this position requires a strong focus on AI-powered search environments and voice search optimization
- RAC WA is a unique organization, built by members for members, with a strong focus on community engagement and giving back
- This role offers opportunities to work on major digital projects and contribute to RAC’s digital transformation, with a clear path for career growth and development
ASSUMPTION: This role is unique in its focus on AI-powered search environments and offers opportunities for career growth and development within the digital marketing team and the broader organization.
📝 Sample Projects
- Conducting a comprehensive SEO audit of RAC’s main public website and developing a strategic plan to improve organic search performance
- Optimizing RAC’s content for emerging AI-powered discovery channels, such as ChatGPT and Google AI Overviews
- Collaborating with the digital team to ensure SEO best practices are embedded in the main public website redesign and re-platform project
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and collaborative nature of the role.
❓ Key Questions to Ask During Interview
- Can you describe the digital roadmap for the next 12-24 months and how this role fits into that plan?
- How does RAC WA support the professional development and growth of its employees, particularly in the digital marketing team?
- Can you provide examples of how RAC WA engages with its members and the community, and how this role can contribute to those efforts?
- How does RAC WA measure the success of its SEO efforts, and how will my performance be evaluated in this role?
- What are the most pressing SEO challenges facing RAC WA, and how can this role address them?
ASSUMPTION: These questions demonstrate a candidate’s interest in the role, the organization, and its members, as well as their strategic thinking and problem-solving skills.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare for the interview by researching RAC WA’s business, industry trends, and emerging AI-powered search environments
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
