📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: Avantor
🔹 Location: Mexico City, Ciudad de México, Mexico
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: Mid-Senior level (2-4 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Independently executing on-page and off-page SEO tasks to improve rankings and organic traffic
- Collaborating cross-functionally to align on content plans and ensure content is optimized for search from the start
- Monitoring keyword rankings, traffic performance, and engagement metrics using various tools
- Conducting content and site audits to identify areas for improvement or consolidation
ASSUMPTION: This role requires a proactive and data-driven individual who understands both the art and science of SEO and thrives in cross-functional environments.
📋 Key Responsibilities
✅ SEO Strategy Execution: Execute on-page SEO tasks including keyword mapping, meta tag creation, internal linking, and content optimization. Support larger SEO campaigns such as new content launches, SEO testing, and site updates or migrations. Perform competitive and keyword research to identify opportunities for growth and expansion.
✅ Cross-Functional Collaboration: Partner across the organization to align on content plans, share keyword insights, and ensure content is optimized for search from the start. Conduct content audits to identify opportunities for optimization or content consolidation.
✅ Performance Monitoring & Reporting: Track keyword rankings, traffic performance, and engagement metrics using tools like Google Analytics, GSC, Ahrefs, and SEMrush. Contribute to monthly performance reports and surface insights that inform SEO priorities. Monitor site health and flag technical or content-related issues to the appropriate team members.
✅ Site Optimization & Audits: Conduct content and site audits to identify areas for improvement or consolidation. Assist in backlink audits and help support link-building efforts with outreach, asset optimization, or coordination with external partners.
ASSUMPTION: This role involves a frequent volume of work and deadlines, requiring strong project management skills and the ability to work well under pressure.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2-4 years of SEO experience (in-house or agency), with proven success improving rankings and organic traffic
Required Skills:
- Strong grasp of on-page and off-page SEO fundamentals, plus a working knowledge of technical SEO
- Proficiency in SEO and analytics tools such as GSC, GA4, Ahrefs, SEMrush, Screaming Frog, etc.
- Familiarity with CMS platforms (e.g., WordPress, Contentful) and basic HTML knowledge
- Excellent communication and project management skills
- Comfortable collaborating across marketing, content, and web teams in a fast-paced, deadline-driven environment
Preferred Skills:
- Experience working with or supporting site migrations or large-scale content updates
- Exposure to international or local SEO
- Understanding of CRO and UX principles as they relate to SEO performance
- Experience using tools like Looker Studio, Tableau, or similar for data visualization
ASSUMPTION: While a C1/C2 level of English is required, proficiency in Spanish would be an asset for this role in Mexico City.
💰 Compensation & Benefits
Salary Range: Based on industry standards for SEO Strategist roles in Mexico City, the estimated salary range is MXN 80,000 - 120,000 per year. This is an estimate and the actual salary may vary based on experience and qualifications.
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, Monday to Friday, with flexibility for remote work as needed
ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets, with a focus on chemical manufacturing
Company Size: Avantor has 14,000+ employees globally, making it a large enterprise with a diverse range of opportunities for career growth and development
Founded: 2010 (as a standalone company, though its roots trace back to 1972)
Company Description:
- Avantor is committed to helping customers achieve their goals by providing high-quality, consistent, and innovative products and services
- The company operates in over 30 countries and has a strong presence in North America, Europe, and Asia
- Avantor is known for its commitment to sustainability and social responsibility, with a focus on reducing its environmental impact and contributing positively to communities
Company Specialties:
- Ultra-high-purity materials for the life sciences and advanced technology markets
- Customized solutions and services to meet specific customer needs
- Expertise in silicone technology, advanced materials, and biomaterials
Company Website: Avantor.com
ASSUMPTION: Working for a large, global company like Avantor offers opportunities for career growth and development, as well as exposure to diverse industries and markets.
📊 Role Analysis
Career Level: This role is at the mid-senior level, requiring a balance of technical expertise and strategic thinking
Reporting Structure: The SEO Strategist will report directly to the SEO Manager and work closely with cross-functional teams, including marketing, content, and web teams
Work Arrangement: This role is primarily on-site, with flexibility for remote work as needed. The work arrangement may include up to 2-3 days of remote work per week, depending on the team's needs and the employee's preferences
Growth Opportunities:
- Advancement to a Senior SEO Strategist or SEO Manager role within the marketing department
- Transition to a related role within the company, such as Content Strategist or Web Analyst
- Opportunities for international assignments or relocations, given Avantor's global presence
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the marketing department or explore other roles within the company.
🌍 Location & Work Environment
Office Type: Avantor's Mexico City office is a modern, collaborative workspace with an open floor plan, designed to foster innovation and teamwork
Office Location(s): Avantor's Mexico City office is located in the upscale neighborhood of Polanco, known for its vibrant culture, dining, and nightlife
Geographic Context:
- Mexico City is the capital and largest city in Mexico, with a population of over 21 million people
- The city is known for its rich history, diverse culture, and vibrant arts scene, as well as its bustling food and nightlife
- Mexico City is a major hub for international business, with a strong focus on industries such as finance, technology, and manufacturing
Work Schedule: The work schedule is generally Monday to Friday, with core hours from 9:00 AM to 6:00 PM. However, the work schedule may vary depending on the team's needs and the employee's preferences
ASSUMPTION: Working in Mexico City offers a unique blend of cultural experiences and professional opportunities, with a vibrant and dynamic work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- In-depth interviews with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Technical SEO knowledge and skills
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Avantor's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Demonstrate your understanding of the role and Avantor's business by asking thoughtful questions during the interview
- Follow up with a thank-you note after the interview to express your appreciation for the opportunity
ATS Keywords: SEO, keyword research, on-page optimization, off-page optimization, technical SEO, Google Analytics, GSC, Ahrefs, SEMrush, content audits, backlink audits, project management, collaboration, communication
ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical SEO skills, problem-solving abilities, and cultural fit with Avantor's values.
🛠️ Tools & Technologies
- SEO tools: Google Search Console (GSC), Google Analytics (GA4), Ahrefs, SEMrush, Screaming Frog
- CMS platforms: WordPress, Contentful
- Project management tools: Asana, Trello, or similar
- Data visualization tools: Looker Studio, Tableau, or similar
ASSUMPTION: The tools and technologies listed are not exhaustive, and the candidate may be required to use additional tools or platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: We put our customers at the center of everything we do
- Innovation: We foster a culture of continuous learning and improvement
- Integrity: We act with honesty, fairness, and transparency in all our interactions
- Collaboration: We work together to achieve our goals and support each other's success
Work Style:
- Agile and adaptable: We embrace change and respond quickly to new challenges and opportunities
- Data-driven: We use data and analytics to inform our decisions and measure our performance
- Cross-functional: We work closely with other departments and teams to achieve our goals
Self-Assessment Questions:
- How do you ensure that your SEO strategies align with Avantor's customer-centric approach?
- Can you describe a time when you had to adapt your SEO strategy to respond to a significant change or challenge?
- How do you collaborate effectively with cross-functional teams to ensure that content is optimized for search from the start?
ASSUMPTION: Candidates should be able to demonstrate their alignment with Avantor's values and work style, as well as their ability to collaborate effectively with cross-functional teams.
⚠️ Potential Challenges
- Managing a high volume of work and deadlines in a fast-paced environment
- Navigating a large, global organization with diverse teams and stakeholders
- Adapting to changes in SEO best practices and industry trends
- Working in a highly competitive SEO landscape, with a focus on driving meaningful business impact
ASSUMPTION: The SEO Strategist role at Avantor presents unique challenges and opportunities for growth and development, requiring a proactive and adaptable candidate.
📈 Similar Roles Comparison
- Compared to other SEO Strategist roles, this position offers a unique blend of on-page and off-page optimization tasks, as well as content planning and performance monitoring responsibilities
- In the chemical manufacturing industry, SEO Strategists may face unique challenges related to technical SEO and optimizing content for specific industries or verticals
- Career progression for SEO Strategists may include advancement to Senior SEO Strategist, SEO Manager, or transition to related roles such as Content Strategist or Web Analyst
ASSUMPTION: This role offers a unique blend of responsibilities and opportunities for growth and development, with a focus on driving meaningful business impact through SEO strategies.
📝 Sample Projects
- Conducting a comprehensive content audit to identify opportunities for optimization or consolidation, resulting in a 20% increase in organic traffic
- Supporting a large-scale content update or migration, with a focus on maintaining or improving SEO performance during the transition
- Developing and executing a targeted link-building campaign, resulting in a 30% increase in domain authority and a significant improvement in search rankings
ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities for impact in the SEO Strategist role at Avantor.
❓ Key Questions to Ask During Interview
- What are the biggest SEO challenges facing Avantor in the next 12-24 months, and how can this role help address them?
- How does the SEO team collaborate with other departments, such as content and web teams, to ensure that content is optimized for search from the start?
- What opportunities are there for growth and development within the SEO team or across the marketing department?
- How does Avantor support work-life balance for its employees, particularly in a role with a high volume of work and deadlines?
- What are the key priorities for the SEO team in the first 30-60-90 days, and how can the new SEO Strategist contribute to their success?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in the role and their ability to contribute to Avantor's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work collaboratively
- Research Avantor's business and industry to demonstrate your understanding of the role and the company
- Follow up with a thank-you note after the interview to express your appreciation for the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
