Social Media & Influencer Specialist

📌 Core Information

🔹 Job Title: Social Media & Influencer Specialist

🔹 Company: ProjectGrowth

🔹 Location: Fully Remote (Work from Home)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning, writing, and scheduling engaging social media content across various platforms
• Designing graphics and static posts using tools like Canva
• Responding to comments, DMs, and engaging with followers
• Identifying and reaching out to relevant beauty and lifestyle influencers
• Tracking performance metrics and campaign results to optimize strategies

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability to manage multiple social media platforms and influencer relationships effectively.

📋 Key Responsibilities

✅ Plan, write, and schedule social media posts across different platforms (Meta, LinkedIn, TikTok, etc.)

✅ Design graphics and static posts using Canva or similar tools

✅ Respond to comments, DMs, and engage with followers

✅ Identify and reach out to relevant beauty and lifestyle influencers

✅ Track performance metrics and campaign results

ASSUMPTION: Success in this role will be measured by consistent, on-brand posting and engagement growth across platforms, increased traffic and influencer collaborations, and strong audience sentiment and social-driven sales leads.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years managing social media and influencer marketing campaigns

Required Skills:

• Fluent written English with a knack for creative, brand-aligned copywriting
• Experience using Canva and scheduling tools
• Strong understanding of social media platforms and trends
• Excellent communication and interpersonal skills

Preferred Skills:

• Photoshop, Reels editing, or influencer contract negotiation

ASSUMPTION: While not required, additional skills in graphic design, video editing, or contract negotiation can significantly enhance the candidate's ability to succeed in this role.

💰 Compensation & Benefits

Salary Range: $1,000 - $1,400 per year (Based on industry standards for entry-level marketing roles in the US)

Benefits:

• Fully remote work arrangement
• Flexible working hours (9 AM - 5 PM EST)

Working Hours: 40 hours per week, with flexible hours within the given time frame

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in the US. The actual salary may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to medium-sized company, offering a close-knit work environment with ample opportunities for growth and impact)

Founded: 2021 (Relatively new company, focused on growth and innovation)

Company Description:

• ProjectGrowth is a trailblazing haircare brand committed to clean beauty and salon performance
• Their product line is loved by stylists, influencers, and customers who value both style and substance
• The company is expanding its global footprint and looking for talented individuals to join their team

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a growing company with a strong focus on marketing and advertising, offering opportunities for career growth and development in a dynamic industry.

📊 Role Analysis

Career Level: Entry-level to mid-level marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Manager or similar position

Work Arrangement: Fully remote, with flexible working hours (9 AM - 5 PM EST)

Growth Opportunities:

• Expanding responsibilities and leadership opportunities as the company grows
• Potential to work on diverse campaigns and projects across various platforms
• Possibility to collaborate with international teams and influencers

ASSUMPTION: This role offers significant growth potential, as the company is expanding its global footprint and looking for talented individuals to join their team.

🌍 Location & Work Environment

Office Type: Fully remote (Work from Home)

Office Location(s): Not applicable (Fully remote)

Geographic Context:

• This role can be performed from anywhere in the United States
• The company has offices in New York, NY; Cairo, EG; San Francisco, CA; and Los Angeles, CA
• The work environment is flexible and supportive, with a focus on results and collaboration

Work Schedule: 40 hours per week, with flexible hours within the given time frame (9 AM - 5 PM EST)

ASSUMPTION: The fully remote work arrangement offers candidates the flexibility to work from anywhere in the United States, with a supportive and collaborative work environment focused on results.

💼 Interview & Application Insights

Typical Process:

• Fill in the application form
• Record a video showcasing your skill sets

Key Assessment Areas:

• Creativity and copywriting skills
• Graphic design and visual content creation
• Understanding of social media platforms and trends
• Communication and interpersonal skills

Application Tips:

• Tailor your application to highlight your creativity, organization, and adaptability in managing multiple social media platforms and influencer relationships
• Showcase your understanding of the brand and its target audience in your application materials
• Demonstrate your ability to create engaging content and manage influencer collaborations in your video submission

ATS Keywords: Social Media Management, Influencer Marketing, Copywriting, Graphic Design, Engagement, Performance Metrics, Content Creation, Canva, Scheduling Tools, Photoshop, Reels Editing, Contract Negotiation

ASSUMPTION: The application process for this role is straightforward and focused on assessing the candidate's creativity, communication skills, and understanding of social media platforms and trends.

🛠️ Tools & Technologies

• Canva
• Social media scheduling tools (e.g., Hootsuite, Buffer, or Sprout Social)
• Graphic design tools (e.g., Photoshop, Illustrator)
• Video editing tools (e.g., iMovie, Adobe Premiere Pro)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are commonly used in social media management and content creation.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Growth

Work Style:

• Results-driven
• Flexible and adaptable
• Creative and innovative
• Collaborative and supportive

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you highly organized and able to manage multiple projects and deadlines effectively?
• Do you have a strong sense of creativity and a knack for engaging copywriting?
• Are you comfortable working remotely and collaborating with international teams?

ASSUMPTION: Success in this role requires a strong cultural fit with the company's values and work style, as well as a high level of organization, creativity, and adaptability.

⚠️ Potential Challenges

• Managing multiple social media platforms and influencer relationships simultaneously
• Keeping up with the latest trends and algorithms on various social media platforms
• Balancing creativity and brand consistency in content creation
• Adapting to a fully remote work environment and collaborating with international teams

ASSUMPTION: These challenges can be overcome with strong organizational skills, creativity, adaptability, and a solid understanding of social media platforms and trends.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Specialist position, but with a stronger focus on content creation and engagement
• Unlike some marketing roles, this position requires a high level of creativity and adaptability in managing multiple social media platforms and influencer relationships
• Career progression in this role may lead to positions such as Marketing Manager, Brand Manager, or even Founder/CEO, as the company continues to grow and expand its global footprint

ASSUMPTION: This role offers unique opportunities for growth and development in a dynamic industry, with the potential for career advancement as the company continues to expand.

📝 Sample Projects

• Creating a social media campaign to launch a new product line, including engaging copy, eye-catching graphics, and influencer collaborations
• Developing a content calendar for multiple social media platforms, ensuring brand consistency and relevance across all channels
• Analyzing performance metrics and adjusting strategies to optimize engagement and reach

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role, from content creation and engagement to performance analysis and strategy development.

❓ Key Questions to Ask During Interview

• Can you describe the company's social media strategy and how this role fits into it?
• How does the company support work-life balance for remote employees?
• What opportunities are there for professional development and growth within the company?
• How does the company measure success in this role, and what key performance indicators (KPIs) will I be expected to track?
• What is the company's approach to influencer marketing, and how does this role contribute to that strategy?

ASSUMPTION: These questions can help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the application link
• Tailor your application materials to highlight your creativity, organization, and adaptability in managing multiple social media platforms and influencer relationships
• Record a video showcasing your skill sets, including examples of your graphic design and content creation work
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.