Social Media & Influencer Specialist

📌 Core Information

🔹 Job Title: Social Media & Influencer Specialist

🔹 Company: ProjectGrowth

🔹 Location: Cairo, Egypt (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 0-2 years

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Planning and executing social media strategies across multiple platforms
• Collaborating with influencers to expand brand reach and engagement
• Creating engaging content and graphics using tools like Canva
• Monitoring and analyzing performance metrics to optimize campaigns
• Working closely with the marketing team to ensure brand consistency

ASSUMPTION: This role requires a high level of creativity, organization, and adaptability. The ideal candidate will be comfortable working independently and managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Plan, write, and schedule social media posts across various platforms

✅ Design graphics and static posts using Canva or similar tools

✅ Respond to comments, DMs, and engage with followers

✅ Identify and reach out to relevant beauty and lifestyle influencers

✅ Track performance metrics and campaign results

ASSUMPTION: This role requires a strong understanding of social media trends and algorithms. The ideal candidate will be proactive in staying up-to-date with industry developments and adjusting strategies accordingly.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 1+ years managing social media and influencer marketing campaigns

Required Skills:

• Fluent written English with a knack for creative, brand-aligned copywriting
• Experience using Canva and scheduling tools
• Strong organizational skills and attention to detail
• Ability to work independently and manage multiple projects

Preferred Skills:

• Photoshop, Reels editing, or influencer contract negotiation experience
• Familiarity with social media analytics tools
• Experience working with remote teams

ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the nature of the work and the company's global focus.

💰 Compensation & Benefits

Salary Range: $1,000 - $1,400 per year (Based on industry standards for entry-level marketing roles in Egypt)

Benefits:

• Flexible work hours
• Opportunity to work with a global brand
• Potential for career growth within the company

Working Hours: 9 AM - 5 PM EST (Flexible)

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Egypt. The actual salary may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Marketing Services

Company Size: 11-50 employees (Small to Medium-sized company. This means a more agile and potentially faster-paced work environment with opportunities for growth and impact.)

Founded: 2021 (Relatively new company with a focus on innovation and growth.)

Company Description:

• ProjectGrowth is a trailblazing haircare brand committed to clean beauty and salon performance.
• Their product line is loved by stylists, influencers, and customers who value both style and substance.
• The company is expanding its global footprint and looking for talented individuals to join their team.

Company Specialties:

• Marketing & Advertising
• Information Technology and Services
• Software
• Internet
• Entrepreneurship
• Startups
• Venture Capital
• Online Media
• Data and Analytics
• Design
• E-Commerce
• Operations
• Facebook Ads
• Google Ads
• SEO
• Marketing Agency

Company Website: https://www.projectgrowthmarketing.com

ASSUMPTION: ProjectGrowth is a marketing agency that works with various clients, including the haircare brand mentioned in the job description. The company specializes in a wide range of marketing services, indicating a dynamic and diverse work environment.

📊 Role Analysis

Career Level: Entry-level to Mid-level (This role offers an opportunity for career growth and development within the marketing field.)

Reporting Structure: This role reports directly to the Marketing Manager (Based on the company's size and structure.)

Work Arrangement: Fully Remote (With the option to work from home or a co-working space, depending on the candidate's preference.)

Growth Opportunities:

• Expanding the brand's global presence and reaching new markets.
• Developing and implementing innovative social media strategies.
• Collaborating with influencers and industry professionals to create engaging content.
• Gaining experience working with a global brand and expanding one's professional network.

ASSUMPTION: As a small to medium-sized company, ProjectGrowth offers opportunities for growth and impact. The ideal candidate will be proactive in seeking out new opportunities and taking on additional responsibilities as the company expands.

🌍 Location & Work Environment

Office Type: Remote (With no physical office location, employees work from home or a co-working space.)

Office Location(s): Cairo, Egypt (With the option to work remotely from other locations within the approved countries.)

Geographic Context:

• Cairo, Egypt is the capital and largest city in Egypt, with a population of over 20 million people.
• The city is known for its rich history, vibrant culture, and diverse food scene.
• Cairo is also a major hub for business and commerce in the Middle East and North Africa region.

Work Schedule: 9 AM - 5 PM EST (With flexible hours and the option to work from home or a co-working space.)

ASSUMPTION: The work environment for this role is fully remote, with the option to work from home or a co-working space. This allows for a high degree of flexibility and autonomy, but also requires strong self-motivation and time management skills.

💼 Interview & Application Insights

Typical Process:

• Submit the application form through the provided link.
• Record a video showcasing your skill sets and submit it along with your application.
• Participate in a virtual interview with the hiring manager to discuss your qualifications and fit for the role.
• Complete any additional assessments or tasks as required by the hiring team.

Key Assessment Areas:

• Creativity and copywriting skills
• Graphic design and content creation abilities
• Understanding of social media trends and algorithms
• Strong organizational skills and attention to detail
• Ability to work independently and manage multiple projects

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Showcase your creativity and understanding of social media trends in your video submission.
• Demonstrate your ability to work independently and manage multiple projects in your interview.
• Prepare questions to ask the hiring manager about the company, the team, and the role to show your interest and engagement.

ATS Keywords: Social Media Management, Influencer Marketing, Copywriting, Graphic Design, Engagement, Performance Metrics, Content Creation, Canva, Scheduling Tools, Photoshop, Reels Editing, Influencer Outreach, Audience Growth, Brand Awareness, Digital Engagement, Clean Beauty

ASSUMPTION: The application process for this role is designed to assess the candidate's creativity, organizational skills, and understanding of social media trends. The hiring team will be looking for candidates who can demonstrate their ability to work independently and manage multiple projects.

🛠️ Tools & Technologies

• Canva (for graphic design and content creation)
• Social media scheduling tools (such as Hootsuite, Buffer, or Sprout Social)
• Social media analytics tools (such as Google Analytics, Sprout Social, or Hootsuite Insights)
• Video editing software (such as iMovie, Adobe Premiere Pro, or Final Cut Pro)

ASSUMPTION: The tools and technologies required for this role are primarily focused on social media management, graphic design, and content creation. The ideal candidate will be comfortable using these tools and able to learn new ones as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation and creativity
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability
• Diversity and inclusion

Work Style:

• Agile and adaptable
• Creative and innovative
• Collaborative and team-oriented
• Customer-focused and results-driven
• Accountable and responsible

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working independently and managing multiple projects?
• Do you have a strong understanding of social media trends and algorithms?
• Are you able to collaborate effectively with remote team members and stakeholders?
• Do you have a passion for clean beauty and salon performance products?

ASSUMPTION: ProjectGrowth values innovation, collaboration, and customer focus. The ideal candidate will be creative, adaptable, and able to work effectively in a remote, dynamic work environment.

⚠️ Potential Challenges

• Managing multiple social media platforms and campaigns simultaneously
• Keeping up with the fast-paced nature of social media trends and algorithms
• Working effectively in a remote, distributed team environment
• Balancing the need for creativity and innovation with brand consistency and guidelines
• Dealing with the pressure of managing the brand's online presence and reputation

ASSUMPTION: The potential challenges for this role include managing multiple projects and platforms, keeping up with social media trends, and working effectively in a remote team environment. The ideal candidate will be able to manage their time effectively, adapt to new trends and tools, and collaborate effectively with remote team members.

📈 Similar Roles Comparison

• This role is similar to a Social Media Manager or Influencer Marketing Specialist role, but with a focus on clean beauty and salon performance products.
• Unlike other social media roles, this position requires a strong understanding of the clean beauty industry and its trends.
• Career progression in this role could lead to positions such as Senior Social Media Manager, Marketing Manager, or even Director of Marketing.

ASSUMPTION: This role is similar to other social media management and influencer marketing positions, but with a focus on the clean beauty industry. The ideal candidate will have experience in social media management and a strong understanding of the clean beauty industry and its trends.

📝 Sample Projects

• Developing and implementing a social media strategy for a new product launch
• Collaborating with influencers to create engaging content and promote the brand's products
• Analyzing social media performance metrics and optimizing campaigns for better results
• Creating and managing a social media calendar to ensure consistent and on-brand content

ASSUMPTION: The sample projects for this role are focused on social media strategy, influencer collaboration, performance analysis, and content creation. The ideal candidate will have experience in these areas and be able to demonstrate their ability to manage multiple projects and campaigns simultaneously.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits into the broader marketing strategy?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does ProjectGrowth support the growth and development of its employees?
• What are the biggest challenges facing the brand in the next 6-12 months, and how can this role help address them?
• How does ProjectGrowth approach work-life balance, especially for remote employees?

ASSUMPTION: The key questions to ask during the interview for this role focus on team structure, performance metrics, career growth, brand challenges, and work-life balance. The ideal candidate will be proactive in seeking out information about the company, the team, and the role to demonstrate their interest and engagement.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Record a video showcasing your skill sets and submit it along with your application
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare questions to ask the hiring manager about the company, the team, and the role to show your interest and engagement
• Follow up with the hiring team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.