SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Hotelbeds Group

🔹 Location: Cancún, Quintana Roo, Mexico

🔹 Job Type: Full-Time

🔹 Category: Marketing & Communications

🔹 Date Posted: July 15, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing and optimizing websites for search engines to maximize traffic and improve page rank.
• Working closely with the SEO Department to learn and design SEO and content strategies for hotel clients.
• Identifying new opportunities to improve SEO content through competitor analysis and SEO research.
• Implementing link strategy and optimizing on-page factors for clients' websites.
• Writing SEO-friendly copies for pages on clients' websites.

ASSUMPTION: This role requires a strong understanding of SEO principles and a willingness to learn and adapt in a fast-paced, international environment.

📋 Key Responsibilities

✅ Analyze, review, and implement changes to websites to optimize them for search engines.

✅ Work closely with the SEO Department to learn and design SEO and content strategies for hotel clients.

✅ Identify new opportunities to improve SEO content through competitor analysis and SEO research.

✅ Help implement link strategy for clients and optimize current copies on their websites.

✅ Write new SEO-friendly copies for pages on clients' websites.

✅ Validate PRE and POST SEO website checklist launching.

ASSUMPTION: This role involves a mix of technical SEO tasks and creative content writing, requiring a balance of analytical and creative skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Prior experience in content marketing, content growth, or SEO is welcome but not required. This role is ideal for a recent graduate or someone looking to start their career in SEO.

Required Skills:

• Strong analytical skills and attention to detail.
• Excellent communication skills in both Spanish and English.
• Familiarity with SEO principles and best practices.
• Ability to learn quickly and adapt to new tools and technologies.
• Proactive and flexible approach to work, with the ability to prioritize tasks effectively.

Preferred Skills:

• Experience with SEO tools such as Google Analytics, SEMrush, or Ahrefs.
• Familiarity with HTML and CSS.
• Basic knowledge of JavaScript.

ASSUMPTION: While prior SEO experience is not required, a strong foundation in digital marketing and a willingness to learn are essential for success in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is MXN 25,000 - 35,000 per month, depending on experience and qualifications. This estimate is based on market research for SEO Specialist roles in Cancún, Mexico.

Benefits:

• Joining a fast-growing company with opportunities for career development.
• Working in a multicultural environment with colleagues from around the world.
• Possibility to work in beautiful locations across the globe.

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Hotelbeds Group operates in the global travel industry, specializing in accommodation, transport, activities, and payments for travel providers and clients worldwide.

Company Size: Hotelbeds Group has around 3,500 employees worldwide, making it a mid-sized company with a global presence.

Founded: The company was founded in 2001 and has since grown into a leading technology partner in the travel industry.

Company Description:

• Hotelbeds Group is a global leader in the TravelTech space, connecting and empowering businesses by facilitating bridges in the ever-changing and expanding travel ecosystem.
• The company offers cloud-based technology platforms that provide fast and simple access to a global network of travel products, from accommodation to ancillaries and payments.
• Hotelbeds Group operates exclusively in the B2B arena, driving growth for its partners without competing for the end customer.

Company Specialties:

• Accommodation Wholesaler
• Online Travel Agency
• Destination Services
• Travel Industry Experts
• Global Portfolio
• TravelTech

Company Website: www.hotelbeds.com

ASSUMPTION: Hotelbeds Group's global presence and focus on technology make it an attractive employer for candidates interested in international career opportunities and innovative work environments.

📊 Role Analysis

Career Level: This role is an entry-level position within the SEO Specialist career path, offering opportunities for growth and development within the company.

Reporting Structure: The SEO Specialist will report directly to the SEO Department and work closely with other marketing teams to implement SEO strategies for clients.

Work Arrangement: This is an on-site position, requiring the candidate to work from the company's office in Cancún, Mexico.

Growth Opportunities:

• As the company continues to grow, there may be opportunities for the SEO Specialist to take on more responsibilities and advance their career within the marketing department.
• With experience and proven success, the SEO Specialist may have the opportunity to manage their own team or take on a leadership role within the company.

ASSUMPTION: This role offers a unique opportunity for candidates to gain valuable experience in SEO and digital marketing while working for a global leader in the travel industry.

🌍 Location & Work Environment

Office Type: The company's office in Cancún is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Camí Son Fangos 100, Palma de Mallorca, Balearic Islands 07007, ES

Geographic Context:

• Cancún is a popular tourist destination located on the Yucatán Peninsula in Mexico.
• The city offers a warm, tropical climate and a vibrant culture, with a mix of ancient Mayan ruins and modern amenities.
• Cancún is well-connected by international flights, making it an ideal location for a global company like Hotelbeds Group.

Work Schedule: The work schedule for this role is Monday - Friday, 9:00 AM - 6:00 PM, with a one-hour lunch break.

ASSUMPTION: The location and work environment of this role may appeal to candidates who enjoy working in a multicultural environment and have an interest in travel and tourism.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview to discuss the candidate's qualifications and fit for the role.
• In-person or video call interview with the hiring manager and/or other team members to assess the candidate's skills and cultural fit.
• Background check and reference check for the final candidate.

Key Assessment Areas:

• SEO knowledge and understanding of SEO best practices.
• Communication skills and ability to work effectively in a team environment.
• Problem-solving skills and ability to think critically.
• Adaptability and willingness to learn new tools and technologies.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Demonstrate your understanding of SEO principles and best practices in your application materials.
• Showcase your creativity and ability to think critically by providing examples of your previous work or projects.

ATS Keywords: SEO, content marketing, competitor analysis, SEO research, link strategy, on-page optimization, copywriting, Spanish, English

ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current hiring practices.

🛠️ Tools & Technologies

• Google Analytics
• SEMrush
• Ahrefs
• HTML
• CSS
• JavaScript

ASSUMPTION: The tools and technologies required for this role may change or evolve over time as the company's needs and priorities shift.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Excellence

Work Style:

• Fast-paced and dynamic work environment.
• Collaborative and team-oriented culture.
• Focus on continuous learning and improvement.

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments?
• Are you comfortable working with diverse teams and adapting to new situations?
• Do you have a strong desire to learn and grow professionally?

ASSUMPTION: Candidates who are adaptable, collaborative, and committed to continuous learning will be well-suited to the work style and cultural values of Hotelbeds Group.

⚠️ Potential Challenges

• Working in a fast-paced, dynamic environment may require candidates to adapt quickly and manage multiple priorities effectively.
• The role may involve working with clients from diverse cultural backgrounds, requiring strong communication skills and cultural sensitivity.
• As the company continues to grow and evolve, the SEO Specialist's responsibilities may change or expand over time.
• The work schedule for this role may require some flexibility, with the potential for occasional overtime or weekend work to meet project deadlines.

ASSUMPTION: Candidates who are adaptable, proactive, and committed to continuous learning will be well-equipped to overcome the potential challenges of this role.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position offers a unique opportunity to work for a global leader in the travel industry, with a focus on technology and innovation.
• Candidates with experience in the travel industry or a strong interest in travel and tourism may find this role particularly appealing.
• As a career path, SEO Specialists can advance to roles such as SEO Manager, SEO Director, or even Chief Marketing Officer, depending on their skills, experience, and the opportunities available within the company.

ASSUMPTION: This role offers a unique combination of industry-specific context and career growth opportunities for candidates interested in SEO and digital marketing.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a hotel chain's website and implementing recommendations to improve search engine rankings and organic traffic.
• Developing and executing a link-building strategy to increase the authority and visibility of a client's website in their target market.
• Creating and optimizing SEO-friendly content for a client's website, including page titles, meta descriptions, headers, and body text.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities that the SEO Specialist may be expected to perform in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for an SEO project, from start to finish?
• How does the SEO team collaborate with other marketing teams and departments within the company?
• What opportunities are there for professional development and growth within the SEO department and the company as a whole?
• How does the company support work-life balance for its employees?
• Can you provide an example of a successful SEO campaign that the company has implemented for a client?

ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://hotelbedsgroup.wd3.myworkdayjobs.com/HBG_Careers/job/Mexico---Cancun/SEO-Specialist_R-00022052-1
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on your understanding of SEO principles and best practices.
• Prepare examples of your previous work or projects that demonstrate your creativity, critical thinking, and problem-solving skills.
• Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.