📌 Core Information
🔹 Job Title: Social Media & CRM Specialist
🔹 Company: Amer Sports
🔹 Location: Moorabbin Airport, Victoria, Australia
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: June 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Yes, 100% remote
🚀 Job Overview
Key aspects of this role include:
- Developing and managing Wilson’s AU/NZ CRM and social media platforms
- Creating engaging content and strategies for social media and email marketing
- Collaborating with the Senior Marketing Manager to drive brand growth and engagement
- Building and maintaining customer segments based on consumer behavior and preferences
- Analyzing data and providing insights to inform marketing strategies and decisions
ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on understanding and engaging consumers.
📋 Key Responsibilities
✅ Social Media:
- Develop and implement social media strategies to drive category, follower growth, and engagement
- Create engaging content for sportswear and tennis categories across owned social channels
- Manage content calendar, planning in global, local, and influencer content
- Identify, engage, and maintain relationships with key opinion leaders and influencers
✅ CRM:
- Deliver high-quality and engaging email content to tell key brand stories and campaigns
- Develop a loyalty strategy to engage the Wilson community across D2C channels
- Review and update email automation flows to drive repeat store visits and purchases
- Build and maintain customer segments based on customer lifetime value, interests, and behaviors
- Deliver detailed analysis and consumer insights to help commercial and brand teams make actionable decisions
ASSUMPTION: This role involves a mix of creative and technical tasks, requiring strong organizational skills and the ability to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 2+ years of experience in content production and strategic planning across social media and CRM
Required Skills:
- Proven experience in social media content creation and strategy
- Strong attention to detail and ability to create engaging marketing content
- Consumer-first mindset and data-driven approach
- Experience with Klaviyo and Shopify (highly desirable)
- Excellent communication and collaboration skills
Preferred Skills:
- Experience in the Australian retail/lifestyle/sporting goods market
- Knowledge of the Wilson brand and products
- Fluency in additional languages (desirable)
ASSUMPTION: While CRM experience is not as critical as social media experience, the ideal candidate should have a willingness to learn and adapt in this area.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Specialist role in Australia, the estimated salary range is AU$65,000 - AU$85,000 per year. This estimate takes into account the role's experience level, location, and the company's size.
Benefits:
- Competitive salary, bonus, and superannuation
- Free product and generous allowances for sporting adventures
- Flexible working environment, including additional school holiday flexibility/support
- Career development, wellbeing, and personal growth support
- Regular staff activity days and company-supported volunteering program
Working Hours: Full-time, flexible hours with additional school holiday flexibility/support
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Amer Sports operates in the sporting goods industry, with a focus on outdoor equipment, apparel, and footwear. The company owns several well-known brands, including Wilson, Arc'teryx, and Atomic.
Company Size: Amer Sports has 1,001-5,000 employees globally, with a presence in over 50 countries. This size allows for a diverse range of opportunities and a collaborative work environment.
Founded: Amer Sports was founded in 1954 and has since grown into a leading global sports equipment company.
Company Description:
- Amer Sports is a global leader in the outdoor industry, with a strong commitment to innovation, quality, and sustainability
- The company's mission is to help people explore and experience the benefits of sport and the outdoors
- Amer Sports fosters a culture of collaboration, creativity, and continuous learning
Company Specialties:
- Outdoor equipment and apparel
- Sports footwear and accessories
- Global brand management and marketing
- Sustainable business practices
Company Website: www.amersports.com
ASSUMPTION: Amer Sports' focus on sustainability and innovation creates an exciting work environment for candidates passionate about the outdoors and sports.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career marketing professionals looking to gain experience in social media and CRM management.
Reporting Structure: The Social Media & CRM Specialist reports directly to the Senior Marketing Manager - Wilson.
Work Arrangement: This role is 100% remote, with flexible working hours and additional school holiday flexibility/support.
Growth Opportunities:
- Expanding skills in CRM and email marketing
- Gaining experience in global brand management
- Potential career progression into senior marketing roles
ASSUMPTION: This role offers opportunities for professional growth and development within the marketing field.
🌍 Location & Work Environment
Office Type: Amer Sports' Moorabbin Airport office is a state-of-the-art, 6-star energy-efficient facility.
Office Location(s): Moorabbin Airport, Victoria, Australia
Geographic Context:
- Moorabbin Airport is located in the southeastern suburbs of Melbourne, with easy access to public transportation and major highways
- The area offers a mix of urban and suburban living, with numerous parks, shopping centers, and dining options nearby
- Melbourne is known for its vibrant cultural scene, with a wide range of arts, sports, and entertainment events throughout the year
Work Schedule: Full-time, flexible hours with additional school holiday flexibility/support
ASSUMPTION: The remote work arrangement and flexible hours allow for a better work-life balance, while the Moorabbin Airport office provides a modern and collaborative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the marketing team
- Final interview with the senior leadership team
Key Assessment Areas:
- Creativity and content creation skills
- Data analysis and reporting abilities
- Collaboration and communication skills
- Understanding of the Wilson brand and products
Application Tips:
- Tailor your resume and cover letter to highlight your social media and content creation skills
- Include examples of your previous work, such as social media campaigns or email marketing projects
- Demonstrate your understanding of the Wilson brand and products in your application materials
ATS Keywords: Social media strategy, content creation, email marketing, CRM, consumer segmentation, data analysis, Wilson, Arc'teryx, Amer Sports
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creative and analytical skills, as well as their understanding of the Wilson brand and products.
🛠️ Tools & Technologies
- Klaviyo (email marketing platform)
- Shopify (e-commerce platform)
- Hootsuite or similar social media management tools
- Google Analytics and other data analysis tools
ASSUMPTION: Familiarity with these tools is not required, but candidates with experience in these areas may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and the outdoors
- Innovation and continuous improvement
- Collaboration and teamwork
- Respect for the environment and sustainable business practices
Work Style:
- Creative and innovative
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
Self-Assessment Questions:
- Do you have a passion for sports and the outdoors, and can you demonstrate this in your application?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Can you thrive in a collaborative, team-oriented work environment?
ASSUMPTION: Candidates who align with Amer Sports' company values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously
- Adapting to a remote work environment and maintaining productivity
- Balancing creative and analytical tasks, with a focus on data-driven decision-making
- Keeping up with industry trends and best practices in social media and CRM management
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to time management, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Social Media Manager or CRM Specialist, but with a broader scope and a focus on both social media and CRM management
- Compared to other marketing roles, this position requires a strong balance of creativity and analytical skills
- Career progression in this role could lead to senior marketing positions, such as Marketing Manager or Director of Marketing
ASSUMPTION: Candidates with experience in similar roles may find this position to be a good fit, but those with a diverse skill set and a willingness to learn will also be successful.
📝 Sample Projects
- Developing and implementing a social media campaign to drive brand awareness and engagement
- Creating and executing an email marketing campaign to promote a new product launch
- Analyzing customer data to identify trends and inform marketing strategies
ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities associated with this role, from creative content development to data-driven analysis and strategy.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Amer Sports support the professional growth and development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Amer Sports measure the success of its social media and CRM efforts, and what KPIs are most important?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company's expectations for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Workable link
- Tailor your resume and cover letter to highlight your social media and content creation skills, as well as your understanding of the Wilson brand and products
- Prepare examples of your previous work, such as social media campaigns or email marketing projects, to demonstrate your qualifications
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
