SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: BJAK

🔹 Location: Bangkok, Krung Thep Maha Nakhon, Thailand

🔹 Job Type: Full-Time

🔹 Category: Marketing & SEO

🔹 Date Posted: July 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies across technical, on-page, and off-page areas.
• Collaborating with cross-functional teams to align SEO with broader business goals.
• Monitoring and analyzing performance metrics using various SEO tools.
• Addressing technical SEO issues and staying current with evolving search engine algorithms.
• Supporting marketing campaigns with SEO insights and recommendations.

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on driving organic traffic and improving search visibility.

📋 Key Responsibilities

✅ Develop and execute comprehensive SEO strategies across technical, on-page, and off-page areas.

✅ Conduct keyword research, competitor analysis, and site audits to uncover growth opportunities.

✅ Optimize metadata, page structure, content hierarchy, and internal linking for maximum SEO impact.

✅ Collaborate with content, marketing, and development teams to align SEO with broader business goals.

✅ Monitor and analyze performance metrics using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, and Screaming Frog.

✅ Address technical SEO issues related to site crawlability, mobile responsiveness, site speed, and structured data.

✅ Stay current with evolving search engine algorithms and proactively adjust strategies as needed.

✅ Support marketing campaigns with SEO insights and recommendations to maximize reach and engagement.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and best practices, as well as the ability to adapt strategies accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of proven experience in SEO with strong results in traffic and ranking improvements.

Required Skills:

• Solid understanding of SEO principles, search engine algorithms, and best practices.
• Technical SEO knowledge (crawlability, schema markup, site speed, mobile-first indexing).
• Proficiency in SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms such as WordPress, Shopify, or similar.
• Ability to collaborate effectively with engineering, content, and marketing teams.

Preferred Skills:

• Familiarity with international SEO and geo-targeting strategies.
• Experience with GA4, Google Tag Manager (GTM), Looker Studio, or ETL pipelines.
• Exposure to AI tools or automation workflows in marketing.
• Understanding of broader digital growth channels (e.g., paid ads, CRO, content strategy).

ASSUMPTION: While the required skills are essential for this role, the preferred skills would be a significant advantage in driving success and growth.

💰 Compensation & Benefits

Salary Range: The salary range for this role is THB 60,000 - 120,000 per month, depending on experience and qualifications. This estimate is based on market research and industry standards for SEO specialists in Bangkok.

Benefits:

• Above-market remuneration
• Fast-track career progression
• Inclusive and collaborative work culture
• Meaningful work with real-world impact
• Exposure to cutting-edge technologies and AI systems

Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 6:00 PM).

ASSUMPTION: The salary range provided is an estimate and may vary based on individual qualifications and market fluctuations.

📌 Applicant Insights

🔍 Company Context

Industry: BJAK operates in the financial services and technology sectors, focusing on making everyday use cases more efficient, affordable, and accessible through technology and innovation.

Company Size: BJAK is a mid-sized company with operations in multiple countries, providing a dynamic and collaborative work environment.

Founded: BJAK was founded in Malaysia and has since expanded its operations across Southeast Asia, with a strong presence in China, Thailand, Indonesia, Taiwan, Japan, and Singapore.

Company Description:

• BJAK is the largest insurance portal in Southeast Asia, serving millions of users through Bjak.com.
• The company is rapidly expanding into other financial services and is currently building next-generation AI systems to drive growth.
• BJAK is driven by impact and seeks mission-aligned individuals who excel in fast-paced, high-impact environments.

Company Specialties:

• Insurance technology
• Financial services
• AI and machine learning
• Digital marketing

Company Website: https://bjak.my/en/about-us

ASSUMPTION: BJAK's focus on innovation and technology makes it an attractive employer for candidates seeking to work in a dynamic and forward-thinking environment.

📊 Role Analysis

Career Level: This role is suitable for mid-career professionals seeking to advance their SEO careers in a challenging and impactful environment.

Reporting Structure: The SEO Specialist will report directly to the Head of Marketing and collaborate with various teams, including product, content, and engineering.

Work Arrangement: This is an on-site position, with the primary office located in Bangkok, Thailand.

Growth Opportunities:

• Fast-track career progression within the company.
• Exposure to cutting-edge technologies and AI systems.
• Opportunities to work on high-impact projects with real-world impact.

ASSUMPTION: The growth opportunities provided by BJAK make this role an attractive choice for candidates seeking to advance their careers in the SEO field.

🌍 Location & Work Environment

Office Type: BJAK's office is a modern, collaborative workspace designed to foster creativity and productivity.

Office Location(s): Bangkok, Thailand

Geographic Context:

• Bangkok is a vibrant, multicultural city with a thriving business environment.
• The city offers a mix of traditional and modern attractions, as well as a wide range of dining and entertainment options.
• Bangkok is well-connected by public transportation, making it easy to commute to and from work.

Work Schedule: The work schedule is Monday to Friday, with standard office hours (9:00 AM - 6:00 PM).

ASSUMPTION: The work environment at BJAK is inclusive and collaborative, with a strong focus on employee growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth technical interview
• Final round interview with the hiring manager

Key Assessment Areas:

• SEO knowledge and skills
• Problem-solving abilities
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant SEO experience and achievements in your resume.
• Tailor your cover letter to demonstrate your understanding of BJAK's mission and values.
• Prepare for technical interview questions by brushing up on your SEO knowledge and being ready to discuss specific strategies and tactics.

ATS Keywords: SEO, keyword research, competitor analysis, site audits, technical SEO, metadata optimization, content hierarchy, internal linking, performance metrics, Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, collaboration, problem-solving

ASSUMPTION: The interview process at BJAK is designed to assess both technical skills and cultural fit, with a strong emphasis on finding the right candidate for the role and the company.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Screaming Frog
• WordPress or similar CMS platforms
• GA4, Google Tag Manager (GTM), Looker Studio (optional)

ASSUMPTION: Familiarity with these tools is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.

👔 Cultural Fit Considerations

Company Values:

• Impact-driven
• Collaborative
• Innovative
• Accountable
• Humble

Work Style:

• Fast-paced and dynamic
• Data-driven and analytical
• Results-oriented and proactive
• Collaborative and team-focused

Self-Assessment Questions:

• Do you thrive in fast-paced, high-impact environments?
• Are you comfortable working with data and using it to drive decision-making?
• Do you prefer a collaborative work style, and are you able to work effectively with cross-functional teams?

ASSUMPTION: Candidates who align with BJAK's values and work style are more likely to succeed in this role and contribute to the company's continued growth and success.

⚠️ Potential Challenges

• Keeping up with the fast pace of change in the SEO industry and search engine algorithms.
• Balancing strategic thinking with hands-on execution and day-to-day tasks.
• Collaborating effectively with cross-functional teams and stakeholders with varying levels of SEO knowledge.
• Managing multiple projects and priorities in a dynamic work environment.

ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a proactive approach to staying informed about industry trends and best practices.

📈 Similar Roles Comparison

• This role is similar to SEO Manager or SEO Specialist positions in other companies, but with a stronger focus on driving organic traffic and improving search visibility in a fast-paced, high-impact environment.
• BJAK's focus on innovation and technology sets it apart from more traditional financial services companies.
• Career progression opportunities may be faster at BJAK due to its rapid growth and expansion into new markets and services.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other companies.

📝 Sample Projects

• Conducting a comprehensive site audit and developing a strategic plan to improve search visibility and organic traffic.
• Optimizing metadata and internal linking structure to maximize SEO impact and improve user experience.
• Collaborating with content and marketing teams to create and execute targeted campaigns that drive engagement and conversions.

ASSUMPTION: These sample projects illustrate the types of initiatives that the SEO Specialist may be involved in, but the specific projects and priorities may vary depending on the company's needs and goals.

❓ Key Questions to Ask During Interview

• Can you describe the current SEO strategy and how this role fits into its execution?
• How does BJAK support the professional development and growth of its SEO team members?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does BJAK measure the success of its SEO efforts, and what key performance indicators (KPIs) are most important?
• What is the work environment like, and how does the SEO team collaborate with other departments?

ASSUMPTION: Asking these questions demonstrates a proactive approach to understanding the role, the team, and the company, and can help candidates make a more informed decision about whether this opportunity is the right fit for them.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant SEO experience and achievements.
• Write a cover letter that demonstrates your understanding of BJAK's mission and values, and explains why you are a strong fit for this role.
• Prepare for the interview process by brushing up on your SEO knowledge and being ready to discuss specific strategies and tactics.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.