SEO Strategy & PR Lead

📌 Core Information

🔹 Job Title: SEO Strategy & PR Lead

🔹 Company: Visualsoft

🔹 Location: Stockton-on-Tees, United Kingdom

🔹 Job Type: Hybrid (On-site & Remote)

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (On-site & Remote)

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership of SEO services across the client portfolio
• Development and expansion of Digital PR services
• Team management and mentoring of SEO strategists
• Collaboration with cross-functional teams to integrate SEO and Digital PR strategies
• Client relationship management and business development

ASSUMPTION: This role requires a strategic thinker with a proven track record in SEO and Digital PR, capable of leading teams and driving impactful strategies.

📋 Key Responsibilities

✅ Develop and coordinate the execution of the Visualsoft SEO strategy across the client portfolio

✅ Lead a team of SEO strategists, including development, support, and training needs

✅ Champion thought leadership by representing Visualsoft at industry events and staying at the forefront of emerging search trends

✅ Lead the development and execution of a proactive Digital PR strategy, moving beyond reactive responses to build a market-leading service

✅ Collaborate with SEO, Content, and other teams to ensure Digital PR strategies are integrated and support wider client objectives

✅ Create and implement standardised frameworks for strategic planning, research methodologies, and forecasting models

✅ Spearhead the collaboration of strategic SEO and Digital PR service offerings, working alongside Technical & Content teams to create a market-leading Organic Performance function

ASSUMPTION: This role involves a mix of strategic planning, team leadership, and hands-on execution to drive SEO and Digital PR success across the client portfolio.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Extensive, proven experience either agency or client-side specialising in SEO, with a focus on SEO management and strategy development

Required Skills:

• Proven expertise in external SEO platforms and tools, analytics, forecasting, and measurement
• Experience in building and executing SEO strategies and Digital PR campaigns
• Working to tight deadlines as a team and as an individual
• Client-facing experience at a senior level, with proven strategy presentation skills
• Experience in ecommerce

Preferred Skills:

• Ability to utilise APIs, especially with Google Big Query
• Advanced GA4 user with experience regarding tracking (common issues & troubleshooting)
• CRO / UX Experience
• Google platform competencies like Tag Manager, Data Studio, Local, etc.

ASSUMPTION: Candidates should have a strong background in SEO and Digital PR, with a proven track record in strategic planning, team leadership, and client management.

💰 Compensation & Benefits

Salary Range: £50,000 - £70,000 per annum (Estimated, based on industry standards for the role, experience level, and location)

Benefits:

• Competitive basic salary with great progression options
• Unlimited paid holidays
• Hybrid working
• Medicash Cash Plan – covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy
• Employee Assistance Programme – access to Vivup for mental health support, financial guidance, and wellbeing resources
• Great working environments; our Stockton on Tees and Manchester workspaces are also dog friendly
• A high-performance MacBook
• VS Perks, have a monthly treat on us; from Amazon vouchers, Playstation credits, ASOS, H&M to Just Eat, there's something for everyone!
• Free breakfast, fruit, hot and cold drinks and protein shakes
• Friday afternoon drinks to wind down for the weekend
• Pension scheme to help you save for the future
• Cycle to work scheme
• Discounts across our brands
• Regular team social events
• Training & development

Working Hours: Full-time, 40 hours per week, with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. The benefits package is comprehensive and designed to support employee wellbeing and work-life balance.

📌 Applicant Insights

🔍 Company Context

Industry: Visualsoft operates in the eCommerce and digital marketing sectors, focusing on website development and digital marketing strategies to connect brands to customers across various channels.

Company Size: Visualsoft is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.

Founded: Visualsoft was founded in 1998 and has since grown to become a leading tech-powered commerce agency.

Company Description:

• Visualsoft is a tech-powered commerce agency, specialising in expert website development and powerful digital marketing strategies
• The company connects brands to customers through various channels, including search, shop, and scroll
• Visualsoft offers a unique offering of commerce solutions designed to inspire and enable some of the UK’s biggest brands to be open on every channel

Company Specialties:

• eCommerce
• Web Design
• Website Redesign
• Bespoke Web Development
• Search Engine Optimisation (SEO)
• Online Marketing
• PPC (Pay-Per-Click)
• Affiliate Marketing
• mCommerce
• Email Marketing
• Shared Success
• Digital Marketing
• Social Media
• Paid Search
• Conversion Rate Optimisation

Company Website: http://www.visualsoft.co.uk

ASSUMPTION: Visualsoft is a well-established agency with a strong focus on eCommerce and digital marketing, offering a comprehensive range of services to connect brands to customers across various channels.

📊 Role Analysis

Career Level: This role is at the senior management level, requiring strategic thinking, team leadership, and client management skills.

Reporting Structure: The SEO Strategy & PR Lead will report directly to the Head of SEO and will be responsible for leading a team of SEO strategists.

Work Arrangement: This role is offered on a hybrid basis, with a combination of on-site and remote work.

Growth Opportunities:

• Progression within the SEO team or broader digital marketing functions
• Expanding the Digital PR service and team
• Contributing to new business development and thought leadership
• Developing expertise in emerging search trends and technologies

ASSUMPTION: This role offers significant growth opportunities, both within the SEO team and across the broader digital marketing functions at Visualsoft.

🌍 Location & Work Environment

Office Type: Visualsoft has offices in Stockton-on-Tees, Newcastle, and Manchester, providing a mix of urban and suburban work environments.

Office Location(s): Stockton-on-Tees, Newcastle, and Manchester

Geographic Context:

• Stockton-on-Tees is a town in North East England, located near the River Tees
• Newcastle is a vibrant city in North East England, known for its cultural attractions and nightlife
• Manchester is a major city in North West England, with a rich industrial heritage and diverse cultural scene

Work Schedule: Full-time, with flexible working hours and a hybrid work arrangement, allowing for a balance between on-site collaboration and remote work.

ASSUMPTION: The hybrid work arrangement at Visualsoft offers employees the flexibility to balance on-site collaboration with remote work, promoting a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• Technical assessment or case study presentation
• Final interview with the hiring manager and team members
• Offer and onboarding

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Team leadership and management capabilities
• Client relationship management and communication skills
• Technical expertise in SEO and Digital PR
• Cultural fit and alignment with Visualsoft's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of SEO and Digital PR strategies and trends
• Showcase your ability to lead teams and drive impactful strategies
• Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership capabilities

ATS Keywords: SEO, Digital PR, Strategy, Leadership, Team Management, Client Relationship Management, Analytics, Forecasting, Performance Measurement, Campaign Development, Innovation, Thought Leadership, Ecommerce, Hybrid Work, Remote Work

ASSUMPUMTION: The interview process at Visualsoft is designed to assess the candidate's strategic thinking, team leadership, and technical expertise in SEO and Digital PR, as well as their cultural fit with the company's values.

🛠️ Tools & Technologies

• SEO platforms and tools (e.g., SEMrush, Ahrefs, Moz, BrightEdge)
• Analytics tools (e.g., Google Analytics, GA4, Adobe Analytics)
• Project management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
• Communication tools (e.g., Slack, Microsoft Teams)
• CRM tools (e.g., Salesforce, HubSpot)

ASSUMPTION: The tools and technologies required for this role are standard in the SEO and digital marketing industries, with a focus on analytics, project management, and collaboration.

👔 Cultural Fit Considerations

Company Values:

• We champion our clients – We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them.
• We are one team – We believe in the power of collaboration - within our teams and with our clients. Together, there’s nothing we can’t achieve.
• We create change – The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead.
• We care about what matters – We are committed to making the world a little brighter and doing what’s best for our people, our community, and our planet.

Work Style:

• Collaborative and team-oriented
• Agile and adaptable to change
• Strategic and forward-thinking
• Client-focused and results-driven

Self-Assessment Questions:

• How do you align with Visualsoft's value of championing our clients, and how have you demonstrated this in previous roles?
• Describe a situation where you had to adapt to a significant change in the market or industry, and how did you lead your team through this change?
• How do you ensure that your work style complements the team's dynamics and contributes to a positive work environment?

ASSUMPTION: Visualsoft values a collaborative, agile, and client-focused work environment, with a strong emphasis on strategic thinking and adaptability to change.

⚠️ Potential Challenges

• Managing a team of SEO strategists with varying levels of experience and expertise
• Balancing the demands of client relationship management and business development with strategic planning and execution
• Keeping up with the ever-evolving landscape of SEO and Digital PR
• Integrating SEO and Digital PR strategies with other marketing channels and teams
• Working effectively in a hybrid work environment, balancing on-site collaboration with remote work

ASSUMPTION: This role presents several challenges, including team management, balancing multiple responsibilities, staying current with industry trends, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• Compared to other SEO Strategy & PR Lead roles, this position offers a unique opportunity to drive the strategic direction of SEO services across a diverse client portfolio and expand the Digital PR service within a well-established agency.
• Industry-specific context: The eCommerce and digital marketing sectors are dynamic and competitive, requiring continuous learning and adaptation to stay ahead of trends and competitors.
• Career path comparison: This role offers significant growth opportunities, both within the SEO team and across the broader digital marketing functions at Visualsoft, with the potential to progress into senior leadership or management positions.

ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and client management responsibilities, with significant growth potential within the agency.

📝 Sample Projects

• Developing and implementing a comprehensive SEO strategy for a major eCommerce client, driving significant organic traffic growth and revenue
• Expanding the Digital PR service for a client in the retail sector, securing high-quality backlinks and brand mentions through proactive and creative campaign development
• Conducting a comprehensive SEO audit and technical SEO optimization for a client in the finance sector, improving organic search visibility and driving targeted traffic

ASSUMPTION: These sample projects demonstrate the strategic, creative, and technical aspects of the SEO Strategy & PR Lead role, showcasing the candidate's ability to drive impactful results for clients across various industries.

❓ Key Questions to Ask During Interview

• How does Visualsoft support the professional development and growth of its SEO team members?
• Can you describe the team structure and dynamics within the SEO department, and how does this role fit into the team?
• How does Visualsoft measure the success of its SEO and Digital PR strategies, and how are these metrics communicated to clients?
• What are the most significant challenges facing the SEO team in the current market, and how is Visualsoft addressing these challenges?
• How does Visualsoft foster a collaborative and inclusive work environment, and what initiatives are in place to promote diversity, equity, and inclusion?

ASSUMPTION: These key questions help the candidate understand the team dynamics, performance metrics, market challenges, and company culture, enabling them to make an informed decision about the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through http://www.visualsoft.co.uk/careers
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on SEO and Digital PR strategies, team leadership, and client management
• Prepare for the interview process by researching Visualsoft's company culture, values, and industry trends
• Follow up with the Visualsoft HR team within one week of submitting your application to confirm receipt and inquire about the next steps in the process
• If you are invited to an interview, arrive prepared with specific examples of your SEO and Digital PR strategies, team leadership experiences, and client success stories

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.