SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Remote (Brazil)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-30

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Brazil)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates.
• Conducting backlink audits, outreach, and link-building strategies to improve domain authority.
• Collaborating with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.
• Staying up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a strong understanding of SEO principles and a proven track record in executing SEO strategies to drive organic growth.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic.

✅ Manage and optimize SEM campaigns to drive targeted traffic and improve conversion rates.

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Perform keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as strong collaboration skills to work effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Proven experience of 2-5 years in SEO, SEM, and search engine analytics

Required Skills:

• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus).

Preferred Skills:

• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.
• Fluency in Portuguese (for better communication with the team in Brazil).

ASSUMPTION: While the job listing does not explicitly mention specific language proficiency, being fluent in Portuguese may be beneficial for better communication and collaboration with the team based in Brazil.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $50,000 and $70,000 USD per year, based on industry standards for SEO specialists with 2-5 years of experience working remotely in Brazil.

Benefits:

• Remote work arrangement with flexible hours
• Opportunity to work with a leading EHR and practice management solutions provider
• Potential for career growth and professional development

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills, experience, and negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: WRS Health operates in the Healthcare industry, specifically focusing on Electronic Health Records (EHR) and practice management solutions.

Company Size: WRS Health has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: WRS Health was founded in 1999, giving it a rich history and established presence in the industry.

Company Description:

• WRS Health delivers a fully integrated cloud-based EMR and practice management solution to its clients.
• The company brings solutions to physicians by providing constant enhancement of its products and services, including EHR, practice management, marketing, patient coordination, and billing.
• WRS Health has been voted #1 EHR by PC Mag and is an FHIR API certified Electronic Medical Record (EHR) and Practice Management System (PM).

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health is a well-established company in the EHR and practice management solutions space, with a strong focus on providing comprehensive and innovative solutions to its clients.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of technical SEO expertise and strategic planning.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with various teams, including content, marketing, and web development.

Work Arrangement: This is a remote, full-time position with available hours during standard US business hours.

Growth Opportunities:

• Potential for career advancement within the marketing department or other areas of the company.
• Opportunity to work on diverse projects and gain experience in various aspects of SEO and digital marketing.
• Possibility to contribute to the company's growth and success by driving organic traffic and improving search engine rankings.

ASSUMPTION: This role offers significant growth opportunities for the right candidate, allowing them to develop their skills and advance their career within the company.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): N/A (remote work)

Geographic Context:

• Brazil is the largest country in South America and the sixth-largest country in the world by both land area and population.
• The time zone for Brazil is UTC-3 (Brazil Standard Time).
• Brazil has a diverse culture and a strong focus on family and community.

Work Schedule: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST)

ASSUMPTION: Working remotely in Brazil may present unique challenges, such as time zone differences and potential language barriers. However, it also offers the opportunity to work in a diverse and culturally rich environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical SEO assessment
• Final interview with the Marketing Manager

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills.
• Be prepared to discuss your approach to SEO strategy development, keyword research, and link-building campaigns.
• Demonstrate your understanding of AI-driven search experiences and how you've optimized content for AI search engines.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, entity-based SEO, structured data, schema markup, conversational queries

ASSUMPTION: The application process for this role may involve a technical SEO assessment to evaluate the candidate's skills and knowledge in SEO best practices.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Google Suite: Google Analytics, Google Search Console, Google Ads
• HTML, CSS, and basic JavaScript
• Project management tools: Asana, Trello, or similar

ASSUMPTION: Familiarity with the mentioned tools and technologies is essential for success in this role, as they are commonly used in the SEO industry.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered approach
• Continuous improvement
• Collaboration and teamwork
• Innovation and adaptability

Work Style:

• Remote work with flexible hours
• Strong focus on results and performance
• Collaborative and supportive team environment
• Opportunity for professional growth and development

Self-Assessment Questions:

• How do you stay up-to-date with the latest SEO trends and algorithm updates?
• Can you provide an example of a successful SEO campaign you've managed, and what strategies you used to achieve your goals?
• How do you approach optimizing content for AI search engines, and what specific techniques have you used to improve visibility in AI-driven search results?

ASSUMPTION: WRS Health values candidates who are passionate about SEO, committed to continuous learning, and able to work effectively in a remote, collaborative environment.

⚠️ Potential Challenges

• Time zone differences between Brazil and the US may present communication and scheduling challenges.
• Language barriers may arise, as the team in Brazil may not be fluent in English.
• Working remotely may require strong self-motivation and time management skills.
• Keeping up with the latest SEO trends and algorithm updates can be challenging and time-consuming.

ASSUMPTION: These challenges can be mitigated by effective communication, time management, and a strong commitment to continuous learning and professional development.

📈 Similar Roles Comparison

• This role differs from other SEO Specialist positions in that it requires a strong understanding of AI-driven search experiences and how to optimize content for AI search engines.
• WRS Health operates in the Healthcare industry, which has unique SEO challenges and opportunities compared to other industries.
• Career progression in this role may lead to opportunities in digital marketing, content strategy, or other related fields within the company.

ASSUMPTION: While this role shares similarities with other SEO Specialist positions, its unique focus on AI-driven search experiences and the specific industry context set it apart.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new EHR product launch, including keyword research, on-page optimization, and link-building campaigns.
• Conducting a technical SEO audit of the WRS Health website and addressing any identified issues to improve search engine performance.
• Optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries, to improve visibility in AI-driven search results.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and opportunities available to the SEO Specialist at WRS Health.

❓ Key Questions to Ask During Interview

• How does WRS Health support the professional development and growth of its SEO team members?
• Can you describe the team structure and dynamics within the marketing department, and how the SEO Specialist role fits into this structure?
• How does WRS Health approach AI-driven search experiences, and what specific strategies are in place to optimize content for AI search engines?
• What are the key performance indicators (KPIs) used to measure the success of the SEO and SEM campaigns, and how are these KPIs tracked and reported?
• How does WRS Health foster a culture of collaboration and innovation within its remote work environment?

ASSUMPTION: Asking these questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills, including your approach to AI-driven search experiences and content optimization for AI search engines.
• Prepare for a technical SEO assessment, demonstrating your knowledge of SEO best practices and your ability to apply them in real-world scenarios.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.