SEO Specialist

📌 Core Information 🔹 Job Title: SEO Specialist 🔹 Company: Digital Resource 🔹 Location: West Palm Beach, Florida, United States 🔹 Job Type: Full-Time, Remote 🔹 Category: Advertising Services 🔹 Date Posted: June 5, 2025 🚀 Job Overview Key aspects of this role include: - Developing and implementing effective SEO strategies to improve organic search rankings. - Conducting comprehensive keyword research and analysis. - Optimizing website content, meta tags, headers, and other on-page elements. - Collaborating with content and development teams to create high-quality, SEO-friendly content. - Executing link-building strategies to improve domain authority and search engine rankings. - Conducting regular technical SEO audits to identify and fix issues affecting SEO performance. - Monitoring and analyzing website performance using tools like Google Analytics, Google Search Console, and other SEO tools. - Staying updated with the latest SEO trends, algorithm updates, and best practices. ASSUMPTION: This role requires a strong understanding of SEO principles and a proven track record of driving organic traffic and improving search engine rankings. The ideal candidate will have experience working with various SEO tools and analytics platforms. 📋 Key Responsibilities ✅ Keyword Research and Analysis: - Conduct comprehensive keyword research to identify high-performing and relevant keywords. - Analyze keyword performance and make recommendations for optimization. ✅ On-Page Optimization: - Optimize website content, meta tags, headers, and other on-page elements to improve search engine rankings. - Ensure that the website follows best practices for SEO, including mobile optimization and site speed improvements. ✅ Content Strategy and Creation: - Develop and implement content strategies that align with SEO goals and business objectives. - Collaborate with the content team to create high-quality, SEO-friendly content. ✅ Link Building: - Develop and execute link-building strategies to improve domain authority and search engine rankings. - Identify and pursue opportunities for high-quality backlinks. ✅ Technical SEO: - Conduct regular technical SEO audits to identify and fix issues such as crawl errors, broken links, and duplicate content. - Work with the development team to implement technical SEO recommendations. ✅ Performance Tracking and Reporting: - Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and other SEO tools. - Provide regular reports on key metrics, campaign performance, and ROI. ✅ Stay Updated with SEO Trends: - Stay abreast of the latest SEO trends, algorithm updates, and best practices. - Implement new strategies and tools to stay ahead of the competition. ASSUMPTION: The ideal candidate will have strong analytical skills and the ability to interpret data to make informed decisions. Excellent written and verbal communication skills are also essential for this role. 🎯 Required Qualifications Education: - Bachelor's degree in Marketing, Communications, or a related field. Experience: - 3+ years of experience in SEO or a similar role. Required Skills: - Proven track record of improving organic search rankings and driving traffic. - Strong understanding of SEO tools and analytics platforms, such as Google Analytics, Google Search Console, SEMrush, and Ahrefs. - Excellent analytical skills and the ability to interpret data to make informed decisions. - Strong written and verbal communication skills. - Ability to work independently and manage multiple projects simultaneously. - Familiarity with HTML, CSS, and JavaScript as they relate to SEO. - Knowledge of on-page and off-page SEO best practices. Preferred Skills: - SEO certification (preferred but not required) 💰 Compensation & Benefits Salary Range: $60,000 - $80,000 per year (based on experience level and industry standards for SEO Specialists in West Palm Beach, Florida) Benefits: - Comprehensive benefits package (details not provided) - Remote work arrangement Working Hours: 40 hours per week 📌 Applicant Insights 🔍 Company Context Industry: Advertising Services Company Size: 51-200 employees Founded: 2014 Company Description: Digital Resource is a full-service internet marketing agency based in South Florida, assisting clients globally with increasing their visibility and driving more leads by establishing credible online presences. Company Specialties: Search Engine Optimization (SEO), Online Advertising (PPC), Website Design, Directory Submission & Management, Social Media Management, Social Media Advertising, Email Marketing, SEO Consulting & Classes, Digital Marketing Consulting, Online Reputation Management, Managed Live Chat, Videography, Content Creation, Photography, Lead Generation, Blogging, Link Building, and PPC Advertising. Company Website: http://yourdigitalresource.com ASSUMPTION: Digital Resource is a well-established agency with a strong focus on providing custom strategies and innovative solutions to its clients. Their comprehensive range of services and commitment to strategic partnerships make them an attractive option for businesses looking to improve their online presence. 📊 Role Analysis Career Level: Mid-Career Reporting Structure: Reports directly to the SEO Manager and works closely with content and development teams. Work Arrangement: Remote, with a flexible work schedule that allows for independent management of multiple projects. Growth Opportunities: - Opportunities for career advancement within the SEO team or related departments. - Potential to work on diverse projects and gain experience in various aspects of digital marketing. - Exposure to a dynamic and growing agency environment, with opportunities to learn from experienced team members. ASSUMPTION: This role offers a unique opportunity for an SEO Specialist to join a well-established agency and contribute to its continued growth and success. The ideal candidate will be proactive, self-motivated, and eager to take on new challenges as the company expands its client base and service offerings. 🌍 Location & Work Environment Office Type: Remote (with the option to work from the West Palm Beach, Florida office) Office Location(s): 901 Northpoint Parkway, Suite 105, West Palm Beach, Florida 33407, US; 936 Allen Rd, Nashville, Tennessee 37214, US Geographic Context: - West Palm Beach, Florida: A vibrant city with a mix of urban and suburban areas, offering a variety of cultural, entertainment, and outdoor activities. - Nashville, Tennessee: A major hub for music, entertainment, and healthcare industries, with a diverse cultural scene and a thriving food and music scene. Work Schedule: Flexible, with the ability to work independently and manage time effectively. ASSUMPTION: The ideal candidate will be comfortable working remotely and have a dedicated workspace with minimal distractions. They should also be able to manage their time effectively and prioritize tasks independently. 💼 Interview & Application Insights Typical Process: 1. Online application submission through the provided link. 2. Phone or video screening to assess communication skills and cultural fit. 3. In-depth phone or video interview to discuss technical skills, experience, and career goals. 4. Final in-person or virtual interview with key stakeholders, including the SEO Manager and other team members. Key Assessment Areas: - Technical SEO skills and experience with relevant tools. - Problem-solving abilities and analytical thinking. - Communication skills, both written and verbal. - Cultural fit and alignment with Digital Resource's values and work environment. Application Tips: - Tailor your resume and cover letter to highlight relevant SEO experience, skills, and achievements. - Include specific examples of successful SEO campaigns or projects you've worked on. - Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently. - Research Digital Resource's services, clients, and industry to demonstrate your understanding of their business and the role's requirements. ATS Keywords: SEO, SEO Specialist, Keyword Research, On-Page Optimization, Content Strategy, Link Building, Technical SEO, Performance Tracking, Google Analytics, Google Search Console, SEMrush, Ahrefs, Analytical Skills, Communication Skills, HTML, CSS, JavaScript, SEO Tools, SEO Best Practices, Digital Marketing, Advertising Services, Remote Work, West Palm Beach, Florida, Nashville, Tennessee ASSUMPTION: The ideal candidate will have a strong understanding of SEO principles, a proven track record of driving organic traffic, and excellent communication skills. They should also be comfortable working remotely and have a dedicated workspace with minimal distractions. 🛠️ Tools & Technologies - SEO tools: Google Analytics, Google Search Console, SEMrush, Ahrefs, Google Keyword Planner, SEMPosition, Moz, Ahrefs Keywords Explorer, etc. - Content management systems: WordPress, Drupal, Joomla, etc. - HTML, CSS, JavaScript - Project management tools: Asana, Trello, Jira, etc. - Communication and collaboration tools: Slack, Microsoft Teams, Google Workspace, etc. ASSUMPTION: The ideal candidate will have experience working with a variety of SEO tools, content management systems, and project management tools. They should also be comfortable learning and adapting to new technologies as needed. 👔 Cultural Fit Considerations Company Values: - Innovation: Digital Resource encourages creativity, continuous learning, and staying ahead of industry trends. - Collaboration: They foster a team-oriented environment where everyone's ideas and contributions are valued. - Accountability: Digital Resource holds its team members responsible for delivering high-quality work and meeting client expectations. - Integrity: They maintain ethical standards and prioritize transparency in all aspects of their business. - Excellence: Digital Resource strives for continuous improvement and sets high standards for its team members. Work Style: - Digital Resource values proactive, self-motivated team members who can work independently and manage multiple projects simultaneously. - They encourage a flexible, remote-friendly work environment that prioritizes results over hours worked. - The company fosters a dynamic, growth-oriented culture that rewards initiative and innovation. Self-Assessment Questions: 1. How do your personal values align with Digital Resource's company values? 2. Describe a time when you had to manage multiple projects independently. How did you prioritize your tasks and ensure successful outcomes? 3. How do you stay updated with the latest SEO trends and algorithm updates? Provide an example of a recent trend you've implemented in your work. 4. How do you approach collaboration with team members, especially when working remotely? Can you provide an example of a successful remote collaboration experience? ASSUMPTION: The ideal candidate will be able to demonstrate a strong alignment with Digital Resource's company values and work style. They should also be able to provide specific examples of their problem-solving skills, adaptability, and ability to work effectively in a remote environment. ⚠️ Potential Challenges 1. Work-life balance: Remote work can blur the lines between personal and professional life, so it's essential to establish clear boundaries and maintain a healthy work-life balance. 2. Isolation: Working remotely can sometimes feel isolating, so it's crucial to maintain strong communication with team members and actively seek out opportunities for social interaction and collaboration. 3. Distractions: Working from home can present various distractions, so it's important to create a dedicated workspace with minimal interruptions and maintain a consistent routine. 4. Technical issues: Remote work can be challenging when dealing with technical issues or slow internet connections. It's essential to have a reliable backup plan and troubleshooting skills to minimize downtime. ASSUMPTION: The ideal candidate will be aware of these potential challenges and have strategies in place to mitigate them. They should also be comfortable seeking support and resources when needed to maintain productivity and job satisfaction. 📈 Similar Roles Comparison 1. SEO Manager vs. SEO Specialist: - SEO Manager: Oversees the SEO team, develops SEO strategies, and ensures the team's work aligns with business objectives. They typically have more experience and are responsible for mentoring and guiding team members. - SEO Specialist: Focuses on executing SEO strategies, conducting keyword research, optimizing on-page elements, and monitoring performance. They report directly to the SEO Manager and work closely with content and development teams. 2. SEO Specialist vs. Content Strategist: - SEO Specialist: Focuses on improving organic search rankings through technical SEO, keyword research, and on-page optimization. - Content Strategist: Develops and implements content strategies that align with business goals and target audience preferences. They work closely with SEO teams to ensure content is optimized for search engines but also engaging and valuable to users. ASSUMPTION: The ideal candidate will understand the differences between these roles and be able to articulate how their skills and experience make them a strong fit for the SEO Specialist position at Digital Resource. 📝 Sample Projects 1. Keyword Research and On-Page Optimization Project: - Conduct comprehensive keyword research to identify high-performing and relevant keywords for a client's website. - Analyze keyword performance and make data-driven recommendations for optimization. - Optimize website content, meta tags, headers, and other on-page elements to improve search engine rankings. - Monitor and analyze website performance using tools like Google Analytics and Google Search Console to assess the impact of SEO strategies. 2. Link-Building Campaign: - Develop and execute a link-building strategy to improve domain authority and search engine rankings for a client's website. - Identify and pursue opportunities for high-quality backlinks from relevant and authoritative websites. - Collaborate with the content team to create engaging and valuable content that encourages natural link acquisition. - Monitor and analyze link-building progress using tools like Ahrefs or SEMrush to ensure the campaign's success. ASSUMPTION: The ideal candidate will be able to provide specific examples of their experience with these projects and demonstrate their ability to drive results and improve SEO performance. ❓ Key Questions to Ask During Interview 1. Role Responsibilities: - Can you describe a typical day or week in the life of an SEO Specialist at Digital Resource? - How do you prioritize and manage multiple projects simultaneously? 2. Team Structure and Collaboration: - How does the SEO team collaborate with other departments, such as content and development? - Can you describe the dynamic between SEO Specialists and SEO Managers within the team? 3. Company Culture and Work Environment: - How would you describe the work environment at Digital Resource, especially for remote employees? - What opportunities are there for professional growth and development within the SEO team? 4. SEO Strategies and Tools: - What are some of the most effective SEO strategies you've implemented in previous roles? - How do you stay updated with the latest SEO trends and algorithm updates? 5. Client Relationships and Communication: - How do you approach communicating complex SEO concepts and strategies to non-technical clients or stakeholders? - Can you describe a time when you had to explain a technical SEO concept to a non-technical team member or client? ASSUMPTION: The ideal candidate will be able to provide thoughtful and insightful responses to these questions, demonstrating their understanding of the role, the company, and the SEO industry. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through the following link: https://yourdigitalresource1.applytojob.com/apply/0DGpxYVbG7/SEO-Specialist 2. Tailor your resume and cover letter to highlight relevant SEO experience, skills, and achievements. 3. Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work independently. 4. Research Digital Resource's services, clients, and industry to demonstrate your understanding of their business and the role's requirements. 5. Follow up with the hiring manager or HR representative one week after submitting your application to inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions. 📝 Disclaimer This job description is for informational purposes only and does not constitute a legal contract between Digital Resource and any applicant or employee. The information provided in this job description is subject to change at any time, and Digital Resource reserves the right to modify or revise this job description at its discretion.