📌 Core Information
🔹 Job Title: Social Media & Content Strategist & Creator
🔹 Company: SERVPRO Carmichael/Citrus Heights Roseville/E&W Modesto/Manteca
🔹 Location: Sacramento, CA
🔹 Job Type: Full-Time
🔹 Category: Marketing & Communications
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing digital campaigns to drive brand awareness and lead generation
- Creating high-quality videos, photos, and design assets for digital platforms
- Utilizing CRM tools to build and segment audiences for personalized outreach
- Leveraging AI and analytics to optimize content and improve ROI
- Collaborating with sales and marketing teams to align on strategic goals
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on data-driven decision making and innovative content creation.
📋 Key Responsibilities
✅ Plan and execute digital campaigns that drive brand awareness and lead generation
✅ Produce high-quality videos, photos, and design assets across digital platforms
✅ Use CRM tools to build and segment audiences for personalized outreach
✅ Leverage AI and analytics to optimize content and improve ROI
✅ Coordinate with sales and marketing teams to ensure alignment on strategic goals
ASSUMPTION: This role may require occasional weekend or evening work to ensure timely campaign execution and content delivery.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 2+ years in digital content, marketing, or social media
Required Skills:
- Proficient in Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- Experience with video and photo production
- Strong organizational and project management skills
- Familiarity with CRM tools and audience segmentation
Preferred Skills:
- Experience with AI and analytics tools
- Knowledge of marketing automation platforms
ASSUMPTION: Proficiency in Spanish may be beneficial for targeting bilingual audiences in the local market.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (based on industry standards for the role and location)
Benefits:
- 401(k) matching
- Competitive salary
- Health insurance
- Opportunity for advancement
- Paid time off
Working Hours: Full-time, Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for campaign needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, location, and experience level. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Restoration services (fire, water, mold damage restoration)
Company Size: Mid-sized (multiple locations, but not enterprise-level)
Founded: 1967 (as a national franchise network)
Company Description:
- SERVPRO is a leading restoration company, focusing on disaster recovery and cleanup services
- The company operates through a franchise network, with local teams providing 24/7 emergency services
- SERVPRO is known for its "Like it never even happened." tagline and commitment to customer satisfaction
Company Specialties:
- Fire and smoke damage restoration
- Water damage restoration
- Mold remediation
- Odor control
Company Website: https://www.servprocitrusheightsroseville.com/
ASSUMPTION: SERVPRO's marketing efforts focus on building brand awareness, educating customers about their services, and driving leads for local franchises.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with sales, operations, and other marketing team members
Work Arrangement: On-site, with potential for remote work during emergencies or for specific projects
Growth Opportunities:
- Advancement to Marketing Manager or similar leadership role
- Expansion of responsibilities to include event planning, public relations, or other marketing functions
- Opportunities to work with other SERVPRO franchises or the national marketing team
ASSUMPTION: This role offers opportunities for professional growth and development within the SERVPRO franchise network.
🌍 Location & Work Environment
Office Type: Corporate office for multiple SERVPRO franchises
Office Location(s): Carmichael, Citrus Heights, Roseville, E&W Modesto, Manteca
Geographic Context:
- Sacramento is the sixth-largest city in California, with a diverse population and economy
- The Greater Sacramento area has a strong job market, with growth in industries such as healthcare, technology, and professional services
- The region experiences a Mediterranean climate, with mild winters and hot, dry summers
Work Schedule: Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for campaign needs and emergencies)
ASSUMPTION: The work environment may be fast-paced and dynamic, with a focus on quick response times and customer satisfaction during emergencies.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the Marketing Manager
- In-person or virtual interview with the Marketing Manager and other team members
- Background check and reference checks (if applicable)
- Job offer and onboarding
Key Assessment Areas:
- Portfolio and work samples showcasing creative and strategic abilities
- Problem-solving skills and adaptability
- Communication and collaboration skills
- Understanding of the restoration industry and SERVPRO's services
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Include a portfolio or examples of your work that demonstrate your creative and strategic abilities
- Be prepared to discuss your familiarity with the restoration industry and SERVPRO's services
- Research SERVPRO's brand and values to ensure a strong cultural fit
ATS Keywords: Digital campaigns, content creation, CRM, audience segmentation, analytics, marketing strategy, restoration services, SERVPRO
ASSUMPTION: The application process may take 1-2 weeks, depending on the volume of applicants and the company's hiring timeline.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Premiere Pro, After Effects)
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Marketing automation platforms (e.g., Marketo, Pardot, or similar)
- Analytics tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: The company may provide training and resources to help the successful candidate develop proficiency in specific tools and technologies.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Quality workmanship
- Integrity
- Teamwork
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to customer needs
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do you thrive in a fast-paced, customer-focused environment?
- Are you comfortable working with a diverse team and collaborating on projects?
- Do you have a strong commitment to quality and continuous learning?
ASSUMPTION: SERVPRO values candidates who are passionate about customer service, committed to quality work, and eager to collaborate with a dynamic team.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to the unique demands of the restoration industry and emergency services
- Working with a diverse team and balancing the needs of various stakeholders
- Keeping up with industry trends and best practices in digital marketing
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong understanding of the restoration industry and emergency services
- SERVPRO's focus on customer satisfaction and quality workmanship sets it apart from other restoration companies
- This role offers opportunities for professional growth and development within the SERVPRO franchise network
ASSUMPTION: Applicants should research SERVPRO's unique value proposition and consider how their skills and experiences align with the company's mission and values.
📝 Sample Projects
- Developing and executing a social media campaign to raise awareness about fire safety and SERVPRO's services
- Creating a series of videos showcasing SERVPRO's restoration process and customer testimonials
- Designing and implementing an email marketing campaign to target homeowners and businesses in the Greater Sacramento area
ASSUMPTION: These sample projects demonstrate the creative and strategic aspects of the role, as well as the importance of understanding SERVPRO's services and target audience.
❓ Key Questions to Ask During Interview
- How does this role support SERVPRO's overall marketing strategy and business goals?
- What are the most significant challenges facing the marketing team in the coming year, and how can this role address them?
- How does SERVPRO differentiate itself from other restoration companies, and how can this role contribute to that differentiation?
- What opportunities are there for professional growth and development within the SERVPRO franchise network?
- How does the company support work-life balance for its employees?
ASSUMPTION: These questions demonstrate a candidate's interest in the company's success and their commitment to contributing to its growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare a portfolio or examples of your work that demonstrate your creative and strategic abilities
- Research SERVPRO's brand and values to ensure a strong cultural fit
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
