📌 Core Information
🔹 Job Title: Social Media Intern
🔹 Company: General Motors
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Internship
🔹 Category: Marketing & Communications
🔹 Date Posted: June 3, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Hybrid (3 days on-site, 2 days remote)
🚀 Job Overview
Key aspects of this role include:
- Assisting in managing day-to-day social media operations across multiple platforms
- Supporting influencer partnerships and collaborations
- Working cross-functionally with internal teams and external agencies
- Creating and curating social media content
- Monitoring social media trends and competitor activities
ASSUMPTION: This role is ideal for students pursuing a degree in Marketing, Communications, Media, or a related field, seeking hands-on experience in social media and digital marketing.
📋 Key Responsibilities
✅ Assist in managing day-to-day social media operations across platforms (Instagram, TikTok, Facebook, etc.)
✅ Help track and manage influencer partnerships, from outreach to content scheduling
✅ Coordinate with internal teams and external agencies to ensure smooth execution of campaigns
✅ Support in creating and curating social media content, including graphics, captions, and video edits
✅ Monitor social media trends and competitor activities to suggest content improvements
✅ Analyze campaign performance and help generate reports for the team
✅ Assist in organizing and executing influencer-driven events or promotions
ASSUMPTION: The role requires strong written and verbal communication skills, creativity, attention to detail, and the ability to work independently and in a team.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Communications, Media, or a related field
Experience: None specified, but relevant experience in social media, digital marketing, or influencer marketing is a plus
Required Skills:
- Strong written and verbal communication skills
- Creative mindset with a keen eye for detail
- Ability to work independently and in a team
- Basic knowledge of social media platforms and trends
Preferred Skills:
- Graphic design skills
- Video editing skills
- Experience with social media management tools
ASSUMPTION: While not explicitly stated, having a strong portfolio showcasing relevant skills and experience would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: AMEO Internship Program offers a competitive stipend of AED 2,500 per month. (Source)
Benefits:
- Gain valuable industry experience
- Build your portfolio and contribute to exciting social media campaigns
- Work closely with the Social Media Manager and other team members
- Exposure to influencer marketing, social media strategies, and digital content creation
Working Hours: Full-time (40 hours per week) with a flexible hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: The salary range provided is based on industry standards for internships in the UAE. Benefits are focused on professional development and growth opportunities.
📌 Applicant Insights
🔍 Company Context
Industry: Motor Vehicle Manufacturing
Company Size: 10,001+ employees (Global), What it means for employees: Large organizations often offer diverse career paths and opportunities for growth, but may have more structured hierarchies and slower decision-making processes.
Founded: 1908 (Detroit, Michigan, USA)
Company Description:
- General Motors (GM) is an American multinational corporation headquartered in Detroit, Michigan, that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services.
- GM's vision is to create a world with Zero Crashes, Zero Emissions, and Zero Congestion.
- GM is committed to being a workplace that fosters inclusion and belonging, driving meaningful change through its words, deeds, and culture.
Company Specialties:
- Cars
- Trucks
- Manufacturing
- Automotive
- Vehicles
- Transportation
- Engineering
- Information technology
- Electrification
- Software
- AI
Company Website: http://www.gm.com
ASSUMPTION: General Motors is a well-established company with a global presence, offering a diverse range of career opportunities and a strong focus on innovation and sustainability.
📊 Role Analysis
Career Level: Entry-level (Intern)
Reporting Structure: Reports directly to the Social Media Manager
Work Arrangement: Hybrid (3 days on-site, 2 days remote)
Growth Opportunities:
- Gain hands-on experience in social media strategy, content creation, and influencer management
- Build a professional portfolio showcasing your skills and accomplishments
- Network with industry professionals and expand your professional connections
- Potential full-time employment opportunities upon graduation
ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience, build their professional network, and potentially launch their career in the automotive industry.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with on-site amenities
Office Location(s): Sheikh Zayed Road, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major global city and a hub for business, tourism, and culture in the Middle East
- The United Arab Emirates offers a tax-free income and a high standard of living
- Dubai's diverse and multicultural environment provides ample opportunities for networking and professional growth
Work Schedule: Full-time (40 hours per week) with a flexible hybrid work arrangement (3 days on-site, 2 days remote)
ASSUMPTION: Working in Dubai offers a unique blend of cultural experiences, professional opportunities, and a high quality of life.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Background check and offer
Key Assessment Areas:
- Communication skills (written and verbal)
- Creativity and problem-solving abilities
- Attention to detail
- Teamwork and collaboration skills
- Knowledge of social media platforms and trends
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your passion for social media, digital marketing, and influencer marketing
- Demonstrate your understanding of GM's vision and values
- Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
ATS Keywords: Social Media, Digital Marketing, Influencer Marketing, Content Creation, Campaign Analysis, Graphic Design, Video Editing, Teamwork, Communication Skills, Attention to Detail, Social Media Trends
ASSUMPTION: The application process for this role is likely competitive, and demonstrating a strong understanding of the industry, relevant skills, and enthusiasm for the role will be crucial for success.
🛠️ Tools & Technologies
- Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
- Graphic design tools (e.g., Canva, Adobe Creative Suite)
- Video editing software (e.g., iMovie, Adobe Premiere Pro)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with relevant tools and technologies is not required but would be an asset for this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Integrity
- Accountability
- Equality
Work Style:
- Collaborative and team-oriented
- Adaptable and responsive to change
- Focused on driving meaningful change and innovation
Self-Assessment Questions:
- Do I align with GM's values of respect, integrity, accountability, and equality?
- Am I comfortable working in a hybrid environment with a mix of on-site and remote work?
- Does my work style complement GM's collaborative and adaptable culture?
ASSUMPTION: Assessing your fit with GM's values and work style will help ensure a positive and productive internship experience.
⚠️ Potential Challenges
- Managing multiple social media platforms and campaigns simultaneously
- Adapting to a fast-paced and dynamic work environment
- Balancing internship responsibilities with academic commitments
- Navigating a large, global organization with diverse teams and stakeholders
ASSUMPTION: Addressing these challenges proactively and seeking support when needed will be essential for a successful internship.
📈 Similar Roles Comparison
- This role is unique in its focus on social media and influencer marketing within the automotive industry
- Similar roles in other industries may have different target audiences, platforms, and campaign objectives
- Career progression in this role could lead to positions such as Social Media Coordinator, Social Media Manager, or Digital Marketing Specialist
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions in other industries will help applicants tailor their application and prepare for the interview.
📝 Sample Projects
- Developing a social media content calendar for a new vehicle launch
- Coordinating an influencer event to promote GM's sustainability initiatives
- Analyzing social media campaign performance and providing data-driven recommendations for improvement
ASSUMPTION: Familiarizing yourself with these types of projects will help you demonstrate your understanding of the role and prepare for your internship.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does this role contribute to GM's vision of a world with Zero Crashes, Zero Emissions, and Zero Congestion?
- What opportunities are there for professional development and growth within the team and the organization?
- How does the team collaborate and communicate with other departments and external agencies?
- What is the typical career path for someone in this role, and what are the potential growth opportunities?
ASSUMPTION: Asking thoughtful and engaging questions during the interview will help you demonstrate your interest in the role and gain valuable insights into the company and team dynamics.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the GM Careers portal
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and enthusiasm for the role
- Prepare questions to ask the interviewer about the company, team, or role to showcase your interest and engagement
- Follow up with the hiring manager within one week after the interview to express your appreciation and reiterate your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
