🔹 Job Title: SEO Specialist II
🔹 Company: Grand Canyon Education
🔹 Location: Remote
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Level (2-5 years)
🔹 Remote Status: Remote (100%)
Key aspects of this role include:
ASSUMPTION: This role requires a strong understanding of technical SEO, keyword strategy, and content optimization. The ideal candidate will have experience managing SEO within large-scale websites or multi-departmental organizations.
✅ Own SEO performance for assigned verticals and content types
✅ Conduct keyword gap analyses, competitive research, and user intent mapping to identify opportunities
✅ Perform advanced on-page and technical SEO audits (e.g., indexation, internal linking, site architecture)
✅ Recommend new pages, content refreshes, or additional SEO initiatives related to owned verticals
✅ Support testing initiatives and set up lightweight experiments to track results over time
✅ Identify and resolve SEO issues such as duplicate content, crawl errors, slow-loading pages, and broken links
✅ Collaborate with content, UX, and development teams to guide SEO implementation and monitor progress
✅ Maintain and update SEO documentation, keyword maps, and internal SOPs for owned verticals
✅ Report on SEO performance trends and provide actionable insights during regular updates
✅ Other duties as assigned
ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and data analysis. The SEO Specialist II will need to balance multiple projects and prioritize tasks effectively.
Education: Bachelor’s degree in marketing, Digital Marketing, Communications, Business, or a related field. Equivalent work experience may be considered.
Experience: 2-5 years of hands-on SEO experience, ideally in a mid-level or specialist role. Background in managing SEO within large-scale websites or multi-departmental organizations.
Required Skills:
Preferred Skills:
ASSUMPTION: While not explicitly stated, having experience with A/B testing and conversion rate optimization, as well as knowledge of JavaScript and/or Python for SEO-related scripting, would be beneficial for this role.
Salary Range: Based on industry standards for a mid-level SEO role in the United States, the estimated salary range is $70,000 - $100,000 per year. This is inclusive of the full-time nature of the role and the remote work arrangement.
Benefits:
Working Hours: This role requires working standard business hours, with some flexibility for team meetings and project deadlines. The role is remote, allowing for a flexible work environment.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and negotiation skills. Benefits are assumed to be standard for a company of this size in the education sector.
Industry: Grand Canyon Education (GCE) is an educational service company that provides support services in the post-secondary education sector. They work closely with Grand Canyon University (GCU) and other traditional campus and online institutions.
Company Size: GCE has 1,001-5,000 employees, making it a mid-sized company with a significant presence in the education sector.
Founded: GCE was founded in 1983 and has since grown to support various educational institutions with its services.
Company Description:
Company Specialties:
Company Website: www.gce.com
ASSUMPTION: GCE's focus on education and remote work makes it an attractive option for candidates interested in the education sector and flexible work arrangements.
Career Level: This role is a mid-level position, requiring a balance of strategic planning and hands-on execution. It provides opportunities for growth and leadership within the SEO team.
Reporting Structure: The SEO Specialist II may report directly to the SEO Manager or a similar role, depending on the organization's structure. They may also collaborate with various teams, including content, UX, and development.
Work Arrangement: This role is 100% remote, allowing for a flexible work environment and the ability to work from anywhere in the United States.
Growth Opportunities:
ASSUMPTION: The remote nature of this role may provide opportunities for career growth and advancement within the company, as well as the potential to specialize in specific areas of SEO.
Office Type: Remote (100%)
Office Location(s): N/A (Remote)
Geographic Context:
Work Schedule: Standard business hours with some flexibility for team meetings and project deadlines
ASSUMPTION: The remote nature of this role may provide opportunities for a better work-life balance and the ability to work from anywhere in the United States.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: SEO, keyword strategy, content optimization, technical SEO, data interpretation, project management, communication, CMS platforms, HTML, CSS, CRO, UX, web development, competitive research, user intent mapping, on-page SEO, SEO audits
ASSUMPTION: The interview process for this role may include a technical SEO assessment or case study to evaluate the candidate's practical SEO skills and knowledge.
ASSUMPTION: The tools and technologies required for this role may vary depending on the specific needs of the company and the projects the SEO Specialist II is working on.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: GCE values candidates who are a strong fit with their company culture and can demonstrate a commitment to their core values.
ASSUMPTION: The remote nature of this role may present unique challenges, such as maintaining productivity and communication in a virtual environment. Additionally, the fast-paced nature of SEO may require the SEO Specialist II to stay up-to-date with the latest trends and algorithm changes.
ASSUMPTION: While this role shares similarities with other SEO roles, its focus on managing SEO performance for assigned verticals and content types, as well as GCE's focus on education, make it unique within the SEO landscape.
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role. The specific projects the SEO Specialist II works on may vary depending on the company's needs and priorities.
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and their commitment to understanding the company's culture and priorities.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.