📌 Core Information
🔹 Job Title: SEO Praktikant (w/m/d)
🔹 Company: Spread Group
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Intern
🔹 Category: Marketing, SEO
🔹 Date Posted: July 2, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (Leipzig HQ with remote flexibility)
🚀 Job Overview
Key aspects of this role include:
- Supporting the SEO team in implementing effective search engine optimization strategies
- Conducting keyword research and optimizing content for improved search performance
- Coordinating off-page SEO measures to enhance online visibility
- Analyzing performance data and creating internal reports and dashboards
ASSUMPTION: This role is ideal for a recent graduate or career changer looking to gain practical experience in SEO and digital marketing. The hybrid work arrangement offers flexibility while allowing for collaboration and learning from the team based in Leipzig.
📋 Key Responsibilities
✅ Conducting keyword research to support the creation of content and landing pages for marketplaces
✅ Optimizing content for better search engine performance
✅ Analyzing performance and competitor data, creating internal reports and dashboards
✅ Tracking and reporting SEO KPIs using tools like Google Search Console, SEMrush, and Sistrix
✅ Coordinating off-page SEO measures to improve online presence
ASSUMPTION: While this is an internship, the responsibilities are those of a junior SEO specialist. The role offers an excellent opportunity to gain hands-on experience and contribute to the team's success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Entry-level (0-2 years) with a strong focus on SEO and digital marketing
Required Skills:
- Solid understanding of SEO concepts and best practices
- Strong analytical skills and data-driven mindset
- Excellent communication skills in German and English
- Proficient in using SEO tools (e.g., SEMrush, Google Search Console)
Preferred Skills:
- Experience with content management systems (CMS)
- Familiarity with HTML and CSS
- Knowledge of JavaScript or other programming languages
ASSUMPTION: While the role is an internship, the required skills are those of a junior SEO specialist. Candidates should have a strong foundation in SEO and digital marketing, with a willingness to learn and adapt.
💰 Compensation & Benefits
Salary Range: €2,000 - €2,500 per month (gross) for a full-time internship. This is an estimate based on industry standards for entry-level SEO roles in Germany.
Benefits:
- Flexible working hours and remote work options
- 30 vacation days annually
- Comprehensive onboarding program
- German and English language courses
- Interdisciplinary workshops and trainings
- Exclusive discounts on products and services
- Modern office spaces with a collaborative work environment
- Company events and team-building activities
Working Hours: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The salary range is an estimate based on industry standards for entry-level SEO roles in Germany. The benefits package is comprehensive and designed to support the personal and professional growth of employees.
📌 Applicant Insights
🔍 Company Context
Industry: Spread Group is a global provider of customized fashion and lifestyle products, operating in the technology, information, and internet sector.
Company Size: Medium-sized (501-1,000 employees) with a collaborative and innovative work culture.
Founded: 2002 in Leipzig, Germany
Company Description:
- Spread Group offers digital services for the individualization of fashion and lifestyle products through its brands: Spreadshirt, Teamshirts, and Spreadshop.
- The company operates a flexible software platform that enables deep vertical integrations along the value chain, including product design, marketing, sales, production, payment processing, worldwide shipping, and customer service.
- Spread Group has annual revenues of over €175 million and serves customers in over 170 countries.
Company Specialties:
- No minimum order
- Free merchandising shop
- Bulk and group orders
- Over 150 shipping countries
- Become a T-shirt millionaire
- Create your own
- Spreadshop
- Drop shipping
- Teamshirts
- Licensed content
- Available in 12 languages and 11 currencies
- Make money with selling your ideas on products
- Self-expression
- Personalized products
- Socialcommerce
- Sustainability
- Made to order
- Over 145,000 active sellers
- Creator economy
- Corporate fashion
Company Website: www.spreadgroup.com
ASSUMPTION: Spread Group is a well-established company in the customized fashion and lifestyle industry, offering a range of digital services and a comprehensive benefits package for employees.
📊 Role Analysis
Career Level: Entry-level (0-2 years) with opportunities for growth and professional development
Reporting Structure: The SEO Intern will report directly to the SEO Team Lead
Work Arrangement: Hybrid, with the possibility of working remotely within Germany
Growth Opportunities:
- On-the-job training and mentorship from experienced SEO professionals
- Opportunities to contribute to the company's success and make a real impact
- Potential for full-time employment after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career prospects within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a focus on employee well-being
Office Location(s): Leipzig (HQ), Berlin (remote work), and other global offices
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech and startup scene
- The city offers a high quality of life, with numerous cultural attractions, green spaces, and a diverse food scene
- Berlin has a well-developed public transportation system, making it easy to commute to and from work
Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement allows employees to balance their work and personal lives, while still benefiting from the collaborative work environment at the Leipzig HQ.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the SEO Team Lead
- Final interview with the SEO Team and/or other relevant stakeholders
Key Assessment Areas:
- SEO knowledge and understanding of best practices
- Analytical skills and data-driven mindset
- Communication skills and ability to work collaboratively
- Problem-solving skills and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your SEO skills and experience
- Include relevant keywords from the job description to help your application pass through Applicant Tracking Systems (ATS)
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing common SEO interview questions
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
ATS Keywords: SEO, keyword research, content optimization, off-page SEO, performance analysis, data-driven, digital marketing, hybrid work, remote work, internship
ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and ability to contribute to the team's success. The interview process may vary depending on the specific needs of the SEO team and the company.
🛠️ Tools & Technologies
- SEMrush
- Google Search Console
- Sistrix
- Content management systems (CMS)
- HTML and CSS
- JavaScript or other programming languages
ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may vary depending on the specific needs of the SEO team and the company.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and excellence
- Sustainability and responsibility
- Diversity, equity, and inclusion
Work Style:
- Flexible and adaptable
- Data-driven and analytical
- Collaborative and communicative
- Proactive and solution-oriented
Self-Assessment Questions:
- Do I have a strong understanding of SEO concepts and best practices?
- Am I comfortable working with data and using it to inform decision-making?
- Can I effectively communicate complex ideas and collaborate with team members?
- Am I proactive, solution-oriented, and able to work independently?
- Do I share Spread Group's values and commitment to sustainability and responsibility?
ASSUMPTION: Cultural fit is an essential aspect of the hiring process, and candidates should assess their alignment with the company's values and work style before applying.
⚠️ Potential Challenges
- Working remotely may require strong self-motivation and time management skills
- The role may involve working with large datasets and complex tools, which can be challenging for those new to SEO
- The fast-paced nature of digital marketing may require candidates to adapt quickly to new trends and technologies
- Berlin's competitive job market may make it challenging to find suitable housing and navigate the city's cost of living
ASSUMPTION: While the role offers numerous benefits and opportunities for growth, candidates should be aware of the potential challenges and consider how they can leverage their skills and experiences to overcome them.
📈 Similar Roles Comparison
- This role is similar to entry-level SEO specialist positions in other companies, but may offer more flexibility and growth opportunities due to Spread Group's size and industry position
- Compared to other internships, this role offers a comprehensive benefits package and the opportunity to work on high-impact projects
- Career progression may be faster in larger companies, but Spread Group's collaborative work culture and focus on employee development may offer more opportunities for growth and mentorship
ASSUMPTION: Candidates should research similar roles in the industry to understand the competitive landscape and make informed decisions about their career paths.
📝 Sample Projects
- Conducting a comprehensive keyword research project for a new market launch
- Optimizing content for a high-traffic website to improve search engine rankings
- Analyzing competitor data and identifying opportunities for differentiation and growth
ASSUMPTION: These sample projects are illustrative of the types of tasks the SEO Intern may be asked to complete, but the specific projects will depend on the team's priorities and the company's needs.
❓ Key Questions to Ask During Interview
- What are the key priorities for the SEO team in the next 3-6 months?
- How does the SEO team collaborate with other departments, such as content and marketing?
- What opportunities are there for professional development and growth within the SEO team and the company?
- How does the company support work-life balance and employee well-being?
- What are the most challenging aspects of working in SEO at Spread Group, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and commitment to their professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Spread Group job portal
- Tailor your resume and cover letter to highlight your SEO skills and experience
- Prepare for the technical interview by brushing up on your SEO knowledge and practicing common SEO interview questions
- Research the company and its products to demonstrate your enthusiasm and understanding of the business
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
