📌 Core Information
🔹 Job Title: Social Media Intern
🔹 Company: Gesture
🔹 Location: Denver, Colorado, United States
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: August 6, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with the marketing team to create engaging content for various social media platforms
- Brainstorming and producing creative content, such as TikTok videos and Instagram Reels
- Monitoring trends and engaging with the community to optimize reach and engagement
- Contributing ideas to optimize content and strategy
- Gaining real creative ownership and hands-on experience in building an emotionally resonant brand
ASSUMPTION: This role is ideal for students or recent graduates looking to gain practical experience in social media marketing and content creation.
📋 Key Responsibilities
✅ Collaborate with the Marketing team to plan, create, and schedule engaging content across social platforms
✅ Help manage the content calendar and draft captions/posts that are bold, authentic, and focused on creating deep connections
✅ Brainstorm and produce TikTok/Instagram Reels, UGC-style content, and lo-fi video experiments
✅ Monitor trends, hashtags, and creator content for real-time inspiration
✅ Engage with our community through comments, DMs, and interactive stories
✅ Track performance metrics and contribute ideas to optimize reach and engagement
ASSUMPTION: The role may evolve based on the intern's skills and the team's needs, offering opportunities for growth and learning.
🎯 Required Qualifications
Education: Pursuing or recently completed a degree in Marketing, Communications, Media, or a related field
Required Skills:
- Strong copywriting skills and an eye for visual aesthetics and storytelling
- Proficient in using tools like Canva, CapCut, Later, or Instagram’s native editing suite
- Experience creating content for a personal brand, student org, or side project
- Ability to work collaboratively and independently
Preferred Skills:
- Experience with influencer marketing, UGC, or paid social
- Familiarity with social media analytics tools
ASSUMPTION: While not explicitly stated, having a strong presence on social media platforms and understanding of their algorithms would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $20 per hour
Benefits:
- Mentorship from a highly collaborative marketing crew
- Hybrid work schedule
- Professional development: Support for ongoing learning and career growth
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is based on industry standards for entry-level marketing internships in the Denver area.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically focused on reinventing gifting experiences
Company Size: Small (11-50 employees), offering a close-knit work environment and opportunities for growth
Founded: 2017, with a mission to make the world a better place through meaningful connections
Company Description:
- Gesture offers a fast and efficient way to let someone know you're thinking of them
- Uses advanced technology to simplify the ordering process
- Employs AI-driven recommended gestures and cost-friendly methods
Company Specialties:
- On-demand and always free delivery
- User-friendly app for sending tangible gestures
- Focus on creating deep connections and meaningful moments
Company Website: http://yourgesture.com
ASSUMPTION: Gesture is a unique and innovative company that values creativity, collaboration, and personal connections.
📊 Role Analysis
Career Level: Entry-level, offering an excellent starting point for a career in social media marketing
Reporting Structure: The Social Media Intern will report directly to the Marketing team
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Learning from a highly collaborative marketing crew
- Gaining real creative ownership and hands-on experience
- Potential full-time employment after the internship
ASSUMPTION: This role provides a strong foundation for a career in social media marketing and offers opportunities for growth and learning.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace in Denver, Colorado
Office Location(s): 1412 Broadway, Floor 21, New York, NY 10018, US
Geographic Context:
- Denver is a vibrant city with a growing tech industry
- The office is located in the heart of downtown, offering easy access to amenities and public transportation
- The city offers a high quality of life, with numerous cultural attractions, outdoor activities, and a thriving food scene
Work Schedule: Full-time (40 hours per week), with a hybrid work arrangement
ASSUMPTION: The work environment is dynamic, creative, and collaborative, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Submit your resume and samples of social content you’ve created
- Phone or video screen with the hiring manager
- In-person or virtual interview with the marketing team
- Final decision and offer
Key Assessment Areas:
- Creativity and storytelling skills
- Understanding of social media trends and algorithms
- Ability to work collaboratively and independently
- Alignment with Gesture's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your social media experience and creativity
- Include samples of social content you’ve created, showcasing your unique voice and aesthetic
- Be prepared to discuss your favorite social media trends and how you would incorporate them into Gesture's strategy
ATS Keywords: Social Media, Content Creation, Marketing, Branding, Storytelling, Community Engagement, Trend Monitoring, Performance Tracking
ASSUMPTION: The application process is designed to assess your creativity, skills, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Canva
- CapCut
- Later
- Instagram’s native editing suite
- Social media analytics tools (e.g., Hootsuite, Sprout Social)
ASSUMPTION: The tools and technologies used in this role are industry-standard and may evolve based on the team's needs and the intern's skills.
👔 Cultural Fit Considerations
Company Values:
- Creativity
- Collaboration
- Innovation
- Meaningful connections
Work Style:
- Creative and innovative
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Focused on creating deep connections and meaningful moments
Self-Assessment Questions:
- Do you have a strong creative voice and an eye for visual aesthetics?
- Are you comfortable working collaboratively and independently?
- Do you align with Gesture's mission to make the world a better place through meaningful connections?
ASSUMPTION: Gesture values creativity, collaboration, and personal connections, and seeks candidates who align with these values.
⚠️ Potential Challenges
- The role may require working non-standard hours to engage with the community and monitor trends
- The work environment may be fast-paced and dynamic, requiring adaptability and quick thinking
- The role may involve managing multiple social media platforms and content types simultaneously
- The company is growing, and the role may evolve based on the team's needs and the intern's skills
ASSUMPTION: These challenges are outweighed by the opportunities for growth, learning, and creative expression offered by this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this internship offers real creative ownership and hands-on experience
- Gesture is a unique and innovative company, focused on creating meaningful connections and reinventing gifting experiences
- This role provides an excellent starting point for a career in social media marketing and offers opportunities for growth and learning
ASSUMPTION: This role is unique and offers a valuable opportunity for students or recent graduates looking to gain practical experience in social media marketing and content creation.
📝 Sample Projects
- Creating a TikTok video series showcasing unique and affordable gift ideas
- Developing an Instagram campaign focused on user-generated content and storytelling
- Analyzing social media trends and creating a report on potential opportunities for Gesture
ASSUMPTION: These sample projects are designed to showcase the intern's creativity, skills, and understanding of social media trends and algorithms.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does Gesture support the professional development of its interns?
- What opportunities are there for growth and learning within the marketing team?
- How does Gesture measure the success of its social media campaigns?
- What is the team's approach to work-life balance, given the hybrid work arrangement?
ASSUMPTION: These questions are designed to assess the role's priorities, growth opportunities, and the team's approach to work and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your resume and samples of social content you’ve created through this link: https://gesture-us-inc.breezy.hr/p/77e4975d1dc4-social-media-intern
- Tailor your resume and cover letter to highlight your social media experience and creativity
- Prepare samples of social content that showcase your unique voice and aesthetic
- Be ready to discuss your favorite social media trends and how you would incorporate them into Gesture's strategy
- Follow up with the hiring manager one week after submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
