📌 Core Information
🔹 Job Title: Social & Influencer Strategy Intern (Fall 2025)
🔹 Company: Weber Shandwick
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Intern
🔹 Category: Marketing & Communications
🔹 Date Posted: July 9, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (40 hours a week, on-site)
🚀 Job Overview
Key aspects of this role include:
- Creating engaging communications for clients and influencers
- Researching and identifying top influencers for clients
- Engaging in brainstorms and team meetings to share innovative ideas
- Handling direct communication with influencers, from initial outreach to negotiations
- Monitoring influencers' performance and ensuring positive online sentiment
- Learning and developing skills by working with industry experts
ASSUMPTION: This role is ideal for a recent or soon-to-be college graduate with a strong passion for social media and influencer strategy, looking to gain professional experience in a fast-paced agency environment.
📋 Key Responsibilities
✅ Create internal and external communications with clients and influencers that are clear, engaging, and strategic
✅ Discover top influencers and identify the best fits for clients and their brands
✅ Share bold, innovative ideas in brainstorms and team meetings
✅ Communicate directly with influencers, handling everything from initial outreach to negotiations and content development
✅ Track influencers’ performance and ensure positive online sentiment, reporting on final campaign metrics and insights
✅ Explore new social media trends, keep clients informed, and develop your skills by working with some of the best in the industry
ASSUMPTION: The intern will work closely with both senior and junior staff across multiple teams, providing smart digital counsel while supporting day-to-day tasks for leading brands, nonprofits, and government agencies.
🎯 Required Qualifications
Education: Recent or soon-to-be college graduate or demonstrated transferable skills
Experience: Understanding of social media and influencer strategy
Required Skills:
- Thinking: Out-of-the-box, innovative thinking
- Social Savvy: Familiarity with all the latest social platforms and understanding of what brands should be doing on them
- Communication: Clear and compelling writing, editing, and speaking skills
- Management: Ability to meet deadlines, multi-task, and keep things running smoothly
- Detail-Oriented: Clear, precise, and on-point approach to tasks
- Technical: Proficiency in Word, PowerPoint, Excel, and Outlook, as well as social media platforms like TikTok, Instagram, LinkedIn, Facebook, X, and YouTube
- Dynamic: Ability to excel in fast-paced environments and take on whatever comes your way
- Spark: Understanding of what makes you stand out and bringing it to the role
Preferred Skills:
- Experience with CreatorIQ and Adobe Creative Suite
ASSUMPTION: Successful candidates will have exceptional project management skills, a versatile understanding of a range of industries, and a high level of enthusiasm that drives results.
💰 Compensation & Benefits
Salary Range: $20.00 - $20.00 per hour
Benefits:
- Support: Regular check-ins and touchpoints with teams to ensure connection in a hybrid workplace
- Mentorship: Paired with a mentor to guide you through your internship
- Learning & Development: Access to trainings and LinkedIn Learning
- Career Growth: Potential for this internship to lead to a full-time position
- Inclusive Environment: Committed to fostering an inclusive environment where everyone has a voice
Working Hours: 40 hours a week from September to December
ASSUMPTION: The salary range provided is based on market research for internships in the communications industry in the Washington, D.C. area.
📌 Applicant Insights
🔍 Company Context
Industry: Public Relations and Communications Services
Company Size: 1,001-5,000 employees (global)
Founded: 1989 (global)
Company Description:
- Weber Shandwick is one of the world’s leading communications and marketing services firms, providing strategy and execution across all media and platforms
- The company’s global team includes experts in media relations, content creation, digital services, social impact, advocacy, and brand building
- Weber Shandwick is a part of Interpublic Group (NYSE: IPG)
Company Specialties:
- Corporate Communications
- Consumer Marketing
- Healthcare
- Technology
- Public Affairs
Company Website: webershandwick.com
ASSUMPTION: Weber Shandwick is a well-established global communications agency with a strong presence in the Washington, D.C. area.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: This role will work closely with both senior and junior staff across multiple teams
Work Arrangement: Hybrid (40 hours a week on-site)
Growth Opportunities:
- Potential for this internship to lead to a full-time position
- Access to trainings and LinkedIn Learning for professional development
- Mentorship to guide you through your internship
ASSUMPTION: This internship offers a unique opportunity to gain hands-on experience in social media and influencer strategy, working with leading brands and agencies in the nation’s capital.
🌍 Location & Work Environment
Office Type: Hybrid (onsite and remote work)
Office Location(s): Washington, D.C.
Geographic Context:
- The Washington, D.C. area is home to numerous government agencies, nonprofits, and international organizations, providing a diverse range of clients for Weber Shandwick
- The city offers a vibrant cultural scene, with numerous museums, theaters, and music venues
- The cost of living in the Washington, D.C. area is generally higher than the national average
Work Schedule: 40 hours a week from September to December
ASSUMPTION: The hybrid work arrangement allows for flexibility while ensuring that the intern has the opportunity to build relationships with team members and clients in person.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR department
- In-person or virtual interview with the hiring manager and/or team members
- Background check and reference check (if applicable)
Key Assessment Areas:
- Understanding of social media and influencer strategy
- Communication skills (written and verbal)
- Project management skills
- Cultural fit with the Weber Shandwick team and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your passion for social media and influencer strategy in your application materials
- Prepare examples of your work or projects that demonstrate your skills and accomplishments
ATS Keywords: Social Media, Influencer Strategy, Research, Communication, Project Management, Detail-Oriented, Technical Skills, Dynamic Thinking
ASSUMPTION: Weber Shandwick uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel, Outlook)
- Social media platforms (TikTok, Instagram, LinkedIn, Facebook, X, YouTube)
- CreatorIQ (if experience)
- Adobe Creative Suite (if experience)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required for this internship.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Creativity
- Integrity
- Excellence
- Inclusion
Work Style:
- Fast-paced and dynamic environment
- Collaborative teamwork
- Opportunities for professional growth and development
- Hybrid work arrangement
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about social media and influencer strategy?
- Do you have strong communication skills (written and verbal)?
- Are you detail-oriented and organized?
- Are you comfortable working with a diverse range of clients and industries?
ASSUMPTION: Weber Shandwick values a diverse and inclusive work environment, and candidates who can demonstrate a strong cultural fit with the company's values and work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Adapting to a hybrid work arrangement, balancing on-site and remote work
- Working with a diverse range of clients and industries, each with their unique needs and expectations
- Keeping up with the latest social media trends and platforms
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a willingness to learn and grow in the role.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and influencer strategy, but it shares similarities with other marketing and communications internships in the industry
- Compared to other internships, this role offers a competitive salary range, comprehensive benefits, and the potential for career growth
- This role is ideal for candidates looking to gain experience in a fast-paced agency environment, working with leading brands and agencies in the nation’s capital
ASSUMPTION: When comparing this role to similar positions, consider the unique focus on social media and influencer strategy, as well as the competitive salary range, comprehensive benefits, and potential for career growth.
📝 Sample Projects
- Developing a social media campaign for a nonprofit organization, including research, planning, execution, and analysis
- Creating content for an influencer marketing campaign, including outreach, negotiation, and content development
- Monitoring and analyzing social media metrics for a government agency, providing insights and recommendations for improvement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from research and planning to execution and analysis.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role fit into the broader team and agency structure?
- What opportunities are there for professional growth and development within the agency?
- How does the agency support work-life balance for its employees?
- What is the typical career path for someone in this role?
ASSUMPTION: Asking these questions can help you better understand the role, the team, and the agency, ensuring that this internship is the right fit for your career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Weber Shandwick careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your work or projects that demonstrate your skills and accomplishments
- Follow up with the HR department one week after submitting your application to inquire about the status of your application
- If selected for an interview, prepare thoughtful questions to ask the hiring manager and team members
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
