📌 Core Information
🔹 Job Title: SMB Growth Digital Marketing Manager (コンテンツ/デジタル担当)
🔹 Company: Salesforce
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing strategies for SMB market growth
- End-to-end marketing activities, from lead generation to retention
- Collaborating with cross-functional teams and external partners
- Driving customer engagement and business impact through innovative marketing activities
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively in a dynamic, cross-functional environment.
📋 Key Responsibilities
✅ Developing and executing digital marketing strategies to acquire new customers in the SMB market
✅ Designing and implementing retention strategies for existing customers, including Add-on and Cross-sell opportunities
✅ Planning and creating digital content (web, articles, videos, whitepapers) to promote Salesforce products and their interconnections
✅ Managing owned and paid media channels, including SEO, Google Ads, Meta, and LinkedIn
✅ Collaborating with advertising agencies, production companies, and internal teams to ensure project delivery and success
✅ Analyzing campaign performance and providing data-driven recommendations for improvement
✅ Managing operational tasks, such as budget management, data analysis, and web content creation
ASSUMPTION: This role requires a strong understanding of the marketing funnel, data analysis skills, and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: University degree or equivalent experience
Experience: 5+ years of experience in content and digital marketing within the SaaS or IT sector
Required Skills:
- Proven experience in paid media (Google Ads, Meta, LinkedIn) design, execution, and optimization
- Strong content creation and project management skills
- Fluency in Japanese and English
- Self-starter attitude with a focus on delivering results
- Understanding of the marketing funnel and customer lifecycle
Preferred Skills:
- Experience with Salesforce products
- SEO and web writing skills
- Knowledge of marketing automation tools
ASSUMPTION: Candidates should have a proven track record in digital marketing, with a focus on lead generation and customer retention. Familiarity with the Salesforce ecosystem is a plus but not required.
💰 Compensation & Benefits
Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on industry standards for a mid-level marketing manager in Tokyo)
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- Retirement savings plan with company match
- Generous time off and flexible work arrangements
- Employee stock purchase plan
- Access to learning and development opportunities
Working Hours: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing manager in Tokyo. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Salesforce is a leading provider of customer relationship management (CRM) software and related services, operating in the software development industry.
Company Size: Salesforce is a large enterprise with over 10,000 employees globally, offering a dynamic and collaborative work environment.
Founded: Salesforce was founded in 1999 and has since grown to become a publicly-traded company with a strong global presence.
Company Description:
- Salesforce is the #1 AI CRM, where humans with agents drive customer success together with AI, data, and Customer 360 apps on one platform.
- The company is committed to innovation, customer success, and employee growth.
- Salesforce offers a wide range of products and services, including Sales Cloud, Service Cloud, Marketing Cloud, and Commerce Cloud.
Company Specialties:
- Enterprise Cloud Computing and Customer Relationship Management
- AI and Data-Driven Customer Success
- Customer 360 and Unified Customer Experience
Company Website: www.salesforce.com
ASSUMPTION: Salesforce is a well-established company with a strong brand and a reputation for innovation and customer success. The company offers a dynamic and collaborative work environment with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Mid-level marketing manager
Reporting Structure: The SMB Growth Digital Marketing Manager will report directly to the Marketing Manager for SMB Growth.
Work Arrangement: This role is based in Tokyo, Japan, with on-site work arrangements. Flexible work arrangements may be available.
Growth Opportunities:
- Potential to grow into a senior marketing role or take on additional responsibilities as the SMB market grows
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
- Access to learning and development opportunities to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to drive growth in the SMB market and make a significant impact on the company's success. Candidates with a strategic mindset and a strong work ethic will thrive in this role.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art technology and amenities
Office Location(s): 1-1-3 Marunouchi, Chiyoda-ku, Tokyo 100-0005, Japan
Geographic Context:
- Tokyo is a major global city with a vibrant business environment and a high cost of living
- The office is located in the Marunouchi district, close to public transportation and dining options
- The area is known for its bustling business atmosphere and convenient access to shopping and entertainment
Work Schedule: Full-time (40 hours/week), with flexible work arrangements available
ASSUMPTION: The office environment is designed to foster collaboration and innovation, with a focus on employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team and potential stakeholders
- Final round interview with the marketing director or another senior leader
- Background check and offer extension
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Digital marketing expertise and campaign management experience
- Strong communication and collaboration skills
- Adaptability and resilience in a fast-paced environment
- Alignment with Salesforce's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of successful digital marketing campaigns and their outcomes
- Demonstrate your understanding of the SMB market and Salesforce products
- Showcase your ability to work effectively in a cross-functional team environment
ATS Keywords: Digital Marketing, SMB, Growth, Lead Generation, Retention, Paid Media, SEO, Content Creation, Marketing Funnel, Customer Engagement, Self-Starter, Team Player, Cloud Services, Technology Interest
ASSUMPTION: The interview process at Salesforce is designed to assess candidates' skills, experiences, and cultural fit. Successful candidates will demonstrate a strong understanding of digital marketing, strategic thinking, and a passion for driving customer success.
🛠️ Tools & Technologies
- Salesforce CRM
- Google Ads
- Meta Ads Manager
- LinkedIn Ads
- SEO tools (e.g., SEMrush, Ahrefs)
- Content creation and project management tools (e.g., Asana, Trello)
- Marketing automation tools (e.g., Marketo, Pardot)
ASSUMPTION: Candidates should have experience with relevant digital marketing tools and be comfortable learning new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer Success
- Innovation
- Trust
- Equality
- Sustainability
Work Style:
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and resilient in a dynamic environment
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you approach driving customer success through innovative marketing strategies?
- Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or project?
- How do you ensure that your marketing efforts align with Salesforce's company values and culture?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with Salesforce's company values and work style, with a focus on customer success, innovation, and collaboration.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with cross-functional teams and external partners to ensure project delivery and success
- Keeping up with industry trends and technological advancements in digital marketing
- Developing and executing marketing strategies that drive business impact in the competitive SMB market
ASSUMPTION: Candidates should be prepared to face these challenges head-on and demonstrate resilience and adaptability in the face of obstacles.
📈 Similar Roles Comparison
- This role focuses on driving growth in the SMB market, while similar roles may focus on enterprise-level customers or specific product lines
- SMB marketing requires a strong understanding of the unique needs and behaviors of small and medium-sized businesses
- Career progression in this role may involve moving into a senior marketing role or taking on additional responsibilities as the SMB market grows
ASSUMPTION: Candidates should understand the unique aspects of SMB marketing and be prepared to tailor their strategies and tactics to this specific market segment.
📝 Sample Projects
- Developing and executing a targeted digital marketing campaign to acquire new customers in the SMB market
- Creating a comprehensive content marketing strategy to engage existing customers and drive retention
- Designing and implementing a paid media campaign to promote Salesforce products and their interconnections to SMB customers
ASSUMPTION: These sample projects demonstrate the range of responsibilities and the strategic thinking required for this role.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the SMB market, and how does this role address them?
- How does this role collaborate with other marketing teams and stakeholders within Salesforce?
- What opportunities are there for growth and development within the SMB marketing team?
- How does Salesforce support work-life balance for its employees?
- What are the key performance indicators (KPIs) for this role, and how are they tracked and measured?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company culture, allowing them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of successful digital marketing campaigns and their outcomes
- Demonstrate your understanding of the SMB market and Salesforce products
- Showcase your ability to work effectively in a cross-functional team environment
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
