Social Media & Content Strategist

📌 Core Information

🔹 Job Title: Social Media & Content Strategist

🔹 Company: Pavago

🔹 Location: South Africa (Remote)

🔹 Job Type: Full Time

🔹 Category: Marketing & Communications

🔹 Date Posted: 2025-07-11

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Developing and executing multi-platform content strategies
• Managing social media channels (Instagram, Twitter, LinkedIn, Reddit)
• Creating engaging video and written content
• Collaborating with internal teams to ensure content aligns with broader marketing objectives
• Monitoring performance and optimizing content based on data and trends

ASSUMPTION: This role requires a strong balance of creativity and analytical thinking, with a focus on driving engagement and growth across various social media platforms.

📋 Key Responsibilities

✅ Own the content calendar: Plan, organize, and schedule posts across multiple platforms to keep messaging consistent and on-brand.

✅ Drive platform-specific growth: Adapt content strategies for each platform, using data and trends to grow audiences and engagement.

✅ Tell compelling stories: Use creativity to develop narratives and content series that connect emotionally with audiences and reflect brand values.

✅ Craft strong copy: Write polished, persuasive captions, threads, and post copy optimized for each platform.

✅ Produce high-quality video content: Conceptualize, script, and edit short-form videos tailored to platform-specific needs.

✅ Collaborate with stakeholders: Work closely with internal teams to ensure content aligns with broader marketing and business objectives.

✅ Monitor performance & optimize: Track metrics, test new content types, and apply learnings to continuously improve reach and engagement.

✅ Stay on trend: Identify emerging formats, cultural moments, and platform updates to keep content fresh and future-facing.

✅ Ensure brand consistency: Maintain a unified tone, aesthetic, and message across all touchpoints.

✅ Work independently with accountability: Own your domain and deliver consistent, high-quality creative without the need for micromanagement.

ASSUMPTION: This role requires a high level of self-motivation and organization, as well as strong communication and collaboration skills to work effectively with various internal teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 3+ years of hands-on experience in social media content creation and strategy

Required Skills:

• Proven portfolio of content work (video, copy, social campaigns)
• Strong copywriting, storytelling, and content planning skills
• Proficiency with content tools like Canva, Adobe Creative Suite, CapCut, or similar
• Strong understanding of platform nuances, tone, and audience behavior
• Ability to work independently with minimal supervision
• Comfort working in a fast-paced, feedback-driven environment
• Excellent communication and collaboration skills
• Passion for content that drives both engagement and meaningful impact

Preferred Skills:

• Experience with social media analytics tools (e.g., Hootsuite Insights, Sprout Social)
• Familiarity with SEO best practices
• Knowledge of video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)

ASSUMPTION: While not explicitly stated, having experience with social media analytics tools and knowledge of video editing software would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Social Media & Content Strategist role in South Africa with 3+ years of experience, the estimated salary range is ZAR 450,000 - ZAR 650,000 per annum.

Benefits:

• Remote work flexibility
• Opportunities for professional growth and development
• Potential for performance-based bonuses

Working Hours: Full-time position with standard US working hours (approximately 40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting

Company Size: 11-50 employees

Founded: 2022

Company Description:

• Pavago specializes in connecting businesses with exceptional international talent at affordable rates
• The company focuses on global reach, localized growth, and affordability for its clients
• Pavago aims to help businesses grow by integrating international insights and expertise into their operations

Company Specialties:

• Global talent sourcing
• Affordable international recruitment solutions
• Localizing growth for businesses

Company Website: pavago.co

ASSUMPTION: Pavago's focus on global talent and affordability may result in a diverse and international team, offering unique perspectives and cultural insights.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and skills

Reporting Structure: This role may report directly to the Marketing or Communications Director, or potentially to a Social Media Manager, depending on the company's organizational structure

Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance

Growth Opportunities:

• Potential to advance to a senior or management role within the marketing department
• Opportunities to expand skills and knowledge in digital marketing and content strategy
• Possibility to work on diverse projects and campaigns, gaining experience in various industries

ASSUMPTION: As Pavago is a growing company, there may be opportunities for career advancement and professional development as the organization expands.

🌍 Location & Work Environment

Office Type: Remote, with no physical office location

Office Location(s): South Africa

Geographic Context:

• South Africa has a diverse cultural landscape, which may influence content creation and strategy
• The country has a strong social media presence, with high engagement rates across various platforms
• South Africa's time zone (SAST, UTC+2) may require some flexibility in working hours to accommodate global teams

Work Schedule: Full-time position with standard US working hours (approximately 40 hours per week), with flexibility to accommodate remote work

ASSUMPTION: Working remotely in South Africa may require some flexibility in working hours to collaborate effectively with global teams.

💼 Interview & Application Insights

Typical Process:

• Initial phone call to discuss experience and creative background
• Video interview to discuss strategy, tools, and portfolio
• Final interview with the client to align on vision and expectations
• Background checks, including reference and past employment verification

Key Assessment Areas:

• Creativity and strategic thinking in content development
• Understanding of platform nuances and audience behavior
• Strong communication and collaboration skills
• Ability to work independently and manage time effectively

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Prepare a portfolio showcasing your best social media content, including videos and written pieces
• Be ready to discuss your creative process, strategy, and analytics approach during the video interview
• Follow up after the final interview to express your enthusiasm for the role and reiterate your qualifications

ATS Keywords: Social Media Strategy, Content Creation, Copywriting, Video Production, Analytics, Storytelling, Collaboration, Platform Nuances, Communication, Content Planning, Tool Proficiency

ASSUMPTION: Pavago's interview process may be more flexible and adaptable than larger organizations, offering candidates a more personalized experience.

🛠️ Tools & Technologies

• Canva
• Adobe Creative Suite
• CapCut
• Hootsuite Insights (or similar social media analytics tools)
• SEO tools (e.g., Google Search Console, SEMrush)

ASSUMPTION: The required tools and technologies may vary depending on the candidate's specific skills and the company's preferences.

👔 Cultural Fit Considerations

Company Values:

• Thinking globally to grow locally
• Affordability and accessibility
• Cultural fluency and diversity

Work Style:

• Independent and self-motivated
• Collaborative and communicative
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you thrive in a remote work environment with minimal supervision?
• Are you comfortable working with diverse teams and adapting to different cultural contexts?
• Can you balance creativity with data-driven decision-making?

ASSUMPTION: Pavago's focus on global talent and affordability may result in a diverse and international team, offering unique perspectives and cultural insights.

⚠️ Potential Challenges

• Managing multiple social media platforms and content types simultaneously
• Keeping up with rapidly evolving social media trends and algorithms
• Balancing creativity with data-driven decision-making and optimization
• Adapting to a remote work environment and collaborating effectively with global teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional in-house marketing roles, this position offers the opportunity to work remotely with a global team
• Compared to agency roles, this position may offer more stability and the chance to focus on a single brand's narrative
• Career progression in this role may involve advancing to a senior or management position within the marketing department

ASSUMPTION: This role may offer unique opportunities for growth and development, as Pavago is a growing company with a focus on global talent and affordability.

📝 Sample Projects

• Developing a social media campaign to launch a new product or service
• Creating a series of videos or blog posts to educate audiences about a specific topic or industry trend
• Analyzing social media performance data to identify trends and optimize content strategy

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, but may not be exhaustive or representative of every project the successful candidate may work on.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into that overall plan?
• How does Pavago support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Pavago foster a culture of collaboration and communication in a remote work environment?
• What are the most significant challenges facing the social media and content team currently, and how can this role help address them?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the team they would be joining, as well as to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Pavago careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio showcasing your best social media content, including videos and written pieces
• Be ready to discuss your creative process, strategy, and analytics approach during the video interview
• Follow up after the final interview to express your enthusiasm for the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.