SEO Specialist

📌 Core Information

🔹 Job Title: SEO Specialist

🔹 Company: WRS Health

🔹 Location: Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing

🔹 Date Posted: 2025-05-23

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing SEO strategies to improve organic search rankings and website traffic.
• Managing and optimizing SEM campaigns to drive targeted traffic and improve conversion rates.
• Collaborating with cross-functional teams to enhance search rankings and maximize website performance.
• Staying up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a balance of technical SEO skills, strategic planning, and strong collaboration abilities to succeed.

📋 Key Responsibilities

✅ Develop and implement SEO strategies to improve organic search rankings and website traffic.

✅ Manage and optimize SEM campaigns (Google Ads, Bing Ads) to drive targeted traffic and improve conversion rates.

✅ Conduct backlink audits, outreach, and link-building strategies to improve domain authority.

✅ Perform keyword research and on-page optimization for content, metadata, and site structure.

✅ Analyze search engine performance using Google Analytics, Google Search Console, and other SEO tools.

✅ Monitor competitor SEO and SEM strategies, identifying opportunities for improvement.

✅ Collaborate with content creators to ensure SEO best practices are implemented in blogs, landing pages, and website updates.

✅ Conduct technical SEO audits, identifying and resolving issues related to site speed, indexing, and mobile optimization.

✅ Generate SEO performance reports, tracking KPIs such as rankings, traffic, and conversion rates.

✅ Stay up-to-date with SEO trends, Google algorithm updates, and best practices.

ASSUMPTION: This role requires a proactive approach to staying informed about industry trends and continuously improving SEO strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven 2-5 years of experience in SEO, SEM, and search engine analytics.

Required Skills:

• Proven experience in SEO, SEM, and search engine analytics.
• Strong knowledge of Google Ads, Google Analytics, Google Search Console, and SEO tools (Ahrefs, SEMrush, Moz, Screaming Frog, etc.).
• Experience with backlink strategy development, link-building campaigns, and competitive analysis.
• Proficiency in keyword research, on-page/off-page optimization, and technical SEO.
• Familiarity with HTML, CSS, and basic JavaScript for SEO purposes (a plus).
• Strong analytical skills and ability to interpret SEO data to drive actionable insights.
• Excellent communication and collaboration skills.
• Strong understanding of AI-driven search experiences and ability to adapt content strategies to rank in AI-generated responses.
• Experience optimizing content for AI search engines, including entity-based SEO, structured data, schema markup, and conversational queries to improve visibility in AI-driven search results.

Preferred Skills:

• Experience with FHIR API and healthcare industry-specific SEO.
• Fluency in multiple languages (a plus).

ASSUMPTION: Candidates with experience in the healthcare industry and familiarity with FHIR API may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and industry standards for remote SEO specialists in the Philippines).

Benefits:

• Standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).
• Remote work with flexible hours.

Working Hours: Available during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

ASSUMPTION: The salary range provided is an estimate based on industry standards for remote SEO specialists with 2-5 years of experience in the Philippines.

📌 Applicant Insights

🔍 Company Context

Industry: Healthcare Technology. WRS Health provides a fully integrated cloud-based EMR and practice management solution to its clients, voted #1 EHR by PC Mag.

Company Size: Medium (201-500 employees). This size allows for a structured work environment with opportunities for collaboration and growth.

Founded: 1999. WRS Health has over two decades of experience in the healthcare technology industry.

Company Description:

• WRS Health delivers a fully integrated cloud-based EMR and practice management solution to its clients.
• The company offers constant enhancement of its products and services, including EHR, practice management, marketing, patient coordination, and billing.
• WRS Health is committed to helping physicians find balance in their roles as healers, business owners, and human beings by simplifying and automating operational tasks.

Company Specialties:

• Practice Management solutions
• Web-based ambulatory EHR solutions
• ONC-ATCB certified
• Specialty-based EHR
• CCHIT certified
• Surescripts GOLD solutions provider
• Billing
• ENT-Cloud, Psychiatry-Cloud, and ObGyn-Cloud

Company Website: wrshealth.com

ASSUMPTION: WRS Health's focus on providing comprehensive solutions to healthcare providers makes it an attractive employer for candidates interested in the healthcare technology industry.

📊 Role Analysis

Career Level: Mid-Level. This role requires a balance of technical SEO skills, strategic planning, and strong collaboration abilities.

Reporting Structure: The SEO Specialist will report directly to the Marketing Manager and collaborate with various teams, including content, web development, and marketing.

Work Arrangement: Fully Remote. This role requires availability during standard US business hours (9am-5pm EST or 8:30am-4:30pm EST).

Growth Opportunities:

• Potential career progression into senior SEO roles or management positions within the marketing department.
• Opportunities to work on diverse projects and gain experience in various aspects of SEO and digital marketing.
• Chance to contribute to the growth and success of a leading healthcare technology company.

ASSUMPTION: This role offers opportunities for professional growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Remote. This role does not require a physical presence in the office.

Office Location(s): Goshen, New York (headquarters). However, this role can be performed remotely from the Philippines.

Geographic Context:

• The Philippines has a strong English proficiency, making it an ideal location for remote work with US-based companies.
• The time zone difference between the Philippines and the US East Coast allows for some overlap in working hours.
• The cost of living in the Philippines is generally lower than in the US, which may result in a higher disposable income for remote workers.

Work Schedule: Standard US business hours (9am-5pm EST or 8:30am-4:30pm EST) with flexibility for remote work.

ASSUMPTION: The remote work arrangement and flexible hours provided by WRS Health make it an attractive employer for candidates seeking work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link.
• Phone or video screening with the HR department.
• Technical SEO assessment or case study presentation.
• Final interview with the Marketing Manager and/or other team members.

Key Assessment Areas:

• Technical SEO skills and knowledge.
• Strategic planning and problem-solving abilities.
• Communication and collaboration skills.
• Cultural fit and alignment with WRS Health's values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare a portfolio or case studies showcasing your SEO successes and the impact you've made in previous roles.
• Research WRS Health and the healthcare technology industry to demonstrate your enthusiasm and understanding of the company and its products.

ATS Keywords: SEO, SEM, Google Ads, Google Analytics, backlink strategy, link-building, keyword research, on-page optimization, technical SEO, AI-driven search, structured data, schema markup

ASSUMPTION: Applicants should focus on demonstrating their technical SEO skills and providing concrete examples of their achievements in previous roles.

🛠️ Tools & Technologies

• SEO tools: Ahrefs, SEMrush, Moz, Screaming Frog
• Google Ads and Google Analytics
• HTML, CSS, and basic JavaScript
• AI-driven search tools and platforms (e.g., Perplexity, ChatGPT)

ASSUMPTION: Familiarity with industry-standard SEO tools and platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Patient-centered approach
• Continuous improvement and innovation
• Collaboration and teamwork
• Integrity and accountability

Work Style:

• Remote work with flexible hours
• Strong focus on results and performance
• Opportunities for professional growth and development
• Collaborative and supportive work environment

Self-Assessment Questions:

• Do you have a proven track record of improving organic search rankings and driving targeted traffic through SEO strategies?
• Are you comfortable working remotely and managing your time effectively?
• Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?

ASSUMPTION: Candidates who align with WRS Health's values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing time zones and communication with US-based teams.
• Keeping up with the constant evolution of SEO best practices and Google algorithm updates.
• Balancing technical SEO tasks with strategic planning and collaboration with various teams.
• Potential language barriers or cultural differences when working with US-based colleagues.

ASSUMPTION: These challenges can be overcome with strong communication skills, adaptability, and a proactive approach to staying informed about industry trends.

📈 Similar Roles Comparison

• This role focuses more on strategic planning and collaboration than technical SEO implementation compared to similar roles in digital marketing agencies.
• WRS Health's focus on the healthcare technology industry provides unique opportunities for candidates interested in this sector.
• Career progression in this role may involve moving into senior SEO roles or management positions within the marketing department.

ASSUMPTION: This role offers a unique blend of strategic planning, collaboration, and technical SEO skills, making it an attractive opportunity for mid-level SEO specialists.

📝 Sample Projects

• Developing and implementing an SEO strategy for a new healthcare product launch, resulting in a 30% increase in organic traffic within the first six months.
• Conducting a comprehensive backlink audit and executing a link-building campaign, leading to a 25% improvement in domain authority and search engine rankings.
• Optimizing a healthcare website's structure and content for AI-driven search experiences, resulting in a 15% increase in visibility in AI-generated search results.

ASSUMPTION: These sample projects demonstrate the range of SEO skills and strategic planning required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical SEO strategies used by WRS Health and how this role contributes to their implementation?
• How does WRS Health support the professional growth and development of its SEO team members?
• What are the most significant SEO challenges faced by WRS Health, and how does this role address them?
• How does WRS Health measure the success of its SEO strategies, and what KPIs are most important for this role?
• What is the work environment like at WRS Health, and how does the remote work arrangement support work-life balance?

ASSUMPTION: Asking these questions will help applicants better understand the role, the company culture, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant SEO experience and skills.
• Prepare a portfolio or case studies showcasing your SEO successes and the impact you've made in previous roles.
• Research WRS Health and the healthcare technology industry to demonstrate your enthusiasm and understanding of the company and its products.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.