SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Remote (Brazil)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: May 19, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates.
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority.
• Collaborating with cross-functional teams to ensure SEO best practices are implemented in content and website updates.

ASSUMPTION: This role requires a balance of technical SEO skills, strategic planning, and strong communication to work effectively with various teams.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic.

✅ Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Perform keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role involves a mix of strategic planning, hands-on SEO work, and collaboration with various teams to drive organic growth and improve website performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven 2-5 years of experience in SEO, SEM, and search engine analytics.

Required Skills:

• Proven experience in SEO, SEM, and search engine analytics.
• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus).

Preferred Skills:

• Experience with AI-driven search experiences and optimizing content for AI search engines.
• Fluency in Portuguese (Brazil).

ASSUMPTION: Candidates should have a strong foundation in SEO and SEM, with a proven track record of driving organic growth and improving website performance. Familiarity with AI-driven search experiences and technical SEO is a plus.

💰 Compensation & Benefits

Salary Range: The average salary for an SEO Specialist in Brazil is approximately R$ 6,000 - R$ 9,000 per month, depending on experience and skills. This role is a contractor position, so the salary range may vary.

Benefits:

• Flexible working hours (available during standard US business hours).
• Remote work arrangement.

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for SEO Specialist roles in Brazil. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: WRS Health operates in the Healthcare Information Technology (HCIT) industry, focusing on providing cloud-based Electronic Medical Record (EMR) and practice management solutions to healthcare providers.

Company Size: WRS Health is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment for employees.

Founded: WRS Health was founded in 1999 and has since grown to become a leading provider of EMR and practice management solutions, voted #1 by PCMag.

Company Description:

• WRS Health offers a fully integrated cloud-based EMR and practice management solution, designed to simplify and automate operational tasks, enabling physicians to focus more on patient care.
• The company provides solutions for various specialties, including ENT, Psychiatry, and ObGyn, as well as services like Virtual Front Desk Assistant, MIPS Management, and Revenue Cycle Management.
• WRS Health is committed to helping physicians find balance in their roles as healers, business owners, and human beings, with a focus on constant enhancement of their products and services.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EMR solutions
• ONC-ATCB certified
• Specialty-based EMR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health is a well-established company in the HCIT industry, with a strong focus on providing comprehensive EMR and practice management solutions to healthcare providers.

📊 Role Analysis

Career Level: This role is suitable for mid-level SEO professionals with 2-5 years of experience in SEO, SEM, and search engine analytics.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with various teams, including content, marketing, and web development.

Work Arrangement: This is a fully remote position, with availability required during standard US business hours.

Growth Opportunities:

• Potential career progression into senior SEO roles or management positions within the marketing department.
• Opportunities to work on various projects and collaborate with different teams, expanding skillsets and knowledge.
• Chance to make a significant impact on the company's organic growth and website performance.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department, as well as the chance to make a significant impact on the company's organic performance.

🌍 Location & Work Environment

Office Type: Remote (fully remote work arrangement).

Office Location(s): Brazil

Geographic Context:

• Brazil has a large and growing healthcare market, with a strong demand for EMR and practice management solutions.
• The remote work arrangement allows for flexibility and work-life balance, with availability required during standard US business hours.
• Brazil has a vibrant digital marketing industry, with ample opportunities for professional growth and development.

Work Schedule: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The remote work arrangement and flexible working hours provide a good work-life balance for employees, while still ensuring availability during standard US business hours for effective collaboration with the team.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening to assess communication skills and cultural fit.
• Technical SEO assessment to evaluate skills and knowledge.
• Final interview with the Marketing Manager to discuss the role, responsibilities, and expectations.

Key Assessment Areas:

• SEO and SEM knowledge and experience.
• Analytical skills and ability to interpret SEO data.
• Communication and collaboration skills.
• Cultural fit and alignment with WRS Health's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your SEO and SEM experience, as well as any relevant industry-specific achievements.
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and strategies.
• Research WRS Health and the healthcare IT industry to demonstrate your understanding of the company and its market.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, Google Search Console, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search experiences.

ASSUMPTION: The application process for this role involves a combination of online submission, phone or video screening, technical assessment, and final interview, with a focus on evaluating the candidate's SEO and SEM knowledge, skills, and cultural fit.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog, etc.
• Google Ads and Google Analytics
• Google Search Console
• HTML, CSS, and basic JavaScript

ASSUMPTION: The SEO Specialist will utilize various SEO tools, Google Ads, Google Analytics, and basic web development skills to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered: WRS Health is committed to providing solutions that improve patient care and outcomes.
• Innovative: The company continually enhances its products and services to meet the evolving needs of healthcare providers.
• Collaborative: WRS Health fosters a supportive and collaborative work environment, encouraging teamwork and open communication.

Work Style:

• Data-driven: The company relies on data and analytics to inform decision-making and drive continuous improvement.
• Adaptable: WRS Health is open to feedback and willing to adapt its processes and solutions to meet the needs of its clients and the market.
• Results-oriented: The company focuses on delivering measurable results and driving business growth for its clients.

Self-Assessment Questions:

• Do you align with WRS Health's patient-centered approach to providing EMR and practice management solutions?
• Are you comfortable working in a collaborative, data-driven environment, and adaptable to change?
• Do you have a results-oriented mindset and a proven track record of driving organic growth and improving website performance?

ASSUMPTION: WRS Health values a patient-centered, innovative, and collaborative work environment, with a focus on data-driven decision-making and adaptability. Candidates should assess their alignment with these values and work style preferences before applying.

⚠️ Potential Challenges

• Working remotely may require self-motivation and time management skills to maintain productivity and focus.
• The role may involve working with various teams and stakeholders, requiring strong communication and collaboration skills.
• Keeping up-to-date with SEO trends, Google algorithm updates, and best practices may require continuous learning and adaptation.
• Brazil's time zone differences with the US may impact communication and collaboration with the team.

ASSUMPTION: While this role offers flexibility and remote work arrangements, candidates should be prepared to manage their time effectively, communicate clearly, and adapt to SEO trends and best practices to succeed in this position.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position may offer more opportunities for collaboration and cross-functional work, as well as the chance to make a significant impact on the company's organic growth and website performance.
• In the healthcare IT industry, SEO Specialists may face unique challenges and opportunities related to targeting healthcare providers and staying up-to-date with industry-specific trends and regulations.
• Career progression in SEO roles may involve transitioning into senior SEO roles or management positions within the marketing department, with opportunities to specialize in specific areas of SEO or SEM.

ASSUMPTION: This role offers unique opportunities for collaboration, impact, and career progression within the marketing department, with a focus on driving organic growth and improving website performance for a leading provider of EMR and practice management solutions.

📝 Sample Projects

• Conducting a comprehensive SEO audit of WRS Health's website to identify and resolve technical SEO issues, improving site speed, indexing, and mobile optimization.
• Developing and implementing a targeted link-building campaign to improve domain authority and organic search rankings for WRS Health's website.
• Collaborating with the content team to optimize blog posts and landing pages for specific keywords and search intent, driving targeted organic traffic and improving conversion rates.

ASSUMPTION: These sample projects illustrate the range of responsibilities and initiatives an SEO Specialist may undertake to drive organic growth and improve website performance for WRS Health.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
• How does WRS Health support the professional development and growth of its SEO team members?
• What are the key priorities for this role in the first 30, 60, and 90 days, and how will my performance be measured against these objectives?
• How does WRS Health approach AI-driven search experiences and optimizing content for AI search engines, and what role will this play in my day-to-day responsibilities?
• What are the biggest challenges facing the SEO team currently, and how can this role contribute to addressing these issues?

ASSUMPTION: Asking these questions during the interview will help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your SEO and SEM experience, as well as any relevant industry-specific achievements.
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO best practices, tools, and strategies.
• Research WRS Health and the healthcare IT industry to demonstrate your understanding of the company and its market.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.