📌 Core Information
🔹 Job Title: Social Media and Events Specialist
🔹 Company: Consumers Credit Union
🔹 Location: Onsite - Kalamazoo, Michigan, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (1 day per week in Kalamazoo)
🚀 Job Overview
Key aspects of this role include:
- Managing and growing Consumers Credit Union's social media presence
- Creating engaging content and scheduling posts across various platforms
- Responding to member comments, questions, and reviews
- Researching audience preferences and trends to improve engagement
- Training staff on social media best practices and brand guidelines
- Providing event support, including setup, execution, and cleanup
- Capturing and editing event photography for marketing and social media use
ASSUMPTION: This role requires a high level of multitasking, creativity, and adaptability to manage both social media and event responsibilities effectively.
📋 Key Responsibilities
✅ Social Media Management: Create, post, and schedule engaging content across various social media platforms, following Consumers' guidelines. Respond to member comments, questions, and reviews promptly and professionally.
✅ Content Creation: Design eye-catching graphics, videos, and text using tools like Canva or Adobe Creative Suite. Create and run online competitions and giveaways to boost engagement.
✅ Research: Stay updated on social media trends and audience preferences. Suggest new strategies to attract prospective members and increase overall engagement.
✅ Training: Train loan officers and other staff members on social media best practices and brand guidelines. Coordinate the Social Media response team.
✅ Reporting: Provide reporting and tracking for social media outreach as needed.
✅ Event Support: Assist with event setup, execution, and cleanup. Coordinate volunteers and gather feedback on event impact and value. Capture and edit high-quality event photography for marketing and social media use.
ASSUMPTION: This role may require working after-hours and weekends to respond to social media comments and cover events.
🎯 Required Qualifications
Education: Bachelor’s degree or equivalent
Experience: 2-3 years of experience in social media execution preferred
Required Skills:
- Proven experience with social media platforms (Facebook, X, YouTube, TikTok, LinkedIn, Instagram, Pinterest)
- Excellent organizational skills and positive attitude
- Excellent written and oral communication skills
- Strong initiative, drive, work ethic, and adaptability
- Ability to work independently and in a team environment
- Desire to see projects through to completion despite obstacles and time constraints
- Ability to work in Kalamazoo at least one day per week
Preferred Skills:
- Experience with social media scheduling software
- Experience with Canva or Adobe Creative Suite products
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) may be beneficial for creating and editing content and managing event logistics.
💰 Compensation & Benefits
Salary Range: $45,000 - $55,000 per year (Based on industry standards for a Marketing Coordinator/Assistant role with 2-5 years of experience in the Kalamazoo, MI area)
Benefits:
- Health Insurance (Medical, Dental, Vision)
- 401(k) Plan (100% match up to 10% of contribution)
- Paid Time Off
- Paid Gym Memberships
- In-house Training
- Wellness Programs
- Life Coaches
- Tuition Reimbursement
- Loan Discounts
Working Hours: Full-time position with a flexible schedule, including some evenings and weekends for event coverage and social media response
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 201-500 employees
Founded: 1951
Company Description:
- Consumers Credit Union is a full-service financial institution and a leader in digital banking technology, mortgages, and business lending.
- Headquartered in Kalamazoo, Michigan, with over $2.2 billion in assets, Consumers serves more than 134,000 individuals and businesses through 27 offices.
- The company is committed to providing outstanding health, dental, and vision plans, a generous 401(k) plan, and other employee benefits.
Company Specialties:
- Mortgages
- Business Services
- Investment Services
- Lending
- Checking
- Savings
- Member Service
- Credit Cards
- Education
Company Website: http://www.consumerscu.org
ASSUMPTION: Consumers Credit Union is a well-established financial institution with a strong focus on member service and digital banking technology.
📊 Role Analysis
Career Level: Mid-level Marketing role with potential for growth and advancement within the Marketing department or the company as a whole.
Reporting Structure: This role may report directly to the Marketing Manager or Marketing Director, depending on the company's organizational structure.
Work Arrangement: Hybrid, with a requirement to work in Kalamazoo at least one day per week.
Growth Opportunities:
- Progression to a Marketing Manager or Marketing Director role within the Marketing department.
- Expansion into other areas of the business, such as Business Development or Member Services.
- Potential to take on additional responsibilities or lead special projects as the company grows and evolves.
ASSUMPTION: This role offers opportunities for professional growth and development within the Marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: Hybrid, with a requirement to work in Kalamazoo at least one day per week.
Office Location(s): 7200 Elm Valley Dr, Kalamazoo, Michigan 49009, US
Geographic Context:
- Kalamazoo, Michigan, is a mid-sized city with a population of approximately 76,500 people.
- The city is known for its vibrant arts scene, numerous parks, and outdoor recreation opportunities.
- Kalamazoo is home to several colleges and universities, including Western Michigan University and Kalamazoo College.
Work Schedule: Full-time, with a flexible schedule that may include evenings and weekends for event coverage and social media response.
ASSUMPTION: The hybrid work arrangement allows for a balance between working from home and collaborating with the team in the office.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Marketing Manager or Marketing Director
- Final interview with the Marketing team or other relevant stakeholders
Key Assessment Areas:
- Social media management skills and experience
- Content creation and design abilities
- Communication and interpersonal skills
- Adaptability and multitasking capabilities
- Event planning and coordination experience
Application Tips:
- Tailor your resume and cover letter to highlight your social media management experience, content creation skills, and event planning background.
- Include specific examples of successful social media campaigns or events you've managed in the past.
- Demonstrate your understanding of the role and how your skills and experience make you a strong fit for the position.
ATS Keywords: Social Media Management, Content Creation, Event Coordination, Marketing, Brand Guidelines, Member Engagement, Audience Research, Training, Photography, Communication, Organizational Skills, Creativity, Adaptability, Teamwork, Initiative, Drive, Work Ethic
ASSUMPTION: The application process may take several weeks, depending on the company's hiring timeline and the number of applicants.
🛠️ Tools & Technologies
- Social media platforms (Facebook, X, YouTube, TikTok, LinkedIn, Instagram, Pinterest)
- Social media scheduling software (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (Canva, Adobe Creative Suite)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Microsoft Office Suite (Word, Excel, PowerPoint)
ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Member-focused
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Team-oriented, with a strong emphasis on collaboration and communication
- Adaptable and flexible, with the ability to manage multiple priorities and deadlines
- Creative and strategic, with a focus on driving member engagement and growth
Self-Assessment Questions:
- Do you have a proven track record of managing social media accounts and driving engagement?
- Are you comfortable working in a fast-paced, team-oriented environment?
- Do you have experience planning and executing events, and capturing high-quality photography for marketing and social media use?
ASSUMPTION: A strong cultural fit with Consumers Credit Union's values and work style is essential for success in this role.
⚠️ Potential Challenges
- Managing multiple social media platforms and responding to member comments, questions, and reviews promptly and professionally
- Balancing social media management responsibilities with event planning and coordination tasks
- Working evenings and weekends for event coverage and social media response
- Keeping up with the latest social media trends and audience preferences
ASSUMPTION: These challenges require strong organizational skills, adaptability, and a commitment to providing exceptional member service.
📈 Similar Roles Comparison
- This role is similar to a Marketing Coordinator or Marketing Assistant position, with a focus on social media management and event planning.
- Unlike other marketing roles, this position requires a strong understanding of both social media best practices and event logistics.
- Career progression in this role may lead to a Marketing Manager or Marketing Director position within the Marketing department or other areas of the business.
ASSUMPTION: This role offers a unique blend of marketing and event planning responsibilities, making it an excellent fit for candidates with a strong background in both areas.
📝 Sample Projects
- Developing and executing a social media campaign to promote a new product or service offering
- Planning and coordinating a large-scale community event, including vendor management, volunteer coordination, and on-site logistics
- Creating and implementing a training program for staff members on social media best practices and brand guidelines
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Marketing department currently, and how can this role help address them?
- How does this role fit into the overall Marketing department structure, and who will I be working closely with?
- What opportunities are there for professional growth and development within the Marketing department and the company as a whole?
- How does Consumers Credit Union support work-life balance for employees in this role?
- What are the most important qualities and skills you're looking for in a candidate for this position?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your social media management experience, content creation skills, and event planning background.
- Prepare examples of successful social media campaigns or events you've managed in the past.
- Be ready to discuss your approach to balancing social media management responsibilities with event planning and coordination tasks during the interview.
- Follow up with the HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
