SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Affinitiv

🔹 Location: Remote

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 3, 2025

🔹 Experience Level: Entry to Mid-Level (1-3 years)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Spearheading SEO strategy for designated clients
• Managing day-to-day project tasks and client communications
• Conducting quality checks on SEO content
• Tracking job statuses and ensuring timely completion
• Interacting with clients, multiple departments, and team members

ASSUMPTION: This role requires a balance of technical SEO skills, project management, and client communication. The ideal candidate will have a strong understanding of SEO best practices and be able to manage multiple projects simultaneously.

📋 Key Responsibilities

✅ Oversees and executes all SEO-related aspects for respective client accounts

✅ Opens jobs utilizing the internal job submission portal

✅ Oversees co-op/compliance approvals for SEO content

✅ Conducts quality checks on SEO content before sending for client approval and finalizing

✅ Interacts with clients, multiple departments, and team members

✅ Makes creative changes at the direction of the client

✅ Completes and plans 90-Day SEO Reviews and calls for each of their respective clients

✅ Tracks the status of each client’s job(s) in the Creative Department and verifies that jobs will be completed on time

✅ Uses tools like Google Analytics, Google Search Console, and keyword tracking software to identify and interpret information for each account

✅ Flexible to change and uses learned knowledge of the SEO industry to better the strategy behind their respective client accounts

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and client management. The SEO Specialist must be comfortable working independently and in a team environment.

🎯 Required Qualifications

Education: Bachelor’s degree in a related field preferred

Experience: 1-3 years of related experience

Required Skills:

• Proficient with Microsoft Word, Excel, Power Point, Outlook, and Office Suite
• Ability to manage a wide variety of tasks at one time
• Ability to communicate clearly both verbally and in writing
• Must be well-organized and detail-oriented
• Excellent people skills and the ability to work with a wide range of people
• Ability to maintain composure and function well under pressure
• Ability to meet tight deadlines

Preferred Skills:

• Experience with SEO tools and platforms
• Knowledge of automotive industry trends

ASSUMPTION: While a degree in a related field is preferred, relevant experience and a strong portfolio of SEO projects may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (Based on industry standards for an SEO Specialist with 1-3 years of experience)

Benefits:

• Medical, Dental, Vision
• 401K
• Generous PTO

Working Hours: Full-time, 40 hours per week. Flexible work schedule with remote work options.

ASSUMPTION: The salary range is an estimate based on industry standards for an SEO Specialist with 1-3 years of experience. Actual salary may vary based on factors such as location, performance, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Affinitiv operates in the software development industry, focusing on end-to-end, data-driven marketing and software solutions for the automotive customer lifecycle. They work with over 6,500 dealerships and every major manufacturer in the country.

Company Size: Affinitiv has 501-1,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2016, with a history of growth and expansion in the automotive marketing industry.

Company Description:

• Affinitiv is the largest provider of end-to-end, data-driven marketing and software solutions exclusively focused on the automotive customer lifecycle.
• They pride themselves on being the go-to experts in the industry, working with over 6,500 dealerships and every major manufacturer in the country.
• Affinitiv is well-versed in OEM standards and the intricacies of a dealership or group’s local business.

Company Specialties:

• Online Reputation
• Customer Service Inquiry
• Display Advertising
• Events
• Call Center Support
• Appointment Scheduling

Company Website: http://www.affinitiv.com

ASSUMPTION: Affinitiv's focus on the automotive industry and customer lifecycle provides unique opportunities for candidates interested in this sector.

📊 Role Analysis

Career Level: This role is suitable for an entry to mid-level professional with 1-3 years of experience in SEO or a related field.

Reporting Structure: The SEO Specialist reports directly to the SEO Manager and works closely with clients, multiple departments, and team members.

Work Arrangement: This role offers remote work options with a flexible work schedule. The Work from Here program allows for remote working and in-person collaboration as needed.

Growth Opportunities:

• Advancement to Senior SEO Specialist or SEO Manager roles
• Expanding SEO expertise and skills
• Gaining experience in client management and team leadership

ASSUMPTION: Affinitiv's mid-sized company structure provides opportunities for career growth and development within the SEO department and the broader organization.

🌍 Location & Work Environment

Office Type: Affinitiv offers a hybrid work environment with remote work options and on-campus collaboration.

Office Location(s): Buffalo Grove, Illinois (Headquarters)

Geographic Context:

• Buffalo Grove is a suburb of Chicago, Illinois, offering a mix of urban and suburban living.
• The area is home to numerous tech companies and offers ample opportunities for professional growth and networking.
• Buffalo Grove has a diverse population and a strong sense of community.

Work Schedule: Full-time, 40 hours per week. Flexible work schedule with remote work options.

ASSUMPTION: The hybrid work environment at Affinitiv allows for a balance between remote work and in-person collaboration, fostering a productive and engaging work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Technical SEO assessment
• Final interview with the SEO Manager and/or other team members

Key Assessment Areas:

• SEO knowledge and skills
• Project management and organizational skills
• Client communication and interpersonal skills
• Problem-solving and adaptability

Application Tips:

• Highlight relevant SEO experience and projects in your resume
• Tailor your cover letter to demonstrate your understanding of Affinitiv's business and the SEO Specialist role
• Prepare for the technical SEO assessment by brushing up on your SEO knowledge and tools

ATS Keywords: SEO, Project Management, Client Communication, Content Quality Check, Google Analytics, Google Search Console, Keyword Tracking, Detail-Oriented, Organizational Skills, Creative Thinking, Time Management, People Skills, Pressure Management, Deadline Management

ASSUMPTION: The application process for this role may involve a technical SEO assessment to evaluate the candidate's skills and knowledge in SEO best practices.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, Power Point, Outlook)
• SEO tools (e.g., Google Analytics, Google Search Console, keyword tracking software)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The SEO Specialist will be expected to use various SEO tools and project management platforms to manage their workload and client projects effectively.

👔 Cultural Fit Considerations

Company Values:

• Passion
• Integrity
• Unity
• Innovation
• Impact

Work Style:

• Collaborative and team-oriented
• Adaptable and flexible
• Results-driven and detail-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you comfortable managing multiple projects and deadlines simultaneously?
• Do you possess strong communication skills and the ability to build relationships with clients and team members?

ASSUMPTION: Affinitiv's company culture emphasizes collaboration, innovation, and impact, making it an ideal fit for candidates who thrive in a dynamic and results-driven environment.

⚠️ Potential Challenges

• Managing multiple client projects and deadlines simultaneously
• Adapting to changes in SEO best practices and industry trends
• Balancing remote work and in-person collaboration effectively
• Building and maintaining strong client relationships

ASSUMPTION: The SEO Specialist role at Affinitiv presents unique challenges that require strong project management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional SEO roles, this position requires a strong focus on project management and client communication, in addition to technical SEO skills.
• Affinitiv's focus on the automotive industry provides unique opportunities for candidates interested in this sector.
• Career progression in this role may involve advancing to Senior SEO Specialist or SEO Manager positions within the SEO department or the broader organization.

ASSUMPTION: The SEO Specialist role at Affinitiv offers a unique blend of project management, client communication, and SEO skills, making it an attractive opportunity for candidates seeking to develop a well-rounded skill set in the digital marketing industry.

📝 Sample Projects

• Conducting a comprehensive SEO audit for a designated client and developing a tailored strategy to improve their online visibility and organic traffic
• Managing the SEO content creation process for multiple client campaigns, ensuring quality and timely delivery
• Collaborating with cross-functional teams to integrate SEO best practices into client websites and marketing materials

ASSUMPTION: The SEO Specialist role at Affinitiv involves a diverse range of projects, requiring strong project management, communication, and technical SEO skills.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategy for Affinitiv's clients and how this role contributes to its success?
• How does the SEO team collaborate with other departments, such as content creation and web development, to ensure consistent SEO best practices across client projects?
• What opportunities are there for professional growth and development within the SEO department and the broader organization?
• How does Affinitiv support work-life balance for its employees, particularly those working remotely?
• Can you provide an example of a challenging SEO project you've worked on and how you approached it?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the company culture and work environment.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Affinitiv careers page
• Highlight your relevant SEO experience and projects in your resume
• Tailor your cover letter to demonstrate your understanding of Affinitiv's business and the SEO Specialist role
• Prepare for the technical SEO assessment by brushing up on your SEO knowledge and tools
• Follow up with the Hiring Manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.