Social Media & Content Strategist

📌 Core Information

🔹 Job Title: Social Media & Content Strategist

🔹 Company: Pavago

🔹 Location: Pakistan (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 25, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: Remote (US Hours)

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-platform content strategies
• Managing social media channels (Instagram, Twitter, LinkedIn, Reddit)
• Producing engaging video and written content
• Collaborating with stakeholders to align content with broader marketing objectives
• Monitoring performance and optimizing engagement

ASSUMPTION: This role requires a strong balance of creativity and strategic thinking, with a focus on driving engagement and community growth across various social media platforms.

📋 Key Responsibilities

✅ Content Strategy & Planning: Own the content calendar, plan, organize, and schedule posts across platforms to keep messaging consistent and on-brand.

✅ Platform-Specific Growth: Adapt content strategies for each platform, using data and trends to grow audiences and engagement.

✅ Storytelling & Copywriting: Develop narratives and content series that connect emotionally with audiences and reflect brand values. Craft strong, polished copy optimized for each platform.

✅ Video Content Production: Conceptualize, script, and edit short-form videos tailored to platform-specific needs.

✅ Collaboration & Performance Monitoring: Work closely with internal teams to ensure content aligns with broader marketing objectives. Track metrics, test new content types, and apply learnings to continuously improve reach and engagement.

✅ Trend Awareness & Brand Consistency: Stay on top of emerging formats, cultural moments, and platform updates. Maintain a unified tone, aesthetic, and message across all touchpoints.

✅ Independent Work & Accountability: Own your domain and deliver consistent, high-quality creative without the need for micromanagement.

ASSUMPTION: This role requires a high degree of self-motivation, time management, and attention to detail, as well as the ability to work independently and collaborate effectively with stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in social media content creation and strategy

Required Skills:

• Proven portfolio of content work (video, copy, social campaigns)
• Strong copywriting, storytelling, and content planning skills
• Proficiency with content tools like Canva, Adobe Creative Suite, CapCut, or similar
• Strong understanding of platform nuances, tone, and audience behavior
• Ability to work independently with minimal supervision
• Excellent communication and collaboration skills
• Passion for content that drives both engagement and meaningful impact

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social, Buffer)
• Familiarity with SEO best practices
• Experience managing social media advertising campaigns

ASSUMPTION: While not explicitly stated, experience with social media analytics tools and familiarity with SEO best practices would be beneficial for this role, as would experience managing social media advertising campaigns.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 per year (USD) - Based on industry standards for mid-level social media strategists with 3+ years of experience working remotely for US-based companies.

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work hours and remote work arrangement
• Professional development opportunities

Working Hours: Full-time (40 hours per week) with a flexible schedule, following US business hours.

ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. Benefits are typical for a company of Pavago's size and industry.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting - Pavago specializes in connecting businesses with international talent to drive growth and innovation.

Company Size: Small (2-10 employees) - This means a more intimate work environment with closer collaboration among team members.

Founded: Pavago was founded in 2022, making it a relatively new company with a strong focus on growth and expansion.

Company Description:

• Pavago believes in a borderless future where businesses can harness the best of international expertise without breaking the bank.
• The company offers affordable talent solutions by tapping into a global network of skilled professionals.
• Pavago's mission is to fuel local business growth by integrating international insights and expertise.

Company Specialties:

• Staffing and Recruiting
• Global Talent Acquisition
• International Business Growth

Company Website: pavago.co

ASSUMPTION: Pavago's focus on international talent and global connections may present unique opportunities for candidates interested in working with diverse teams and gaining exposure to global markets.

📊 Role Analysis

Career Level: Mid-Level - This role requires a balance of proven experience and the ability to grow and adapt within the organization.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates closely with other departments, such as Sales and Business Development.

Work Arrangement: Remote (US Hours) - This role requires working during US business hours, with flexibility for occasional adjustments to accommodate team meetings and collaboration.

Growth Opportunities:

• As Pavago grows, there may be opportunities for the Social Media & Content Strategist to take on additional responsibilities or move into a management role.
• The company's focus on international talent may present opportunities for candidates interested in working with diverse teams and gaining exposure to global markets.
• Pavago's commitment to professional development may provide opportunities for training and skill-building to support career growth.

ASSUMPTION: Given Pavago's size and focus on growth, there may be opportunities for the right candidate to grow with the company and take on additional responsibilities as the organization expands.

🌍 Location & Work Environment

Office Type: Remote - This role does not require a physical presence in an office, allowing for greater flexibility and work-life balance.

Office Location(s): Pakistan - While the role is remote, the company is based in Pakistan, and candidates should be prepared to work with team members in different time zones.

Geographic Context:

• Pakistan is located in South Asia, with a diverse culture and a growing tech industry.
• The time zone is GMT+5, which may require some adjustment for candidates used to working in other time zones.
• The country offers a lower cost of living compared to many Western countries, which may impact salary expectations.

Work Schedule: Full-time (40 hours per week) with a flexible schedule, following US business hours. Occasional adjustments may be required to accommodate team meetings and collaboration.

ASSUMPTION: Working remotely for a company based in a different time zone may require some adjustment and flexibility from candidates, but it also offers the opportunity to work from anywhere within Pakistan.

💼 Interview & Application Insights

Typical Process:

• Initial Phone Call: A brief conversation to understand your experience and creative background
• Video Interview: A 30-minute session to discuss your strategy, tools, and portfolio
• Final Interview: Meet with the client to align on vision and expectations
• Background Checks: Quick reference and past employment verification

Key Assessment Areas:

• Creativity and strategic thinking
• Portfolio and past work examples
• Communication and collaboration skills
• Understanding of platform nuances and audience behavior

Application Tips:

• Tailor your resume and cover letter to highlight your social media and content strategy experience, as well as any relevant industry-specific skills.
• Prepare a portfolio showcasing your best work, including examples of content strategy, copywriting, and video production.
• Be prepared to discuss your approach to storytelling, trend awareness, and platform-specific content.

ATS Keywords: Social Media Strategy, Content Creation, Copywriting, Video Production, Analytics, Collaboration, Storytelling, Content Planning, Trend Awareness, Detail Orientation, Tool Proficiency, Visual Storytelling, Self-Directed, Engagement Optimization, Cultural Fluency, Time Management

ASSUMPTION: Pavago's interview process is designed to assess both your technical skills and cultural fit, with a focus on creativity, strategic thinking, and communication.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• CapCut
• Hootsuite, Sprout Social, or Buffer (preferred)
• SEO tools (e.g., SEMrush, Ahrefs)

ASSUMPTION: While not explicitly stated, familiarity with social media analytics tools and SEO best practices would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Global Perspective
• Affordability
• Growth & Innovation

Work Style:

• Independent and self-motivated
• Collaborative and team-oriented
• Adaptable and open to feedback

Self-Assessment Questions:

• How do you approach storytelling to connect with diverse audiences?
• Can you provide an example of a successful social media campaign you've managed, and what made it successful?
• How do you stay up-to-date with emerging trends and platform updates?

ASSUMPTION: Pavago values candidates who are adaptable, open to feedback, and able to work independently while also collaborating effectively with team members.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithm changes
• Balancing creativity with data-driven decision-making
• Working remotely with team members in different time zones

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• This role differs from other social media and content strategist positions in its focus on driving engagement and community growth across multiple platforms, rather than specializing in a single platform or content type.
• Pavago's focus on international talent and global connections may present unique opportunities for candidates interested in working with diverse teams and gaining exposure to global markets.
• Career paths for this role may include moving into a management position, specializing in a specific platform or content type, or transitioning into a related field such as marketing or communications.

ASSUMPTION: This role offers a unique blend of creativity, strategy, and collaboration, with opportunities for growth and development within the organization.

📝 Sample Projects

• Developing a content strategy for a new product launch, including platform-specific content and engagement metrics
• Managing a social media campaign to raise brand awareness and drive traffic to a company website
• Creating a series of videos to educate audiences about a complex topic, tailored to each platform's unique audience and format

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role, from strategic planning to creative execution and performance analysis.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to social media and content strategy, and how this role fits into that approach?
• How does the company support the professional development and growth of its social media and content strategists?
• Can you provide an example of a successful social media campaign the company has run, and what made it successful?
• How does the company approach working with remote team members, and what resources are available to support remote work?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?

ASSUMPTION: These questions are designed to help you better understand the company's approach to social media and content strategy, as well as the resources and support available to help you succeed in the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Pavago careers page
• Tailor your resume and cover letter to highlight your social media and content strategy experience, as well as any relevant industry-specific skills.
• Prepare a portfolio showcasing your best work, including examples of content strategy, copywriting, and video production.
• Be prepared to discuss your approach to storytelling, trend awareness, and platform-specific content during your video interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.