Social & Influencer Manager - India

📌 Core Information

🔹 Job Title: Social & Influencer Manager - India

🔹 Company: Rhino Entertainment Group

🔹 Location: Sliema, Malta (Remote)

🔹 Job Type: Full-Time (Hybrid)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 22, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Malta)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing organic and paid social media strategies across key platforms
• Managing influencer partnerships and content creators
• Creating localized content calendars and monitoring trends
• Collaborating with CRM and brand teams to ensure consistent messaging
• Inputting into quarterly growth plans with social and influencer-driven campaigns

ASSUMPTION: This role requires a strong understanding of Indian digital culture and trends, as well as experience in social media management and influencer marketing.

📋 Key Responsibilities

✅ Lead the organic and paid social media strategy across Instagram, Telegram, YouTube, and emerging channels

✅ Source, onboard, and manage influencer partnerships and content creators

✅ Build and maintain a localised content calendar, in sync with campaigns and cultural events

✅ Work closely with CRM and brand teams to ensure consistent tone and message

✅ Monitor trends, festivals, memes, and content formats to stay relevant and relatable

✅ Input into quarterly growth plans with social and influencer-driven campaigns

✅ Participate in mystery shopping and brand testing to inform tone and content strategy

✅ Support UX and promotional localization by feeding back insights from the community

✅ Report monthly on engagement, influencer ROI, and player sentiment trends

✅ Assist with competitive analysis focused on brand and influencer activity

ASSUMPTION: This role requires a high level of creativity, cultural awareness, and analytical skills to effectively manage social media channels and influencer partnerships.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: 3+ years in social media, influencer marketing, or community management, ideally in a youth-focused digital brand

Required Skills:

• In-depth knowledge of Indian digital culture, creators, and player communities
• Content-first mindset with a track record of driving social engagement and ROI
• Ability to write copy, brief creators, and manage campaigns from start to finish
• Fluency in English and Hindi

Preferred Skills:

• Experience with social media analytics tools
• Knowledge of the iGaming industry
• Fluency in additional Indian languages

ASSUMPTION: Fluency in English and Hindi is essential for this role, as it involves managing influencer partnerships and content creation in India.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (AI-estimated, based on experience level and market rates)

Benefits:

• Quarterly performance bonus
• €500 yearly wellness & mindfulness allowance
• Flexible hybrid working environment
• 30 days "overseas working" allowance
• Learning & development opportunities
• Healthy snacks and refreshments at the office
• Free parking, table tennis, lounge area, and sea views at the ergonomic office
• Regular social events
• AXA Private Hospital & Dental Insurance Coverage
• Referral bonus

Working Hours: Full-time (40 hours/week), with flexibility for hybrid working

ASSUMPTION: The salary range is estimated based on the company's size, industry, and the candidate's experience level. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Online gaming and entertainment

Company Size: 51-200 employees (as of 2023)

Founded: 2020

Company Description:

• Fast-growing online gaming operator
• Winner of EGR Rising Operator of the Year Award 2023 and iGaming Idol Employer of The Year Award 2023
• Operates a multi-brand strategy and is committed to providing world-class entertainment to its players

Company Specialties:

• UI/UX Design
• CRM & Acquisition

Company Website: rhinoentertainmentgroup.com

ASSUMPTION: Rhino Entertainment Group is a growing company in the online gaming industry, with a strong focus on providing world-class entertainment to its players.

📊 Role Analysis

Career Level: Mid-level marketing professional

Reporting Structure: Reports directly to the Commercial Director

Work Arrangement: Hybrid (remote with occasional office presence in Malta)

Growth Opportunities:

• Potential career progression within the marketing department
• Opportunities to work on international campaigns and expand knowledge of global markets
• Learning and development opportunities to invest in personal growth

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.

🌍 Location & Work Environment

Office Type: Ergonomic office with sea views, table tennis, lounge area, and plenty of meeting rooms

Office Location(s): Piazzetta Business Plaza, Ghar il-Lembi, Tas-Sliema, Malta

Geographic Context:

• Sliema is a town in the northeastern part of Malta
• Malta is a Mediterranean island nation known for its historic sites related to the Knights of St. John, a former ruling order
• The company offers a hybrid working environment, allowing employees to work remotely and balance their work-life blend

Work Schedule: Full-time (40 hours/week) with flexibility for hybrid working

ASSUMPTION: The hybrid working environment allows employees to balance their work and personal lives more effectively.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the hiring manager
• Final interview with the Commercial Director

Key Assessment Areas:

• Cultural awareness and understanding of Indian digital trends
• Social media strategy development and execution
• Influencer management and content creation
• Analytical skills and data-driven decision-making

Application Tips:

• Highlight relevant experience in social media management and influencer marketing
• Demonstrate a strong understanding of Indian digital culture and trends
• Showcase your creativity and ability to develop engaging content
• Tailor your resume and cover letter to emphasize your skills and experience in relation to the job requirements

ATS Keywords: Social Media Strategy, Influencer Marketing, Community Management, Content Creation, Indian Digital Culture, Trend Monitoring, Campaign Management, Copywriting, Analytics, Brand Strategy, Engagement Tracking, Competitive Analysis, Localization

ASSUMPTION: The application process may vary, but typically involves several stages of interviews to assess the candidate's skills and cultural fit.

🛠️ Tools & Technologies

• Social media platforms (Instagram, Telegram, YouTube)
• Influencer marketing platforms (e.g., Grin, Upfluence)
• Social media analytics tools (e.g., Hootsuite, Sprout Social)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Curiosity
• Community
• Drive for success

Work Style:

• Creative and innovative
• Collaborative and team-oriented
• Results-driven and analytical

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends in Indian digital culture?
• Can you provide an example of a successful social media campaign you've managed, and how you measured its success?
• How do you approach building and maintaining relationships with influencers and content creators?

ASSUMPTION: Candidates should assess their cultural fit with the company's values and work style to ensure a successful and enjoyable work environment.

⚠️ Potential Challenges

• Managing multiple social media channels and influencer partnerships simultaneously
• Keeping up with the fast-paced and ever-changing nature of the online gaming industry
• Balancing work-life blend in a hybrid working environment
• Adapting to the company's culture and work style

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a willingness to learn and grow within the role.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Manager position, but with a stronger focus on the Indian market and cultural relevance
• In the online gaming industry, this role may require a deeper understanding of player communities and trends specific to the iGaming sector
• Career progression may involve moving into a senior marketing role or specializing in a specific aspect of social media or influencer marketing

ASSUMPTION: This role offers a unique opportunity to gain experience in managing social media and influencer marketing efforts in the Indian market, with potential for career growth and development.

📝 Sample Projects

• Developing a social media strategy for a new brand launch in India
• Managing influencer partnerships for a major Indian festival or event
• Analyzing player sentiment and trends to inform content strategy and improve engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and initiatives the candidate may undertake in this role.

❓ Key Questions to Ask During Interview

• How does the company support the growth and development of its employees in this role?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its social media and influencer marketing efforts?
• What opportunities are there for collaboration with other departments, such as CRM or brand teams?
• How does the company ensure a positive work-life blend in its hybrid working environment?

ASSUMPTION: These questions help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in social media management and influencer marketing
• Prepare examples of successful social media campaigns you've managed and the results you achieved
• Research the company and the online gaming industry to demonstrate your understanding of the role and the market
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.