Social & Influencer Lead

📌 Core Information

🔹 Job Title: Social & Influencer Lead

🔹 Company: Harvey Water Softeners

🔹 Location: Woking, Surrey, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 19, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (2 office days per week)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing social media and influencer marketing strategies
• Managing influencer collaborations and community engagement
• Designing marketing collateral and leading brand campaigns
• Partnering with cross-functional teams and regional/global teams
• Analyzing performance metrics and optimizing campaigns

ASSUMPTION: This role requires a strategic mindset, creativity, and strong project management skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Developing and implementing social media strategies to drive brand engagement and conversions

✅ Managing influencer marketing campaigns, from identification to execution and evaluation

✅ Overseeing community engagement and responding to comments, messages, and mentions

✅ Designing and creating online and offline brand collateral

✅ Leading the conceptualization and execution of brand campaigns

✅ Collaborating with marketing, sales, and product teams, as well as regional/global teams

✅ Analyzing performance metrics and using data-driven insights to optimize campaigns

ASSUMPTION: This role requires a high level of autonomy, adaptability, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Proven experience (5-10 years) in social media strategy, influencer marketing, and content production for consumer brands

Required Skills:

• Expertise in social media management and influencer marketing
• Strong project management skills
• Excellent storytelling skills and creative mindset
• Data-driven approach to tracking and optimizing performance
• Experience with social media platforms and tools (e.g., Sprout Social, Hootsuite, Meta Business Suite)
• Strong analytical skills and proficiency in using tools to optimize performance

Preferred Skills:

• Experience with design tools like Canva
• Knowledge of the water treatment industry
• Fluency in additional languages

ASSUMPTION: Candidates with experience in fast-paced environments and a proven track record of driving results through social media and influencer marketing campaigns are likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)

Benefits:

• 25 days annual leave + Bank Holidays
• Pension scheme
• Wellbeing programs
• Professional development opportunities and training
• Hybrid working model
• Access to ongoing learning and development through online learning platforms

Working Hours: Full-time (37.5 hours per week), with flexible working hours and a hybrid work arrangement (2 office days per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Manufacturing (Water treatment)

Company Size: 201-500 employees (Mid-sized)

Founded: 1978

Company Description:

• Harvey Water Softeners is the UK's leading water softener manufacturer
• Offers twin tank non-electric block salt water softeners
• Focuses on innovation, reliability, efficiency, and effectiveness
• Headquarters in Woking, Surrey, with a factory and R&D facility on-site

Company Specialties:

• Water softeners
• Water treatment solutions
• Innovative product design and manufacturing

Company Website: http://www.harveywatersofteners.co.uk

ASSUMPTION: Harvey Water Softeners is a well-established company with a strong brand presence in the UK water treatment industry. They prioritize innovation, quality, and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level to senior (depending on experience)

Reporting Structure: Reports directly to the Marketing Director and partners with Brand & Digital Marketing Managers

Work Arrangement: Hybrid (2 office days per week, with flexible working hours)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to lead innovative campaigns and make a real impact
• Professional development opportunities and training

ASSUMPTION: This role offers opportunities for career growth and professional development within a dynamic and collaborative work environment.

🌍 Location & Work Environment

Office Type: Hybrid (2 office days per week, with flexible working hours)

Office Location(s): Old Woking, Surrey, United Kingdom

Geographic Context:

• Woking is a town in Surrey, located approximately 30 miles southwest of London
• Offers a mix of urban and rural environments, with easy access to nearby countryside and outdoor activities
• Well-connected by road and rail, with direct links to London and other major cities

Work Schedule: Full-time (37.5 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility, allowing employees to enjoy the best of both worlds.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR department
• In-depth interview with the Marketing Director and/or other relevant stakeholders
• Final interview or assessment, depending on the company's hiring process

Key Assessment Areas:

• Strategic thinking and creativity in social media and influencer marketing
• Project management skills and ability to juggle multiple campaigns
• Data-driven approach and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Showcase your understanding of the water treatment industry and Harvey Water Softeners' products
• Prepare examples of successful social media and influencer marketing campaigns you've led in the past
• Be ready to discuss your approach to data analysis and campaign optimization

ATS Keywords: Social Media Strategy, Influencer Marketing, Content Production, Project Management, Storytelling, Data Analysis, Creative Leadership, Community Engagement, Campaign Management, Visual Design, Consumer Insights, Collaboration, Performance Tracking, Agency Management, Adaptability, Autonomy

ASSUMPTION: Harvey Water Softeners uses Applicant Tracking Systems (ATS) to screen resumes and applications. Including relevant keywords from the job description in your resume can help your application stand out.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Facebook, LinkedIn, etc.)
• Social media management tools (Sprout Social, Hootsuite, Meta Business Suite)
• Design tools (Canva)
• Data analysis and reporting tools (Google Analytics, social media analytics platforms)

ASSUMPTION: Familiarity with relevant social media platforms, management tools, and data analysis platforms is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer satisfaction
• Collaboration
• Continuous improvement

Work Style:

• Dynamic and fast-paced
• Creative and strategic
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and autonomous

Self-Assessment Questions:

• Do you thrive in fast-paced environments and enjoy working on multiple campaigns simultaneously?
• Are you comfortable using data-driven insights to optimize performance and make strategic decisions?
• Do you have a creative mindset and enjoy designing visually appealing content?
• Are you a strong communicator and collaborator, with the ability to build relationships across teams?

ASSUMPTION: Candidates who align with Harvey Water Softeners' company values and work style are more likely to succeed in this role and enjoy a positive work environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Keeping up with the fast-paced nature of the social media landscape
• Adapting to a hybrid work arrangement and balancing on-site and remote work
• Collaborating effectively with cross-functional teams and regional/global teams

ASSUMPTION: Candidates should be prepared to manage multiple priorities, adapt to change, and collaborate effectively with various teams to succeed in this role.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Social Media Manager position, but with a specific focus on influencer marketing and community engagement
• In the water treatment industry, this role may require a deeper understanding of the target audience and their specific needs
• Career progression opportunities may vary depending on the company's size and structure

ASSUMPTION: Candidates should research similar roles in the marketing and communications field to better understand the industry standards and expectations for this type of position.

📝 Sample Projects

• Developing and executing a social media campaign to launch a new water softener product
• Managing an influencer marketing campaign to increase brand awareness and drive sales
• Analyzing social media performance metrics and optimizing campaigns to improve engagement and conversions

ASSUMPTION: Candidates should be prepared to discuss their experience with similar projects and provide specific examples of their achievements in social media and influencer marketing.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and influencer marketing, and how this role fits into that strategy?
• How does the marketing team collaborate with other departments, such as sales and product, to ensure consistent branding and messaging?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance, and how does the hybrid work arrangement support that?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills, including specific examples of successful social media and influencer marketing campaigns you've led
• Prepare examples of your work, such as campaign briefs, content calendars, or performance reports, to showcase your capabilities
• Follow up with the HR department or hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.