Social Media & Brand Content Senior Manager

📌 Core Information

🔹 Job Title: Social Media & Brand Content Senior Manager

🔹 Company: Away

🔹 Location: New York, New York, United States

🔹 Job Type: Full-Time, Hybrid (4 days in-office)

🔹 Category: Marketing

🔹 Date Posted: August 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Defining Away's social media vision and roadmap to lead cultural relevance
• Identifying cultural trends and creating timely, relevant content
• Overseeing an editorial calendar and real-time marketing approach
• Collaborating with internal and external partners to create brand entertainment initiatives
• Analyzing data to refine content strategies and identify new opportunities for audience growth

ASSUMPTION: This role requires a strategic mindset, creativity, and strong leadership skills to drive Away's social media presence and brand content.

📋 Key Responsibilities

✅ Define the overarching social media vision and roadmap, ensuring our brand leads culture rather than follows it

✅ Identify cultural trends, moments, and conversations to create timely, relevant content that drives brand affinity

✅ Oversee an editorial calendar that incorporates overall social media strategy

✅ Produce and execute upon a real-time marketing approach that allows the brand to show up authentically during key cultural events and moments

✅ Use data-driven insights to refine content strategies and identify new opportunities for audience growth

✅ Continuously evaluate platform shifts to optimize posting cadence, creative formats, and audience engagement strategies

✅ Work in lock-step with the paid media team to ensure a 360-degree approach to social media marketing

✅ Own the voice, tone, and personality of the brand across all social channels

✅ Lead the creation of social-first content series, campaigns, and brand entertainment initiatives

✅ Collaborate with internal and external partners to bring scroll-stopping concepts to life

✅ Leverage storytelling formats that span video, audio, live, and interactive experiences to push the boundaries of what brand content can be

✅ Experiment with emerging content types to keep the brand ahead of trends

ASSUMPTION: This role requires a deep understanding of social media platforms, cultural trends, and brand storytelling to create engaging and relevant content.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field

Experience: Substantial experience and expertise in social media, brand content, or creative strategy roles with experience at the Manager level or above

Required Skills:

• Proven success in building culturally resonant brand campaigns that spark brand impressions, conversion, and conversation
• Deep knowledge of the social landscape, platform ecosystems, and creator economy
• Experience leading innovative content strategies that blend brand storytelling with entertainment
• Exceptional creative instincts, with the ability to ideate and direct high-quality, top-performing content
• Strong leadership, communication, and cross-functional collaboration skills
• Respect for data and the ability to analyze and translate results into action
• Customer-obsessed mindset, understanding our customers and how to engage them in social channels
• Exceptional storytelling skills that bring passion, energy, and inspiration to the forefront
• Exceptional budget management capabilities—with laser-sharp budget allocation and optimization, and the ability to build the business case for spend
• Agile and motivated by a fast-paced and ever-changing environment

Preferred Skills:

• Experience working in the travel industry
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong portfolio or track record of content that has achieved cultural relevance, such as viral moments, buzzworthy campaigns, or social-first collaborations.

💰 Compensation & Benefits

Salary Range: $140,000 annually (provided by the company)

Benefits:

• Health Insurance
• 401(k) with Company Match
• Paid Time Off (vacation, wellbeing, holidays, summer Fridays, and compassion leave)
• Discount Codes, Product Stipends, and Giveaways
• Volunteer and Charitable Opportunities

Working Hours: 9am-6pm ET, with a common-sense approach to flexibility in the workplace

ASSUMPTION: The salary range provided is based on the company's listing and is considered competitive for the role and location.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically focused on travel products and accessories

Company Size: Medium (201-500 employees), offering a supportive and driven work environment

Founded: 2015, with a mission to transform travel through thoughtful, modern products

Company Description:

• A modern lifestyle brand creating thoughtful products designed to transform travel
• Fast-growing consumer brand with a global presence and diverse customer base
• Committed to diversity, equity, and inclusion, with initiatives like Employee Resource Groups, anti-racism training, and bias prevention

Company Specialties:

• Travel products and accessories
• Retail (both online and physical stores)
• Brand marketing and storytelling

Company Website: awaytravel.com

ASSUMPTION: Away is a well-established brand in the travel retail space, known for its innovative and high-quality products.

📊 Role Analysis

Career Level: Senior Manager, reporting directly to the Vice President of Brand Marketing

Reporting Structure: This role is part of the Brand Marketing team and may oversee junior team members

Work Arrangement: Hybrid, working from the Soho, NYC office four days a week

Growth Opportunities:

• Potential to shape Away's social media presence and brand content strategy
• Opportunities to collaborate with cross-functional teams and external partners
• Possibility to grow within the Brand Marketing team or explore other areas of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a substantial impact on Away's brand and marketing efforts.

🌍 Location & Work Environment

Office Type: Urban, modern office in Soho, NYC

Office Location(s): 82 Mercer St, New York, NY 10012, US

Geographic Context:

• New York City, known for its vibrant culture, diverse communities, and thriving retail scene
• Soho neighborhood, offering a mix of historic architecture, trendy boutiques, and art galleries
• Accessible by public transportation, with numerous dining and entertainment options nearby

Work Schedule: 9am-6pm ET, with a common-sense approach to flexibility in the workplace

ASSUMPTION: The work environment at Away's Soho office is collaborative, creative, and fast-paced, reflecting the brand's energetic and innovative culture.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Hiring Manager (Vice President of Brand Marketing)
• In-depth interview with the Hiring Manager and other team members
• Final interview with senior leadership

Key Assessment Areas:

• Cultural fit and alignment with Away's values
• Strategic thinking and creative problem-solving skills
• Portfolio or examples of previous work that demonstrate relevant experience and skills
• Ability to work collaboratively and manage cross-functional teams

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio or examples of your previous work that showcase your ability to create culturally relevant brand content
• Be ready to discuss your approach to social media strategy, content creation, and data-driven decision-making
• Research Away's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its goals

ATS Keywords: Social Media, Brand Content, Creative Strategy, Cultural Relevance, Storytelling, Data Analysis, Leadership, Collaboration, Content Creation, Marketing, Budget Management, Innovation, Customer Engagement, Trend Analysis, Communication, Agility

ASSUMPTION: The interview process at Away is designed to assess candidates' strategic thinking, creativity, and cultural fit, with a focus on their ability to drive Away's social media presence and brand content.

🛠️ Tools & Technologies

• Social media platforms (Instagram, TikTok, YouTube, etc.)
• Content creation and editing tools (Adobe Creative Suite, Canva, etc.)
• Project management tools (Asana, Trello, etc.)
• Data analysis tools (Google Analytics, Sprout Social, etc.)

ASSUMPTION: This role requires proficiency in various social media platforms, content creation tools, and data analysis tools to effectively manage Away's social media presence and brand content.

👔 Cultural Fit Considerations

Company Values:

• Customer-obsessed: We put our customers at the heart of everything we do
• Inclusive: We foster an environment where everyone can thrive
• Innovative: We challenge the status quo and embrace continuous learning
• Collaborative: We work together to achieve more
• Authentic: We are true to ourselves and our brand

Work Style:

• Fast-paced and agile, with a common-sense approach to flexibility in the workplace
• Collaborative and cross-functional, with a focus on teamwork and open communication
• Data-driven, with a focus on continuous improvement and optimization

Self-Assessment Questions:

• How do you align with Away's customer-obsessed approach to brand content?
• How comfortable are you working in a fast-paced, collaborative environment with a common-sense approach to flexibility?
• How do you incorporate data-driven insights into your content strategies and decision-making processes?

ASSUMPTION: Candidates who align with Away's values and work style, and who demonstrate a strong understanding of the company's mission and goals, will be most successful in this role.

⚠️ Potential Challenges

• Managing multiple social media channels and content creation projects simultaneously
• Keeping up with the fast-paced and ever-changing social media landscape
• Balancing creative freedom with brand consistency and guidelines
• Collaborating effectively with cross-functional teams and external partners
• Meeting tight deadlines and maintaining high-quality standards in a fast-paced environment

ASSUMPTION: This role requires strong organizational skills, adaptability, and the ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on social media and brand content, requiring a unique blend of creative and strategic skills
• In the travel retail industry, this role is comparable to a Social Media Manager or Brand Content Manager, with a broader scope of responsibilities
• Career progression in this role could lead to a Director or Vice President of Brand Marketing, or a similar leadership position within the company

ASSUMPTION: This role offers a unique opportunity to shape Away's social media presence and brand content strategy, with potential for growth and career advancement within the company.

📝 Sample Projects

• Developing and executing a social media campaign around a major cultural event or trend
• Creating a brand entertainment initiative that showcases Away's unique voice and storytelling capabilities
• Analyzing social media data to identify trends, optimize content strategies, and drive audience engagement

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from creative content development to data-driven strategy and optimization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Brand Marketing department?
• How does Away approach collaboration and communication across different teams and departments?
• What are the most pressing challenges facing Away's social media presence and brand content, and how can this role address them?
• How does Away support the professional growth and development of its employees, particularly in this role?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company's expectations, allowing you to make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio or examples of your previous work that showcase your ability to create culturally relevant brand content
• Research Away's brand, values, and recent marketing campaigns to demonstrate your understanding of the company and its goals
• Follow up with the Hiring Manager (Vice President of Brand Marketing) one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.