SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Aristo Sourcing

🔹 Location: South Africa (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 20, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Optimizing the client's website to increase organic traffic and improve search engine rankings
• Collaborating with the marketing department on strategy and executing SEO campaigns
• Monitoring rankings and supporting organic search efforts for multiple locations
• Working in a remote, freelance-like setup as an Independent Contractor

ASSUMPTION: This role requires a strong understanding of SEO trends, analytics tools, and technical SEO. The remote work arrangement may involve some flexibility in working hours to accommodate team meetings and collaborations.

📋 Key Responsibilities

✅ Optimize website for improved organic traffic and search engine rankings

✅ Collaborate with marketing department on strategy and execute SEO campaigns

✅ Monitor rankings and support organic search efforts for multiple locations

✅ Conduct in-depth research and analysis for SEO improvements

✅ Manage priorities and ensure attention to detail in all tasks

✅ Work closely with the marketing department on strategy and technical execution of SEO campaigns

✅ Produce or outsource content and manage social media for SEO purposes

ASSUMPTION: The role may evolve based on the client's needs and the SEO landscape, requiring adaptability and continuous learning.

🎯 Required Qualifications

Education: Relevant degree or certification in marketing, communications, or a related field (preferred)

Experience: Proven experience of at least 3 years as an SEO Specialist or similar role

Required Skills:

• Proficient in E-commerce SEO strategies
• Strong understanding of CSS, metadata, and content management systems
• Knowledge of search engines and their ranking factors, with a keen eye on industry trends
• Familiarity with conversion optimization techniques and SEM (Search Engine Marketing)
• Excellent problem-solving and communication skills
• Proficient in web analytics, dashboarding tools, data manipulation, SEO platforms, and project management tools
• Reliable high-speed internet connection and power backup system

Preferred Skills:

• Fluency in additional languages
• Experience with specific SEO tools (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console)
• Background in social media management

ASSUMPTION: Candidates with a proven track record in SEO and a strong portfolio demonstrating their skills will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: The provided salary of $1400/month is likely an estimate or minimum, as it may not account for the candidate's experience level and the cost of living in South Africa. A more realistic salary range for this role and experience level in South Africa is R25,000 - R40,000 per month ($1,600 - $2,500 USD).

Benefits:

• Flexible work arrangement and remote work
• Opportunity to work with a diverse range of clients and industries

Working Hours: Full-time (40 hours/week) with flexible hours to accommodate team meetings and collaborations

ASSUMPTION: The salary range provided may not reflect the true market value for this role, and candidates should consider negotiating based on their experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Aristo Sourcing operates in the outsourcing and offshoring consulting industry, focusing on hiring, people management, virtual assistants, and recruitment services.

Company Size: Aristo Sourcing has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Aristo Sourcing was founded in 2014, with headquarters in London and additional offices in Davao City, Philippines.

Company Description:

• Aristo Sourcing helps entrepreneurs and start-ups globally grow their businesses by sourcing high-quality, cost-effective workforces
• The company offers a wide range of outsourcing services, including virtual assistants, customer service, data entry, and more
• Aristo Sourcing aims to help clients save money and optimize their time by working smart and efficiently

Company Specialties:

• Hiring and people management
• Virtual assistants
• Outsourcing and BPO (Business Process Outsourcing)
• Recruitment

Company Website: aristosourcing.com

ASSUMPTION: Aristo Sourcing's focus on outsourcing and offshoring services may result in a diverse and global team, with opportunities to work on international projects.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: The SEO Specialist will report directly to the client's marketing department and collaborate with various teams to execute SEO campaigns.

Work Arrangement: This role is fully remote, with the flexibility to work from anywhere in South Africa. The remote work arrangement may involve some flexibility in working hours to accommodate team meetings and collaborations.

Growth Opportunities:

• Expanding skills and expertise in SEO and related fields
• Potential to take on additional responsibilities or projects as the client's needs evolve
• Opportunity to work with a diverse range of clients and industries, gaining valuable experience and exposure

ASSUMPTION: The remote work arrangement and flexible hours may require strong self-motivation, time management, and communication skills to succeed in this role.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office required

Office Location(s): South Africa (remote)

Geographic Context:

• South Africa has a well-established outsourcing industry, with a large talent pool and competitive pricing
• The remote work arrangement allows for flexibility in working hours and location
• The cost of living in South Africa is generally lower than in many other developed countries, potentially resulting in a higher purchasing power for the candidate

Work Schedule: Full-time (40 hours/week) with flexible hours to accommodate team meetings and collaborations

ASSUMPTION: The remote work arrangement may require the candidate to have a reliable high-speed internet connection and power backup system to ensure consistent work and communication.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• Technical SEO assessment or test project
• Final interview with the client's marketing department

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving and analytical thinking
• Communication and collaboration skills
• Adaptability and continuous learning

Application Tips:

• Tailor your resume and cover letter to highlight your SEO skills, experience, and achievements
• Include specific examples of SEO campaigns you've executed and their results
• Demonstrate your understanding of the client's business and the role's requirements
• Prepare for behavioral and technical interview questions related to SEO

ATS Keywords: SEO, E-commerce SEO, CSS, Metadata, Content Management Systems, Search Engine Ranking Factors, Conversion Optimization, SEM, Web Analytics, Dashboarding Tools, Data Manipulation, SEO Platforms, Project Management Tools, Research, Social Media Management

ASSUMPTION: The application process may involve assessments or test projects to evaluate the candidate's SEO skills and problem-solving abilities.

🛠️ Tools & Technologies

• SEO platforms (e.g., Ahrefs, SEMrush, Screaming Frog, Google Search Console)
• Web analytics tools (e.g., Google Analytics, Adobe Analytics)
• Dashboarding tools (e.g., Looker Studio, Tableau)
• Data manipulation tools (e.g., Excel, SQL)
• Project management tools (e.g., Asana, Trello, Jira)
• Content management systems (e.g., WordPress, Shopify, Magento)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)

ASSUMPTION: The candidate should be comfortable learning and using new tools as needed to execute SEO campaigns effectively.

👔 Cultural Fit Considerations

Company Values:

• Supporting clients in growing their businesses
• Providing high-quality, cost-effective workforce solutions
• Working smart and optimizing time for clients

Work Style:

• Remote and flexible work arrangements
• Collaborative and team-oriented approach
• Adaptability and continuous learning

Self-Assessment Questions:

• Do you have a strong understanding of SEO trends and best practices?
• Are you comfortable working remotely and managing your time effectively?
• Do you possess excellent communication and collaboration skills?
• Are you adaptable and eager to learn new tools and techniques?

ASSUMPTION: Aristo Sourcing values candidates who are self-motivated, results-driven, and committed to delivering high-quality work for their clients.

⚠️ Potential Challenges

• Managing multiple SEO campaigns and clients simultaneously
• Keeping up with the rapidly evolving SEO landscape and algorithm changes
• Adapting to the unique needs and requirements of each client
• Working in a remote, freelance-like setup as an Independent Contractor, which may involve some flexibility in working hours and communication

ASSUMPTION: The candidate should be prepared to face these challenges and possess the skills and mindset necessary to overcome them successfully.

📈 Similar Roles Comparison

• This role may differ from in-house SEO Specialist positions in that it involves working with multiple clients and managing remote, freelance-like relationships
• SEO Specialist roles in the outsourcing industry may require a broader range of skills and adaptability to cater to diverse clients
• Career progression in this role may involve taking on additional responsibilities, expanding skills, or moving into related fields such as content marketing or social media management

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and preferences.

📝 Sample Projects

• Conducting a comprehensive SEO audit of a client's website and developing a strategy to improve organic traffic and search engine rankings
• Executing a link-building campaign to increase the client's website authority and visibility
• Optimizing the client's website for local SEO to improve search engine rankings and attract local customers

ASSUMPTION: The specific projects and tasks assigned to the SEO Specialist may vary depending on the client's needs and the SEO landscape.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO campaigns you've executed for clients in the past, and what were the results?
• How do you stay up-to-date with the latest SEO trends and algorithm changes?
• Can you provide examples of how you've adapted your SEO strategies to cater to the unique needs of different clients?
• How do you manage your time and priorities when working on multiple SEO campaigns simultaneously?
• What tools and technologies do you prefer for executing SEO campaigns, and why?

ASSUMPTION: Asking thoughtful and relevant questions during the interview process can help candidates better understand the role, the company, and their potential fit within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO skills, experience, and achievements
• Prepare for behavioral and technical interview questions related to SEO
• Follow up with the hiring manager within one week of submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.