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SEO Specialist (12 Month FTC)

kmartaustr
Full-time
On-site
Remote
πŸ” SEO & Content Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: SEO Specialist (12 Month FTC)

πŸ”Ή Company: Kmart Australia Limited

πŸ”Ή Location: Mulgrave, VIC, AU

πŸ”Ή Job Type: Fixed-Term Contract

πŸ”Ή Category: Retail

πŸ”Ή Date Posted: 2025-06-30

πŸ”Ή Experience Level: Mid-Senior Level

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Supporting SEO initiatives to strengthen Kmart and Target's search performance and organic visibility
  • Focusing on technical SEO improvements, content optimizations, and supporting the broader roadmap
  • Collaborating with the SEO Lead to deliver strategic SEO projects
  • Working in a dynamic and fast-paced retail environment

ASSUMPTION: This role requires a strong understanding of SEO principles and best practices, with a focus on technical SEO, content strategy, and analytical skills. Experience in a similar role within retail or a marketplace is desired.

πŸ“‹ Key Responsibilities

βœ… Performing website technical audits to identify and address crawlability, indexation, or performance issues

βœ… Assisting in forecasting traffic and financial outcomes of implementing SEO initiatives, and validating impact after implementation

βœ… Performing content gap analysis based on keyword research and competitor research

βœ… Optimizing title tags, meta descriptions, heading tags, internal links, and body content against keyword and search trends, following SEO best practice

βœ… Assisting in developing an SEO content strategy for new brands and categories being introduced to Kmart's marketplace

βœ… Guiding stakeholders on tactical SEO content and search recommendations to support product launches, campaigns, and content marketing

ASSUMPTION: The role requires a hands-on approach to SEO, with a focus on technical aspects and content optimization. Strong analytical and problem-solving skills are essential to succeed in this position.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of experience in a similar role, with a focus on retail or marketplace experience

Required Skills:

  • Deep understanding of SEO principles and best practices
  • Proficient in technical SEO, content strategy, and off-page SEO
  • Strong analytical and problem-solving skills
  • Basic experience in HTML, CSS, JavaScript, and other relevant programming languages
  • Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Oncrawl, and split testing tools

Preferred Skills:

  • Experience with enterprise-level SEO platforms
  • Familiarity with Agile methodologies
  • Knowledge of the retail industry and market trends

ASSUMPTION: The ideal candidate will have a strong background in SEO, with a focus on technical aspects and content optimization. Experience in the retail industry is a plus but not required.

πŸ’° Compensation & Benefits

Salary Range: AU$80,000 - AU$100,000 per annum (pro-rated for the 12-month contract)

Benefits:

  • Flexible hybrid working options through the Flex Where, Flex When, Flex Well policy
  • Team member discount card for Kmart, Target, Officeworks, and Bunnings
  • Access to the Kmart for You benefits program, offering exclusive discounts and benefits in entertainment, travel, lifestyle, and health
  • Inclusive parental leave and ongoing support through Circle In
  • Dynamic learning and support program
  • Mentor Program for career growth opportunities
  • Kudos recognition program with cool prizes
  • Career opportunities across the broader Wesfarmers Group

Working Hours: Full-time (38 hours per week), with flexible hybrid work arrangements

ASSUMPTION: The salary range is estimated based on industry standards for SEO Specialist roles in Australia, with a focus on retail experience. The benefits package is comprehensive and designed to support work-life balance and employee well-being.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail

Company Size: 10,001+ employees (global)

Founded: 1968 (Australia), 1979 (New Zealand)

Company Description:

  • Kmart is a leading discount department store, offering a wide range of products at affordable prices
  • Operates over 300 stores across Australia and New Zealand, with a strong online presence
  • Part of the Wesfarmers Group, which includes Target Australia, Catch Australia, and KAS Group Asia
  • Committed to creating a satisfying shopping experience for customers worldwide

Company Specialties:

  • Women's, men's, and children's apparel
  • Footwear
  • Homewares
  • Entertainment
  • Toys
  • Sporting goods
  • Camping & fishing
  • Automotive & garden
  • Outdoor living
  • Health & beauty
  • Food & confectionary
  • Seasonal products

Company Website: Kmart Australia

ASSUMPTION: Kmart is a well-established retailer with a strong presence in Australia and New Zealand. The company offers a wide range of products and is committed to providing affordable prices and excellent customer service.

πŸ“Š Role Analysis

Career Level: Mid-Senior Level

Reporting Structure: Reports directly to the SEO Lead

Work Arrangement: Hybrid (flexible work arrangements through the Flex Where, Flex When, Flex Well policy)

Growth Opportunities:

  • Potential career progression within the SEO team or broader Kmart Group
  • Opportunities to work on high-impact projects and gain exposure to various aspects of SEO
  • Access to learning and development programs to enhance skills and knowledge

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to work on high-impact projects and gain exposure to various aspects of SEO. The company's dynamic learning and support program also provides ample opportunities for professional development.

🌍 Location & Work Environment

Office Type: Hybrid (combination of on-site and remote work)

Office Location(s): Mulgrave, VIC, AU (headquarters)

Geographic Context:

  • Mulgrave is a suburb of Melbourne, located approximately 25 kilometers southeast of the city center
  • The area is well-connected by public transportation, with easy access to major highways and the city
  • Mulgrave offers a mix of urban and suburban living, with a range of housing options and amenities

Work Schedule: Full-time (38 hours per week), with flexible hybrid work arrangements

ASSUMPTION: The hybrid work environment offers a balance between on-site collaboration and remote flexibility, allowing employees to optimize their work-life balance. The Mulgrave location provides easy access to public transportation and major highways, making it convenient for employees to commute from various parts of Melbourne.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening with the HR team
  • Technical assessment or case study presentation
  • Final-round interview with the SEO Lead and/or other team members

Key Assessment Areas:

  • Technical SEO knowledge and skills
  • Content strategy and optimization expertise
  • Analytical and problem-solving abilities
  • Cultural fit and alignment with Kmart's values
  • Communication and collaboration skills

Application Tips:

  • Tailor your resume and cover letter to highlight relevant SEO experience and skills
  • Prepare for technical SEO assessments or case studies by brushing up on your knowledge of best practices and tools
  • Research Kmart's values and company culture to demonstrate your cultural fit
  • Practice common interview questions and be prepared to discuss your approach to SEO and problem-solving

ATS Keywords: SEO, Technical SEO, Content Strategy, SEO Specialist, SEO Tools, Retail SEO, Keyword Research, On-Page Optimization, Off-Page SEO

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on technical SEO skills and cultural fit. Applicants should tailor their application materials to highlight their relevant experience and demonstrate their alignment with Kmart's values.

πŸ› οΈ Tools & Technologies

  • SEO tools: Google Analytics, Google Search Console, SEMrush, BrightEdge, Screaming Frog, Oncrawl
  • Content management systems: (likely) Adobe Experience Manager, Sitecore, or similar
  • Programming languages: HTML, CSS, JavaScript
  • Project management tools: (likely) JIRA, Asana, or similar

ASSUMPTION: The SEO Specialist will be expected to have proficiency in various SEO tools and content management systems, as well as basic programming skills. Familiarity with project management tools is also beneficial for this role.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer-focused
  • Collaborative
  • Inclusive
  • Adaptable
  • Accountable

Work Style:

  • Agile and adaptable to change
  • Collaborative and team-oriented
  • Results-driven and focused on continuous improvement
  • Customer-centric and committed to delivering exceptional customer experiences

Self-Assessment Questions:

  • Do you have a proven track record of driving SEO improvements and delivering results in a retail or marketplace environment?
  • Are you comfortable working in a dynamic, fast-paced environment and adapting to change?
  • Do you thrive in a collaborative team setting and enjoy working with stakeholders to deliver strategic SEO projects?
  • Are you passionate about staying up-to-date with industry trends and best practices in SEO?

ASSUMPTION: Kmart values a customer-focused, collaborative, and inclusive work environment. Candidates should be adaptable, accountable, and committed to delivering exceptional customer experiences. Strong cultural fit is essential for success in this role.

⚠️ Potential Challenges

  • Working in a fast-paced retail environment with tight deadlines and competing priorities
  • Managing multiple projects and stakeholders simultaneously
  • Keeping up with the latest SEO trends and algorithm changes
  • Addressing technical SEO issues and optimizing content for a large and diverse product catalog
  • Balancing on-site and remote work effectively in a hybrid work arrangement

ASSUMPTION: The SEO Specialist role at Kmart presents unique challenges, such as working in a fast-paced retail environment and managing multiple projects simultaneously. Candidates should be prepared to adapt to change, prioritize effectively, and maintain a strong focus on SEO best practices.

πŸ“ˆ Similar Roles Comparison

  • This role focuses more on technical SEO and content optimization than other SEO Specialist roles in the retail industry
  • Kmart's hybrid work arrangement offers more flexibility than traditional on-site roles, allowing for better work-life balance
  • Career progression opportunities within the Kmart Group are extensive, with potential for growth across various brands and departments

ASSUMPTION: While this role shares similarities with other SEO Specialist positions in the retail industry, it offers unique opportunities for technical SEO expertise and career growth within the Kmart Group.

πŸ“ Sample Projects

  • Conducting a comprehensive technical SEO audit of Kmart's website and implementing improvements to boost organic visibility
  • Developing an SEO content strategy for a new brand or category launch, optimizing content for search engines and customers
  • Collaborating with stakeholders to optimize product listings and category pages for improved search performance and conversions

ASSUMPTION: The SEO Specialist role at Kmart involves a wide range of projects, from technical SEO audits and content strategy development to collaboration with stakeholders on product launches and campaigns. Candidates should be prepared to tackle diverse projects and adapt their approach based on the specific needs of each initiative.

❓ Key Questions to Ask During Interview

  • Can you describe the SEO team's structure and how this role fits within the organization?
  • What are the most pressing SEO challenges facing Kmart, and how does this role address them?
  • How does Kmart support the professional development and growth of its SEO team members?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Kmart measure the success of its SEO initiatives, and how will my performance be evaluated?

ASSUMPTION: During the interview, candidates should focus on understanding the SEO team's structure, the role's priorities, and Kmart's approach to professional development and growth. Asking insightful questions demonstrates your interest in the role and commitment to driving SEO success at Kmart.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the Kmart Careers website
  • Tailor your resume and cover letter to highlight your relevant SEO experience and skills
  • Prepare for technical SEO assessments or case studies by brushing up on your knowledge of best practices and tools
  • Research Kmart's values and company culture to demonstrate your cultural fit
  • Practice common interview questions and be prepared to discuss your approach to SEO and problem-solving
  • Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.