SEO & PPC Specialist

📌 Core Information

🔹 Job Title: SEO & PPC Specialist

🔹 Company: Bridge Talent Management

🔹 Location: Nairobi, Kenya

🔹 Job Type: On-site, Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving traffic, conversions, and patient bookings through improved search visibility and optimized paid campaigns.
• Collaborating with content creators to ensure SEO-friendly blog and landing pages.
• Growing presence and engagement across various social media platforms.
• Reporting on reach, engagement, leads, and campaign performance monthly.

ASSUMPTION: This role requires a strong understanding of both SEO and PPC strategies to effectively drive results across multiple channels.

📋 Key Responsibilities

✅ Audit and optimize our WordPress website for speed, structure, and on-page SEO.

✅ Improve and maintain Google search rankings for priority keywords.

✅ Monitor keyword performance, fix technical SEO issues, and build backlinks if needed.

✅ Work closely with content creators to ensure blog/landing pages are SEO-friendly.

✅ Manage and optimize Google Ads campaigns for lead generation and clinic bookings.

✅ Track conversions and ROAS, split-test ad creatives and copy.

✅ Grow presence and engagement across TikTok, Facebook, Instagram, Twitter, LinkedIn, and YouTube.

✅ Oversee the optimization of paid social ads (Facebook & TikTok).

✅ Collaborate with the content and video team to ensure alignment across channels.

✅ Report on reach, engagement, leads, and campaign performance monthly.

ASSUMPTION: This role requires a proactive approach to continuously optimize campaigns and improve performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field.

Experience: 6+ years of experience in SEO and PPC, with a proven track record of increasing search rankings and lowering ad costs.

Required Skills:

• Proficient in WordPress, Google Analytics, and Google Tag Manager.
• Experience managing Google Ads and Facebook Ads.
• Familiarity with video-first platforms like TikTok, Reels, and YouTube Shorts.
• Ability to build, manage, and report on performance dashboards.
• Strong analytical skills and data-driven mindset.

Preferred Skills:

• Experience with CRM platforms (Keap, GHL).
• Local SEO and Google Business Profile optimization.

ASSUMPTION: The ideal candidate will have a solid foundation in both SEO and PPC strategies, with a proven track record of driving results.

💰 Compensation & Benefits

Salary Range: KES 250,000 per month. This is an industry-standard salary range for a senior-level marketing role in Nairobi, Kenya.

Benefits:

• Health insurance coverage.
• Retirement savings plan.
• Employee development opportunities.

Working Hours: Full-time, with standard office hours (Monday-Friday, 8:00 AM - 5:00 PM).

ASSUMPTION: The salary range is based on industry standards for senior-level marketing roles in Nairobi, Kenya. Benefits may vary based on the company's specific benefits package.

📌 Applicant Insights

🔍 Company Context

Industry: Bridge Talent Management is an advanced tech-powered employee outsourcing company that supports businesses by taking control of HR and finance functions. They operate in the outsourcing/offshoring industry.

Company Size: With 11-50 employees, Bridge Talent Management offers a mid-sized company environment where applicants can have a significant impact on the organization's growth.

Founded: In 2021, Bridge Talent Management was established to provide businesses with a comprehensive solution for employee-related tasks, allowing them to focus on their core operations and scale.

Company Description:

• Bridge Talent Management (BTM) is an advanced tech-powered Employee Outsourcing Company that leverages the right tools to source and bring the right workforce to support your business operations.
• They take away all employee-related risks while allowing you the ability to focus on your core business and scale.
• BTM takes control of the hectic HR & Finance functions in your organization, including hiring needs, contracting, onboarding, employee relations, policy adherence, payroll management, and disciplinary & conflict management.

Company Specialties:

• Employee Outsourcing
• HR Management
• Finance Management
• Policy Adherence
• Employee Relations

Company Website: http://www.bridgetalentgroup.com

ASSUMPTION: Bridge Talent Management's focus on technology and employee outsourcing creates an environment that values innovation and efficiency.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high level of expertise in SEO and PPC strategies.

Reporting Structure: The SEO & PPC Specialist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This is an on-site, full-time position with standard office hours. However, flexibility may be available for the right candidate.

Growth Opportunities:

• As the company grows, there may be opportunities for the SEO & PPC Specialist to take on additional responsibilities or mentor junior team members.
• With experience and proven results, the candidate may have the opportunity to advance to a management or director-level role within the marketing department.

ASSUMPTION: The growth opportunities for this role will depend on the company's expansion and the candidate's ability to demonstrate strong leadership and management skills.

🌍 Location & Work Environment

Office Type: Bridge Talent Management operates from a single office location in Nairobi, Kenya.

Office Location(s): Thika Rd, 9A, Nairobi, Nairobi 00200, KE

Geographic Context:

• Nairobi is the capital and largest city of Kenya, with a population of over 4 million people.
• The city is a major commercial hub and the economic, financial, and transportation center of Kenya.
• Nairobi offers a mix of urban and natural environments, with numerous parks, museums, and cultural attractions.

Work Schedule: The work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with a one-hour lunch break.

ASSUMPTION: The work environment at Bridge Talent Management is likely to be dynamic and fast-paced, reflecting the company's focus on technology and efficiency.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• In-depth technical interview to evaluate SEO and PPC knowledge and skills.
• Final interview with the hiring manager or a panel to discuss career goals, expectations, and next steps.

Key Assessment Areas:

• Technical SEO and PPC skills.
• Data analysis and reporting abilities.
• Communication and collaboration skills.
• Problem-solving and critical thinking.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO and PPC experience and achievements.
• Include specific examples of how you have improved search rankings, lowered ad costs, and driven results in previous roles.
• Prepare for technical interview questions by brushing up on your SEO and PPC knowledge and reviewing the latest best practices.
• Research Bridge Talent Management and the company's mission and values to demonstrate your enthusiasm and cultural fit.

ATS Keywords: SEO, PPC, Google Ads, WordPress, Google Analytics, Google Tag Manager, TikTok Ads, Facebook Ads, Local SEO, Content Optimization, Backlink Building, Conversion Tracking, Performance Reporting, Ad Creative Testing, Social Media Engagement, Video Marketing

ASSUMPTION: The application process for this role may involve assessments or tests to evaluate the candidate's technical skills and problem-solving abilities.

🛠️ Tools & Technologies

• WordPress
• Google Analytics
• Google Tag Manager
• Google Ads
• Facebook Ads
• TikTok Ads
• SEMrush or Ahrefs (for keyword research and competitor analysis)
• Google Search Console
• Google Data Studio (for performance reporting)

ASSUMPTION: The SEO & PPC Specialist may be required to use additional tools or platforms, depending on the company's specific needs and preferences.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Bridge Talent Management values employees who are proactive and always looking for ways to improve and optimize processes.
• Collaboration: The company encourages teamwork and collaboration to drive results and achieve common goals.
• Integrity: Bridge Talent Management values honesty, transparency, and ethical behavior in all aspects of the business.

Work Style:

• Data-driven: The ideal candidate will be comfortable working with data and using it to inform decision-making and strategy.
• Proactive: This role requires a self-starter mindset, with a constant focus on optimization and improvement.
• Adaptable: As a growing company, Bridge Talent Management may require employees to take on new responsibilities or adapt to changes in the work environment.

Self-Assessment Questions:

• Do you have a proven track record of driving results through SEO and PPC strategies?
• Are you comfortable working with data and using it to inform decision-making?
• Do you thrive in a dynamic, fast-paced work environment, and are you able to adapt to change?

ASSUMPTION: The ideal candidate for this role will be a self-motivated, data-driven individual with a strong work ethic and a commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple campaigns and platforms simultaneously may require strong organizational skills and time management.
• Keeping up with the latest SEO and PPC trends and best practices may require continuous learning and professional development.
• Collaborating with various teams and stakeholders may require strong communication and interpersonal skills.
• Working in a fast-paced, growing company may present challenges in terms of role definition and priorities.

ASSUMPTION: The potential challenges for this role are typical for a senior-level marketing position and can be mitigated through strong communication, time management, and adaptability.

📈 Similar Roles Comparison

• Unlike other SEO and PPC roles, this position requires a strong focus on local SEO and optimizing for local search rankings.
• This role is unique in that it requires experience with video-first platforms like TikTok, Reels, and YouTube Shorts.
• Career progression in this role may involve taking on additional responsibilities or moving into a management or director-level position within the marketing department.

ASSUMPTION: The unique aspects of this role, such as the focus on local SEO and video-first platforms, set it apart from other SEO and PPC positions in the market.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy to improve search rankings for priority keywords and drive organic traffic.
• Managing and optimizing Google Ads campaigns to generate leads and clinic bookings, with a focus on maximizing ROAS and minimizing ad costs.
• Collaborating with the content and video team to create engaging, SEO-friendly content that resonates with the target audience and drives conversions.

ASSUMPTION: The sample projects for this role are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns that drive results.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO and PPC strategies in place, and how this role will contribute to their evolution and improvement?
• How does Bridge Talent Management support the professional development and growth of its employees?
• Can you provide an example of a time when you had to adapt to a significant change in the work environment, and how you handled it?
• How does Bridge Talent Management measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important to the company?
• Can you describe the company's approach to work-life balance, and how it supports employees in maintaining a healthy work-life balance?

ASSUMPTION: The key questions to ask during the interview are designed to provide insight into the company's culture, values, and expectations for the role, as well as the candidate's fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant SEO and PPC experience and achievements.
• Prepare for technical interview questions by brushing up on your SEO and PPC knowledge and reviewing the latest best practices.
• Research Bridge Talent Management and the company's mission and values to demonstrate your enthusiasm and cultural fit.
• Follow up with the hiring manager or HR representative one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.