SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: Estoras Group of Companies

🔹 Location: Vancouver, BC

🔹 Job Type: Full-Time, Contractor

🔹 Category: Marketing

🔹 Date Posted: June 17, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Remote (PST time zone)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing comprehensive SEO strategies to drive organic growth
• Collaborating with cross-functional teams to align SEO efforts with business objectives
• Conducting regular website audits and resolving technical SEO issues
• Staying current with search engine algorithm updates and digital marketing trends

ASSUMPTION: This role requires a balance of technical SEO skills and the ability to work effectively with various teams to achieve common goals.

📋 Key Responsibilities

✅ Developing, implementing, and optimizing comprehensive SEO strategies to improve search engine rankings, increase organic traffic, and enhance overall visibility

✅ Conducting regular website audits to identify and resolve technical SEO issues, such as site speed, crawl errors, and broken links

✅ Performing keyword research and competitive analysis to inform content creation and page optimization

✅ Optimizing website content, metadata, images, and internal linking structures for SEO best practices

✅ Collaborating with content creators to develop SEO-friendly blog posts, landing pages, and website copy

✅ Managing backlink strategies, including outreach and monitoring of link profiles

✅ Tracking, analyzing, and reporting on performance metrics using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz

✅ Staying current with search engine algorithm updates and digital marketing trends

ASSUMPTION: This role involves a mix of strategic planning, hands-on implementation, and data-driven analysis to achieve SEO objectives.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3-5 years of hands-on SEO experience within a digital marketing or agency environment

Required Skills:

• Strong knowledge of search engine algorithms and ranking factors
• Experience using SEO tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Proven track record of improving organic search performance and increasing keyword rankings
• Solid understanding of on-page, off-page, and technical SEO best practices
• Familiarity with HTML/CSS, website CMS platforms (e.g., WordPress, Shopify), and structured data/schema markup
• Excellent analytical and problem-solving skills
• Strong written and verbal communication abilities

Preferred Skills:

• Experience with local SEO and/or international SEO strategies
• Basic understanding of JavaScript and how it impacts SEO
• Background in content marketing or copywriting
• Google Analytics and Google Ads certifications

ASSUMPTION: Candidates should have a well-rounded SEO skill set, with a strong foundation in both technical and strategic aspects of SEO.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 CAD per year (based on experience and industry standards for SEO Specialist roles in Vancouver)

Benefits:

• Flexible work environment (remote/hybrid options)
• Opportunities for growth and professional development
• Collaborative team culture with room for creative input
• Access to tools, courses, and resources to stay at the cutting edge of SEO

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range is estimated based on market research and industry standards for SEO Specialist roles in Vancouver. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Estoras Group of Companies specializes in corporate acquisitions, development, and management, as well as marketing and digital strategy services. They work with companies seeking corporate acceleration, strategic restructuring, funding, and business refocusing.

Company Size: Estoras Group has 51-200 employees, providing a mid-sized company environment with opportunities for collaboration and growth.

Founded: The company's founding date is not specified, but it has been operating for some time, as indicated by its established presence in the industry.

Company Description:

• Estoras Group focuses on delivering measurable growth through smart, data-backed marketing strategies
• The company is passionate about helping brands build visibility, traffic, and performance across all digital channels
• Estoras Group offers opportunities for growth and professional development, fostering a collaborative team culture

Company Specialties:

• Corporate acquisitions and management
• Marketing and digital strategy services
• Business transformation and technology improvements

Company Website: www.estorasgroup.com

ASSUMPTION: Estoras Group's focus on data-driven marketing strategies and collaborative team culture suggests a dynamic and innovative work environment.

📊 Role Analysis

Career Level: This role is suitable for an experienced SEO Specialist looking to apply their skills in a dynamic and collaborative environment.

Reporting Structure: The SEO Specialist reports directly to the Digital Marketing Manager or Head of Marketing, working closely with content, web development, and marketing teams.

Work Arrangement: This role offers a flexible work environment, with remote and hybrid options available.

Growth Opportunities:

• Potential to expand SEO strategies and influence the company's digital presence
• Opportunities for professional development and skill enhancement through access to tools, courses, and resources
• Potential to grow within the marketing department or explore other areas of the business

ASSUMPTION: Estoras Group's focus on growth and professional development suggests opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Estoras Group has an office located in Vancouver, BC, but this role is remote-friendly.

Office Location(s): 5th Floor, 666 Burrard Street, Vancouver, BC V6C 3P6, CA

Geographic Context:

• Vancouver is a multicultural city with a high quality of life, offering a mix of urban and outdoor living
• The city has a thriving tech industry and a strong job market, providing opportunities for professional growth
• Vancouver's time zone is Pacific Standard Time (PST), which may impact communication and collaboration with remote team members

Work Schedule: The work schedule is full-time, typically 40 hours per week, with flexible work arrangements available.

ASSUMPTION: The remote-friendly work environment and flexible hours allow for a better work-life balance and the ability to attract top talent from various locations.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Technical SEO assessment or case study
• Final interview with the Digital Marketing Manager or Head of Marketing

Key Assessment Areas:

• SEO knowledge and experience
• Problem-solving skills and analytical thinking
• Communication and collaboration abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Include specific examples of SEO campaigns you've worked on and the results you've achieved
• Demonstrate your understanding of the company and its values in your application materials
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools

ATS Keywords: SEO, keyword research, technical SEO, on-page SEO, off-page SEO, Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, HTML, CSS, content creation, communication

ASSUMPTION: The interview process will focus on assessing the candidate's SEO skills, problem-solving abilities, and cultural fit within the company.

🛠️ Tools & Technologies

• Google Search Console
• Google Analytics
• SEMrush
• Ahrefs
• Moz
• Screaming Frog
• WordPress
• Shopify
• Structured data/schema markup

ASSUMPTION: The tools and technologies listed are commonly used in SEO roles and may be required for this position.

👔 Cultural Fit Considerations

Company Values:

• Data-driven decision making
• Collaboration and teamwork
• Continuous learning and improvement

Work Style:

• Results-oriented and proactive
• Adaptable and open to feedback
• Strong communication and interpersonal skills

Self-Assessment Questions:

• Do you thrive in a collaborative environment and enjoy working with cross-functional teams?
• Are you comfortable working remotely and managing your time effectively?
• Do you have a strong desire to learn and stay current with the latest SEO trends and best practices?

ASSUMPTION: Estoras Group values candidates who are data-driven, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with frequent search engine algorithm updates and changes in SEO best practices
• Collaborating effectively with remote team members across different time zones
• Proving the value of SEO efforts and demonstrating ROI to stakeholders

ASSUMPTION: These challenges are common in SEO roles and can be overcome with strong organizational skills, a proactive approach, and effective communication.

📈 Similar Roles Comparison

• Compared to in-house SEO roles, this position offers the opportunity to work with a variety of clients and industries
• Unlike agency SEO roles, this position focuses on a single brand, allowing for deeper specialization and long-term strategy development
• Career progression in this role may involve moving into a senior SEO or marketing management position within the company

ASSUMPTION: This role offers a unique blend of agency and in-house SEO experience, providing opportunities for growth and specialization.

📝 Sample Projects

• Conducting a comprehensive website audit and implementing technical SEO improvements to increase organic traffic by 20%
• Developing and executing a keyword research strategy that results in a 30% increase in relevant traffic
• Collaborating with content creators to optimize blog posts and landing pages, leading to a 15% increase in engagement and conversions

ASSUMPTION: These sample projects demonstrate the range of SEO responsibilities and the impact they can have on the company's digital presence.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• How does the company support the professional development and growth of its SEO team members?
• What are the biggest challenges facing the SEO team currently, and how can this role help address them?
• How does the company measure the success of its SEO efforts, and what KPIs are most important for this role?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: These interview questions help assess the role's fit with the candidate's skills, career goals, and work preferences.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your SEO experience and relevant skills
• Prepare for the technical SEO assessment or case study by brushing up on your SEO knowledge and tools
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.