SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Lago

🔹 Location: Mexico (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: June 19, 2025

🔹 Experience Level: Entry to Mid-Level (0-2 years)

🔹 Remote Status: Remote (Anywhere)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing effective SEO strategies to enhance online visibility and drive organic traffic
• Collaborating with cross-functional teams to apply SEO best practices to digital assets
• Conducting keyword research to support content development
• Tracking SEO deliverables and ensuring timely completion of assigned tasks

ASSUMPTION: This role requires a strong understanding of SEO principles, tools, and best practices. Previous experience in SEO fulfillment, particularly in link-building and outreach, is crucial for success in this position.

📋 Key Responsibilities

✅ Execute SEO fulfillment tasks, including outreach and link-building with reputable publishers

✅ Implement on-page SEO updates such as metadata, internal linking, and keyword integration

✅ Collaborate with content and web teams to apply SEO best practices to digital assets

✅ Track SEO deliverables and ensure timely completion of assigned tasks

✅ Conduct keyword research as directed to support content development

✅ Maintain organized documentation of outreach and SEO fulfillment activities

✅ Other SEO duties as needed

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and collaboration with various teams. Strong organizational skills and attention to detail are essential for managing multiple tasks and projects.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: Proven experience in SEO fulfillment, especially in link-building and publisher outreach

Required Skills:

• Familiarity with SEO tools such as Ahrefs, SEMrush, Google Search Console, and Google Business Profile
• Strong understanding of on-page SEO and content optimization best practices
• Excellent written communication skills for outreach and task execution
• Ability to follow established processes and meet project deadlines
• Highly organized and detail-oriented

Preferred Skills:

• Experience with Amazon SEO and marketplace optimization
• Familiarity with organic social media content strategy and posting
• Interest or experience in AI tools and implementation for SEO
• Background in content marketing or eCommerce fulfillment

ASSUMPTION: While the preferred skills are not required, they would be beneficial for an applicant looking to grow within the company or take on additional responsibilities.

💰 Compensation & Benefits

Salary Range: $8 - $10 per hour (Open to negotiation based on experience)

Benefits:

• Remote work: Work from anywhere with a global team valuing work-life balance
• Growth opportunities: Shape your role and grow with the company
• Innovative culture: Leverage data to solve challenges and drive success in a rapidly evolving market

Working Hours: 8am - 4pm Mountain Standard Time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry to mid-level SEO specialists in Mexico. Benefits are limited to the information provided in the job listing.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically enterprise marketing production solutions

Company Size: 51-200 employees (Mid-size)

Founded: 1994

Company Description:

• Lago, by Comosoft, is an internationally acclaimed, product-based multichannel marketing solution
• Retailers, manufacturers, and agencies rely on Lago to produce complex print & digital catalogs, flyers, and circulars efficiently
• Lago integrates SKU data, digital assets, and design templates to create visually compelling pages for various marketing channels

Company Specialties:

• Merchandising Management
• Workflow Management
• Digital Asset Management (DAM)
• Multi-Channel Publishing
• Product Information Management (PIM)
• Marketing Automation
• Agile Marketing
• Circular Production
• Flyer Production
• Catalog Production
• Digital Proofing
• Production Automation
• Retail Marketing
• B2B Marketing
• Direct Marketing
• Media Asset Management (MAM)
• Multichannel and Omnichannel

Company Website: www.comosoft.com

ASSUMPTION: Lago, by Comosoft, is a well-established company with a strong focus on enterprise marketing production solutions. Their extensive list of specialties indicates a comprehensive approach to multichannel marketing.

📊 Role Analysis

Career Level: Entry to Mid-Level (0-2 years of experience)

Reporting Structure: This role reports directly to the Marketing Department

Work Arrangement: Remote (Anywhere)

Growth Opportunities:

• As a key player, you'll have the chance to shape your role and grow with the company
• Potential to take on additional responsibilities and advance your career in SEO or related fields

ASSUMPTION: This role offers opportunities for growth and development within the company, particularly for individuals interested in shaping their role and taking on additional responsibilities.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): Mexico (Remote)

Geographic Context:

• Mexico has a vibrant and growing tech industry, with a strong focus on software development and digital marketing
• The remote work arrangement allows for flexibility and work-life balance
• Mexico's time zone (Central Standard Time, UTC -6) may require some adjustment for applicants from other regions

Work Schedule: 8am - 4pm Mountain Standard Time (40 hours per week)

ASSUMPTION: The remote work arrangement and flexible hours contribute to a positive work-life balance for employees. However, the time zone difference may pose challenges for applicants from certain regions.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the marketing team

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and collaboration skills
• Adaptability and cultural fit

Application Tips:

• Highlight relevant SEO experience and achievements in your resume
• Tailor your cover letter to demonstrate your understanding of SEO principles and Lago's products
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices

ATS Keywords: SEO, link-building, outreach, on-page SEO, content optimization, SEO tools, keyword research

ASSUMPTION: The application process for this role is likely to involve a technical SEO assessment, as well as interviews focused on SEO knowledge, problem-solving, and cultural fit.

🛠️ Tools & Technologies

• Ahrefs
• SEMrush
• Google Search Console
• Google Business Profile
• Other SEO tools as needed

ASSUMPTION: Familiarity with popular SEO tools such as Ahrefs and SEMrush is essential for success in this role. The specific tools used may vary depending on the company's preferences and the applicant's experience.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Continuous learning

Work Style:

• Remote and flexible work arrangements
• Data-driven decision-making
• Cross-functional collaboration
• Agile and adaptable approach to marketing production

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable using data to inform your marketing strategies and decisions?
• Do you possess strong communication and collaboration skills, enabling you to work effectively with cross-functional teams?
• Are you adaptable and eager to learn new tools and techniques to improve your SEO skills?

ASSUMPTION: Lago values innovation, collaboration, and a customer-centric approach to marketing production. Applicants should be comfortable working remotely and using data to drive their strategies and decisions.

⚠️ Potential Challenges

• Managing multiple tasks and projects simultaneously
• Keeping up with the latest SEO trends and algorithm changes
• Collaborating effectively with cross-functional teams in a remote work environment
• Adapting to a fast-paced and evolving market for enterprise marketing production solutions

ASSUMPTION: This role may present challenges related to task management, staying current with SEO trends, remote collaboration, and adapting to a dynamic market.

📈 Similar Roles Comparison

• Compared to other SEO Specialist roles, this position places a strong emphasis on link-building and outreach, as well as collaboration with cross-functional teams
• In the software development industry, SEO Specialists may work on enterprise-level marketing production solutions, requiring a deep understanding of both SEO principles and the company's products
• Career progression in this role may involve taking on additional responsibilities or transitioning into related fields, such as content marketing or eCommerce fulfillment

ASSUMPTION: This SEO Specialist role is unique in its focus on enterprise marketing production solutions and collaboration with cross-functional teams. Career progression may involve taking on additional responsibilities or transitioning into related fields.

📝 Sample Projects

• Conducting a comprehensive keyword research project to inform content strategy for Lago's products
• Implementing on-page SEO updates for Lago's website and digital assets to improve search rankings
• Developing and executing a link-building campaign to enhance Lago's online visibility and drive organic traffic

ASSUMPTION: Sample projects for this role may involve keyword research, on-page SEO updates, and link-building campaigns to improve Lago's search rankings and drive organic traffic.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for SEO projects at Lago, and how this role fits into the process?
• How does Lago support the professional development and growth of its SEO team members?
• Can you provide examples of how Lago's products have evolved to meet the changing needs of its customers, and how SEO has played a role in this process?
• How does Lago measure the success of its SEO efforts, and what key performance indicators (KPIs) does the company track?
• What is the expected timeline for onboarding and training for this role, and how will my performance be evaluated during this period?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, growth opportunities, and performance expectations for this SEO Specialist role at Lago.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements
• Write a cover letter demonstrating your understanding of SEO principles and Lago's products
• Prepare for the technical SEO assessment by brushing up on your knowledge of SEO tools and best practices
• Follow up with Lago's hiring team one week after submitting your application to confirm receipt and inquire about the next steps in the process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.