SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Extra Space Storage

🔹 Location: Salt Lake City, UT, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 15, 2025

🔹 Experience Level: Mid-Senior level

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Driving growth through Search Engine Optimization (SEO) for a new project
• Collaborating with internal teams and agency support
• Conducting competitor analysis and implementing tools
• Experimenting with new content formats to drive organic growth
• Analyzing performance metrics and providing actionable insights

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.

📋 Key Responsibilities

✅ Support measurement and optimization of SEO strategy for a new project

✅ Execute on SEO strategies tailored to project growth

✅ Conduct competitor analysis to identify content gaps and new opportunities

✅ Work with SEO developers to create and implement tools and calculators

✅ Find, test, and measure results for new SEO technologies and strategies

✅ Understand and use basic marketing principles in strategies

✅ Understand and use technical website principles

✅ Understand and use industry standard SEO tools (SEMRush, Ahrefs, ScreamingFrog)

✅ Understand how CRO and CX are crucial parts to SEO success

✅ Partner with data science team to create data-driven content

✅ Implement and manage an internal linking strategy to boost page authority and improve user navigation

✅ Experiment with new content formats (e.g., videos, infographics, tools) to drive organic growth

✅ Stay updated on content marketing and SEO trends, including algorithm updates, to adjust strategies proactively

✅ Work closely with the SEO team, marketing, and content creators to ensure all materials align with SEO goals and brand voice

✅ Track content performance metrics (e.g., organic traffic, click-through rates, and engagement) and provide actionable insights to improve results

✅ Develop, edit, and optimize content for blogs, product pages, and category pages to ensure it aligns with SEO best practices

✅ Research and incorporate target keywords naturally into content to improve rankings and search visibility

✅ Create compelling meta titles, descriptions, and header tags for optimized on-page performance

ASSUMPTION: This role requires a strong understanding of SEO best practices, content development, and data analysis.

🎯 Required Qualifications

Education: Degree in Marketing or a related field

Experience: 3+ years in SEO or related position either with an agency or for a single brand

Required Skills:

• Proven experience in content development & strategy (keyword research, competitor analysis, internal linking)
• Data-driven mindset with strong analytical skills
• Willingness to utilize new technology and understanding of basic AI capabilities

Preferred Skills:

• Experience with SEO tools (SEMRush, Ahrefs, ScreamingFrog)
• Familiarity with CRO and CX principles

ASSUMPTION: Candidates with a strong background in SEO and content development will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $60,000 - $90,000 per year (Based on industry standards for mid-level SEO specialists in Salt Lake City, UT)

Benefits:

• Medical, dental, and vision benefits
• Health Savings Account (HSA) or Flexible Spending (FSA)
• Company paid Life, AD&D, and Short- & Long-Term Disability
• 401K with company match after 90 days of service
• Holiday pay and paid time off
• Wellness program and various employee discount programs
• Personal health advocate
• On-site fitness center

Working Hours: Full-time, hybrid work schedule with a great work/life balance

ASSUMPTION: The salary range is based on industry standards for mid-level SEO specialists in the Salt Lake City area.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate (Self Storage)

Company Size: 5,001-10,000 employees (Large enterprise)

Founded: 1977

Company Description:

• Extra Space Storage is a publicly traded company listed on multiple “Best Places to Work” awards
• Self-storage is their primary product, but helping people is their passion
• The company offers extensive benefits and a wellness program to support employee well-being

Company Specialties:

• Self Storage

Company Website: http://www.extraspace.com

ASSUMPTION: Extra Space Storage is a well-established company with a strong focus on employee well-being and growth.

📊 Role Analysis

Career Level: Mid-Senior level (3-5 years of experience)

Reporting Structure: Reports to SEO Manager

Work Arrangement: Hybrid (On-site with flexible remote work options)

Growth Opportunities:

• Potential career progression within the marketing department
• Chance to work on a new project and make a significant impact
• Opportunity to learn and utilize new technologies and AI capabilities

ASSUMPTION: This role offers strong growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Corporate office environment

Office Location(s): 2795 E Cottonwood Pkwy, Suite 300, Salt Lake City, UT 84121, US

Geographic Context:

• Salt Lake City, UT is a mid-sized metropolitan area with a cost of living slightly above the national average
• The city offers a variety of cultural attractions, outdoor recreation, and a growing tech industry
• The office is located in the eastern part of the city, with easy access to major highways

Work Schedule: Standard full-time work hours with a hybrid work arrangement

ASSUMPTION: The office location and work schedule provide a good balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screen with the hiring manager
• On-site or virtual interview with the SEO team and other stakeholders
• Final interview with the SEO Manager

Key Assessment Areas:

• SEO knowledge and experience
• Content development and strategy skills
• Data analysis and problem-solving abilities
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions related to SEO and content development

ATS Keywords: SEO, content development, keyword research, competitor analysis, internal linking, data analysis, SEO tools, CRO, CX, algorithm updates, performance metrics, meta titles, descriptions, header tags

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• SEMRush
• Ahrefs
• ScreamingFrog
• Google Analytics
• Google Search Console
• WordPress
• HTML/CSS

ASSUMPTION: Familiarity with industry-standard SEO tools and basic web development principles is essential for this role.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Excellence
• Teamwork
• Accountability
• Customer Focus

Work Style:

• Collaborative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you have a proven track record of driving organic growth through SEO strategies?
• Are you comfortable working in a collaborative, data-driven environment?
• Can you adapt to new technologies and tools as needed?

ASSUMPTION: Extra Space Storage values candidates who align with their core values and can thrive in a collaborative, data-driven work environment.

⚠️ Potential Challenges

• Working on a new project may come with unexpected challenges and setbacks
• Balancing the need for data-driven decisions with the need for quick action
• Managing multiple stakeholders and competing priorities
• Keeping up with the latest SEO trends and algorithm updates

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, effective communication, and a data-driven mindset.

📈 Similar Roles Comparison

• This role is similar to other SEO Specialist positions but focuses on a new project with unique challenges and opportunities
• Extra Space Storage offers a large company environment with extensive benefits and growth opportunities
• Career progression may include moving into a management role or specializing in a specific aspect of SEO

ASSUMPTION: This role offers a unique opportunity to work on a new project and make a significant impact within a large, established company.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a new project's website and developing a strategy to improve organic rankings
• Creating and implementing a content strategy that incorporates target keywords and drives organic traffic
• Developing and optimizing meta titles, descriptions, and header tags to improve on-page SEO performance

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics for this role?
• How does this role fit into the company's overall SEO strategy?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• What opportunities are there for professional growth and development in this role?
• How does the company support work-life balance for employees in this role?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant SEO experience and skills
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral and technical interview questions related to SEO and content development
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.