Social Media & Content Strategist

📌 Core Information

🔹 Job Title: Social Media & Content Strategist

🔹 Company: Pavago

🔹 Location: South Africa (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-platform content strategies
• Managing social media channels (Instagram, Twitter, LinkedIn, Reddit)
• Creating engaging video and written content
• Collaborating with stakeholders to ensure brand consistency
• Monitoring performance and optimizing content based on data and trends

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving engagement and growth across various social media platforms.

📋 Key Responsibilities

✅ Own the content calendar: Plan, organize, and schedule posts across multiple platforms to maintain consistent messaging and branding.

✅ Drive platform-specific growth: Adapt content strategies for each platform to grow audiences and engagement.

✅ Tell compelling stories: Develop narratives and content series that connect emotionally with audiences and reflect brand values.

✅ Craft strong copy: Write polished, persuasive captions, threads, and post copy optimized for each platform.

✅ Produce high-quality video content: Conceptualize, script, and edit short-form videos tailored to platform-specific needs.

✅ Collaborate with stakeholders: Work closely with internal teams to ensure content aligns with broader marketing and business objectives.

✅ Monitor performance & optimize: Track metrics, test new content types, and apply learnings to continuously improve reach and engagement.

✅ Stay on trend: Identify emerging formats, cultural moments, and platform updates to keep content fresh and future-facing.

✅ Ensure brand consistency: Maintain a unified tone, aesthetic, and message across all touchpoints.

✅ Work independently with accountability: Own your domain and deliver consistent, high-quality creative without the need for micromanagement.

ASSUMPTION: This role requires a high degree of self-motivation, time management, and attention to detail to ensure consistent, high-quality content across multiple platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in social media content creation and strategy

Required Skills:

• Proven portfolio of content work (video, copy, social campaigns)
• Strong copywriting, storytelling, and content planning skills
• Proficiency with content tools like Canva, Adobe Creative Suite, CapCut, or similar
• Strong understanding of platform nuances, tone, and audience behavior
• Ability to work independently with minimal supervision
• Comfort working in a fast-paced, feedback-driven environment
• Excellent communication and collaboration skills
• Passion for content that drives both engagement and meaningful impact

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite, Sprout Social)
• Fluency in additional languages
• Experience working with remote teams

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio will be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: The salary range for this position is $45,000 - $65,000 USD per year, depending on experience and qualifications. This estimate is based on industry standards for similar roles in South Africa and the United States.

Benefits:

• Health insurance (medical, dental, and vision)
• Retirement savings plan with company match
• Flexible work hours and remote work options
• Professional development opportunities
• Company-sponsored events and team-building activities

Working Hours: This role requires working standard US hours (Monday - Friday, 9:00 AM - 5:00 PM EST), with some flexibility for meetings and collaboration with global teams.

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, qualifications, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Pavago is a staffing and recruiting company that specializes in connecting businesses with international talent. They focus on affordability, global reach, and localized growth to help businesses scale operations and diversify their teams.

Company Size: Pavago is a small company with 2-10 employees, which may offer a more intimate work environment and opportunities for growth.

Founded: Pavago was founded in 2022 and is headquartered in Meridian, Idaho, USA.

Company Description:

• Pavago believes in a borderless future where businesses can harness the best of international expertise without breaking the bank.
• The company offers affordable talent solutions by sourcing exceptional professionals from around the world.
• Pavago focuses on localized growth by integrating international insights and expertise to fuel local business growth.

Company Specialties:

• Staffing and Recruiting
• Global Talent Acquisition
• International Business Growth

Company Website: pavago.co

ASSUMPTION: Pavago's small size may allow for closer collaboration with leadership and more opportunities for input on strategic decisions.

📊 Role Analysis

Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience in social media content creation and strategy.

Reporting Structure: The Social Media & Content Strategist will report directly to the Marketing Manager or a similar role within the organization.

Work Arrangement: This role is remote-friendly, with flexible work hours and the option to work from home or a co-working space.

Growth Opportunities:

• As Pavago grows, there may be opportunities for the Social Media & Content Strategist to take on additional responsibilities or move into a management role.
• The company's focus on international talent may provide opportunities for travel or working with diverse teams.

ASSUMPTION: Given Pavago's focus on global talent, there may be opportunities for the Social Media & Content Strategist to work with professionals from various cultural backgrounds and gain exposure to different markets.

🌍 Location & Work Environment

Office Type: Pavago operates primarily as a remote-first company, with no physical office location.

Office Location(s): N/A

Geographic Context:

• South Africa has a diverse cultural landscape and a growing tech industry, offering a unique blend of local and international influences.
• The country has a subtropical climate, with warm, dry winters and hot, wet summers.
• South Africa is home to several major cities, including Johannesburg, Cape Town, and Durban, each with its own unique character and attractions.

Work Schedule: The work schedule for this role is flexible, with standard US hours (Monday - Friday, 9:00 AM - 5:00 PM EST) and the option to work from home or a co-working space.

ASSUMPTION: While Pavago is a remote-first company, there may be occasional opportunities for in-person collaboration or team-building events.

💼 Interview & Application Insights

Typical Process:

• Initial phone call to discuss experience and creative background
• Video interview to discuss strategy, tools, and portfolio
• Final interview with the client to align on vision and expectations
• Background checks, including reference and past employment verification

Key Assessment Areas:

• Creativity and strategic thinking
• Understanding of platform nuances and audience behavior
• Portfolio and past content performance
• Communication and collaboration skills
• Adaptability and cultural awareness

Application Tips:

• Tailor your resume to highlight relevant experience and skills, such as social media content creation, strategy, and analytics.
• Include a portfolio of your best work, showcasing your creativity, versatility, and ability to drive engagement.
• Prepare for the interview by researching Pavago's company culture, values, and mission. Be ready to discuss how your skills and experience align with the role and the company's goals.
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position.

ATS Keywords: Social Media Strategy, Content Creation, Copywriting, Video Production, Data Analysis, Storytelling, Collaboration, Trend Awareness, Time Management, Creativity, Visual Communication, Platform Nuances, Detail Orientation, Tool Proficiency, Self-Directed, Engagement Optimization

ASSUMPTION: Pavago's interview process may vary depending on the specific needs of the role and the candidate pool.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• CapCut
• Hootsuite or similar social media management platform
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on Pavago's current tech stack and the candidate's existing skillset.

👔 Cultural Fit Considerations

Company Values:

• Affordability: Pavago values providing cost-effective talent solutions for businesses.
• Global Reach: The company prioritizes connecting businesses with international talent to foster growth and innovation.
• Localized Growth: Pavago focuses on integrating international insights and expertise to fuel local business growth.

Work Style:

• Self-directed: Pavago values employees who can work independently and manage their time effectively.
• Collaborative: The company encourages open communication and teamwork to achieve common goals.
• Adaptable: Pavago's focus on global talent requires employees to be comfortable working with diverse teams and adapting to new situations.

Self-Assessment Questions:

• Do you have a proven track record of driving engagement and growth on social media platforms?
• Are you comfortable working independently and managing your time effectively?
• Do you thrive in a collaborative environment and enjoy working with diverse teams?
• Are you adaptable and open to learning from professionals with different cultural backgrounds?

ASSUMPTION: Pavago's small size and focus on global talent may result in a more dynamic and adaptable work environment, with opportunities for growth and learning.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types may require strong organizational skills and time management.
• Keeping up with platform trends and algorithm changes may necessitate continuous learning and adaptation.
• Working remotely may present challenges in maintaining work-life balance and staying motivated.
• Collaborating with international teams may require flexibility in communication and scheduling.

ASSUMPTION: These challenges can be mitigated through strong time management, communication, and adaptability skills.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on social media content creation and strategy.
• While the role may share some responsibilities with a Content Marketing Specialist, the focus on social media platforms and engagement sets it apart.
• Career progression in this role may lead to opportunities in social media management, marketing management, or related fields.

ASSUMPTION: The specific responsibilities and career progression for this role may vary depending on Pavago's organizational structure and the candidate's skills and interests.

📝 Sample Projects

• Developing a social media content calendar for a new product launch, incorporating platform-specific content and engagement strategies.
• Analyzing social media performance data to identify trends and optimize content for maximum engagement.
• Collaborating with stakeholders to create a consistent brand voice and visual identity across multiple social media platforms.

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with the role, but may not be exhaustive or representative of all potential projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media presence and how this role fits into the broader marketing strategy?
• How does Pavago support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does Pavago foster a culture of collaboration and open communication within its remote teams?
• What opportunities exist for growth and advancement within the company, particularly for someone in this role?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company culture, and the opportunities for professional growth. Applicants should tailor their questions to their specific interests and concerns.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Workable job posting
• Tailor your resume to highlight relevant experience and skills, such as social media content creation, strategy, and analytics.
• Prepare a portfolio of your best work, showcasing your creativity, versatility, and ability to drive engagement.
• Prepare for the interview by researching Pavago's company culture, values, and mission. Be ready to discuss how your skills and experience align with the role and the company's goals.
• Follow up after the interview to express your appreciation for the opportunity and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.