SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Infinity Marketing

🔹 Location: Greenville, SC

🔹 Job Type: On-site, Full-time

🔹 Category: Advertising Services

🔹 Date Posted: July 3, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing data and implementing changes to improve website search results
• Identifying opportunities to drive meaningful traffic through organic and AI search
• Conducting competitive analysis and content optimization
• Collaborating with various teams and stakeholders to execute SEO strategies
• Preparing and executing SEO recommendations for new site builds and ongoing programs

ASSUMPTION: This role requires a balance of analytical and creative skills, with a strong focus on data-driven decision making and strategic thinking.

📋 Key Responsibilities

✅ Suggest and implement optimizations to improve website search results listings

✅ Analyze the organic and AI search landscape to identify key opportunities for traffic growth

✅ Conduct competitive analysis and content optimization to improve website performance

✅ Perform keyword research and competitive gap analysis to inform strategic recommendations

✅ Complete monthly SEO monitoring and reporting to track progress and success

✅ Analyze and report on the success of SEO campaigns to stakeholders

✅ Conduct SEO audits/analysis to identify areas of improvement and potential issues

✅ Prepare and execute SEO recommendations for new site builds and ongoing SEO health programs

✅ Work cohesively with various team members and stakeholders to execute SEO strategies

✅ Assist the team with proposals and estimates as needed

ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines or address urgent SEO issues.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven track record of success in improving SEO results for clients, with 2-5 years of experience in SEO or a related field

Required Skills:

• Proficient use of Semrush and Google Analytics
• Advanced understanding of SEO copywriting/content creation
• Ability to implement SEO in WordPress
• Proven ability to analyze data and provide data-driven recommendations
• Strong communication and collaboration skills
• Familiarity with SEO best practices and industry trends

Preferred Skills:

• Experience with other SEO tools (e.g., Ahrefs, Moz, Screaming Frog)
• Fluency in multiple languages
• Background in digital marketing or advertising

ASSUMPTION: While not explicitly stated, experience with other SEO tools and familiarity with multiple languages may be beneficial for this role, as they can help expand the candidate's skillset and reach a broader audience.

💰 Compensation & Benefits

Salary Range: Based on industry standards for mid-level SEO specialists in Greenville, SC, the estimated salary range for this position is $55,000 - $75,000 per year. This estimate takes into account the company's size, location, and the candidate's experience level.

Benefits:

• Health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: This role requires a standard workweek of 40 hours, with occasional flexibility for project needs. The work arrangement is on-site, with no remote work options available at this time.

ASSUMPTION: The provided salary range is an estimate based on market research and may vary depending on the candidate's skills, experience, and negotiation. The company offers a competitive benefits package to attract and retain top talent.

📌 Applicant Insights

🔍 Company Context

Industry: Infinity Marketing operates in the advertising services industry, focusing on helping clients grow their businesses through strategic marketing efforts.

Company Size: With 51-200 employees, Infinity Marketing is a mid-sized agency that offers a collaborative and dynamic work environment. This size allows for ample opportunities for professional growth and cross-functional collaboration.

Founded: Established in 1993, Infinity Marketing has over three decades of experience in the marketing industry, providing clients with a wealth of knowledge and expertise.

Company Description:

• Infinity Marketing is a full-service advertising agency that focuses on driving growth for its clients through strategic marketing efforts
• The company offers a wide range of services, including media planning and buying, social media, influencer marketing, SEO, SEM, brand strategy, direct marketing, digital marketing, performance marketing, traditional marketing, creative services, custom website development, video production, and content strategy
• Infinity Marketing prides itself on fostering collaboration, building meaningful relationships, and driving full-funnel growth for brands across 15+ industries

Company Specialties:

• Media planning and buying
• Social media
• Influencer marketing
• SEO
• SEM
• Brand strategy
• Direct marketing
• Digital marketing
• Performance marketing
• Traditional marketing
• Creative services
• Custom website development
• Video production
• Content strategy

Company Website: http://www.infinitymkt.com

ASSUMPTION: As a mid-sized agency, Infinity Marketing offers a balance between the resources and opportunities of a larger agency and the personal touch and flexibility of a smaller one. The company's extensive experience and wide range of services make it an attractive option for candidates seeking a diverse and challenging work environment.

📊 Role Analysis

Career Level: This role is suited for mid-level professionals with 2-5 years of experience in SEO or a related field. The position offers opportunities for growth and advancement within the company's SEO department and the broader marketing industry.

Reporting Structure: The SEO Specialist will report directly to the SEO Manager and collaborate with various teams, including content, creative, media, and account management, to execute SEO strategies and improve website performance.

Work Arrangement: This role requires an on-site work arrangement, with no remote work options available at this time. The standard workweek is 40 hours, with occasional flexibility for project needs.

Growth Opportunities:

• Expanding SEO skills and knowledge through on-the-job training and professional development opportunities
• Advancing to a senior-level or management position within the SEO department
• Exploring other areas of interest within the marketing industry, such as content creation, media planning, or account management

ASSUMPTION: As a mid-level role, the SEO Specialist position offers ample opportunities for professional growth and development. Candidates should be proactive in seeking out learning opportunities and taking on new challenges to advance their careers.

🌍 Location & Work Environment

Office Type: Infinity Marketing's headquarters is located in Greenville, South Carolina, offering a modern and collaborative work environment for employees.

Office Location(s): 874 S. Pleasantburg Drive, Suite A, Greenville, SC 29607

Geographic Context:

• Greenville, SC is a mid-sized city with a population of approximately 70,000 residents
• The city is known for its vibrant arts and culture scene, with numerous museums, galleries, and performing arts venues
• Greenville offers a variety of outdoor recreation opportunities, including hiking, biking, and water sports, as well as a thriving food and beverage industry

Work Schedule: The standard workweek for this role is 40 hours, with occasional flexibility for project needs. The work arrangement is on-site, with no remote work options available at this time.

ASSUMPTION: Greenville, SC offers a high quality of life, with a relatively low cost of living compared to other major metropolitan areas in the United States. The city's vibrant arts and culture scene, outdoor recreation opportunities, and thriving food and beverage industry make it an attractive location for professionals seeking a balanced and enjoyable work-life experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the SEO Manager
• In-person or virtual interview with the SEO Manager and other team members
• Final interview with the Director of SEO or another senior-level team member
• Background check and offer extension

Key Assessment Areas:

• SEO knowledge and experience
• Data analysis and interpretation skills
• Communication and collaboration abilities
• Problem-solving and strategic thinking
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Include specific examples of your SEO successes and the strategies you used to achieve them
• Demonstrate your understanding of the company and its values in your application materials
• Prepare thoughtful questions to ask during the interview process to show your interest in the role and the company

ATS Keywords: SEO, data analysis, keyword research, content optimization, SEO audits, WordPress, Google Analytics, Semrush, SEO reporting, competitive analysis, SEO copywriting, traffic generation, strategic recommendations, team collaboration, stakeholder communication, data-driven recommendations

ASSUMPTION: Infinity Marketing uses an Applicant Tracking System (ATS) to manage and organize job applications. Including relevant keywords from the job description in your resume and cover letter can help your application stand out and increase the likelihood of being selected for an interview.

🛠️ Tools & Technologies

• Semrush
• Google Analytics
• WordPress
• Google Search Console
• Ahrefs (preferred but not required)
• Moz (preferred but not required)
• Screaming Frog (preferred but not required)

ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role. Candidates should be comfortable learning and using new tools as needed to perform their job effectively.

👔 Cultural Fit Considerations

Company Values:

• Growth-obsessed: Infinity Marketing is committed to helping its clients and employees grow and succeed
• Problem solvers: The company prides itself on its ability to find creative and effective solutions to marketing challenges
• Partnership: Infinity Marketing values collaboration and building strong relationships with its clients and team members

Work Style:

• Data-driven: Infinity Marketing relies on data and analytics to inform its marketing strategies and measure success
• Creative: The company encourages innovation and out-of-the-box thinking to help its clients stand out in the market
• Collaborative: Infinity Marketing fosters a culture of teamwork and cross-functional collaboration to drive results

Self-Assessment Questions:

• Do you thrive in a data-driven environment and enjoy analyzing data to inform strategic decisions?
• Are you comfortable working collaboratively with various teams and stakeholders to execute marketing strategies?
• Do you have a creative mindset and enjoy finding innovative solutions to marketing challenges?

ASSUMPTION: Candidates who align with Infinity Marketing's company values and work style are more likely to be successful in the role and enjoy a positive work experience. Self-assessment questions can help candidates determine if they are a good fit for the company's culture and work environment.

⚠️ Potential Challenges

• Keeping up with the fast-paced and ever-changing SEO landscape
• Managing multiple projects and deadlines simultaneously
• Working with diverse teams and stakeholders with varying levels of SEO knowledge
• Occasional work outside of regular business hours to meet project deadlines or address urgent SEO issues

ASSUMPTION: While the SEO Specialist role offers many exciting opportunities, it also presents several challenges that candidates should be prepared to face. Strong time management, communication, and problem-solving skills are essential for success in this role.

📈 Similar Roles Comparison

• Unlike other SEO roles, this position requires a strong focus on data analysis and strategic thinking, in addition to technical SEO skills
• Infinity Marketing offers a unique blend of agency and in-house SEO experience, providing candidates with a diverse and challenging work environment
• This role offers opportunities for growth and advancement within the company's SEO department and the broader marketing industry

ASSUMPTION: When comparing this role to similar positions in the industry, candidates should consider the unique blend of skills and experiences required for success, as well as the opportunities for growth and development offered by Infinity Marketing.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a client's website and developing a strategic plan to improve search engine rankings and organic traffic
• Performing keyword research and on-page optimization for a new website launch to ensure optimal visibility and relevance in search engine results
• Analyzing competitor SEO strategies and identifying opportunities to differentiate a client's website and drive meaningful traffic

ASSUMPTION: The sample projects listed above are intended to provide candidates with an understanding of the types of tasks and responsibilities they may encounter in the SEO Specialist role at Infinity Marketing. Actual projects may vary depending on the client's needs and the company's priorities.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how the SEO department collaborates with other teams within the agency?
• How does Infinity Marketing approach SEO strategy development, and how does this role contribute to that process?
• What opportunities are there for professional growth and development within the SEO department and the broader marketing industry?
• How does Infinity Marketing measure the success of its SEO campaigns, and how does this role contribute to that process?
• What is the work-life balance like for this role, and how does the company support employees' personal and professional growth?

ASSUMPTION: The key questions listed above are intended to help candidates better understand the role, the company, and the work environment. Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills
• Prepare for the interview by researching Infinity Marketing and the advertising services industry, and practicing your responses to common interview questions
• Follow up with the hiring manager after the interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.