📌 Core Information
🔹 Job Title: SEO Specialist
🔹 Company: Medsien
🔹 Location: Turkey / Europe
🔹 Job Type: Freelance, Project-based
🔹 Category: Marketing
🔹 Date Posted: May 7, 2025
🔹 Experience Level: Mid-level to Senior
🔹 Remote Status: Remote (Turkey or European region)
🚀 Job Overview
Key aspects of this role include:
- Conducting full-scale SEO audits and providing actionable recommendations
- Optimizing on-page SEO, including metadata, internal linking, and structured content
- Collaborating with content creators to ensure content is SEO-friendly and aligned with the Ideal Customer Profile (ICP)
- Monitoring search engine performance and delivering monthly SEO performance reports
- Building high-quality backlinks and monitoring domain authority progress
ASSUMPTION: This role requires a balance of technical SEO skills and the ability to work effectively with a remote team. The ideal candidate will have experience in SEO audits, keyword research, and on-page optimization, as well as strong communication skills in English.
📋 Key Responsibilities
✅ Conduct full-scale SEO audits and provide actionable recommendations
✅ Identify SEO issues and opportunities across the Medsien website and blog
✅ Research and implement targeted keyword strategies across pages and content
✅ Optimize on-page SEO, including metadata, internal linking, and structured content
✅ Collaborate with content creators to ensure content is SEO-friendly and aligned with the ICP
✅ Monitor search engine performance using tools like Google Search Console, GA4, and SEMrush
✅ Build high-quality backlinks and monitor domain authority progress
✅ Deliver monthly SEO performance reports and insights to the Marketing Manager and COO
✅ Participate in weekly marketing meetings to share progress, align priorities, and flag blockers
ASSUMPTION: The role requires a proactive approach to identifying SEO issues and opportunities, as well as the ability to work independently and manage time effectively.
🎯 Required Qualifications
Education: Not specified (assumed relevant degree or equivalent experience)
Experience: 3+ years of hands-on SEO experience (freelance or agency work welcome)
Required Skills:
- Proficiency in SEO tools: Google Search Console, GA4, Ahrefs, SEMrush, etc.
- Solid understanding of on-page, off-page, and technical SEO principles
- Familiarity with CMS platforms (e.g., WordPress, Webflow)
- Analytical mindset with attention to detail and data-driven decision-making
- Ability to self-manage, set priorities, and deliver tasks within deadlines
- Excellent communications and interpersonal skills
- Perfect English skills; both written and oral
Preferred Skills:
- Familiarity with healthcare industry SEO
- Experience with remote work and collaboration tools
ASSUMPTION: The ideal candidate will have a strong foundation in SEO principles and tools, as well as the ability to work effectively in a remote, collaborative environment.
💰 Compensation & Benefits
Salary Range: €25,000 - €40,000 per year (AI-estimated, based on experience level and location)
Benefits:
- Competitive freelance compensation based on experience
- Flexible working hours
- Remote collaboration with a global, mission-driven team
- Opportunity to contribute to impactful work in the healthcare technology sector
Working Hours: Flexible, with a focus on delivering results within agreed-upon deadlines
ASSUMPTION: The salary range is estimated based on the company's size, the role's requirements, and market rates for SEO specialists in Turkey and the European region.
📌 Applicant Insights
🔍 Company Context
Industry: Healthcare Technology
Company Size: 51-200 employees (Medsien is a growing startup with a global presence)
Founded: 2018
Company Description:
- Medsien is the leading provider of scalable remote care management for a quality patient experience
- The company offers unparalleled technology solutions to implement exceptional remote care management programs
- Medsien is venture-backed and experiencing rapid growth, looking to expand its team with motivated and results-driven professionals
Company Specialties:
- Healthcare
- Data Science
- Artificial Intelligence
- Deep Learning
- Evidence-Based Medicine
- Clinical Decision Support
Company Website: https://www.medsien.com/
ASSUMPTION: Medsien is a growing startup with a strong focus on innovation and impact in the healthcare technology sector. The company values collaboration, data-driven decision-making, and continuous improvement.
📊 Role Analysis
Career Level: Mid-level to Senior (3+ years of experience)
Reporting Structure: This role reports directly to the Marketing Manager and works closely with the COO
Work Arrangement: Remote (Turkey or European region), with flexible hours and a focus on delivering results within agreed-upon deadlines
Growth Opportunities:
- Potential for long-term collaboration and project extensions based on performance
- Opportunity to contribute to the growth and success of a rapidly expanding startup in the healthcare technology sector
- Possibility to take on additional responsibilities and grow within the marketing team as the company continues to scale
ASSUMPTION: This role offers the opportunity to work on high-impact projects and contribute to the growth of a mission-driven company in the healthcare technology sector.
🌍 Location & Work Environment
Office Type: Remote (no physical office)
Office Location(s): Turkey / Europe
Geographic Context:
- Turkey: A large and growing market for healthcare technology, with a strong focus on innovation and digital transformation
- European region: A diverse and dynamic market with a well-established healthcare sector and a strong focus on digital health initiatives
Work Schedule: Flexible, with a focus on delivering results within agreed-upon deadlines
ASSUMPTION: The remote work environment offers a high degree of flexibility and the opportunity to work from anywhere within the specified regions.
💼 Interview & Application Insights
Typical Process:
- Initial screening call to assess technical skills and cultural fit
- Follow-up call or task to evaluate specific SEO skills and knowledge
- Final decision and offer
Key Assessment Areas:
- SEO knowledge and experience
- Communication and interpersonal skills
- Cultural fit and alignment with Medsien's mission and values
- Problem-solving and analytical skills
Application Tips:
- Highlight relevant SEO experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Medsien's mission and values
- Prepare for interview questions related to SEO best practices, tools, and strategies
ATS Keywords: SEO, SEO audit, keyword research, on-page optimization, Google Search Console, GA4, SEMrush, backlink building, performance reporting, remote work, freelance
ASSUMPTION: The application process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role and the company.
🛠️ Tools & Technologies
- Google Search Console
- GA4
- Ahrefs
- SEMrush
- CMS platforms (e.g., WordPress, Webflow)
ASSUMPTION: The ideal candidate will be proficient in the listed SEO tools and have experience using them to optimize website performance and grow organic traffic.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric
- Innovative
- Collaborative
- Data-driven
- Continuously learning and improving
Work Style:
- Remote and flexible
- Results-oriented
- Collaborative and team-focused
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest SEO trends and best practices?
- Can you provide an example of a successful SEO campaign you've led or contributed to?
- How do you approach working with a remote team and collaborating effectively?
ASSUMPTION: Medsien values candidates who are passionate about their work, committed to continuous learning, and able to thrive in a remote, collaborative environment.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a remote work environment
- Adapting to a growing and evolving startup with changing priorities and requirements
- Working with a diverse and global team, requiring strong communication and cultural sensitivity
- Keeping up with the latest SEO trends and best practices in a rapidly changing industry
ASSUMPTION: The role presents unique challenges and opportunities for growth and development in a dynamic and mission-driven environment.
📈 Similar Roles Comparison
- Unlike traditional in-house SEO roles, this position offers the flexibility and autonomy of freelance work, with a focus on delivering results within agreed-upon deadlines
- Medsien's focus on healthcare technology sets this role apart from other SEO specialist positions, offering the opportunity to work on high-impact projects with a clear social mission
- As a growing startup, Medsien offers opportunities for career growth and development that may not be available in more established organizations
ASSUMPTION: This role offers a unique blend of flexibility, impact, and growth opportunities, making it an attractive choice for experienced SEO specialists looking to make a meaningful difference in the healthcare technology sector.
📝 Sample Projects
- Conducting a comprehensive SEO audit of the Medsien website and blog, and implementing actionable recommendations to improve organic traffic and search engine rankings
- Developing and executing a targeted keyword strategy to optimize content for specific search terms and improve visibility for high-intent, high-volume keywords
- Collaborating with content creators to ensure new and existing content is SEO-friendly and aligned with the Ideal Customer Profile (ICP)
ASSUMPTION: The role offers a variety of projects and initiatives designed to optimize website performance, grow organic traffic, and improve the user experience for patients and healthcare providers.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the Medsien website's SEO performance, and what specific areas you'd like me to focus on in my initial audit?
- How does the marketing team collaborate with other departments, such as product and sales, to ensure SEO best practices are integrated into all aspects of the business?
- What are the most important metrics and KPIs for measuring the success of SEO initiatives at Medsien, and how are these tracked and reported on?
- How does Medsien support the professional development and growth of its freelance team members?
- What are the most significant challenges facing the SEO team at Medsien, and how can this role help address them?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's unique needs and priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and achievements, as well as your fit with Medsien's mission and values
- Prepare for interview questions related to SEO best practices, tools, and strategies, as well as your ability to work effectively in a remote, collaborative environment
- Follow up with Medsien after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
