📌 Core Information
🔹 Job Title: SEO Strategist
🔹 Company: ComparaJá
🔹 Location: Lisbon, Lisboa, Portugal
🔹 Job Type: Full-time, Hybrid (3 days on-site)
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-14
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and optimizing SEO strategies to drive organic traffic growth
- Collaborating with content, development, and marketing teams to implement SEO best practices
- Analyzing data and interpreting metrics to make informed decisions
- Working with technical SEO aspects such as schema markup, Core Web Vitals, and mobile optimization
ASSUMPTION: This role requires a high level of technical SEO knowledge and experience in a competitive environment. The ideal candidate will have a proven track record in driving organic traffic growth through strategic SEO planning and execution.
📋 Key Responsibilities
✅ Create and optimize SEO strategies to ensure sustainable growth in organic traffic and search engine performance
✅ Collaborate with content, development, and marketing teams to implement best SEO practices
✅ Analyze data and interpret metrics to make informed decisions and improve SEO performance
✅ Stay up-to-date with industry trends and algorithm changes, adjusting strategies accordingly
✅ Conduct keyword research and on-page optimization to improve search visibility and rankings
✅ Develop and execute link-building strategies to improve domain authority and organic traffic
✅ Monitor and report on SEO performance using tools such as Google Analytics and Google Search Console
ASSUMPTION: This role requires a strong understanding of SEO best practices, data analysis, and the ability to work collaboratively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: Minimum of 3 years of proven SEO experience, ideally in a large-scale or competitive environment
Required Skills:
- Proven experience in creating and optimizing SEO strategies
- Solid understanding of technical SEO, including schema markup, Core Web Vitals, and mobile optimization
- Familiarity with SEO tools such as Google Search Console, Google Analytics, Screaming Frog, Ahrefs, or SEMrush
- Strong analytical and data interpretation skills
- Excellent communication and collaboration skills
- Fluency in Portuguese and English, spoken and written
Preferred Skills:
- Experience with websites in the comparison, fintech, or related sectors
- Familiarity with CMS Storyblok
- Experience with A/B testing for SEO
ASSUMPTION: Candidates with experience in the financial services sector or working with YMYL (Your Money, Your Life) websites may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: €35,000 - €50,000 per year (based on experience and market standards for SEO roles in Lisbon)
Benefits:
- Hybrid work arrangement (3 days on-site in Lisbon)
- Friday breakfasts
- Annual events and team-building activities
- Opportunity to work directly with the Founder, Managing Director, and Head of Marketing
- Learning opportunities in the financial services sector
- Competitive salary based on experience
Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The salary range provided is an estimate based on market standards for SEO roles in Lisbon. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services. ComparaJá is a platform that simplifies the process of finding and comparing financial products and services, helping consumers make informed decisions and save time and money.
Company Size: 51-200 employees. This size allows for a more agile and collaborative work environment, with opportunities for growth and impact.
Founded: 2015. ComparaJá has been operating in the Portuguese market for nearly a decade, providing consumers with a comprehensive and unbiased comparison platform.
Company Description:
- ComparaJá is a free, independent online platform that helps consumers compare and analyze financial products and services
- The company's mission is to help Portuguese consumers make informed decisions in the realm of personal finance by providing impartial, rigorous, and independent information
- ComparaJá aims to be the go-to platform for personal finance in Portugal, offering a user-friendly and efficient way to compare and acquire financial products and services
Company Specialties:
- Credit products (personal loans, mortgages, credit cards)
- Banking products (deposit accounts, savings accounts)
- Energy and telecommunications contracts
- Insurance products
Company Website: www.comparaja.pt
ASSUMPTION: ComparaJá is a well-established company in the Portuguese financial services sector, with a strong focus on providing consumers with transparent and unbiased information to help them make informed financial decisions.
📊 Role Analysis
Career Level: Mid-level to senior. This role requires a solid understanding of SEO strategies and techniques, as well as experience working in a collaborative environment.
Reporting Structure: The SEO Strategist will report directly to the Founder, Managing Director, and Head of Marketing, working closely with content, development, and marketing teams.
Work Arrangement: Hybrid (3 days on-site in Lisbon, 2 days remote). This arrangement offers flexibility while maintaining a strong connection to the on-site team.
Growth Opportunities:
- Expanding SEO expertise and taking on more responsibilities as the company grows
- Potential to move into a leadership role within the SEO team or broader marketing department
- Opportunities to work on high-impact projects and contribute to the company's overall success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their SEO skills and take on more responsibilities as the company continues to grow and evolve.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Lisbon's Praça de Alvalade neighborhood
Office Location(s): Praça de Alvalade, Lisbon, PT
Geographic Context:
- Lisbon is the capital and largest city of Portugal, with a population of over 500,000 people
- The Praça de Alvalade neighborhood is known for its vibrant atmosphere, with a mix of residential and commercial buildings
- Lisbon offers a mild Mediterranean climate, with warm, dry summers and cool, wet winters
Work Schedule: Full-time (40 hours per week), with flexible hours and the ability to work remotely 2 days per week
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to maintain a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical SEO assessment or case study
- Final interview with the Founder, Managing Director, and Head of Marketing
Key Assessment Areas:
- Technical SEO knowledge and experience
- Data analysis and interpretation skills
- Collaboration and communication skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your alignment with the organization
- Be prepared to discuss your experience with YMYL (Your Money, Your Life) websites and financial services sectors
ATS Keywords: SEO strategy, technical SEO, data analysis, link building, on-page optimization, SEO tools, Google Analytics, Google Search Console, Screaming Frog, Ahrefs, SEMrush, YMYL, E-E-A-T
ASSUMPTION: The interview process for this role will focus heavily on the candidate's technical SEO skills, data analysis abilities, and cultural fit with the company.
🛠️ Tools & Technologies
- SEO tools: Google Search Console, Google Analytics, Screaming Frog, Ahrefs, SEMrush
- CMS: Storyblok (preferred, but not required)
- Data analysis tools: Excel, Google Sheets, or other data analysis software
- Communication and collaboration tools: Slack, Microsoft Teams, or other team communication platforms
ASSUMPTION: Familiarity with the listed SEO tools and data analysis software is essential for this role. Experience with Storyblok is a plus but not required.
👔 Cultural Fit Considerations
Company Values:
- Transparency and impartiality in providing financial information to consumers
- Continuous improvement and innovation in the platform's offerings and services
- Collaboration and teamwork across departments and functions
Work Style:
- Data-driven and analytical approach to decision-making
- Collaborative and team-oriented work environment
- Flexible and adaptable to changing priorities and market conditions
Self-Assessment Questions:
- Do you align with ComparaJá's mission to provide transparent and unbiased financial information to consumers?
- Are you comfortable working in a collaborative, data-driven environment?
- Can you adapt to changing priorities and market conditions, and make data-driven decisions to optimize SEO performance?
ASSUMPTION: Candidates who demonstrate a strong alignment with ComparaJá's values and a data-driven, collaborative work style will be well-suited to this role.
⚠️ Potential Challenges
- Working in a competitive SEO environment, with a focus on driving organic traffic growth for a YMYL website
- Managing multiple stakeholders and collaborating with cross-functional teams to implement SEO best practices
- Keeping up with industry trends and algorithm changes, adjusting SEO strategies accordingly
- Working in a hybrid environment, balancing on-site collaboration and remote flexibility
ASSUMPTION: Candidates should be prepared to face these challenges and have a proven track record of success in competitive SEO environments.
📈 Similar Roles Comparison
- This role differs from other SEO Strategist positions in its focus on YMYL websites and financial services sectors
- ComparaJá's platform offers a unique opportunity to work on a comprehensive financial services comparison website, with a wide range of products and services
- Career progression in this role may involve moving into a leadership position within the SEO team or broader marketing department
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it compares to other SEO Strategist positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive SEO strategy for a new financial product launch
- Conducting keyword research and on-page optimization for high-priority landing pages
- Implementing and monitoring A/B tests for SEO performance optimization
ASSUMPTION: These sample projects illustrate the types of initiatives the SEO Strategist may work on, focusing on driving organic traffic growth and improving search visibility for ComparaJá's platform.
❓ Key Questions to Ask During Interview
- Can you describe the SEO team's structure and how this role fits within it?
- How does ComparaJá approach collaboration between SEO, content, development, and marketing teams?
- What are the most significant SEO challenges facing ComparaJá's platform, and how can this role address them?
- How does ComparaJá measure and track SEO performance, and what are the key KPIs for this role?
- What opportunities are there for professional growth and development within the SEO team and broader marketing department?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's approach to SEO, allowing them to make an informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant SEO experience and skills
- Prepare for the technical SEO assessment or case study by brushing up on your knowledge of SEO best practices and tools
- Research ComparaJá's mission, values, and company culture to demonstrate your alignment with the organization
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
