📌 Core Information
🔹 Job Title: Social & Influencer Lead, Consumer Electronics
🔹 Company: Samsung Electronics
🔹 Location: Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
🔹 Job Type: Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: 2025-05-01
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site with hybrid option
🚀 Job Overview
Key aspects of this role include:
- Leading social and influencer activation for key product launches and campaigns across Europe
- Establishing frameworks for influencer management and reporting
- Collaborating with various teams to ensure alignment and effective execution
- Proposing new ideas to make Samsung best in class for social/influencer activations
ASSUMPTION: This role requires a strong balance of creative and analytical skills, as well as the ability to navigate complex organizational structures.
📋 Key Responsibilities
✅ Lead social activation for key product launches and sustain campaigns in Europe by:
- Devising social strategy, content planning and production, toolkit creation, implementation, posting status monitoring, and performance reporting
- Leading premium pan-EU influencer events for key projects, including planning, liaising with subs, writing the agency and influencer brief, leading the creative and desirable product experience, managing the delivery of the event and approvals
✅ Establish the framework for setting critical metrics for influencers, crafting dashboards, and reporting to improve Return on investment and performance
✅ Coordinate with collaborators in HQ, Europe office, and subs to align strategy and activation plan
✅ Lead regular calls with subs’ social & influencer team, collaborate with European marketing, Product & Sales and counterparts in South Korea HQ, and build strong relationships with markets
ASSUMPTION: This role does not include direct managing of social accounts but requires influencing subsidiaries' local social plans to ensure all campaign assets are posted across all channels.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: Proven experience in social and influencer marketing with strong campaign management experience
Required Skills:
- Excellent knowledge of all social platforms and how to optimize content for different social platforms
- Strong hands-on experience on influencer contracting, briefing, content creation, and reporting
- Excellent balance between creative and analytical skills
- Focusing on Results – dedicated to pushing things forward and reaching specific goals
- Navigating Organisations – excelling at negotiation, with a proven ability to influence collaborators from various teams and different leadership levels
- Creative & Business Intelligence – commercially astute and with a good grasp of business goals, being able to formulate and identify creative strategies to meet those goals
- Formulating succinct requests – being able to summarize complex information in a catchy and efficient way
- Strong problem-solving and diplomatic skills to collaborate with many collaborators, both internal and external
Preferred Skills:
- Ability to perform under ambiguity and complexity in a face-paced environment
- Excellent PowerPoint and presentation skills
ASSUMPTION: Candidates with previous experience in managing integrated marketing plans and campaigns, as well as creative agency management experience, will be highly sought after.
💰 Compensation & Benefits
Salary Range: £55,000 - £70,000 per annum (Estimated based on industry standards for a Marketing Manager role in the UK with 5-10 years of experience)
Benefits:
- Hybrid working – 3 days in the office and 2 days at home per week
- Bonus scheme linked to individual, team, and company performance
- Car allowance
- Pension contribution
- Three volunteering days each year
- Holiday - 25 days plus bank holidays and an additional day off for your birthday
- Access to discounts on a wide range of Samsung products
- Access to a discount shopping portal
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Samsung Electronics operates in the Electronics and Appliances industry, with a focus on consumer electronics, including TVs, AV products, and home appliances. The company is a global leader in its industry and is known for its innovative products and strong brand presence.
Company Size: Samsung Electronics is a large multinational corporation with over 280,000 employees worldwide. This size allows for ample opportunities for career growth and development.
Founded: Samsung Electronics was founded in 1969 and has since grown to become one of the world's largest electronics companies.
Company Description:
- Samsung Electronics is committed to creating a better future for people around the world through innovative technologies and services that enhance their lives.
- The company is dedicated to fostering a culture of innovation and collaboration, with a focus on creating value for its customers, partners, and employees.
- Samsung Electronics is a global leader in its industry, with a strong presence in markets around the world.
Company Specialties:
- Consumer Electronics
- Home Appliances
- Display Solutions
- Memory Solutions
Company Website: http://www.samsung.com/fr/business
ASSUMPTION: Samsung Electronics is a well-established company with a strong global presence and a reputation for innovation and quality.
📊 Role Analysis
Career Level: This role is at the Manager level, with the opportunity to grow and take on more responsibilities as the team and company expand.
Reporting Structure: The Social & Influencer Lead will report directly to the Head of CE GTM and collaborate with various teams, including the Brand team, European marketing functions, and influence social & influencer teams in headquarters.
Work Arrangement: This role is a hybrid position, with 3 days in the office and 2 days working remotely.
Growth Opportunities:
- As the new CE Brand and Go to market team grows, there will be opportunities for the Social & Influencer Lead to take on more responsibilities and advance their career within the company.
- The company's global presence also offers opportunities for international assignments and exposure to different markets.
- Samsung Electronics is committed to fostering a culture of learning and development, with various training and development opportunities available to employees.
ASSUMPTION: The Social & Influencer Lead will have the opportunity to grow and develop their skills and career within the company, with a focus on driving results and making a significant impact on the business.
🌍 Location & Work Environment
Office Type: The Samsung House office in Chertsey, United Kingdom, is a modern and collaborative workspace designed to foster innovation and creativity.
Office Location(s): Samsung House 2000 Hillswood Drive, Chertsey, United Kingdom
Geographic Context:
- The office is located in the Surrey area, approximately 20 miles southwest of London, offering easy access to the city and surrounding countryside.
- The area is known for its high-quality of life, with a mix of urban and rural environments, and a range of housing options.
- The office is easily accessible by car, with nearby public transportation options available.
Work Schedule: The work schedule for this role is full-time, with standard working hours from Monday to Friday, 9:00 AM to 5:30 PM. The role may require occasional flexibility to meet project deadlines or attend events.
ASSUMPTION: The work environment at Samsung Electronics is collaborative and innovative, with a focus on driving results and making a significant impact on the business.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- First-round interview with the Head of CE GTM and team members
- Second-round interview and presentation with the Head of Brand
Key Assessment Areas:
- Candidates' understanding of the role and their fit for the position
- Candidates' experience in social and influencer marketing, with a focus on campaign management
- Candidates' ability to navigate complex organizational structures and influence collaborators
- Candidates' presentation and communication skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare a presentation for the second-round interview that showcases your understanding of the role and your ideas for driving social and influencer marketing success at Samsung Electronics
- Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Social Marketing, Influencer Marketing, Campaign Management, Content Creation, Analytical Skills, Project Management, Negotiation, Creative Strategies, Problem Solving, Relationship Building, Presentation Skills, Consumer Insights, Performance Reporting, Team Collaboration, Brand Guidelines, Market Knowledge
ASSUMPTION: The interview process for this role is designed to assess candidates' skills and fit for the position, with a focus on driving results and making a significant impact on the business.
🛠️ Tools & Technologies
- Social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)
- Influencer marketing platforms (Upfluence, BrandSnob, etc.)
- Project management tools (Asana, Trello, etc.)
- Data analysis and reporting tools (Google Analytics, Tableau, etc.)
ASSUMPTION: The Social & Influencer Lead will be expected to have a strong working knowledge of social media platforms, influencer marketing platforms, and project management tools, as well as the ability to analyze and report on campaign performance.
👔 Cultural Fit Considerations
Company Values:
- People
- Expertise
- Change
- Creativity
Work Style:
- Collaborative
- Innovative
- Results-driven
- Adaptable
Self-Assessment Questions:
- Do you align with Samsung Electronics' company values, and how have you demonstrated these values in your previous roles?
- Are you comfortable working in a fast-paced, dynamic environment, and how have you adapted to change in previous roles?
- How do you approach building and maintaining strong relationships with collaborators, both internal and external, to drive results and achieve common goals?
ASSUMPTION: Samsung Electronics is looking for candidates who align with the company's values and are comfortable working in a fast-paced, dynamic environment. The ideal candidate will be a strong collaborator with excellent communication and presentation skills.
⚠️ Potential Challenges
- The role requires navigating a complex organizational structure and influencing collaborators from various teams and different leadership levels
- The role may require occasional flexibility to meet project deadlines or attend events
- The role involves managing relationships with influencers, which can be unpredictable and challenging at times
- The role requires a strong balance of creative and analytical skills, which can be demanding
ASSUMPTION: The Social & Influencer Lead will need to be adaptable, resilient, and able to manage multiple priorities and deadlines effectively.
📈 Similar Roles Comparison
- This role is unique in its focus on leading social and influencer activation for key product launches and campaigns across Europe, with a specific emphasis on the consumer electronics portfolio
- Similar roles in other industries may have a broader focus or be more regional in nature
- Career paths for this role may include progression to a senior marketing role or a move into a more specialized area of marketing, such as brand management or digital marketing
ASSUMPTION: This role offers a unique opportunity to gain experience in leading social and influencer marketing campaigns for a global brand, with the potential for significant career growth and development.
📝 Sample Projects
- Developing and executing a social media campaign for the launch of a new TV model, including content creation, influencer partnerships, and performance tracking
- Planning and delivering a premium pan-EU influencer event for a key product launch, including creative direction, product experience, and approvals
- Establishing a framework for setting critical metrics for influencers, crafting dashboards, and reporting to improve Return on investment and performance for a sustain campaign
ASSUMPTION: These sample projects are designed to illustrate the key responsibilities and required skills for the Social & Influencer Lead role at Samsung Electronics.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics for this role, and how the Social & Influencer Lead will collaborate with various teams to drive results?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will the Social & Influencer Lead be supported in achieving these priorities?
- How does Samsung Electronics approach brand management and marketing strategy, and how will the Social & Influencer Lead contribute to these efforts?
- What opportunities are there for growth and development within the company, and how does Samsung Electronics support the career progression of its employees?
- How does Samsung Electronics foster a culture of innovation and collaboration, and what role will the Social & Influencer Lead play in driving these efforts?
ASSUMPTION: These key questions are designed to provide insight into the role, the team, and the company, and to help the candidate assess their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
